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GLOBAL VIEWS ON

EXERCISE AND TEAM


SPORTS
Ipsos Global Advisor

July 2021

For more information go to https://www.ipsos.com/en/global-views-to-sports-2021


TIME SPENT
PLAYING SPORT

2 ‒ © Ipsos | Global views on sport and exercise | July 2021


MEAN NUMBER OF HOURS PHYSICAL EXERCISE PER WEEK
Global Country Average 6,1 Citizens of the Netherlands
Netherlands 12,8 are the most active, saying
Germany 11,1
Romania 11 they spend 12.8 hours in a
Russia 9,2 normal week doing physical
Hungary 8,8
India 7,9
exercise on average.
Belgium 6,9
Canada 6,6
China 6,4
In five countries citizens
South Africa 6,4 say they spent less than
United States 6,3
Great Britain 6,3
four hours per week
Australia 6,2 exercising – France, Chile,
Turkey 5,8
Sweden 5,3
Italy, Japan and Brazil.
Malaysia 5,3
Spain 5,2
Colombia 5,2
Peru 5,2
Saudi Arabia 4,7
South Korea 4,5
Mexico 4,4 Base: 21,503 online adults aged 16-74 across 29
countries
Argentina 4,4
Online samples in Brazil, China, Chile, Colombia,
Poland 4,1 India, Malaysia, Mexico, Peru, Romania, Russia,
France 3,7 Saudi Arabia, South Africa and Turkey tend to be
Chile 3,7 more urban, educated, and/or affluent than the
general population
Italy 3,6
The “Global Country Average” reflects the average
Japan 3,3 result for all the countries where the survey was
Brazil 3 conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
total result

3 ‒ © Ipsos | Global views on sport and exercise | July 2021


PROPORTION WHO DO NO EXERCISE IN A NORMAL WEEK
Global Country Average 14% One quarter of Japanese
Japan 34% people say they do no
Brazil 31%
Italy 26% exercise at all in a normal
Poland 26% week, followed by three in
France 22%
Chile 19% ten Brazilians, and a
Mexico 19% quarter of Italians and
United States 18%
Argentina 16% Polish people.
Spain 15%
Belgium 14%
China 13%
Sweden 13%
Canada 13%
Colombia 12%
Just four per cent of people
South Korea 12% from the Netherlands say
South Africa 11%
Great Britain 11%
they do no exercise at all in
Hungary 11% a normal week.
Romania 10%
Australia 10%
Germany 9% Base: 21,503 online adults aged 16-74 across 29
Peru
countries
9%
Online samples in Brazil, China, Chile, Colombia,
Malaysia 9% India, Malaysia, Mexico, Peru, Romania, Russia,
Turkey 9% Saudi Arabia, South Africa and Turkey tend to be
Saudi Arabia 9% more urban, educated, and/or affluent than the
Russia 7%
general population
The “Global Country Average” reflects the average
India 5% result for all the countries where the survey was
Netherlands 4% conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
total result

