Service Quality in Hospital Care: The Development of An In-Patient Questionnaire

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SERVICE QUALITY IN HOSPITAL CARE: THE DEVELOPMENT OF AN IN-PATIENT QUESTIONNAIRE 25

Service quality in hospital care:


the development of an in-patient
questionnaire
Anne E. Tomes and Stephen Chee Peng Ng
Describes the development of a multi-item scale for assessing in-patient perceptions of service quality
in an NHS or NHS trust hospital

Introduction professionals, providing competent service in a caring


It has been said that the USA is currently on the wave of and personal environment is the only important element,
the third revolution in health care, “The era of assessment and it cannot be measured in terms of defect nor
and accountability”. The first revolution was the era of statistically controlled…measurements should be
rapid expansion in medicine and technology. This was presented in terms of patient satisfaction”[9].
followed by the second revolution, “The era of cost
containment”[1]. The degree of satisfaction will become increasingly
important since the recent NHS reforms give GPs the
Although the above was written in an American context, right to purchase services from any hospital which
the same trend can be seen in the UK health care system. provides quality services for their patients. Patients
The Government’s efforts at restricting pay rises for discharged from hospital will provide feedback to their
health care professionals[2] and the move towards GPs. This feedback will then form the basis of the GP’s
making doctors prescribe generic medication instead of decision to continue buying services from that hospital or
branded products[3] can be seen as attempts at cost to switch to another. Hence, the patient becomes the focus
containment. At the same time the Government’s efforts of both the GP and the hospital. As such, hospitals are
at restructuring the entire NHS by making GPs and being required to concentrate not only on providing
hospitals accountable for managing their own funds, and excellent medical care, the technical aspects of the
documents such as Working for Patients[4] and The service, but on the functional aspects of care as well, such
Patients’ Charter [5], which require health care providers as communication between patients and staff[13].
to become more responsive to patients’ needs, are clear
indicators that we have reached the era of assessment and This need to focus on the patient as the customer requires
accountability in the NHS[1]. a fundamental change in NHS culture[14]. Only when we
start to recognize the patient as the customer will we
Health care professionals and managers must thus really seek to find out about the patient’s needs. And only
address the issue of improving the quality of service they when we find out about their needs will the quality of
provide[6-8]. However, this “quality” movement is not service be improved, since we might define quality as
taking place without certain resistance[9-12]. Some “meeting the needs of the customer in a consistent and co-
managers we spoke with view the work involved as yet ordinated way”[15]. But how do we know if we are
another piece of bureaucratic paper work and some meeting these needs? This is only possible by obtaining
doctors expressed the view that, while the concept of feedback from the patients themselves, that is,
quality management may work well in the developing measurement scales which will allow the
manufacturing industry, it may not be appropriate in the patients to assess the quality of care[16].
health care setting. Terms like “zero defect” and
techniques like “statistical process control” are offensive This brings us to the purpose of this study, which is to
to many doctors and nurses. “To health care develop a service quality measurement scale for use in
the NHS hospital context. Before embarking on a
International Journal of Health Care Quality Assurance, Vol. 8 No. 3, 1995,
description of the study, it is necessary to elucidate some
pp. 25-33 © MCB University Press Limited, 0952-6862 terminology.
26 IJHCQA 8,3

The two aspects of quality in service organizations, These satisfaction surveys have used a variety of
technical and functional quality[17], need to be explained dimensions. Hulka et al.[22] used statements based on
in the hospital context. Technical quality refers to the just three dimensions: personal relationship, convenience
competence of the staff as they go about performing their and professional competence. Thompson[25] based his
routines. These include the clinical and operating skills of work on seven dimensions: tangibles, communications,
the doctors, the nurses’ familiarity with the relationships between staff and patients, waiting time,
administration of drugs, and the laboratory technicians’ admission and discharge procedures, visiting procedures
expertise in conducting tests on blood samples. Hospitals and religious needs, while Baker[26] concentrated on
run internal audits to monitor the quality of this technical consultation time, professional care and depth of
work. Doctors hold morbidity and mortality meetings in relationship. Reidenbach and Sandifer-Smallwood[27]
order to learn from the cases under care, and thereby used ten dimensions which were reduced to seven after a
improve their diagnosis and clinical management factor analysis: patient confidence, empathy, quality of
skills[18,19]. treatment, waiting time, physical appearance, support
services and business aspects.

