1.

The company should post extensive information for special positions on its own website, but
that is not enough. They should run ads like on television or in newspapers, on social
networking sites.
Realistic job previews can be used increase interest by showing appreciation and pride for hard
work should be communicated to the high school and parents.
2. Because it is so physically demanding, talented candidates may not be interested in applying
to Rock Blocks. The company should build a brand, develop a marketing strategy to be able
to change this perception