Tyke Finder is a proposed product consisting of child-sized pants with a built-in Bluetooth tracking device in the waistband. The tracking device would connect to a parent's phone app to allow them to see their child's location. It is intended for parents of young children around age 4 who sometimes wander off, as well as for people with children or relatives who have disabilities. The product would be marketed through social media ads targeting parents. A conglomerate merger is favored to produce Tyke Finder since it requires components from different companies - pants from Old Navy, a tracking device from Cube Shadow, and an app from AppsChopper.
Tyke Finder is a proposed product consisting of child-sized pants with a built-in Bluetooth tracking device in the waistband. The tracking device would connect to a parent's phone app to allow them to see their child's location. It is intended for parents of young children around age 4 who sometimes wander off, as well as for people with children or relatives who have disabilities. The product would be marketed through social media ads targeting parents. A conglomerate merger is favored to produce Tyke Finder since it requires components from different companies - pants from Old Navy, a tracking device from Cube Shadow, and an app from AppsChopper.
Tyke Finder is a proposed product consisting of child-sized pants with a built-in Bluetooth tracking device in the waistband. The tracking device would connect to a parent's phone app to allow them to see their child's location. It is intended for parents of young children around age 4 who sometimes wander off, as well as for people with children or relatives who have disabilities. The product would be marketed through social media ads targeting parents. A conglomerate merger is favored to produce Tyke Finder since it requires components from different companies - pants from Old Navy, a tracking device from Cube Shadow, and an app from AppsChopper.
When would Tyke Finder be used? Let's say a parent has a kid, about 4 years old, and they like to wander off sometimes. Tyke Finder is a pair of pants for young children that has a tracking device in the waistband. The device will connect to an app on the parents phone so they always know exactly where their child is. Example: How will Tyke Finder be made? We would start by making a pair of pants and inserting a small bluetooth tracker into the waistband. This tracking device would connect to an app on a parents phone, allowing them to see where their child is. For whom will Tyke Finder be for? Tyke Finder will be mainly for parents with young children around the age of 4 or for people who have children/relatives with disabilities. How will Tyke Finder be marketed? There will be adds on social media websites and apps that people with young children would most likely use such as Facebook, Twitter, and Instagram. If the company becomes more popular we would expand into TV commercials on channels that parents would also watch. Positives and negatives of a partnership Positive Negative ● Split the workload. ● Have to split the ● Ease of start-up. profits. ● Shared decision maker ● Unlimited liability. and specialization. ● Potential for conflict. ● Larger pool of capital. ● Taxation paid on shared income. ● No Zoning Laws. ● Split Liability.
● Zoning laws-Law in a city or town that designates separate areas
for residency and for business ● Unlimited liability-the business owners are personally liable for any loss the business makes ● Liability-The legally bound obligation to pay debts Why change over to a corporation? A business that changes over to a corporation can lead to larger and more efficient firms, larger firms can produce and sell more products at lower prices.
● Business-The practice of makings one’s living by engaging in commerce
Pros and Cons of changing to a corporation ● Pros Limited liability for ● Cons Expense and difficulty owners. of start-up ● Transferable ownership ● Double taxation ● Ability to attract ● Potential loss of capital control by the founders ● Long life ● More legal requirements ● Advantages for and regulations stockholders- Stock, Bonds, Dividends ● Advantages for the Corporation ● Fringe Benefits
● Stock-A legal entity owned by individual stockholders
● Bond-A formal contract to repay borrowed money with interest at fixed intervals ● Dividends-The portion of corporate profits paid out to stockholders ● Fringe benefits-Payment other than wages or salaries What Type of Merger Would We Favor, Why, and Who We Would Merge With. We would favor a conglomerate merger because our product will require three different parts to make one product. We would merge with companies such as Old Navy to make the pants, Cube Shadow to make the tracking device, and AppsChopper to make the app. A vertical or horizontal merger would only allow us to merge with one other company, we would need several companies to make our product.
● Horizontal merger-The combination of two or more firms competing
in the same market with the same good or service ● Vertical merger-The combination of two or more firms involved in different stages of producing the same good and service ● Conglomerates-A legal entity owned individual stockholders