4 ‒ © Ipsos | Global views on sport and exercise | July 2021


MEAN NUMBER OF HOURS PHYSICAL EXERCISE PER WEEK
– MEN
Across the countries studied men
Global Country Average 6,9 spend 6.9 hours per week doing
Netherlands
Romania 11,5
15,2
physical exercise – almost an
Hungary 11,1 hour a day.
Germany 11
Russia 10,6
India 8,4 Men in the Netherlands are the
South Africa
Belgium 7,5
8,1
most active, saying they spend
United States 7,3 15.2 hours in a normal week
Canada
Great Britain 6,7
7,2
doing physical exercise on
Australia 6,5 average.
Turkey 6,5
Colombia 6,4
Peru 6,4 Brazilian and Japanese men
China 6,3 spend the least time on average
Malaysia 5,8
Mexico 5,7 per week (3.4 and 3.9 hours
Spain 5,7 respectively).
Sweden 5,5
Argentina 5
Saudi Arabia 5 Base: 21,503 online adults aged 16-74 across
29 countries
South Korea 5
Online samples in Brazil, China, Chile,
Chile 4,5 Colombia, India, Malaysia, Mexico, Peru,
Italy 4,5 Romania, Russia, Saudi Arabia, South Africa
Poland 4,4 and Turkey tend to be more urban, educated,
and/or affluent than the general population
France 4,2
The “Global Country Average” reflects the
Japan 3,9 average result for all the countries where the
Brazil 3,4 survey was conducted; it has not been adjusted
to the population size of each country and is not
intended to suggest a total result
5 ‒ © Ipsos | Global views on sport and exercise | July 2021
MEAN NUMBER OF HOURS PHYSICAL EXERCISE PER WEEK
– WOMEN
Global Country Average 5,4 Women spend 5.4 hours per
Germany 11,3 week on average doing physical
Netherlands 10,5
Romania 10,5 exercise across the 29 markets
Russia 7,9 – 1.5 hours less than men.
India 7,4
Hungary 6,6
China 6,5 Women in Germany are the
Belgium 6,4
Canada 5,9
most active, followed by Dutch
Great Britain 5,9 and Romanian women.
Australia 5,8
United States 5,4
Turkey 5,2 Italian, Brazilian and Japanese
Sweden
Malaysia
5,1
4,9
women report the lowest
South Africa 4,8 average time spent doing
Spain
Saudi Arabia 4,2
4,6
physical exercise per week.
Colombia 4,1
Peru 4
South Korea 4
Argentina 3,9
Poland 3,8
France 3,3 Base: 21,503 online adults aged 16-74 across 29 countries
Mexico 3,2 Online samples in Brazil, China, Chile, Colombia, India,
Chile 3 Malaysia, Mexico, Peru, Romania, Russia, Saudi Arabia,
Japan South Africa and Turkey tend to be more urban, educated,
2,8
and/or affluent than the general population
Brazil 2,7 The “Global Country Average” reflects the average result for
Italy 2,7 all the countries where the survey was conducted; it has not
been adjusted to the population size of each country and is
not intended to suggest a total result

6 ‒ © Ipsos | Global views on sport and exercise | July 2021


MEAN NUMBER OF HOURS PHYSICAL EXERCISE PER WEEK
– MEN AND WOMEN

Men
15,2

Women
11,5
11,3

11,1
11,0

10,6
10,5

10,5

8,4

8,1
7,9

7,5
7,4

7,3
7,2

6,7
6,6

6,5

6,5

6,5
6,4

6,4

6,4
6,3
5,9

5,9

5,8

5,8

5,7

5,7
5,5
5,4

5,2

5,1

5,0

5,0

5,0
4,9
4,8

4,6

4,5

4,5
4,4
4,2

4,2
4,1

4,0

4,0

3,9

3,9
3,8

3,4
3,3
3,2

3,0

2,8
2,7

2,7
Nether- Germany Romania Russia Hungary India Belgium Canada China South United Great Australia Turkey Sweden Malaysia Spain Colombia Peru Saudi South Mexico Argentina Poland France Chile Italy Japan Brazil
lands Africa States Britain Arabia Korea

Base: 21,503 online adults aged 16-74 across 29 countries


Online samples in Brazil, China, Chile, Colombia, India, Malaysia, Mexico, Peru, Romania, Russia, Saudi Arabia, South Africa and Turkey tend to be more urban, educated, and/or affluent than the general population
The “Global Country Average” reflects the average result for all the countries where the survey was conducted; it has not been adjusted to the population size of each country and is not intended to suggest a total result

7 ‒ © Ipsos | Global views on sport and exercise | July 2021


MOST PLAYED
SPORTS AND
ACTIVITIES

8 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHICH OF THESE SPORTS DO YOU EVER PRACTICE OR
PLAY IN A NORMAL WEEK?
Fitness and running are the
Fitness 20%
most commonly played
Running 19%
sports and activities,
Cycling 13%
practiced by 20% and 19%
Soccer 10%
respectively across the 29
Swimming 9%
markets.
Badminton 6%

Basketball 5%

Tennis 4%

Volleyball 3%

Table tennis 3%

Cricket 3%

Golf 3%

Martial arts 2%

Baseball/Softball 2% Base: 21,503 online adults aged 16-74 across 29


countries
American Football 2% Online samples in Brazil, China, Chile, Colombia,
India, Malaysia, Mexico, Peru, Romania, Russia,
Rugby 1% Saudi Arabia, South Africa and Turkey tend to be
more urban, educated, and/or affluent than the
Hockey (Ice/Field) 1% general population
The “Global Country Average” reflects the average
Another Sport 13% result for all the countries where the survey was
conducted; it has not been adjusted to the population
None 38% size of each country and is not intended to suggest a
total result

