EXECUTIVE SUMMARY

The Britannica Encyclopedia describes a motorcycle as a bicycle or tricycle propelled by an

internal-combustion engine (or, less often, by an electric engine). The automobile was the reply
to the 19th-century dream of self-propelling the horse-drawn carriage. Similarly, the invention of
the motorcycle created the self-propelled bicycle. The popularity of the vehicle grew, especially
after 1910. During World War I the motorcycle was used by all branches of the armed forces in
Europe, principally for dispatching. After the war it enjoyed a sport vogue until the Great
Depression began in 1929. After World War II a revival of interest in motorcycles lasted into the
late 20th century, with the vehicle being used for high speed touring and sport competitions.
Most of the development during this earliest of eras concentrated on three and four-wheeled
designs, since it was complex enough to get the machines running without having to worry about
them falling over. The next really notable two-wheeler was the Millet of 1892. The Indian
automobile segment can be divided into several segments viz. two-wheelers (motorcycles,
geared and ungeared scooters and mopeds), three wheelers, commercial vehicles (light, medium
and heavy), passenger cars, utility vehicles (UVs) and tractors. The Indian automobile sector can
be divided into several segments: 2 & 3 wheelers, passenger cars, commercial vehicles (Heavy
CVs/ Medium CVs/Light CVs), utility vehicles (UVs) and tractors.
The per capita income in the country growing at a fair pace, growth prospects of the Indian auto
mobile industry appear to be quite encouraging. The population is moving towards the middle
class or upper middle class this is resulting in the higher disposable income. The report has been
drawn up with the objective of identifying and analyzing the key factors and attributes, which
influence consumers while deciding to visit a auto mobile
The study starts with a brief insight into the evolution of the Indian auto mobile industry,
the auto mobile industry and the present structure. As mentioned earlier the study is on
Consumers perception towards shoppers stop, which includes the attributes that influence the
consumers the most and the mall that they prefer to visit the two wheeler the most.
The methodology adopted for this study was conducted by interviewing 100 respondents
through a questionnaire. The respondents were asked a series of questions through which, an
analysis has been made on the key factors and attributes that influence and drive the consumer’s
perception towards two wheeler in their decision process.