However, it is widely recognized that one’s perception of


the quality of service received is based on a comparison
Internal checks on quality with what was expected of that service[28-30]. Hence the
measure used in this work is a gap measure based on the
are not evident to SERVQUAL measure of Parasuraman et al.[28-30].
Despite recent criticisms of this technique[31],
patients Parasuraman et al.[32] have provided a stern defence of
the theoretical basis of their gap methodology and its
success in a host of applications suggests that it has
Laboratory equipment is calibrated constantly to ensure validity.
that it is functioning according to specifications.
However, these internal checks on quality are not evident There have been, however, only a few published
to patients. Patients cannot judge the technical applications of SERVQUAL in the health care context;
competence of the hospital and its staff[20]. Hence, the two in a US hospital context[33,34] and a third in the UK
patient makes a judgement on a hospital based on the general practice context[35]. All three studies used the ten
functional quality which he receives, the manner in which generic dimensions and statements recommended by
medical care is delivered to him. Examples include the Parasuraman et al.[29]. In this study, however, the
communication skills of the staff and the empathy shown backgrounds of the authors enabled a bespoke set of
by them to the patients[21]. Although a patient cannot statements to be developed for the UK context using both
pass judgement on the technical competence of the staff, medical and marketing insights.
he/she can still pass judgement on the way in which the
technical procedures are performed. Hence, taking into consideration the concepts within The
Patients’ Charter[5] and a content analysis of in-depth
In this study, we are concerned, therefore, with patients’ interviews with 25 patients, five hospital managers, seven
judgements concerning the functional quality of a nurses and eight doctors in NHS and NHS trust hospitals,
hospital. a total of eight dimensions emerged, six relating to the
intangibles of hospital care and two covering the tangible
aspects. These we named empathy/understanding,
Objective of this study relationship between patients and health care staff,
The objective of this study was to develop a measurement communications, reliability, courtesy, dignity, food and
scale to assess the quality of service provided in NHS and physical environment.
NHS trust hospitals and identify the basic constructs
underlying patients’ perceptions of quality of service It could be argued that to assess satisfaction with a
provided by these hospitals. service the importance of each aspect should be taken
into account. However, this is a problem. First, consider
the tangible dimensions. It would appear initially that the
physical environment and food should not be important
Methodology considerations to patients. However, our interviews with
Several authors have derived measurement scales which patients and hospital staff revealed that these tangibles
attempt to quantify the quality of service provided by a are important. The primary reason seems to be that a
hospital[22-24]. Most of these scales are straightforward hospital stay can be a rather boring experience and
satisfaction measures, placed in questionnaires except for the relatively short periods of time when the
completed by patients just before or after discharge. patient is being attended to by staff the patient is left
SERVICE QUALITY IN HOSPITAL CARE: THE DEVELOPMENT OF AN IN-PATIENT QUESTIONNAIRE 27

