Academia de San Lorenzo Dema-ala Inc.

Tialo, Sto. Cristo, City of San Jose del Monte, Bulacan

LESSON #3
Subject: Media and Information Literacy
Name: ________________________________________
Teacher: Mrs. Mary Grace A. Castellon

LEARNING CONTENT: Introduction to Media and Information Literacy

REFERENCE/S: DIWA Senior High School Series
LEARNING TARGET
1.1. Editorialize the value of being a media and information literate individual.
1.2. Relate critical thinking with media, and information literacy in the production, consumption and
transfer of media, and information products by society.
1.3. Share media habits, lifestyle, and preferences to other people.

LEARNING CONCEPT
Information - “broad term that can cover data, knowledge derived from the study, experience, or
instruction, signals or symbols.”
- when you use media, information is referred to as the “knowledge of specific events or situations
that has been gathered or received by communication, intelligence, or news reports.
Literacy – to be equivalent to a skill or as the ability to identify, understand, interpret, create,
communicate, and compute, using printed and written materials associated with varying contexts.

 Technology advances every now and then, and literacy is a measure of how well you keep up
with the pace of these advancements.
 “A literate community is a dynamic community, one that exchanges ideas and engages in
debate; illiteracy, however, is an obstacle to a better quality of life and can even breed
exclusion and violence.

I. The Danger of Desensitization

According to Potter (2011) in his book Media Literacy, there is a need to be media and information
literate to counteract “the physiological and psychological tendency (automaticity) towards the
many information that are encountered every now and then.

Automaticity (automatic response) – is a state where our minds operate without any conscious
effort from us.
Normalization (programmed and predictable response) – is when the mass media continually
reinforce certain behavioral patterns of exposure until they become automatic habits.

According to Callison and Tilley (2006), you are a media and information literate individual if you are
able to do the following:
  Pose worthwhile questions
 Evaluate the adequacy of an argument
 Recognize facts, inferences, and opinions and use each appropriately
 Deal with quandaries and ill-formed problems that have no fixed or unique solutions
 Give and receive criticism constructively
 Agree or disagree in degrees measured against the merits of the issue and audience
 extend a line of thought beyond the range of first impressions
 Articulate a complex position without adding to its complexity.

What it takes to be a media and information literate?

There are two factors that can influence you to become a media and information literate individual.
One is clarifying your goals and motivations for seeking information. The greater your need, the more
effort you exert to become selective of the information at your disposal.
Another is acquiring more skills in discerning, appreciating, and filtering information. This involves
being more media savvy and better acquainted with information sources.

Mrs. Mary Grace A. Castellon

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