UGC RECOGNIZED

BBA
With Electives in: Digital Marketing |
Data Science & Analytics
FROM THE
CHANCELLOR’S DESK
Dr. Chenraj Roychand,
Chancellor,
JAIN (Deemed-to-be University)

The key to building a successful career is to constantly stay updated with the latest industry-relevant skills.
Online learning is a perfect solution to gain these in-demand skills in a flexible yet dynamic learning format.
At JAIN (Deemed-to-be University), we’ve been working towards empowering learners to reach their career
goals, by delivering high-quality education in an accessible manner. To address the changing needs of young
professionals in the digital era, we’ve launched JAIN Online, to make education accessible to all. It brings
together top academic experts and digital innovators to provide learners with global insights to tackle
real-world problems, and develop a global network to achieve long-term career goals. This BBA program is a
result of all that work, where we have reimagined the learning experience for pre-university students and
freshers. It has been designed to equip young learners with practical and relevant skills, so that they are
ready for the industry when they graduate. We are eager to see how our learners will leverage this
opportunity to build bright and rewarding careers for themselves.

RANKINGS AND RECOGNITIONS

NAAC ‘A’ Graded Awarded ISO 9001: Awarded 5 Stars by Ranked 6th Private
University with 2015 certification by KSURF in the Young University in India by
Graded Autonomy TUV India Universities category India Today

20,000+ Aspiring Students from Founded in 3735

Students 43+ Countries 2008-2009 Publications

89 International
1000+ Faculty 11 Student 2500+
& National
Members Support Cells Recruiters
Collaborations

01
DIGITAL AND DATA ARE
DRIVING THE FUTURE
Change is the only constant. These words ring true every day in the world of business, where new
technologies and innovative business practices are dictating how the future will be written.

With the proliferation of digital technologies, DIGITAL MARKETING

today companies are looking for talent that
is equipped with a holistic understanding of
how businesses work and a hands-on
understanding of how digital tools and Nearly two-thirds of companies
platforms can be harnessed for business
2/3rd plan to add people in digital
success. marketing roles in the coming year

In order to empower young learners

to navigate business environments
Estimated 20 lakh jobs in digital
that are highly complex and volatile,
JAIN (Deemed-to-be University) is
20L marketing in India alone

delivering this Bachelor of Business

Administration (BBA) program with
electives in Digital Marketing or Data
Science & Analytics.
DATA SCIENCE

BUILDING IN-DEMAND SKILLS

There are an estimated 2.7 million

This BBA degree first builds your

2.7M job postings in data science and
analytics globally
foundations with a comprehensive general
management curriculum and adds a deep-
The Indian data science industry
dive into either Digital Marketing or Data
is growing at over 33% and has
Science techniques - allowing you to 33% consistently been among the
experience how these technologies can be
fastest growing industries
leveraged effectively to drive maximum
business value.

02
WHY PURSUE A BBA FROM
JAIN ONLINE?
This BBA degree from JAIN (Deemed-to-be-University) is a rigorous program that will help you build a solid
knowledge base while giving you the flexibility to learn from anywhere, at anytime. Along with functional and
domain expertise, the program will also equip you with competencies and skills required to advance your
career into leadership and strategic roles. Apart from this, you also:

Learn from top management Earn a BBA degree with a job-ready

faculty with live and interactive elective in Digital Marketing or Data
online lectures Science & Analytics

Build your skills with a curriculum

Gain practical skills through
designed by leading academicians &
project-based learning
industry experts

Gain the recognition of a BBA Become industry-ready with

degree from a reputed institute mentorship from experts

Learn alongside a diverse batch of Get dedicated career support

peers for a rich learning experience from Great Learning

03
ABOUT THE PROGRAM
BACHELOR OF BUSINESS ADMINISTRATION

The Bachelor of Business Administration is a 3-year degree program designed to help you embark on a
professional career in management. This program will prepare you for entry-level roles in your chosen area of
elective. This power-packed program will give you a comprehensive understanding of emerging business
trends and digital technologies. The curriculum is designed to provide you a broad overview of the essentials
of business and management, followed by a deep-dive into your chosen elective – Digital Marketing or Data
Science & Analytics. The project work component provides an opportunity to use your learning to investigate
and solve a business problem.

