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Service Quality in Hospital Care: The Development of An In-Patient Questionnaire
Service Quality in Hospital Care: The Development of An In-Patient Questionnaire
Service Quality in Hospital Care: The Development of An In-Patient Questionnaire
The two aspects of quality in service organizations, These satisfaction surveys have used a variety of
technical and functional quality[17], need to be explained dimensions. Hulka et al.[22] used statements based on
in the hospital context. Technical quality refers to the just three dimensions: personal relationship, convenience
competence of the staff as they go about performing their and professional competence. Thompson[25] based his
routines. These include the clinical and operating skills of work on seven dimensions: tangibles, communications,
the doctors, the nurses’ familiarity with the relationships between staff and patients, waiting time,
administration of drugs, and the laboratory technicians’ admission and discharge procedures, visiting procedures
expertise in conducting tests on blood samples. Hospitals and religious needs, while Baker[26] concentrated on
run internal audits to monitor the quality of this technical consultation time, professional care and depth of
work. Doctors hold morbidity and mortality meetings in relationship. Reidenbach and Sandifer-Smallwood[27]
order to learn from the cases under care, and thereby used ten dimensions which were reduced to seven after a
improve their diagnosis and clinical management factor analysis: patient confidence, empathy, quality of
skills[18,19]. treatment, waiting time, physical appearance, support
services and business aspects.
wondering how to pass the rest of the day. About the only giving a response rate of 67.3 per cent. The expectation
thing the patient can look forward to is the meals to break questionnaires were given to all the patients within 24
the monotony. Hence food becomes an important factor. hours of being admitted to the wards. The perception
Likewise, most patients are confined within the questionnaires were given to the patients as soon as they
boundaries of the ward, or at best a trip to the hospital were informed of their discharge.
restaurant. Hence the physical environment and the
facilities take on an inflated role.
Analysis of findings
However, while food and environment play an important The SPSS for Windows computer package[37] was used
role during the stay in hospital, these soon fade from the to analyse the findings. The reliability of the scale was
patients’ minds on leaving hospital. In our interviews tested using Cronbach’s α. A high alpha value of 0.959
with hospital managers complaints by patients actually was achieved indicating good internal consistency for the
in hospital related to these tangible aspects whereas 49-item scale. The mean scores for the 49 expectation and
letters of complaint received after discharge related perception statements are also presented in Table I as are
almost exclusively to the intangible aspects of care the mean service quality gaps between the corresponding
received during their stay in hospital. It also proved statements. The gaps were calculated using the
difficult to rank the individual factors within the SERVQUAL principle:
intangibles. Patients found great difficulty in doing this
when we tried to encourage them to make such Service quality (Q) = Perception (P) – Expectation (E)
evaluations during our interviews. A good doctor or
nurse is expected simultaneously to be competent, Expectation scores
courteous, show empathy, communicate and relate well to The mean scores of expectations were high, ranging from
the patients. A failure in any one aspect portrays to the 5.06 to 6.42. The lowest expectations score related to the
patient an image of poor quality. question which asked if doctors should present patients
with choices when deciding on their medical care
(statement 33). This is a particularly interesting finding
Development of the questionnaire because the concept of choice for the patients is a
Using the eight dimensions discussed earlier in this fundamental concept in The Patients’ Charter. Our
article two questionnaires were developed based on the interpretation of this apparent discrepancy is as follows.