wondering how to pass the rest of the day. About the only giving a response rate of 67.3 per cent. The expectation
thing the patient can look forward to is the meals to break questionnaires were given to all the patients within 24
the monotony. Hence food becomes an important factor. hours of being admitted to the wards. The perception
Likewise, most patients are confined within the questionnaires were given to the patients as soon as they
boundaries of the ward, or at best a trip to the hospital were informed of their discharge.
restaurant. Hence the physical environment and the
facilities take on an inflated role.
Analysis of findings
However, while food and environment play an important The SPSS for Windows computer package[37] was used
role during the stay in hospital, these soon fade from the to analyse the findings. The reliability of the scale was
patients’ minds on leaving hospital. In our interviews tested using Cronbach’s α. A high alpha value of 0.959
with hospital managers complaints by patients actually was achieved indicating good internal consistency for the
in hospital related to these tangible aspects whereas 49-item scale. The mean scores for the 49 expectation and
letters of complaint received after discharge related perception statements are also presented in Table I as are
almost exclusively to the intangible aspects of care the mean service quality gaps between the corresponding
received during their stay in hospital. It also proved statements. The gaps were calculated using the
difficult to rank the individual factors within the SERVQUAL principle:
intangibles. Patients found great difficulty in doing this
when we tried to encourage them to make such Service quality (Q) = Perception (P) – Expectation (E)
evaluations during our interviews. A good doctor or
nurse is expected simultaneously to be competent, Expectation scores
courteous, show empathy, communicate and relate well to The mean scores of expectations were high, ranging from
the patients. A failure in any one aspect portrays to the 5.06 to 6.42. The lowest expectations score related to the
patient an image of poor quality. question which asked if doctors should present patients
with choices when deciding on their medical care
(statement 33). This is a particularly interesting finding
Development of the questionnaire because the concept of choice for the patients is a
Using the eight dimensions discussed earlier in this fundamental concept in The Patients’ Charter. Our
article two questionnaires were developed based on the interpretation of this apparent discrepancy is as follows.
SERVQUAL principle. The expectation questionnaire Most patients regard medical care as a highly technical
asked patients what they felt hospitals and their staff matter and would not want to take such decisions on
should do and provide. The same questions formed the themselves. They expect the doctors and nurses to decide
basis of the perception questionnaire. A seven-point their care. This finding is supported by Waterworth and
Likert[36] response format, ranging from “strongly Luker[38], who conducted in-depth interviews with
disagree”, which scored 1, to “strongly agree”, which patients pre-Patients’ Charter and came to a similar
scored 7, was used for this study and all questions were conclusion. However, a related statement asking if
phrased positively. doctors and nurses should involve the patients when
plans are made regarding their medical care (statement
The two questionnaires were piloted on 20 patients in 34) resulted in a higher score of 5.67.
medical wards of a large NHS hospital. After the
elimination, addition and rephrasing of several questions
the final questionnaires were prepared consisting of 49
statements. The expectations statements took the
following form: “The nurses should get to know me better Doctors should be
by spending time talking to me whenever they can”. The
corresponding perception statement is therefore: “The thorough in their dealings
nurses got to know me better by spending time talking to
me whenever they could”. The full 49 expectation with patients
statements are presented in Table I.

The survey was conducted over a period of three months Hence, keeping the patients informed is of greater
in autumn 1993, in the medical wards of a large general concern to patients than presenting them with a set of
hospital in the east of England. During this period, every treatment options. This is reinforced by the finding that
patient admitted was included in the survey. A total of the three highest expectation scores (statements 8, 9 and
196 patients were admitted during this time. Out of these, 27) indicated that the patients felt strongly that doctors
12 were too ill to participate, while another 52 refused to should be thorough in their dealings with patients,
complete the questionnaires for one reason or another, demonstrate competence in clinical skills and be able to
28 IJHCQA 8,3

Table I. Statements from the final questionnaire

Mean Mean Mean


Factor expectation perception quality
Statement loadings score score gap score

Intangibles
Factor 1: Empathy
(% variance explained = 43.9 %; Cronbach’s α = 0.918)

29. The nurses should get to know me better by spending time talking to me
whenever they can 0.889 5.45 5.88 0.42
34. Doctors and nurses should involve me when plans are made regarding my
medical care 0.872 5.79 5.58 –0.21
25. On my arrival at the ward, the doctor should attend to me quickly 0.761 5.70 6.03 0.33
3. Doctors should spend time with me discussing my fears and concerns about
my condition 0.750 5.82 5.55 –0.27
16. Even if a doctor cannot cure me right away, he should make me feel more
comfortable 0.749 6.18 6.21 0.03
18. The nurses should attend to me quickly, whenever I ask for help 0.715 5.18 6.30 1.12
4. My doctors should discuss with me my medical care following discharge
from hospital 0.711 6.12 5.82 –0.30
15. Doctors should do their best to make me feel better emotionally 0.671 5.58 5.76 0.18
14. Doctors should do their best to keep me from worrying 0.659 5.85 5.67 –0.18
33. My doctors should present me with choices when deciding my medical care 0.552 5.06 5.30 0.24

Factor 2: Relationship of mutual respect


(% variance explained = 15.0%; Cronbach’s α = 0.897)