9 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHICH OF THESE SPORTS DO YOU EVER PRACTICE OR
PLAY IN A NORMAL WEEK? - FITNESS
Global Country Average 20%
Colombia 32%
Saudi Arabia 29%
Chile 28%
Peru 28%
Sweden 26%
South Africa 26%
Argentina 25%
China 24%
India 23%
Mexico 22%
Germany 21%
Netherlands 21%
Turkey 20%
Spain 20%
Romania 20%
Russia 20%
Malaysia 19%
Belgium 17%
Canada 16%
France 15%
Australia 15% Base: 21,503 online adults aged 16-74 across 29
countries
Poland 15%
Online samples in Brazil, China, Chile, Colombia,
United States 15% India, Malaysia, Mexico, Peru, Romania, Russia,
Great Britain 14% Saudi Arabia, South Africa and Turkey tend to be
Italy 13% more urban, educated, and/or affluent than the
general population
Hungary 13%
The “Global Country Average” reflects the average
Brazil 11% result for all the countries where the survey was
South Korea 10% conducted; it has not been adjusted to the population
Japan 7% size of each country and is not intended to suggest a
total result

10 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHICH OF THESE SPORTS DO YOU EVER PRACTICE OR
PLAY IN A NORMAL WEEK? - RUNNING
Global Country Average 19%
China 53%
Saudi Arabia 34%
Turkey 33%
Malaysia 32%
Romania 31%
South Africa 29%
India 28%
Poland 23%
Germany 21%
Peru 21%
South Korea 19%
Russia 19%
Hungary 18%
Sweden 18%
Colombia 17%
Brazil 14%
Italy 13%
Great Britain 12%
Mexico 12%
United States 12%
Base: 21,503 online adults aged 16-74 across 29
Japan 11%
countries
France 11% Online samples in Brazil, China, Chile, Colombia,
Argentina 11% India, Malaysia, Mexico, Peru, Romania, Russia,
Belgium 10% Saudi Arabia, South Africa and Turkey tend to be
more urban, educated, and/or affluent than the
Netherlands 10%
general population
Chile 10% The “Global Country Average” reflects the average
Spain 9% result for all the countries where the survey was
Australia 8% conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
Canada 7%
total result

11 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHICH OF THESE SPORTS DO YOU EVER PRACTICE OR
PLAY IN A NORMAL WEEK? - CYCLING
Global Country Average 13%
India 31%
Hungary 30%
Turkey 25%
Colombia 22%
China 21%
Sweden 20%
Romania 16%
Peru 16%
Germany 14%
Poland 14%
Russia 13%
Chile 13%
Argentina 12%
Saudi Arabia 11%
Canada 11%
Japan 11%
Great Britain 10%
Belgium 10%
Brazil 10%
France 9%
Base: 21,503 online adults aged 16-74 across 29
Malaysia 9%
countries
Spain 9% Online samples in Brazil, China, Chile, Colombia,
Australia 8% India, Malaysia, Mexico, Peru, Romania, Russia,
South Africa 8% Saudi Arabia, South Africa and Turkey tend to be
Italy
more urban, educated, and/or affluent than the
8%
general population
United States 7% The “Global Country Average” reflects the average
Mexico 7% result for all the countries where the survey was
South Korea 7% conducted; it has not been adjusted to the population
Netherlands 6%
size of each country and is not intended to suggest a
total result

