What is product design?

a. Read and write these three headings in the correct place.

Lee el párrafo y escribe estos 3 encabezados donde pertenecen.

• Selling a product
• Having an idea
• Creating a product

→ Brainstorming: Another way to create

new ideas is to talk to other designers
about thoughts and possibilities. Two
or three or four heads are often better
than one.

2. ___having an idea_____

Product design is simply coming up with new
ideas to improve the efficiency or
productivity of existing products or the
creations of new ones. This generation of ideas
then leads to production. Here, we outline
some of the steps in product design in order to
give you a better understanding of it.
1. Creating a product
There are a number of methods used by
product designers to help them come up with
ideas.
These can be:
→ Needs based: Designers think of things
that would help make our everyday
lives easier by fulfilling a specific task.
This can even be building on or
improving an existing item.
→ Imaginative thinking: Some designers
focus more on using their imagination,
their own research and observation of
the world around them to come up with
their product design ideas.
Once the designers have produced an idea, it
is time to put it to the test by creating a
prototype. A number of designs ideas will be
discussed, including the materials best suited
for the product, the technology required for its
production and how the product will meet the
user’s needs.
Once all of the design requirements and
refinements have been made, the product will
go into production.
• ____ Selling a product
3. _
After the product has been made, there are
two ways that product designers may bring
the idea to the public. They might decide to
sell the product to a new client or maybe they
have already been contracted by one. That
client will then manufacture the item and sell
it to costumers. Alternatively, the designers
can sell the product directly to the public,
having the item manufactured and marketed
themselves. Nowadays, anyone can create a
great product design idea to get the help they
need to make their product a reality.
b. Match the words in bold from the text to these definitions.
Une las palabras remarcadas en el texto con estas definiciones.

a. Efficiency
b. Productivity
c. Outline
d. Come up with
e. Brainstorming
f. Prototype
g. Refinements

1. To think of, to get or have (for example, an idea or a plan) outline

2. A process of exchanging ideas and thoughts. brainstorming
3. Improvements, small adjustments to make something better. Come up
with
4. A full-scale working model of a new product or a new version of an existing
product. Productivity
5. To make a summary of something, for example, a process. refinements
6. The degree to which something works well efficiency
7. The degree to which something gives favorable results. prototype

*Outline; dar una descripción general o proceso

*Come up with; presentar ante alguien (por ejemplo, alguna idea)
*Brainstorm; lluvia de ideas