Business Plan: in Partial Fulfillment of The Requirements For The Completion of The Subject

Marian College of Baliuag, Inc.
908 Gil Carlos St., San Jose, Baliuag, Bulacan

mariancollegebaliuag@yahoo.com
(044) 798-0673
BUSINESS PLAN
In partial fulfillment of the requirements

For the completion of the subject
ENTREPRENEURSHIP
Submitted to:
Ms. Leslie Anne M. Niere
Submitted by:
Abegail M. De Guzman
Diana Mae S. Cruz
Jenie Mae L. Beltran
Krisha Q. Cabañas
Rachelle Ann Cruz
November 2021
1 | Sucré Coffee Shop Entrepreneurship

(044) 798-0673
“TAKE A CUP OF COFFEE AND FORGET ABOUT EVERYTHING FOR A FEW

MINUTES”
Sucré Coffee Shop

309 St. Magalang, San Luis, Pampanga
Sucré Coffee Shop|Facebook Page/ Sucré Coffee Shop@gmail.com|Gmail
Account/09554830353|Cellphone Number
Owned by:
Abegail M. De Guzman
Diana Mae S. Cruz
Jenie Mae L. Beltran
Krisha Q. Cabañas
Rachelle Ann Cruz

(044) 798-0673
Acknowledgment
CHAPTER 1
Executive Summary
Sucré Coffee Shop is all about coffees and pastries, we are located at Plaza Naning,
Baliuag, 3006 Bulacan, beside Baliuag Transit. Our business name is Sucré Coffee shop, Sucré is
french word means sweet because we offer some sweets like pastries and coffees that will satisfy
your cravings and also to reduce your stress. This form of business is corporation which is an
entrepreneurial venture formed by at least five persons. Our business has a good quality of
products and services, we offer our products in very affordable price, all the customers won’t
bother about the sugar because you can request about the level of sugar you want. Sucré Coffee
Shop offer fresh coffee and freshly bake pastries.
Sucré Coffee Shop initially started as a small independent business, run by Ms. Abegail
De Guzman. She put up this business to satisfy her family and friends cravings. Her family and
friends likes to drink coffee and eat pastries in different coffee shops, so she builds a small coffee
shop.
Ms. Abegail De Guzman is a graduate in Marian College of Baliuag, Inc. with the course
of Bachelors of Science in Business Administration. After a year the business she builds become
successful then her schoolmates plan to become a shareholder of her business, their name is
Diana Mae S. Cruz, Jenie Mae L. Beltran, Krisha Q. Cabañas, and Rachelle Ann Cruz also
graduate at Marian College of Baliuag, Inc. with the course of Bachelors of Science in Business
Administration.
The starting capital of this business is worth Php 300,000. This amount includes the
coffee and baking machines, utensils and other supply that will need in the coffee shop, also the
computer for the small office. The Owners will supervise the employees properly for the
betterment of their business. The employees that have a good performance will receive an
additional cash.

(044) 798-0673
Vision
Our vision is to create more vibrant, healthy, and economically strong community where nobody
has to go hungry.
Mission
Our mission is to bring back FILIPINO values by being an innovative coffee business
model that is sustainable, honest, fair and passionate. To earn the loyalty of customers and grow
the business by developing and marketing coffee products that are leaders in quality and
consumer interest. To enable and inspire customers to enjoy a coffee experience by providing
distinctive, excellent service, high quality products, superior coffee and knowledge. To excite
our customers serving premium quality coffee, espresso beverages, coffee cocktails and more by
our traditional Filipino touch. To provide the very best support to our clients and the very best
coffee shop systems for our franchisees, to empower each shop or franchise the edge for success.
Objectives
 Maintain and use a customer mailing list

 Offer discount coupons
 Ensure a friendly comfortable atmosphere
 Maintain a high standard of food quality and service
 Provide first-rate live entertainment without a cover charge
 Place monthly ads in neighborhood publications
 Distribute monthly fliers to neighborhood, businesses and churches

(044) 798-0673
CHAPTER 2
Technical and System Feasibility
Geographical Setting
Address: Plaza Naning, Baliuag, 3006 Bulacan
Landmarks: Near Baliuag Transit, beside Mister Donut
Vicinity Map
Site Area
Floor Plan

(044) 798-0673
Gantt Chart
NOV
ACTIONS 10 1 1 1 1 1 1 1 1 1 2 2 2 2 24
1 2 3 4 5 6 7 8 9 0 1 2 3
Conceptualizin
g
Possible
business
Finalizing the
project
background
Deciding the
business name
Coming up with
tagline
Chapter 1
Executive
Summary
Finalization of
Business Logo
Design
Composition of
Vision,
Missions and
Objectives
Chapter 2
Finding a
location for the
business and
studying market
situation
Conceptualizin
g of product
service
offerings
Chapter 3
Analyzing the