SERVQUAL principle. The expectation questionnaire Most patients regard medical care as a highly technical
asked patients what they felt hospitals and their staff matter and would not want to take such decisions on
should do and provide. The same questions formed the themselves. They expect the doctors and nurses to decide
basis of the perception questionnaire. A seven-point their care. This finding is supported by Waterworth and
Likert[36] response format, ranging from “strongly Luker[38], who conducted in-depth interviews with
disagree”, which scored 1, to “strongly agree”, which patients pre-Patients’ Charter and came to a similar
scored 7, was used for this study and all questions were conclusion. However, a related statement asking if
phrased positively. doctors and nurses should involve the patients when
plans are made regarding their medical care (statement
The two questionnaires were piloted on 20 patients in 34) resulted in a higher score of 5.67.
medical wards of a large NHS hospital. After the
elimination, addition and rephrasing of several questions
the final questionnaires were prepared consisting of 49
statements. The expectations statements took the
following form: “The nurses should get to know me better Doctors should be
by spending time talking to me whenever they can”. The
corresponding perception statement is therefore: “The thorough in their dealings
nurses got to know me better by spending time talking to
me whenever they could”. The full 49 expectation with patients
statements are presented in Table I.
The survey was conducted over a period of three months Hence, keeping the patients informed is of greater
in autumn 1993, in the medical wards of a large general concern to patients than presenting them with a set of
hospital in the east of England. During this period, every treatment options. This is reinforced by the finding that
patient admitted was included in the survey. A total of the three highest expectation scores (statements 8, 9 and
196 patients were admitted during this time. Out of these, 27) indicated that the patients felt strongly that doctors
12 were too ill to participate, while another 52 refused to should be thorough in their dealings with patients,
complete the questionnaires for one reason or another, demonstrate competence in clinical skills and be able to
28 IJHCQA 8,3
Intangibles
Factor 1: Empathy
(% variance explained = 43.9 %; Cronbach’s α = 0.918)
29. The nurses should get to know me better by spending time talking to me
whenever they can 0.889 5.45 5.88 0.42
34. Doctors and nurses should involve me when plans are made regarding my
medical care 0.872 5.79 5.58 –0.21
25. On my arrival at the ward, the doctor should attend to me quickly 0.761 5.70 6.03 0.33
3. Doctors should spend time with me discussing my fears and concerns about
my condition 0.750 5.82 5.55 –0.27
16. Even if a doctor cannot cure me right away, he should make me feel more
comfortable 0.749 6.18 6.21 0.03
18. The nurses should attend to me quickly, whenever I ask for help 0.715 5.18 6.30 1.12
4. My doctors should discuss with me my medical care following discharge
from hospital 0.711 6.12 5.82 –0.30
15. Doctors should do their best to make me feel better emotionally 0.671 5.58 5.76 0.18
14. Doctors should do their best to keep me from worrying 0.659 5.85 5.67 –0.18
33. My doctors should present me with choices when deciding my medical care 0.552 5.06 5.30 0.24
23. Nurses should be polite when speaking to me and my family 0.824 6.15 6.27 0.12
12. Doctors should be competent when performing tests and procedures on me 0.812 6.24 5.97 –0.27
26. My doctors should treat me with respect 0.782 6.12 5.88 –0.24
21. Doctors should be courteous when speaking to me and my family 0.702 6.09 6.09 0.00
28. A patient should have enough confidence in his doctor to discuss very personal
matters, should the need arise 0.688 5.94 5.70 –0.24
27. I should be able to place complete trust in my doctor 0.631 6.39 6.15 –0.24
24. A doctor should not appear to be in a hurry when he is with me 0.578 5.82 5.85 0.03
19. The hospital should have my best interest at heart 0.557 6.21 6.33 0.12
30. The nurses should treat me as a person not just a bed number 0.549 5.82 6.12 0.30
Factor 3: Dignity
(% variance explained = 14.7%; Cronbach’s α = 0.867)
5. Nurses should explain to me the procedures and tests before they are done on me 0.908 5.91 5.55 –0.36
20. Doctors should ask me for permission before performing any tests on me 0.879 5.52 5.42 –0.09
1. My doctors should explain thoroughly to me the reasons for tests and procedures,
which are carried out on me 0.873 6.15 5.85 –0.30
22. Nurses should ask me for permission before performing any procedures on me 0.863 5.42 5.91 0.48
13. My doctors should take a real interest in me as a person and not just my illness 0.771 5.52 5.58 0.06
7. The nurses should spend time with me discussing my worries regarding my stay
in hospital 0.708 5.73 5.58 –0.15
6. Nurses should explain to me the rules and regulations in the ward 0.627 5.85 5.48 –0.36
31. I should be treated with dignity and given adequate privacy during my stay in
hospital 0.597 5.79 6.18 0.39
17. Nurses should be kind, gentle and sympathetic at all times 0.504 5.82 6.30 0.48
(Continued )
SERVICE QUALITY IN HOSPITAL CARE: THE DEVELOPMENT OF AN IN-PATIENT QUESTIONNAIRE 29
Table I.
10. Doctors should give me medical advice in layman’s language which I can
understand 0.901 6.24 5.85 –0.39
9. Doctors should be very thorough in their dealings with patients 0.796 6.42 5.79 –0.64
8. Doctors should be very careful to check everything when examining me 0.705 6.42 5.91 –0.52
11. I should have a clear understanding of my current illness during this stay in
hospital 0.579 6.18 5.52 –0.76
2. Doctors should go out of their way to make sure that I understand my condition
and its treatment 0.558 5.97 5.76 –0.21
32. I should have access to a religious leader of my choice while in hospital 0.831 5.30 5.79 0.49
Tangibles
Factor 1: Food
(% variance explained = 46.7%; Cronbach’s α = 0.906)
46. The meals should be well presented, i.e. the food should be nicely arranged 0.864 5.73 5.79 0.06
48. The meals should still be hot when they are served 0.843 6.21 5.94 –0.27
49. After each meal the plates should be cleared immediately 0.796 5.58 5.94 0.36
45. I should be given the food which I have ordered 0.782 6.00 5.94 –0.06
44. There should be a choice of food on the menu 0.771 5.52 5.58 0.06
47. When the meal is served, I should be asked the size of portion that I would like 0.684 5.55 5.55 0.00
42. The bathrooms and toilets should always be kept clean and pleasant to use 0.867 6.42 6.12 –0.30
38. At night, noises occurring inside the ward should be kept to a minimum,
e.g. TV, noisy equipment, staff talking 0.824 6.21 5.85 –0.36
39. The beds, pillows and mattresses should be comfortable 0.800 6.30 5.79 –0.52
43. The screens should be drawn around my bed, whenever medical procedures and
examinations are carried out 0.751 6.39 5.82 –0.39
41. The hospital should provide sufficient bathrooms and toilets in the ward 0.744 6.33 5.82 –0.52
37. Noises occurring outside the ward, e.g. ambulances, cars, should be kept to a
minimum 0.696 5.79 5.97 0.18
35. The ward should be clean at all times 0.682 6.27 5.97 –0.30
36. The ward should be kept well decorated 0.658 5.42 5.97 0.55
40. The ward should be well ventilated, i.e. always fresh and well aired 0.590 6.24 5.39 –0.85
30 IJHCQA 8,3
gain the trust of their patients. This finding correlates Although possibly not generalizable, the areas of under-
well with the traditional view of the doctor-patient provision are also worthy of note. Among these were
relationship. It is a relationship which emphasizes the role several which indicated that the patients would like to
of the doctor as a technically competent and have more communication with their doctors. The
knowledgeable professional who gains the trust of the patients would like the doctors to spend time with them
patients. discussing their fears, concerns, worries and even
personal matters. They would also like their doctors to
The second lowest expectation score related to the treat them with respect and to make more effort in
question which asked if the patients felt that they should explaining medical matters in layman’s language, so that
have access to a religious leader of their choice (statement they would have a clearer understanding of their illness
32). This access to a religious leader is another “right” as well as treatment plans.
stated in the The Patients’ Charter. Hence, two of the
basic concerns of The Patients’ Charter seem to be
concepts of which the patients themselves do not have
high expectations.
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Anne E. Tomes is a Lecturer in Marketing and Stephen Chee Peng Ng was formerly a Research Student at Sheffield
University Management School, Sheffield, UK.