12 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHICH OF THESE SPORTS DO YOU EVER PRACTICE OR
PLAY IN A NORMAL WEEK? - SOCCER
Global Country Average 10%
Peru 23%
Saudi Arabia 22%
South Africa 22%
Mexico 17%
Turkey 17%
Argentina 17%
Romania 15%
Colombia 14%
Malaysia 14%
Brazil 11%
Poland 9%
India 9%
Chile 9%
Germany 8%
Spain 8%
Italy 7%
China 7%
Japan 7%
Sweden 6%
Base: 21,503 online adults aged 16-74 across 29
Belgium 6%
countries
Hungary 5% Online samples in Brazil, China, Chile, Colombia,
Russia 5% India, Malaysia, Mexico, Peru, Romania, Russia,
Australia 5% Saudi Arabia, South Africa and Turkey tend to be
more urban, educated, and/or affluent than the
South Korea 5%
general population
Great Britain 4% The “Global Country Average” reflects the average
France 4% result for all the countries where the survey was
Netherlands 3% conducted; it has not been adjusted to the population
United States
size of each country and is not intended to suggest a
3%
total result
Canada 2%

13 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHICH OF THESE SPORTS DO YOU EVER PRACTICE OR
PLAY IN A NORMAL WEEK? - SWIMMING
Global Country Average 9%
Turkey 26%
Saudi Arabia 20%
Russia 14%
India 13%
Poland 13%
China 12%
Romania 12%
Germany 11%
Spain 11%
Malaysia 10%
Japan 10%
Argentina 9%
South Africa 9%
Sweden 9%
Colombia 9%
Netherlands 9%
Hungary 8%
Belgium 8%
France 7%
Base: 21,503 online adults aged 16-74 across 29
Australia 7%
countries
United States 7% Online samples in Brazil, China, Chile, Colombia,
Mexico 7% India, Malaysia, Mexico, Peru, Romania, Russia,
Canada 6% Saudi Arabia, South Africa and Turkey tend to be
Brazil
more urban, educated, and/or affluent than the
5%
general population
Italy 5% The “Global Country Average” reflects the average
Great Britain 5% result for all the countries where the survey was
Peru 5% conducted; it has not been adjusted to the population
South Korea 5%
size of each country and is not intended to suggest a
total result
Chile 2%

14 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHICH OF THESE SPORTS DO YOU EVER PRACTICE OR PLAY
IN A NORMAL WEEK? – DOES NOT PLAY ANY TEAM SPORT
Global Country Average 38%
United States 61%
Great Britain 59%
Citizens of the US and
Canada 56% Great Britain are the most
Australia 55%
Japan 55%
likely to say they do not
Italy 53% play any team sports,
Brazil 51%
France 48%
followed by Canadians,
Poland 43% Australians and Japanese
Russia 43%
Netherlands 43%
people.
Spain 41%
Germany 40%
Belgium 39%
Chile 38%
Mexico 37%
Hungary 36%
Argentina 35%
Romania 32%
Base: 21,503 online adults aged 16-74 across 29
Colombia 30% countries
South Africa 29% Online samples in Brazil, China, Chile, Colombia,
South Korea 27% India, Malaysia, Mexico, Peru, Romania, Russia,
Malaysia 23% Saudi Arabia, South Africa and Turkey tend to be
more urban, educated, and/or affluent than the
Peru 19%
general population
India 18% The “Global Country Average” reflects the average
Turkey 17% result for all the countries where the survey was
China 17% conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
Saudi Arabia 15%
total result
Sweden 15%

15 ‒ © Ipsos | Global views on sport and exercise | July 2021


BARRIERS TO
PARTICIPATION

16 ‒ © Ipsos | Global views on sport and exercise | July 2021


OVERALL, WOULD YOU LIKE TO PRACTICE SPORTS MORE
OR LESS THAN YOU CURRENTLY DO?
Global Country Average 58% 37% 6% Across the 29 markets almost
Peru 81% 14% 5% six in ten say they would like
Chile 79% 18% 2%
Colombia 78% 19% 3% to practice more sport than
Saudi Arabia 75% 18% 7% they currently do.
Turkey 72% 23% 5%
Argentina 70% 28% 2%
Romania 68% 26% 7% Almost eight in ten citizens in
South Korea 68% 27% 6%
Mexico 65% 30% 5%
Peru, Chile and Colombia say
South Africa 63% 31% 6% this is the case.
Poland 61% 33% 6%
Spain 59% 36% 6%
Sweden 59% 36% 6% Australians and Americans
Russia 58% 40% 2%
Malaysia 58% 24% 19%
are the least likely to say they
Belgium 56% 40% 5% would like to play more sport
Hungary 54% 42% 3%
Italy 54% 40% 6%
(37% and 35% respectively).
Brazil 53% 40% 7%
India 52% 29% 18%
France 49% 45% 6%
Base: 19,017 online adults aged 16-74 across 29
Netherlands 46% 51% 3% countries
China 46% 48% 6% Online samples in Brazil, China, Chile, Colombia,
Germany 45% 49% 6% India, Malaysia, Mexico, Peru, Romania, Russia,
Saudi Arabia, South Africa and Turkey tend to be
Canada 45% 51% 4%
more urban, educated, and/or affluent than the
Great Britain 42% 55% 4% general population
Japan 40% 58% 3% The “Global Country Average” reflects the average
Australia 37% 56% 7% result for all the countries where the survey was
United States
conducted; it has not been adjusted to the population
35% 62% 3%
size of each country and is not intended to suggest a
% Would like to play more % Happy as I am % Would like to play less total result