23. Nurses should be polite when speaking to me and my family 0.824 6.15 6.27 0.12
12. Doctors should be competent when performing tests and procedures on me 0.812 6.24 5.97 –0.27
26. My doctors should treat me with respect 0.782 6.12 5.88 –0.24
21. Doctors should be courteous when speaking to me and my family 0.702 6.09 6.09 0.00
28. A patient should have enough confidence in his doctor to discuss very personal
matters, should the need arise 0.688 5.94 5.70 –0.24
27. I should be able to place complete trust in my doctor 0.631 6.39 6.15 –0.24
24. A doctor should not appear to be in a hurry when he is with me 0.578 5.82 5.85 0.03
19. The hospital should have my best interest at heart 0.557 6.21 6.33 0.12
30. The nurses should treat me as a person not just a bed number 0.549 5.82 6.12 0.30

Factor 3: Dignity
(% variance explained = 14.7%; Cronbach’s α = 0.867)

5. Nurses should explain to me the procedures and tests before they are done on me 0.908 5.91 5.55 –0.36
20. Doctors should ask me for permission before performing any tests on me 0.879 5.52 5.42 –0.09
1. My doctors should explain thoroughly to me the reasons for tests and procedures,
which are carried out on me 0.873 6.15 5.85 –0.30
22. Nurses should ask me for permission before performing any procedures on me 0.863 5.42 5.91 0.48
13. My doctors should take a real interest in me as a person and not just my illness 0.771 5.52 5.58 0.06
7. The nurses should spend time with me discussing my worries regarding my stay
in hospital 0.708 5.73 5.58 –0.15
6. Nurses should explain to me the rules and regulations in the ward 0.627 5.85 5.48 –0.36
31. I should be treated with dignity and given adequate privacy during my stay in
hospital 0.597 5.79 6.18 0.39
17. Nurses should be kind, gentle and sympathetic at all times 0.504 5.82 6.30 0.48

(Continued )
SERVICE QUALITY IN HOSPITAL CARE: THE DEVELOPMENT OF AN IN-PATIENT QUESTIONNAIRE 29

Table I.

Mean Mean Mean


Factor expectation perception quality
Statement loadings score score gap score

Factor 4: Understanding of illness


(% variance explained = 9.0%; Cronbach’s α = 0.644)

10. Doctors should give me medical advice in layman’s language which I can
understand 0.901 6.24 5.85 –0.39
9. Doctors should be very thorough in their dealings with patients 0.796 6.42 5.79 –0.64
8. Doctors should be very careful to check everything when examining me 0.705 6.42 5.91 –0.52
11. I should have a clear understanding of my current illness during this stay in
hospital 0.579 6.18 5.52 –0.76
2. Doctors should go out of their way to make sure that I understand my condition
and its treatment 0.558 5.97 5.76 –0.21

Factor 5: Religious needs


(% variance explained = 3.4%)

32. I should have access to a religious leader of my choice while in hospital 0.831 5.30 5.79 0.49

Tangibles
Factor 1: Food
(% variance explained = 46.7%; Cronbach’s α = 0.906)

46. The meals should be well presented, i.e. the food should be nicely arranged 0.864 5.73 5.79 0.06
48. The meals should still be hot when they are served 0.843 6.21 5.94 –0.27
49. After each meal the plates should be cleared immediately 0.796 5.58 5.94 0.36
45. I should be given the food which I have ordered 0.782 6.00 5.94 –0.06
44. There should be a choice of food on the menu 0.771 5.52 5.58 0.06
47. When the meal is served, I should be asked the size of portion that I would like 0.684 5.55 5.55 0.00

Factor 2: The physical environment


(% variance explained = 24.9%; Cronbach’s α = 0.772)

