for creators Home Resources FAQs

Where to begin?
Find your target audience

Talk about what you know

The best way to build an audience is to share content about the
things you know. Use your professional experiences to pick
topics that would be valuable for others. Tell us about the
successes and failures you’ve faced in your work. Provide help to
members who are wanting to build skills that you’ve perfected.
Think of each post, whether a video or an article, as a
conversation so remember to ask questions and respond back to
the comments you receive. Here are a few other tips to get you
started:

Re-share posts that you find interesting and be sure

to @mention the author for a shout-out!

Comment and/or react to posts that you find interesting to let

people know how their content resonated with you.

Join Groups
You can discover and join existing LinkedIn Groups that pertain
to your subject matter expertise to familiarize yourself with that
community’s needs and goals. This is also a great way to build
your audience and start meaningful conversations with people
who care about the same things as you do.

Learn more

Follow relevant hashtags

Following hashtags relevant to your interests can open your eyes to
other creators as well as key conversations that are happening in the
space.

Learn more

Talk about the day’s professional news

You can find trending news on LinkedIn on the right side of your
homepage on desktop or by clicking the search bar in the
LinkedIn mobile app. What makes news on LinkedIn different is
the power of our Editors. Not only do they make sure you’re up-
to-date on industry news, but they also hand-select the most
relevant conversations happening about each story they feature.
By joining one of these conversations, you’re gaining exposure to
members who have similar interests and viewpoints.

Other resources that will help you get started

Optimize your profile Know the tools Content best practices

Showcase who you are, what you Understand the tools to help you Create a custom content strategy
stand for, and what you’re share, analyze and develop your that works for you. Take a look at
interested in by building a great content strategy. some of the best practices for
LinkedIn profile. sharing on LinkedIn.

Learn how Learn how Learn more

Showcase your content and

grow your reach

© LinkedIn Corporation 2021 About Cookie Policy Privacy Policy User Agreement Accessibility