2.2.1.

Cdc hoc pain b(it bu'Oc 33

1 Hanh vi mua cua khach hang 3
2 Nghien cat marketing 3
3 Quan tri chien lucfc 3
4 Truv'en thOne marketin: 3
5 Quail tri marketing 1 3
6 Quan tri marketing 2 3
7 Quan tri Logistics kinh doanh 3
8 Marketing B2B 3
9 Quan tri chat !Irons 3
10 Marketing quoc to 3
11 Marketing throng mai 3
2.2.2. Cdc hoc plain fir chon 6
Chon 6 TC trong cac HP sau:
1 Marketing n an hang 3
2 Marketing thucm • mai lien tir 3
3 Quan tri PR 3
4 Marketing du lich 3
5 Chien !um thuans hieu 3
6 Dinh gia va chuyen nhucmg thucmg hieu 3
2.3. Kiel) th•c bo tro' 14
2.3.1. Cdc hoc phan bat butic 11
1 Ngoai ngir 2 3
2 Quan tri chuCii cung irng 3
3 Tuyen dung nhan ltrc 2
4 Quan tri thucmg hieu 1 3
2.3.2. Cdc hoc phan ty' chon 3
Chon 3 TC trong cac HP sau:
1 Quan tri chi'en hrov town cau 3
2 Quan tri tai chinh 3
3 Nguyen 1Y ke toan 3
4 Nhap mon Tai chinh - Tien to 3
2,4 Tho.c tap nght nghib va lam tot nghi'0 kh6a hoc 10
Tdng so TC tich lay tdi thieu loan khaa hoc: 131 TC; trong do: 120 TC hoc tap viz tot nghie