17 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHAT BARRIERS, IF ANY, STOP YOU FROM PRACTICING SPORTS AS
MUCH AS YOU LIKE? - GLOBAL COUNTRY AVERAGE OVERVIEW

Lack of time 37% Lack of time is the most


common barrier to
Lack of money 18% participation in sport almost
with four in ten across the
Weather is too hot/too cold 17%
29 markets saying this
Lack of facilities where I live 13% stops them practicing sport
as much as they would like.
Lack of people I know to play with 13%
One in five say there are no
Too old 10%
barriers to their
I have a disability/illness 10%
participation in sport.

Overweight 10%
Base: 21,503 online adults aged 16-74 across 29
countries
Lack of people in my local area to play with 9% Online samples in Brazil, China, Chile, Colombia,
India, Malaysia, Mexico, Peru, Romania, Russia,
Saudi Arabia, South Africa and Turkey tend to be
Facilities are unsafe to use/unsuitable 8% more urban, educated, and/or affluent than the
general population
Not culturally or socially acceptable to practice sports The “Global Country Average” reflects the average
in my country 3% result for all the countries where the survey was
conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
There are no barriers - I don't want to play/take part 22% total result

18 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHAT BARRIERS, IF ANY, STOP YOU FROM PRACTICING
SPORTS AS MUCH AS YOU LIKE? - LACK OF TIME
Global Country Average 37%
Saudi Arabia 51%
Peru 48%
Russia 47%
Chile 46%
Colombia 45%
Hungary 44%
China 44%
Argentina 44%
India 43%
Poland 42%
Malaysia 42%
Turkey 41%
Romania 40%
Mexico 40%
South Africa 38%
France 34%
Spain 34%
South Korea 33%
Belgium 32%
Netherlands 32%
Brazil 32% Base: 21,503 online adults aged 16-74 across 29
countries
Italy 31% Online samples in Brazil, China, Chile, Colombia,
Sweden 31% India, Malaysia, Mexico, Peru, Romania, Russia,
Germany 31% Saudi Arabia, South Africa and Turkey tend to be
Canada 29% more urban, educated, and/or affluent than the
general population
Great Britain 28%
The “Global Country Average” reflects the average
Australia 28% result for all the countries where the survey was
United States 26% conducted; it has not been adjusted to the population
Japan 23% size of each country and is not intended to suggest a
total result

19 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHAT BARRIERS, IF ANY, STOP YOU FROM PRACTICING
SPORTS AS MUCH AS YOU LIKE? - LACK OF MONEY
Global Country Average 18%
Turkey 33%
Argentina 30%
South Africa 25%
Russia 25%
Mexico 23%
Saudi Arabia 23%
Brazil 21%
Colombia 21%
Canada 19%
Belgium 18%
Hungary 18%
Japan 18%
India 17%
Poland 17%
Romania 17%
Peru 16%
Sweden 16%
France 16%
Australia 16%
Base: 21,503 online adults aged 16-74 across 29
Great Britain 16%
countries
Spain 15% Online samples in Brazil, China, Chile, Colombia,
Malaysia 14% India, Malaysia, Mexico, Peru, Romania, Russia,
Chile 14% Saudi Arabia, South Africa and Turkey tend to be
more urban, educated, and/or affluent than the
South Korea 14%
general population
Italy 13% The “Global Country Average” reflects the average
United States 12% result for all the countries where the survey was
Germany 11% conducted; it has not been adjusted to the population
Netherlands
size of each country and is not intended to suggest a
10%
total result
China 5%