42. The bathrooms and toilets should always be kept clean and pleasant to use 0.867 6.42 6.12 –0.30
38. At night, noises occurring inside the ward should be kept to a minimum,
e.g. TV, noisy equipment, staff talking 0.824 6.21 5.85 –0.36
39. The beds, pillows and mattresses should be comfortable 0.800 6.30 5.79 –0.52
43. The screens should be drawn around my bed, whenever medical procedures and
examinations are carried out 0.751 6.39 5.82 –0.39
41. The hospital should provide sufficient bathrooms and toilets in the ward 0.744 6.33 5.82 –0.52
37. Noises occurring outside the ward, e.g. ambulances, cars, should be kept to a
minimum 0.696 5.79 5.97 0.18
35. The ward should be clean at all times 0.682 6.27 5.97 –0.30
36. The ward should be kept well decorated 0.658 5.42 5.97 0.55
40. The ward should be well ventilated, i.e. always fresh and well aired 0.590 6.24 5.39 –0.85
30 IJHCQA 8,3

gain the trust of their patients. This finding correlates Although possibly not generalizable, the areas of under-
well with the traditional view of the doctor-patient provision are also worthy of note. Among these were
relationship. It is a relationship which emphasizes the role several which indicated that the patients would like to
of the doctor as a technically competent and have more communication with their doctors. The
knowledgeable professional who gains the trust of the patients would like the doctors to spend time with them
patients. discussing their fears, concerns, worries and even
personal matters. They would also like their doctors to
The second lowest expectation score related to the treat them with respect and to make more effort in
question which asked if the patients felt that they should explaining medical matters in layman’s language, so that
have access to a religious leader of their choice (statement they would have a clearer understanding of their illness
32). This access to a religious leader is another “right” as well as treatment plans.
stated in the The Patients’ Charter. Hence, two of the
basic concerns of The Patients’ Charter seem to be
concepts of which the patients themselves do not have
high expectations.

The physical environment expectation statements


(statements 35, 39, 40, 41 and 42) attracted high scores. Are patients’ expectations
Obviously, physical comforts like bathroom facilities,
cleanliness, ventilation and bedding were of great
unrealistically
concern to the patients. high?
Perception scores
The mean scores of the perception statements ranged Other sets of negative scores for the doctors were in the
from 5.55 to 6.33 for this particular hospital but it is not areas of trust and the manner in which the patients
the function of this article to present the results relating to perceived the doctors’ technical competence. At first
the quality of service provided by this hospital. However, glance, it would appear that these negative scores reflect
some of the findings may be of more general interest. poorly on the doctors. However, closer examination
Twenty of the gap scores were positive, indicating that revealed that the doctors actually performed quite well in
this hospital exceeded patient expectations in almost half these areas and were given high perception scores. But
of the variables tested and two were zero, indicating that these perception scores were counterbalanced by the high
expectations were met. We have no reason to believe that, expectations of the patients in these areas which achieved
although a good hospital, this hospital is particularly some of the highest expectation scores. Perhaps, patients
exceptional and thus the areas of satisfaction are worthy expect their doctors to be perfect as far as technical
of mention. competence is concerned and would like to place absolute
trust in them.
The patients were happy that the hospital had their best
interest at heart. They were also happy that they were This raises the question: are patients’ expectations
treated with dignity and given adequate privacy during unrealistically high? Doctors are fallible beings working
their stay. The staff were thought to be courteous and under severe constraints[11]. Should we expect doctors to
attended to the patients quickly. The patients felt that the strive to work even harder to improve on these areas?
doctors made them feel more comfortable and better
emotionally. The patients also felt that the nurses had Identification of the underlying factors of service quality
spent time talking with them and that the doctors did not The data from the questionnaire provided us with an
appear to be in a hurry when attending them. The doctors opportunity to investigate the factors underlying patient
also had a positive score with regard to presenting the satisfaction with the quality of hospital service. By
patients with choices when decisions were taken, carrying out a factor analysis of the expectations
possibly because the patients had low expectations in questionnaire data we had an opportunity to extract
this area. Also, the patients gave a positive score with these underlying concepts from the large set of 49
regard to access to a religious leader – again low variables.
expectations were found in this area.
Since two distinct sets of variables were developed
The hospital performed satisfactorily overall with regard relating to the intangible aspects of hospital care, each of
to food provision. The patients felt that the food was well these sets was factor-analysed separately.
presented, served in the correct portion size and that the
plates were cleared quickly. The only significant negative Intangibles
score was achieved when the patients were asked if the A principal components analysis of the 34 intangible
food was still hot when it was served. expectation variables followed by a varimax rotation
SERVICE QUALITY IN HOSPITAL CARE: THE DEVELOPMENT OF AN IN-PATIENT QUESTIONNAIRE 31