(044) 798-0673
market share of
prospective
competitors
Designing the
market
strategies
Allocating the
budget for the
marketing sales
force
Chapter 4
Assuring in
compliance of
legal
requirements,
national and
local policies
Making the
organization
chart and job
Review of
management
and personal
feasibility
Chapter 5
Formulation of
advocacy for
social
responsibility
Analyzing the
most efficient
waste
management
Chapter 6
Review of total
project cost
Formulation of
financial
assumptions
Preparation of
projected
financial
statement
Preparation of
financial
analysis
Products and Services
Products and services SUCRÉ COFFEE SHOP delivers great coffee and pastries for the
customer with the highest quality and class execution of coffee and pastries at a very cheap price.
•Anniversaries
•School Batch Reunions

(044) 798-0673
•Meetings
•Family Gathering
•Friends Reunion
We provide a lively, flexible work environment, high-quality coffee and pastries, comfy
workstations, business security, and a desire to make your company and day easier. SUCRÉ
COFFEE SHOP will take care of everything as you focus on creating the most memorable event
of your life. Our friendly and welcoming staff are here to assist you in creating a memorable
experience for you and your loved ones. Customers will be able to order selected coffee and
pastries to order for enjoyment in their homes or offices. The quality of our coffee and pastries is
remarkable because of the innovation, passion, and respect we share with our employees.
“CUPCAKES”
SUPER MOIST CHOCOLATE CUPCAKE

50 pesos each
Add 20 for medium Iced tea
VANILLA CUPCAKE
30 pesos each
Add 40 for medium blue lemonade
OREO CUPCAKE
70 pesos each
Add 30 for iced coffee
CHOCOLATE STRAWBERRY CUPCAKE
65 pesos each
Add 15 for water with lemon
TROPICAL MANGO VANILLA CUPCAKE

(044) 798-0673
50 pesos each
Add 30 for medium lemon tea
“COOKIES”
CHOCALATE CHIP COOKIES
50 pesos (4 pieces)
Add 35 for mocha coffee
CHEWY M&M COOKIES
100 pesos (6 pieces)
Add 30 for medium chocolate drink
RED VELVET COOKIES
100 (6 pieces)
Add 10 for medium cold water
“DOUGHNUTS”
COOKIES AND CREAM DOUGHNUT

110 (3 pieces)
Add 30 for mocha iced coffee
CHOCOLATE GLAZED DOUGHNUT

100 (3 pieces)
Add 25 for vanilla iced coffee
SUPER GLAZED DOUGHNUT

(044) 798-0673
105 (3 pieces)
Add 25 for hot chocolate
STRAWBERRY GLAZED DOUGHNUT

100 (3 pieces)
Add 45 for iced chocolate mocha
MACHA DOUGHNUT
100 (2 pieces)
Add 25 for hot chocolate
DRINKS”
(HOT COFFEE IS ALSO AVAILABLE)
ICED MOCHA
 Medium= 50
 Large= 70
 Extra Large= 90
ICED CHOCOLATE MOCHA
 Medium= 60
 Large= 80

(044) 798-0673
 Extra Large= 100

ICED MILK CHOCOLATE
 Medium= 50
 Large= 70
 Extra Large= 90
ICED VANILLA
 Medium= 45
 Large= 60
 Extra Large= 75
ICED CAPPUCCINO

(044) 798-0673
 Medium= 80
 Large= 100
 Extra Large= 120
COLD BREW
 Medium= 65
 Large= 75
 Extra Large= 85
ICED ESPRESSO
 Medium= 50
 Large= 70
 Extra Large= 90
CHAPTER 3
Market Feasibility
Business Description
Sucré Coffee Shop offers different flavors of coffee, the customers can request if they want hot
or cold coffee, we also offer different kind of pastries like cakes, cupcakes and etc., Sucré Coffee
(044) 798-0673
Shop is literally different to other coffee shops because all of our product is freshly made with
our professional barista and baker. Our product is all affordable that will be satisfy your
cravings. Our target customers are all person who likes to drink coffee and eat some pastries.
This business owned by five girls graduate with the Bachelor of Science in Business
Management.
SWOT Analysis
Strengths
Strengths based on its smaller size, the fact that it is not a franchise, the Sucré Coffee
Shop is a unique coffee shop concept unlike any other in the Overland Park market. The owner
has firsthand experience, in operating and starting new restaurants, Handpicked baristas will
bring professionalism and enthusiasm to the shop.
Weaknesses
Weaknesses franchises are the easiest way and often the safest conduit to start a café; the
café will not have the backing of one of these established entities. The Sucré Coffee Shop has a
minimal budget and is competing against larger and more established coffeehouses for market
share.
Opportunities
Opportunities the Overland Park demographics support the need for a unique coffee shop.
Additional opportunities to target the active and recently retired target market and 45 years+ age
group. A small slice of a much bigger pie is the goal. Only 40 percent of the nation’s coffee
drinkers are consuming premium ground and whole bean coffee. Encouraging coffee drinkers to
become coffee connoisseurs is the key to continued growth. The local coffeehouse/café market is
$54 million.
Threats
Threats the Morning Glory Coffee shop is currently for sale should another independent
purchase this café, it could pose significant threat to market shares.
Market Potential

