TataSteel

History Established in Jamshedpur in 1907 by Jamsedji Tata| A global business having commercial presence in over 50
countries with employees across five continents| World’s second-most geographically diversified steel producer |
Operates in 26 countries | Parent organization: Tata Group | Annual crude steel capacity: 13MnTPA
Mission Consistent with the vision and values of the Founder, Jamsedji Tata, Tata Steel strives to strengthen India’s industrial
base through the effective utilization of staff and materials. The means envisaged to achieve this are high technology
and productivity, consistent with modern management practices. Tata Steel recognizes that while honesty and
integrity are the essential ingredients of a strong and stable enterprise, profitability provides the main spark for
economic activity. Overall, the Company seeks to scale the heights of excellence in all that it does in an atmosphere
free from fear and, thereby, reaffirms its faith in democratic values.
Vision We aspire to be the global steel industry benchmark for Value Creation and Corporate Citizenship
Value Integrity, Excellence, Unity, Responsibility, Pioneering
Logo Significance The Tata logo symbolizes fluidity and adaptability. It is also said to depict a fountain of knowledge, or a tree of trust
under which people can take shelter. The blue color in the Tata logo stands for excellence, reliability and strength of the
company’s products.
Financials FY 2021: Revenue–Rs. 64,869 Crores| PBT– Rs 17,795 Crores | Assets: Rs. 1,65,036 Crores
FY 2020: Revenue–Rs. 60,436 Crores| PBT– Rs 6,611 Crores | Assets: Rs 1,50,393 Crores
Culture Our people are our greatest asset| High-performance culture | Safe, healthy, clean & ergonomic working environment
Headquarters Mumbai
Key People Global CEO and MD (Tata Steel India & SEA)- TV Narendran
Chairman Emeritus- Ratan N Tata

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Company Presence and Performance Revenue Bifurcation
Company Presence

Performance Highlights

Financial Highlights 2020-21

23.16% 117.04
Basic Earnings per
PBET/Turnover share

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Product & Service Portfolio (Indian Operations)
PRODUCTS SEGMENTS SOLUTIONS: An ever-evolving range of solutions to
rapidly respond to the changing requirements of the market

• Steel n Style: Extensive range of smart and

Products
Automotive Steel
Galvano | Agrico
Tata Astrum | Bearings •
stylish furniture made from quality CRCA
steel
Pravesh: Range of steel doors that exude
Tata Ferro Alloys and the elegance of wood and the strength of
Agriculture
steel
Mineral Division Automotive Seeds • Sm@rtFAB: India’s first branded Welded
Industrial By-products Construction Wire Fabric (WWF)
Management Division Consumer Goods • Tata KOSH: Brand of galvanised plain steel
(IBMD) used by fabricators to make storage & utility
Energy and Power
Pipes | Precision Tubes equipment
Engineering

Segments
Raw materials and
Responsible Mining
Tata Shaktee | Steelium
Material Handling
•

•
•
Nest-in: Steel based modular construction
solution
Roof Junction: Complete roofing solutions
Tata Tiscon Superlinks: Stirrups (rings) made
Tata Structura | Tata
Tiscon | Tata Wiron of high strength ribbed TMT reinforcement
bar in commonly used sizes.

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Company Analysis
Strengths Weaknesses Opportunities Threats
• Dependence on Third Party
• Branded Portfolio- Branded • Business Expansions- Tata Steel is Suppliers for Raw Material in
product portfolio enhances Tata taking various business expansion Europe- Overdependence on third
Steel's brand image in the market initiatives, which could strengthen party suppliers for raw material in
place and also provides cross- its operations and increase the Europe could increase the business
• Safety Issues- Safety is a major
selling opportunities. It also returns. Eg: The company's brand risk for Tata Steel. The raw material
concern for metals and mining
ensures continuous flow of Nest-In introduced an onion self-sufficiency for Tata Steel in
companies. If the company fails to
revenues. storage solution under the brand Europe is very low.
maintain safety measures, the
• Market Position- Tata Steel's strong name AgroNest. • Impact of Covid-19 Outbreak- The
government may impose penalties.
market position gives it advantage • Recovery of Global Steel Demand- outbreak has led to the closure of
It also hampers the company’s
of scale and increases its bargaining The recovery of demand for steel manufacturing units worldwide.
brand image. Despite strong focus
power. and steel products will enable the Tata Steel with presence in Steel
on the safety, Tata Steel did not
• Vertically Integrated Steel company to record growth in its manufacturing sector could find its
achieve the major safety objective
Operations- Vertically integrated operations business and financial position
of zero fatalities.
operations help the company to • Positive Outlook for Global affected by this outbreak.
• Operating Performance- Poor
achieve operational and cost Construction Industry- Tata Steel is • Intense Competition- Intense
operating performance may reduce
efficiencies giving is a competitive likely to benefit from the positive competition in the industry could
investor confidence and impact its
advantage. outlook for the global construction lead to loss of market share and
ability to pursue growth plans..
• Focus on R&D- Tata Steel focuses industry, as its products find put pressure on the company's
on investing in new technology to application in the construction margins. The global steel industry is
develop high-performance and sector. According to in-house cyclical, highly competitive, and has
energy-efficient products. research, the global construction historically been characterized by
overcapacity

