A

REPORT ON

“A STUDY ON BRAND PROMOTION WITH REFERENCE TO

OM SHIV MOTORS”

SUBMITTED BY

Mr. OMKAR ANANT NEWALKAR

TO

MUMBAI UNIVERSITY

IN PARTIAL FULFILLMENT OF

BACHELOR OF MANAGEMENT STUDIES (BMS) DEGREE

UNDER THE GUIDANCE OF

ASST. PROF. S .S. CHAVAN

THROUGH

SANT RAWOOL MAHARAJ MAHAVIDYALAYA, KUDAL

DIST: - SINDHUDURG (416520)

(2019-2020)
 DECLARATION

I undersigned here by declared that this project report “A STUDY ON BRAND

PROMOTION WITH REFERENCE TO OM SHIV MOTORS” for

academic year 2019-2020 submitted is prepared by me under the guidance of

ASST. PROF. S. S. CHAVAN is my original work. The empirical finding in this

case based on data collected by me. The matter presented in this project is not

copied from any way the university authorities deem to be fit.

This work is humbly submitted to university of Mumbai for the award of the

Bachelor of Management Studies.

Date:

Place: Kudal

Mr. OMKAR ANANT NEWALKAR

 CERTIFICATE

I, ASST. PROF. S. S. CHAVAN hereby certify that, Mr. OMKAR ANANT

NEWALKAR studying in T.Y. BMS at SRM COLLEGE KUDAL

has completed project on “A STUDY ON BRAND PROMOTION WITH

REFERENCE TO OM SHIV MOTORS” for academic year 2019-20 under my

guidance.

I further certify that the information submitted is true and original to the best of

my knowledge.

Asst. Prof. S. S. Chavan Asst. Prof. P. S. Keravadekar

(Project Guide) (BMS Co-Ordinator)

Dr. S.D. Disale

(Principal) (External Examiner)

 ACKNOWLEDGMENT

As this highly contended hours of having successfully completing this project. I

honesty fill that the credit of the project work could not be narrowed down to any
individual. AS the whole work us the outcome of integrated efforts of all those
concerned with it, through their guidance and effective co-operation I am able to
complete my project.

I am really thankful to all to giving me their valuable time and kind co-operation
for collect all these information.

Words of any commands are not adequate to convey the depth of feeling of
gratitude to the esteem support and guidance of Asst. Prof. S. S. Chavan

I express my sincere thanks to our principal Dr. S.D. Disale for their kind
support.

I would like to thank all the persons who have helped me for completion of the
project.

Thank you

Mr. OMKAR ANANT NEWALKAR

 INDEX

CHAPTE PAGE
TITLE OF THE CHAPTER
R NO. NO.
1 INTRODUCTION 1-19
1.1 Executive Summary 2
1.2 Introduction 3-4
1.3 History 5
1.4 Design 6
1.5 Objective Of The Study 7
1.6 Scope Of The Study 7
1.7 Needs Of The Study 8
1.8 Company Profile 9
1.9 Product Profile 10-13
1.10 Awards 14
1.11 Launch 15
1.12 Vision and Mission 16
1.12.1 Vision 16
1.12.2 Mission 16
1.13 How To Make Vespa’s Brand Promotion? 17
1.14 Vespa’s Piaggio Market 18
1.15 Product Evaluation 19
1.16 Vespas Brand Image 20-21
1.17 Brand Awareness 22
2 RESEARCH METHODOLOGY 23-25
2.1 Research methodology 24
2.2 Data Collection Methods 25
3 LITERATURE REVIEW 26-43
3.1 Brand 27
3.2 Promotion 28
3.3 Brand Promotion 29
3.3.1 Objectives Of Brand Promotion 30-31
3.3.2 Scope Of Brand Promotion 31
3.3.3 Needs Brand Promotion 32
3.4 Brand Image 33-34
3.4.1 Importance Of Brand Image 34
3.5 Types Of Promotion 35
3.6 Brand Awareness 36
3.7 Features Of Branding 37
3.8 Brand Promotion Strategies 38
3.9 Brand Promotion Examples 39-40
3.10 Hire For Brand Promotion 41
 3.11 Brand Promotion Methods 42
3.12 Online Brand Promotions 43
3.13 Role Of Promotions 44-45
3.14 The Marketing Mix 46-47
3.14.1 Components Of Marketing Mix 46-47
3.15 Product Life Cycle Stages 48-49
4 DATA INTERPRETATION AND ANALYSIS 50-68
5 FINDINGS, SUGGESTIONS AND LIMITATION 69-73
5.1 Findings 70
5.2 Suggestions 71
5.3 Limitation 72
5.4Conclusion 73
BIBLIOGRAPHY 74
QUESTIONNAIRE 75-76