MARKETING PROJECT TOPICS AND MATERIALS

1.  THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY OF FIRST
BANK ABA BRANCH)

2.  THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION.

3.  THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT

4.  AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA

5.  THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

6.  AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

7.  ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS

8.  THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE

9.  A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT

10.  THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE

11.  ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH.

12.  IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU

METROPOLIS

13.  ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES

14.  THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

15.  AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA

16.  AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS

17.  THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES

18.  AN EVALUATION OF THE DISTRIBUTION STARTEGIES ADOPTED BY OANDO PLC FOR THE MARKETING OF
PETROLEUM

19.  THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

20.  AN INDEPTH STUDY OF ON THE BRAND SWITCHING BEHAVIOR OF MALT DRINK CONSUMER IN ENUGU STATE
FROM 2005 -2010

21.  AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED ADVERTISING IN ENUGU METROPOLIS

22.  AN INVESTIGATION INTO MARKETING IMPLICATION OF STREET TRADING IN URBAN CENTERS

23.  THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES

24.  ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

25.  BRAND SWITCHING BEHAVIOUR OF CONSUMERS IN THE HAIR CARE SERVICE

26.  THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS

27.  THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE

28.  CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS

29.  PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES

30.  APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS

31.  CUSTOMER ORIENTATION IN BANKING INDUSTRY

32.  BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE

33.  THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES.

34.  A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF
NIGERIA GOODS

35.  AN EVALUATION OF PRODUCT POSITIONING STRATEGIES FOR MARKETING INDOMIE BREAKFAST NOODLES
36.  THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS

37.  FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT

38.  THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE,

39.  TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS.

40.  EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS

41.  THE IMPORTANCE OF BRANDING IN THE MARKETING OF UNILEVER PRODUCTS.

42.  MARKETING COURIER SERVICE IN ENUGU STATE

43.  THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATIONAL OBJECTIVES

44.  THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES

45.  EFFECTIVE PROMOTIONAL STRATEGIES FOR THE COSMETICS INDUSTRY

46.  MARKETING OF FAMILY PLANNING SERVICES IN ENUGU URBAN

47.  IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY

48.  THE EFFECT OF PERSONNEL SELLING ON THE SALES OF ISOL GERMICIDE IN ENUGU URBAN

49.  THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU
METROPOLIS

50.  THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA