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Introduction to entrepreneuronship

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CONTENTS

What is Entrepreneurship

BOOK DESCRIPTION.....................................................................................................................3

DEFINING ENTREPRENEURSHI.....................................................................................................4

THE ROLE ENTREPRENEURS HAVE IN TODAY’S SOCIETY....................................................................5

DIFFERENT TYPES OF ENTREPRENEURSHIP..................................................................................6

References.....................................................................................................................................7

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BOOK DESCRIPTION

This course introduces students to entrepreneurship as an approach

to life and to create their own careers. Through foundational concepts
and frameworks, this course examines entrepreneurship as a process
including: entrepreneurial identity1, opportunity creation and
evaluation, mobilizing resources, and growth. The course is designed
around the major stages in this process, and an overview of factors
that are key to entrepreneurial success is provided.

1
https://www.merriam-webster.com/dictionary/identity

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DEFINING ENTREPRENEURSHI

Modern societies are comprised of three distinct, but overlapping

sectors[ CITATION Bra21 \l 1033 ]

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THE ROLE ENTREPRENEURS HAVE IN TODAY’S SOCIETY

Now that you have a foundational grasp of entrepreneurship, let’s look into
the various roles of entrepreneurs. Who are some of the entrepreneurs
that come to mind when you think of the definition you developed at the
end of the last module? Who are these people and what kind of impact
have they had on industry or their local environment?[1]

Prior to working through the rest of this module, go through the readings
below (or conduct your own research) to locate an entrepreneur (different
from the one you discussed in Activity 1.1) that motivates you, and
consider the following prompts:

 What makes them an entrepreneur?

 Why do they inspire you?[2]

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DIFFERENT TYPES OF
ENTREPRENEURSHIP

As you can see from the past two modules, entrepreneurs have a critical
role in society, and their impact is not exclusively economic. 

Table 1.This is good table

BUSINESS GOALS AND OBJECTIVES COMPETITORS

Type of digital business: Closest competitor:

Business objective: How will you be different or better?

ACQUISITION BEHAVIOR CONVERSIONS

Keyword search phrase: Available domain name: Primary conversion goal:

Most important use case:

Visitors/month:

Social media platform: Revenue stream:

Content mix and frequency:

Visitors/month:

CONVERSION EQUATION

Primary conversion goal: visitors/month * % conversion rate =

conversions/month

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REFERENCES

[1] Anderson, R. B., Dana, L. P., & Dana, T. E. (2006). Indigenous land
rights, entrepreneurship, and economic development in Canada: “Opting-
in” to the global economy. Journal of World Business, 41(1), 45-55.

[2]Christie, M. J., & Honig, B. (2006). Social entrepreneurship: New

research findings. Journal of World Business, 41(1), 1-5