(044) 798-0673
Competitors
 Other coffee shops that offer the same product and services.
 Morning Glory Coffee shop
Marketing and Sales Strategies
Sucré Coffee Shop is fully air-conditioned and offers free Wi-Fi. We also provide some books to
read so that our customers are not bored. We'll make a commercial and distribute flyers to
increase the popularity of our coffee shop. Our shop provides a variety of services such as family
reunions and other events. We also provide a 15% discount to senior citizens and those
celebrating their birthdays. You can also order through our Facebook page and gmail account; if
you are unable to pick it up, we will deliver it to your address; if you wish to dine in, our shop is
open from 8 a.m. to 10 p.m. Our shop's interior has a lovely design that allows you to relax and
enjoy the surroundings.
7Ps of Marketing Mix
PRODUCT
Products and services SUCRÉ COFFEE SHOP delivers great coffee and pastries for the
customer with the highest quality and class execution of coffee and pastries at a very cheap price.
•Anniversaries
•School Batch Reunions
•Meetings
•Family Gathering
•Friends Reunion
We provide a lively, flexible work environment, high-quality coffee and pastries, comfy
workstations, business security, and a desire to make your company and day easier. SUCRÉ
COFFEE SHOP will take care of everything as you focus on creating the most memorable event
of your life. Our friendly and welcoming staff are here to assist you in creating a memorable
experience for you and your loved ones. Customers will be able to order selected coffee and

(044) 798-0673
pastries to order for enjoyment in their homes or offices. The quality of our coffee and pastries is
remarkable because of the innovation, passion, and respect we share with our employees.
PLACE
SUCRÉ COFFEE SHOP is located at Plaza Naning, Baliuag 3006 Bulacan, beside Baliuag
Transit which has it is easy to find, and gives the business a lot of exposure. Air conditioning
systems will be installed in the shop to make clients feel at ease when visiting us.
PRICE
SUCRÉ COFFEE SHOP offers cost-effective event planning services and products; additional
charges will only be charged if the client requests additional services or has more visitors.
PROMOTION
SUCRÉ COFFEE SHOP will use social media to market and advertise its products and services.
It is completely free and extends over a large area. Around Baliuag, SUCRÉ COFEE SHOP will
also distribute PUBMATS.
PEOPLE
The SUCRÉ COFFEE SHOP's organizing team will hire people who are ideal for the role, which
will be led by the owner, Ms. Abegail De Guzman and her shareholders. The SUCRÉ COFFEE
SHOP will be made up of the logistic department, which will be in charge of the written work
and communicating with suppliers, the marketing department, which will be in charge of
promotions and advertising, the technical department, which will be in charge of lighting,
presentations, and sound systems, and the documentary department, which will be in charge of
videography and documentation throughout the event.
PACKAGING
SUCRÉ COFFEE SHOP will use reusable cups to get more customers to go circular, with a
small logo of SUCRÉ COFFEE SHOP in the upper right corner.
POSITIONING
SUCRÉ is a french word means “Sweet”. When people hears or sees our business name, the first
impression will be, That's a creative business name! Another thing is the tagline “Take a cup and
forget about everything for a few minutes”. Which evokes the target market's head with
creativity.

(044) 798-0673

Business Plan: in Partial Fulfillment of The Requirements For The Completion of The Subject

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Marian College of Baliuag, Inc.

908 Gil Carlos St., San Jose, Baliuag, Bulacan

In partial fulfillment of the requirements

1 | Sucré Coffee Shop Entrepreneurship

“TAKE A CUP OF COFFEE AND FORGET ABOUT EVERYTHING FOR A FEW

Sucré Coffee Shop

2 | Sucré Coffee Shop Entrepreneurship

3 | Sucré Coffee Shop Entrepreneurship

 Maintain and use a customer mailing list

4 | Sucré Coffee Shop Entrepreneurship

Technical and System Feasibility

5 | Sucré Coffee Shop Entrepreneurship

6 | Sucré Coffee Shop Entrepreneurship

Products and Services

•School Batch Reunions

7 | Sucré Coffee Shop Entrepreneurship

SUPER MOIST CHOCOLATE CUPCAKE

Add 40 for medium blue lemonade

Add 30 for iced coffee

CHOCOLATE STRAWBERRY CUPCAKE

Add 15 for water with lemon

TROPICAL MANGO VANILLA CUPCAKE

8 | Sucré Coffee Shop Entrepreneurship

Add 30 for medium lemon tea

CHOCALATE CHIP COOKIES

Add 35 for mocha coffee

CHEWY M&M COOKIES

100 pesos (6 pieces)

Add 30 for medium chocolate drink

RED VELVET COOKIES

Add 10 for medium cold water

COOKIES AND CREAM DOUGHNUT

CHOCOLATE GLAZED DOUGHNUT

SUPER GLAZED DOUGHNUT

STRAWBERRY GLAZED DOUGHNUT

10 | Sucré Coffee Shop Entrepreneurship

 Extra Large= 100

11 | Sucré Coffee Shop Entrepreneurship

13 | Sucré Coffee Shop Entrepreneurship

Marketing and Sales Strategies

7Ps of Marketing Mix

•School Batch Reunions

14 | Sucré Coffee Shop Entrepreneurship

15 | Sucré Coffee Shop Entrepreneurship

16 | Sucré Coffee Shop Entrepreneurship

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