Seeneider
20th Apr 2008
Dear Valued Customer,
We are dolighted to announce the official launch of the Brand Migration Project for
Schneider Electric. As a corporate siratogic docsion, most of our brands (Merlin Geri
Square D, Telemecanique and Clipsal, otc) wil migrate to "Schnelder Elect
progressively. This worldwide campaign aims at increasing tho visibly of “Schneider
Electric” in front of our customers and the publ, thus maximizing he rand value.
‘The Brand Migration Project involvos tho changos of product marking, labeling, packaging
‘and corporate communications, yet there wil be no impact onthe product quality,
Performance, price ard sales of previous products,
In Hong Kong and Macau markets, the Brand Migration wil start with Busways and Medium
Yolage Panels. The migration of other products wil proceed at a proper time and target to
bbe completed by the and of 2010. After thet, all products will be expected to carry only
"Schneider Electric" brand,
(wing o the reasons that various products of diferent brands are at siferent stages of the
Imgration and the. sale of stock, products with "Schneider Electric’, “Merlin Gerin’,
“Telemecanique, "Square D” and “Clipsal” brands wil co-exist during the transiton perio:
nevertheless twill not impact on customers’ purchase or use of our product,
A soties of advertising campaign willbe expected inthe 2nd quartor of 2008. We appraciats|
Yyour support to us during the migration process and will keep you informed of futhor
‘velopment,
Yours Sincerely,
For and on baht of Schneldar Eletic (HK) Lt
a
Peter Mo
Marketing Manager
ee
AP‘tememeaece
sate
ROAR RNR STAN TTMEAM « SORA «HERR,
HSRC FOURS Ae CORAM STRUM) - TE MERRION ) Ss
Ri LTREP ROLE + SAT TORR AINE ROR EEE
SUSE FOIE +
FRISMW Ama aie - mTOIONeNINER | ah RLS NEOR + ABE
2 ~ UNSEAT
‘SERIA » AMORA TONS RTO ERSRINEAE NS «SCO Ae RN
RSME AMN TIT SMALE TMT —BNCK + Seeker ts
BRASH ABE) OEMS ARETE «
“emcee » mabe eomsR” «EMMETT - TE eB SERRA
TAY WPS SAMARAS fe AMMEN» BART ese PSPOALONS
FPO NR» IRI TEE AL STARTINS MAREE»
— ARERR FF RR - RET MAAR TANS «Ane
2 ROMER +
ei ee
ced
iON ero
SBeROAE+