generated five factors as shown in Table I. These Discussion and conclusion


accounted for 85.0 per cent of the variance in the original This study has identified seven factors relating to the
data. Table I summarizes the results showing the service quality of in-patient care – five intangible factors:
statements under the factors on to which each loaded empathy, relationship of mutual respect, dignity,
most heavily. The reliability of the factor scales was understanding, religious needs, and two tangible factors:
assessed using Cronbach’s α[39]. As can be seen in Table food and physical environment, and a questionnaire has
I, all factor scales are shown to be reliable. been developed to evaluate hospitals to assess the quality
of service they provide encompassing all these factors.
Factor 1 has been labelled “empathy” and, looking at the The survey in the trial hospital indicated that patients’
service gaps for the factor overall, expectations were expectations were met or exceeded in respect of four of
exceeded. On the whole, staff were given positive scores the seven factors. Dissatisfaction was expressed, not
in respect of their efforts to be attentive and make unexpectedly, with the physical environment, a situation
patients feel better. However, they did not perform as well which can only be remedied usually by a large injection of
as when it came to discussing their fears and worries. cash, an unlikely scenario.
Staff perhaps do not sufficiently appreciate the very real
psychological needs of their patients. This is certainly an
area which is not emphasized during their training, nor
by their professional bodies.
Hospitalization is more
Factor 2 was labelled “relationship of mutual respect” and
for this factor overall expectations were not met. While
than just a physical
patients seemed to have a satisfactory relationship with
nurses in this respect, the relationship between patients
experience
and doctors was less clear. On close inspection of the
results it appears that the reason for this problem is the Of equal concern must be the unfulfilled expectations in
very high expectations patients had of their doctors. It is respect of the factors “relationship of mutual trust” and
debatable if this level of expectation is reasonable. Many “understanding of illness” and the individual variables
of the doctors we spoke to felt that patients’ expectations relating to the various communications between doctors
of them had risen considerably since the introduction of and patients. Such under-provisions raise several
The Patients’ Charter. important issues. When a patient is admitted, he/she
comes into the hospital with an obvious physical ailment.
Looking at the gap scores relating to Factor 3, which we The main duty of the hospital and its staff is to treat that
labelled “dignity”, generally, the staff performed well. physical ailment. However, hospitalization is more than
However, the results indicated that the reasons for doing just a physical experience. Patients come into the hospital
particular tests and the rules of the ward might be better with a host of psychological burdens as well. It is not
explained. surprising that they will come in with fears of physical
disability, fears of dying, fears about the side-effects of
Factor 4 related to the patient’s desire for the treatment, worries about losing their jobs, worries about
“understanding of his/her illness” and the treatment. All family members left at home. These are just a few
the service gaps relating to this factor were negative examples of the many concerns which they may have.
implying that doctors might do more in this area.
Hospitalization is also a socially isolating event. Patients
Factor 5 contained only one variable, access to a religious carry with them all the above psychological burdens but,
leader, and hence has been so named “religious needs”. since they have been isolated from their usual social
Expectations were exceeded in this respect. contacts, they have nobody on which to unburden their
fears and worries. So it is not surprising that the patients
Tangibles look on their doctors and nurses as people on to whom
A principal components analysis of the 15 tangibles they can unload their psychological burdens. However,
elements, followed by a varimax rotation, generated two these needs give rise to most of the negative service
factors as shown in Table I. These factors were clear-cut quality scores.
and labelled “food” and “the physical environment”. They
accounted for 71.6 per cent of the variance in the original It is debatable whether doctors and nurses are the
data and the Cronbach’s α calculations indicate that both appropriate people to fulfil the psychological needs of the
factor scales are reliable. While the patients were satisfied patients because they have not been trained to do so. The
with the food provision, dissatisfaction was expressed in medical and nursing professions have to decide if their
respect of the physical environment. members should learn to handle the psychological needs
32 IJHCQA 8,3

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Anne E. Tomes is a Lecturer in Marketing and Stephen Chee Peng Ng was formerly a Research Student at Sheffield
University Management School, Sheffield, UK.

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