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Impact Model
Impact Model
The law enforcement negotiations that took place in 1993 between multiple federal agencies
and the Branch Davidians in Waco, Texas is perhaps one of the most high-profile events of its
nature. The Branch Davidians are a religious sect that was founded in 1955. The followers of the
sect settled in the Waco, Texas area in a compound they called the Mount Carmel Center. In
1981, Vernon Howell, who would later be known as David Koresh, joined the sect to study
biblical prophecy. Eventually, Koresh would rise in prominence within the group and become
their spiritual leader. In the years following, Koresh’s followers would draw the attention of the
Bureau of Alcohol, Tobacco, and Firearms (ATF), who began to investigate allegations of sexual
abuse and illegal weapons at the Mount Carmel Center compound. This investigation would
culminate on February 28, 1993, when ATF agents would attempt to serve a search warrant for
the compound and an arrest warrant for Koresh. While attempting to serve these warrants, ATF
agents came under gunfire from the Branch Davidians, resulting in the death of 4 agents. A
stand-off ensued and the Federal Bureau of Investigation (FBI) was requested to lead the
individuals including nearly 60 hours of conversation with Koresh (DOJ 1993). The FBI was
able to peacefully have 21 children and 14 adults exit the compound prior to the tragic end to the
event. On April 19, 1993, authorities tried to seize the compound and a fire ensued killing 75 as
of the FBI’s latest count (DOJ 1993). The documentation of the FBI and accompanying agencies
tactics during the negotiations serve as rich material in studying their effectiveness in different
Identifying and mastering emotions early in the process of conflict management can be key
to maintaining logical and rational thinking for all those involved. It is believed that to the extent
we decrease a person’s emotional arousal, we should observe an increase in their ability to listen
to reason (Fitch 13). Two of the most effective tools to accomplish this goal are ‘asking
questions’ and ‘reframing’ (Fitch 13). In review of the U.S. Department of Justice (DOJ)’s
evaluation report of the Branch Davidian Stand-off, attempts to ‘ask questions’ by the FBI
negotiators appears well documented. It is noted that a negotiator asked Koresh if he was going
to commit suicide and “are you going to let any of your other people kill themselves or die in
there?” (DOJ 1993). However, negotiators did not have similar success in attempts to ‘reframe’
the conversation. The FBI’s shows of force, specifically the use of armored vehicles to intimidate
and destroy property surrounding the compound, exemplifies that failure. The Branch Davidians
believed in Koresh’s prophecy which included an apocalyptic scenario in which the armed forces
of the United Nations, possibly led by the United States, waged war against the following.
Certainly, to some extent, the shows of force by the FBI reinforced this belief rather than
Similar struggles can be seen in the FBI’s attempts to ‘master the story’ as described by the
second step of the IMPACT models successful conflict management strategy. Though they
initially tried to work within Koresh’s religious beliefs, the FBI soon expressed frustration. As
the DOJ observed in their review, “the FBI was unable to influence Koresh’s unique
interpretation of scripture” and he “was completely beyond the influence of religious arguments”
(DOJ 1993).
The negotiators were also thwarted in their efforts to ‘promote positive behavior’, the third
step of the IMPACT model. As Fitch wrote, “when people feel threatened or controlled, they
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often act in negative, aggressive, and, in some cases, violent ways” (Fitch 15). On March 12,
seven Davidians had exited the compound. However, despite this success, negotiations were told
that Davidian vehicles would be cleared from the compound. Negotiators opposed this idea,
noting “the FBI would be answering a positive move…by a negative action” (DOJ 1993).
Similar tactics, such as the harassment via playing annoying music or the sounds of dying
rabbits, did little to ‘promote positive behavior’ and form an environment of safety.
The effects of these actions continue to echo throughout the rest of the IMPACT model.
the fourth step in his IMPACT process. He observed that “people see nonverbal behaviors as
accurate indicators of our true attitudes” (Fitch 17). Certainly, the examples of audible
harassment and visual shows of force presented strong nonverbal behaviors that were contrary to
Perhaps many of these difficulties could relate to the herculean tasks that the final two steps
of the IMPACT model required of the responding authorities. Fitch describes step five as
‘control your response’ or the attempt to limit your emotional involvement. This was certainly
difficult as the negotiations took place after ATF agents witnessed their coworkers gunned down
in the original warrant service. It must have been equally difficult to ‘take perspective’, the final
IMPACT step, with a religious zealot such as Koresh, who’s perspective may be so beyond what
The negotiations during the Waco siege were of large scale, however, there are lessons to be
learned from interpersonal models of conflict management. The IMPACT model is applicable in
this case, as Koresh seemingly had an absolute power of influence over his followers and
successful negotiation with him alone could have resolved a conflict involving many.
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References:
Fitch, Brian. (2016). Law Enforcement Interpersonal Communication and Conflict Management
United States Department of Justice. (1993, October 8). Evaluation of the Handling of the
https://www.justice.gov/archives/publications/waco/evaluation-handling-branch-davidian-stand-
waco-texas-february-28-april-19-1993#B1