PROGRAM HIGHLIGHTS

3-Year BBA Program

Online Learning with Mentorship
Degree from JAIN (Deemed-to-be University)

WHO THIS PROGRAMME IS FOR

Pre-university students who have recently passed their (10+2) examination and are looking for a
degree in new-age specializations that can launch their careers

Young professionals looking to build their business acumen and progress in their careers with a degree
from a top university

Learners who are looking for a top-notch degree with the flexibility to manage their schedules

04
CURRICULUM

DIGITAL MARKETING ELECTIVE

SEMESTER 1 SEMESTER 4
English Organization Behavior & HRM
Managerial Economics Corporate Accounting
Management Accounting SEO and SEM
Financial Accounting Social Brand Management
Statistics for Management Entrepreneurship
Business Mathematics with Excel

SEMESTER 5
SEMESTER 2
Social Media Marketing
Marketing Management
Research Methodology
Business Taxation
Content Marketing
Management Concepts & Practices
User Retention and Engagement
Introduction to Digital Marketing
Email and Affiliate Marketing
Introduction to Business Analytics
Communicative English
SEMESTER 6
SEMESTER 3 International Business
Financial Management Web, Mobile, and Social Media Analytics
Corporate & Business Law Customer Relationship Management
Global Financial Markets Digital Marketing Capstone Project
Advanced Marketing Management Campaign Management
Environmental Science

Note: Course matrix subject to change based on emerging industry trends and academic requirements

05
 DATA SCIENCE AND ANALYTICS ELECTIVE

SEMESTER 1 SEMESTER 4
English Organization Behaviour & HRM
Managerial Economics Corporate Accounting
Management Accounting Data Visualization
Financial Accounting Python for Data Science
Statistics for Management Entrepreneurship
Business Mathematics with Excel

SEMESTER 5
SEMESTER 2
Exploratory Data Analysis
Marketing Management
Research Methodology
Business Taxation
Data Mining
Management Concepts & Practices
Time Series Forecasting
Introduction to Digital Marketing
Data-Driven Decision Making
Introduction to Business Analytics
Communicative English
SEMESTER 6
SEMESTER 3 International Business
Financial Management Web, Mobile, and Social Media Analytics
Corporate & Business Law Marketing Analytics
Global Financial Markets DS and Analytics Capstone Project
Introduction to Python Advanced Spreadsheet Modelling
Environmental Science Case Analysis / Personal & Managerial
Effectiveness

Note: Course matrix subject to change based on emerging industry trends and academic requirements

06
GET THE
GREAT LEARNING
ADVANTAGE
Great Learning is India’s leading ed-tech company for professional and higher education. When you choose
this program, you also get access to Great Learning’s extensive pool of industry experts and dedicated career
assistance.

2 Million+ 3200+
Learners Industry Expert Mentors Best Ed-Tech Company
of the Year*
170+ 500+ *EdTech Review Awards 2020
Countries Hiring Partners

E-PORTFOLIO & RESUME GREAT LEARNING

BUILDING SESSIONS JOB BOARD

An e-portfolio is a snapshot of all the projects
done and skills acquired during the program that is
shareable across social media channels. We also
help you build your resume to highlight your
skillset along with your previous professional
experience.
The program provides candidates access to the
Great Learning Job Board. 500+ organizations
approach us with job opportunities which are
shared through the Job Board with our candidates.
We’ve seen over 8000+ alumni transition to the
careers of their choice, with an average salary
hike of 48%.

PERSONAL GL EXCELERATE
CAREER COACH CAREER FAIRS

Get access to career mentoring depending upon
your experience in the industry with a
personal career coach. The coaches are either
industry veterans or professionals who’ve
transitioned to management roles so the
candidates benefit from their guidance on how to
build a management career.
We conduct career fairs to connect our students to
industry opportunities. Our recent career fair saw
leading hiring partners like Accenture, HSBC,
UST-Global, Rakuten, Myntra, DXC Technologies,
Tredence, Brillio, TheMathCompany, AB InBev
etc. conduct over 300 interviews.

07
HIRING
PARTNERS

AND MORE

08
ADMISSION

ELIGIBILITY

The minimum qualification

required to apply is a pass in the
(10+2) examination in Science /
Commerce / Arts from PUC / ISC /
CBSE or equivalent board.

Students who are due to appear in

the board exams are also eligible
to apply.

FEE STRUCTURE

Semester-Wise Fee Plan Year-Wise Fee Plan Total Program Fee Plan*

I Sem `40,000 I Year `80,000 Total `2,28,000/-

II Sem `40,000 II Year `80,000 One-Time Registration Fee: `2000/-
III Sem `40,000 III Year `80,000 Examination Fees (Per Year): `3000/-
VI Sem `40,000
*
Inclusive of 5% discount on complete
V Sem `40,000
program fee payment.
VI Sem `40,000

FINANCIAL AID

Zero Cost EMI

EMI Options Available for 8 Months

PROGRAM START DATE: JULY 31, 2021

09
READY TO ADVANCE
YOUR CAREER?

APPLY NOW

Speak to a Program Advisor Email us Visit our website

08047184883 bba.jain@greatlearning.in online.jainuniversity.ac.in

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