20 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHAT BARRIERS, IF ANY, STOP YOU FROM PRACTICING
SPORTS AS MUCH AS YOU LIKE? - WEATHER TOO HOT / COLD
Global Country Average 17%
Saudi Arabia 38%
South Africa 38%
Turkey 29%
China 28%
South Korea 25%
India 25%
Malaysia 22%
Peru 20%
Russia 19%
Hungary 19%
United States 18%
Germany 17%
Canada 17%
Chile 16%
Poland 16%
Italy 16%
Australia 14%
Spain 14%
Romania 13%
Mexico 13%
Argentina 13% Base: 21,503 online adults aged 16-74 across 29
Colombia 13% countries
Online samples in Brazil, China, Chile, Colombia,
Netherlands 13% India, Malaysia, Mexico, Peru, Romania, Russia,
France 12% Saudi Arabia, South Africa and Turkey tend to be
Belgium 12% more urban, educated, and/or affluent than the
Japan 12% general population
The “Global Country Average” reflects the average
Sweden 11%
result for all the countries where the survey was
Brazil 8% conducted; it has not been adjusted to the population
Great Britain 7% size of each country and is not intended to suggest a
total result

21 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHAT BARRIERS, IF ANY, STOP YOU FROM PRACTICING SPORTS
AS MUCH AS YOU LIKE? – LACK OF FACILITIES WHERE I LIVE
Global Country Average 13%
Malaysia 29%
Peru 26%
South Africa 26%
India 22%
Chile 21%
Colombia 20%
Mexico 19%
Turkey 19%
Romania 17%
China 14%
Russia 13%
Poland 13%
Saudi Arabia 13%
South Korea 13%
Brazil 13%
Argentina 10%
Great Britain 10%
Spain 9%
United States 8%
Base: 21,503 online adults aged 16-74 across 29
Belgium 8% countries
Canada 8% Online samples in Brazil, China, Chile, Colombia,
Hungary 8% India, Malaysia, Mexico, Peru, Romania, Russia,
Germany
Saudi Arabia, South Africa and Turkey tend to be
8%
more urban, educated, and/or affluent than the
Japan 7% general population
Australia 7% The “Global Country Average” reflects the average
Sweden 7% result for all the countries where the survey was
Italy 7%
conducted; it has not been adjusted to the population
size of each country and is not intended to suggest a
France 6% total result
Netherlands 4%
22 ‒ © Ipsos | Global views on sport and exercise | July 2021
WHAT BARRIERS, IF ANY, STOP YOU FROM PRACTICING SPORTS AS
MUCH AS YOU LIKE? - LACK OF PEOPLE I KNOW PERSONALLY (E.G.,
FRIENDS) TO PLAY OR PRACTICE SPORTS WITH
Global Country Average 13%
India 23%
Malaysia 18%
Canada 18%
South Africa 16%
China 15%
Peru 15%
United States 14%
Colombia 14%
Turkey 14%
Poland 13%
Saudi Arabia 13%
Great Britain 13%
Australia 13%
Brazil 13%
Romania 13%
Sweden 13%
Germany 12%
Japan 12%
Hungary 11%
Base: 21,503 online adults aged 16-74 across 29
France 11%
countries
Argentina 11% Online samples in Brazil, China, Chile, Colombia,
Belgium 11% India, Malaysia, Mexico, Peru, Romania, Russia,
Chile 11% Saudi Arabia, South Africa and Turkey tend to be
more urban, educated, and/or affluent than the
South Korea 10%
general population
Mexico 10% The “Global Country Average” reflects the average
Netherlands 9% result for all the countries where the survey was
Italy 9% conducted; it has not been adjusted to the population
Russia
size of each country and is not intended to suggest a
8%
total result
Spain 8%

