NAME: ELAINE R.

PATRICIO
TOPIC: How to Make Decisions
Barry Schwartz’s The Paradox of Choice:
Why More is Less?

IDEA:
 INTRODUCTION: Barry Schwartz's book, The Paradox of Choice: Why More is Less,
examines personal behavior in relation to decision-making. As the title suggests, the
author highlights the main point that having more options leads to a less optimal
experience.

 It’s true that we enjoy exercising our freedom of choice as humans. Choice is crucial
because it allows us to express our individuality and consume what we want based on our
particular tastes. Everyday, we faced with many options or decisions in our lives. Such as
deciding what to wear, what television show to watch, what book to read, and what food
to eat. We spent time just to think, trying to make a choice but we feel worse when we
have too many options. This is PARADOX OF CHOICE

IMPORTANT DETAILS:
 In the modern world, we tend to believe that having more options is better, but there are
excessive to having too many options: Decisions become less likely and the ability to
make decisions becomes paralyzed, potentially leading to choosing the easy option
(default) or not making a decision at all. We may also be dissatisfied with our decision
and unclear whether we made the best one.

Why More is Less? (explanation)

 We presume that having more alternatives means having better options and being
happier. Excessive choice, on the other hand, might cause you to second-guess your
decisions before you make them, set you up for excessively high expectations, and make
you blame yourself for any and all failures. This can lead to decision-making paralysis,
anxiety, and chronic stress in the long run. And, in a culture that tells us that there's no
justification for not being perfect when you have so many options, having too many
options can lead to clinical depression.

 Decision making can lead to an enermous group of positive and negative feelings. Some
of which include satisfaction, happiness, regret, disappointment and paralysis.
  According to the Paradox of Choice, there are 2 kinds of people; MAXIMIZERS and
SATISFICERS

Consume a lot of time Doubts

 MAXIMIZERS are people who, given a choice, will exhaustively search all the options,
seeking all possible information, in order to make the best possible choice. This behavior
generally consumes a lot of time, and often leads to nagging doubts, perhaps where no
one clear winner emerged.
 SATISFICERS are those who settle for choice that is “good enough” for them. These
people are generally happier with their choice, and spend less time choosing, leaving
them free to enjoy other things.

The fact that some choice is good doesn't mean that more choice is better.