500+ sprays of wellbeing in your pocket.

A stylish, beautifully designed hand sanitizer that

keeps your hands bacteria free on the go while deliciously-scented and moisturized.

At HANS we are committed to creating the best hand hygiene experience ever. We bring you the coolest
hand sanitizer available in the market that will not only clean your hands from bacteria on the go but also
provide a flair of freshness with deliciously-scented and moisturizing natural ingredients.

According to the World Health Organization, 80% of infectious diseases are transmitted by touch.
This is why we should be taking care of our hygiene on a daily basis. The simplest way to take
care of your health is by keeping your hands clean.
 Studies show that our high-performing formulation do not only kill 99.99% of most harmful germs that can make
you sick but also showed that our hand sanitizer improved skin hydration levels after 24 hours in 100% of the
study participants.
 Kills 99.99% of most harmful germs
 Dermatologically tested
 Moisturizing effect tested

Made without:

 Parabens
 Triclosan
 Benzalkonium chloride

HANS is available in 8 different scents. We have 5 unlocked from the launch, help us unlock the rest by
completing the upcoming stretch goals!
HANS looks and feels as great as it protects. Modern, minimal and
very stylish. The perfect accessory to complete your daily essentials.
Use it all day long, in the street, while commuting, on the beach,
while eating out, doing outdoor activities and in the office. You can
use it anywhere at anytime!

Market Analysis
Consumers see Hans as an ‘expert’. It is perceived as a product
which is effective and versatile and guarantees protection
from germs. It uses demographic segmentation and can be used
by most people of any age group.

People from all generation are the targeted customers of Hans.

Hans follows Product specialization strategy in order to penetrate
the market and increase the usage rate.

Hans has been successful in positioning itself as an antiseptic which

safeguard/protect the people from germs. Hans’s communication has
always focused on the core brand positioning of protection from
germs.
 #ADVERTISINGCAMPAIN

 Primary Objective – To generate awareness of HANS’s Hand

Sanitizer
 Secondary Objective(s) – To generate sales by directing
followers to a purchase link on hans.com

Approach
 Engaged 12 influencers to feature the hand sanitizer
 Product sample sent FOC to influencers for review
 Spread the word with #nogerms: where we will ask key
instagram influencer to spread this message and using
#nogerms. Here they will be requested to post a picture of Advertising Budget appreciation
them using the sanitizer and to a write something about the
importance of its use while tagging our company
@sanitizewithhans.
 Week 1
Getting your goals established and metrics defined.

Week 2

Optimizing your profiles and brand voice on social media.

Week 3

Finding and listening to your audience to better understand your industry.

Week 4

Filling out your social content calendar to increase reach and engagement.

Week 5

Supplementing and boosting your social media content calendar for the best
results.
Week 6

Reporting on your social media results and celebrating your success!

FINAL PRODUCTION AND PRESENTATION OF THE AD CAMPAIGN
We're a group of a passionate designers, beauty addicts, experience enthusiasts and live-lovers, that started HANS
to create wellbeing solutions that simplify our lives & take care of our health. We believe hand hygiene should be fun,
convenient, cool & pleasing. Welcome to the #modernism.
The company name derives from the initials of our founders and CEOs

Hitesh, Founder & Akshat,

Nitish, CTO Samarthya, COO
CEO Co- Founder & CEO