23 ‒ © Ipsos | Global views on sport and exercise | July 2021


WHAT BARRIERS, IF ANY, STOP YOU FROM PRACTICING SPORTS AS
MUCH AS YOU LIKE? - THERE ARE NO BARRIERS – I DON’T WANT TO
PLAY/TAKE PART
Global Country Average 22%
Japan 40%
United States 37%
Great Britain 33% People from Japan, the US
Canada 32%
Australia 31%
and Great Britain are the
Italy 31% most likely to say there are
Brazil 29%
Netherlands 28%
no barriers to their
Spain 28% participation in sport.
Germany 28%
South Korea 26%
Sweden 26%
China 25%
France 23%
Belgium 22%
Hungary 20%
Poland 18%
Russia 18%
Mexico 18%
Base: 21,503 online adults aged 16-74 across 29
Chile 17%
countries
South Africa 17% Online samples in Brazil, China, Chile, Colombia,
Malaysia 16% India, Malaysia, Mexico, Peru, Romania, Russia,
Argentina 16% Saudi Arabia, South Africa and Turkey tend to be
more urban, educated, and/or affluent than the
Romania 15%
general population
India 14% The “Global Country Average” reflects the average
Turkey 13% result for all the countries where the survey was
Colombia 12% conducted; it has not been adjusted to the population
Peru
size of each country and is not intended to suggest a
11%
total result
Saudi Arabia 8%

24 ‒ © Ipsos | Global views on sport and exercise | July 2021


METHODOLOGY
These are the findings of an Ipsos online survey conducted between 25 June and 9 July 2021.
The survey was conducted in 29 countries around the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile,
China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, the Netherlands, Peru, Poland, Romania, Russia, Saudi
Arabia, South Africa, South Korea, Spain, Sweden, Turkey, and the United States.
The results are comprised of an international sample of 21,503 adults aged 16-74 in most countries and aged 18-74 in Canada, Malaysia, South Africa,
Turkey and the United States. Approximately 1,000 individuals participated on a country by country basis via the Ipsos Online Panel, with the exception of
Argentina, Chile, Colombia, Hungary, India, Malaysia, Mexico, the Netherlands, Peru, Poland, Romania, Russia, Saudi Arabia, South Africa, South Korea
Sweden and Turkey, where each have a sample of approximately 500.
The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea,
Spain, Sweden, and United States can be taken as representative of their general adult population under the age of 75.
The samples in other countries (Brazil, China, Chile, Colombia, India, Malaysia, Mexico, Peru, Romania, Russia, Saudi Arabia, South Africa and Turkey)
produce a national sample that is more urban & educated, and with higher incomes than their fellow citizens. The survey results for these countries should
be viewed as reflecting the views of the more “connected” segment of their population.
Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the
most recent country Census data.
The “Global Country Average” reflects the average result for all countries and markets where the survey was conducted. It has not been adjusted to the
population size of each country and is not intended to suggest a total result.
Where results do not sum to 100 or the difference appears to be plus or minus one point more or less than the actual, this may be due to rounding,
multiple responses, or the exclusion of “don’t know” or not stated responses.
The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to plus or minus 3.5 percentage points and of 500
accurate to plus or minus 5.0 percentage points. For more information on the use of credibility intervals, please visit the Ipsos website.

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About Ipsos Game Changers
Ipsos is the third largest Insights and Analytics company in the In our world of rapid change, the need for reliable information
world, present in 90 markets and employing more than 18,000 to make confident decisions has never been greater.
people.
At Ipsos we believe our clients need more than a data supplier,
Our research professionals, analysts and scientists have built they need a partner who can produce accurate and relevant
unique multi-specialist capabilities that provide powerful insights information and turn it into actionable truth.
into the actions, opinions and motivations of citizens, consumers,
patients, customers or employees. Our 75 business solutions are This is why our passionately curious experts not only provide
based on primary data coming from our surveys, social media the most precise measurement, but shape it to provide True
monitoring, and qualitative or observational techniques. Understanding of Society, Markets and People.

“Game Changers” – our tagline – summarises our ambition to To do this we use the best of science, technology
help our 5,000 clients to navigate more easily our deeply and know-how and apply the principles of security, simplicity,
changing world. speed and substance to everything we do.

Founded in France in 1975, Ipsos is listed on the Euronext Paris So that our clients can act faster, smarter and bolder.
since July 1st, 1999. The company is part of the SBF 120 and Ultimately, success comes down to a simple truth:
the Mid-60 index and is eligible for the Deferred Settlement You act better when you are sure.
Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP


www.ipsos.com

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