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Evaluate Eveny Team
Evaluate Eveny Team
Unless you’re an octopus, you’ll need an extra pair of hands to help you organise a successful event. A good event
team is an invaluable asset to you as an event planner.
But how do you know how well your team is doing? By working out a way to evaluate their performance, so you
know what works and what doesn’t.
Read on to learn about how to define success criteria for your event and measure your team’s performance against
them.
Billetto is a ticketing platform that helps you manage, promote, and host events. Set up an event page and start
selling tickets in 5 minutes.
Tickets sold
Funds raised
Whatever criteria you decide on, make sure that you use it to establish a clear baseline. That way, both you and
your team know what’s expected.
Find out who does the most (and least) amount of work
Here are some of the metrics you can use to evaluate your event team:
When you evaluate each team member’s performance, remember to look out for any positive or negative outliers.
Positive outliers indicate that the team member is doing something extraordinary that the rest of the team could
benefit from doing, too.
Conversely, negative outliers indicate that an individual team member is struggling. That lowers productivity for
that member at best, and makes the whole team less effective at worst.
Once the dust has settled, you can review the notes. They will be an excellent qualitative addition to the numbers
you use to measure the event’s success.
In fact, you can encourage guests to review the event online and mention exceptional team members by name.
How to evaluate your event team: Use post-event surveys to measure team performance.
For instance, if a team member is tasked with responding to followers on social media, you can tally up the number
of responses they’ve written to potential guests.
It will also allow you to address any critical challenges as a group. Use the debriefing to brainstorm any potential
solutions to the difficulties you’ve experienced before and during the event.
How to evaluate your event team: Interview each team member individually if possible.
If you’re organising a smaller event, you should consider debriefing each team member individually. It will give you
much more insight into how they perceived the event.
There are many ways to fail as a manager, even when you have the best intentions.
One of them is to get so involved in granular tasks that you lose sight of the big picture. Conversely, you can also be
so detached from your team that you become inaccessible.
Take some time to reflect on your own involvement in the team. And don’t be afraid to ask your team to give you
feedback on your performance as the event manager.
You can measure how well your team does at promoting your event online, but you can’t predict the impact of
competing events being marketed at the same time.
On a similar note, you can measure how well your team serves the guests at an outdoor event, but you can’t
predict sudden weather changes that affect their job.
By now you should have the following ways to evaluate your team’s performance:
Online data
It’s up to you whether to go for qualitative or quantitative data when evaluating your team’s performance. If you’re
in doubt, use a mix of both to get a more detailed picture.
Billetto is a ticketing platform that helps you manage, promote, and host events. Set up an event page and start
selling tickets in 5 minutes.
Now that you’ve evaluated your event team’s performance, it’s time to plan the next event. Hopefully, you’ll have a
lot of valuable new insights that can help you improve.