Source: Marketline
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Key Competitors Sustainability & CSR Initiatives
• SAIL Tata Steel’s At Tata Steel, community-centric initiatives emphasize the
Achievements spread of quality education, healthcare and sustainable
livelihood opportunities. The company empowers
communities through agriculture development and market
• JSW Steel linkages, skill development of youth, promotes
entrepreneurship and preservation of ethnicity and culture of
indigenous communities.
• Essar Steel Ltd For example, Promoting health care including preventive
health care and sanitation, Making available safe drinking
water (Jharkhand and Odisha)
• ArcelorMittal
• Seventh edition of Samvaad begins (Link): Samvaad,
a one-of-its kind pan-India tribal conclave organised by
• POSCO Tata Steel Foundation, kicked off on 15th Nov’20 taking the
conversations and celebrations onto digital platforms. The
unique platform that celebrates tribalism will see
participants from 23 states in India and 17 countries
• Nippon Steel • Proximate Community Development Programmes (Link):
Corp Addressing needs of communities and key stakeholders by:
(a) Ensuring access to comprehensive primary healthcare
(b) Sustained availability of safe drinking water
(c) Enhancing household incomes through agriculture, its
associated activities and skill-based training for
employment and entrepreneurship

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In the News
• Tata Steel Foundation bags BRICS Solutions for SDGs Award 2021 for its coveted programme ‘MANSI’ (Sept 2, 2021) | Link
The winning entry ‘MANSI’ engages in enhancing the capacity of the village-based healthcare system (embedded in villages through
government health volunteers called ASHAs (Accredited Social Health Activists) or Sahiyyas in Jharkhand) by training them on
parameters which would address the root causes and underlying reasons for neonates and infant mortality.
• Tata Steel’s OMQ Division bags the prestigious Greentech Energy Conservation Award 2021 (Aug 27, 2021) | Link
The award is a reflection of the concerted and multiple efforts made by the division in energy conservation including setting up a 3 MW Solar
Power Plant to reduce the carbon footprint and generate power in a sustainable manner, installation of solar operated tube-wells for the
community, replacement of energy source from diesel to battery for operation of air conditioning system in the Heavy Earth Moving
Machinery, installation of VVF drive and energy-efficient motors in the processing plant, etc.
• Tata Steel recognised among India’s Best Work Places, for the fourth time (Jan 07, 2021)| Link
The Company has implemented trendsetting policies like extending benefits to LGBTQ+ partners, Agile Working Models and Extended
Maternity Leave to create an enabling workplace for all diverse groups.
• Tata Steel launches Galvanova, a new generation steel (Nov 27,2020) | Link
Tata Steel has launched a new coated product brand named ‘Galvanova,’ a 55% Aluminium-Zinc alloy coated product, to address the evolving
and unmet requirements of the Medium and Small Scale Enterprises (MSMEs) - Emerging Corporate Accounts (ECAs).
• Tata Steel introduces Agile Working Models (Nov 2,2020) | Link
Tata Steel is moving towards a trust and outcome based working culture and to give more flexibility to its employees, the Company has
launched the ‘Agile Working Models’ Policy with effect from this month. Under the new working models that is effective from November 1,
2020, even the officers who are required to be based out of a particular location can now work from home for unlimited days in a year.
• Tata Steel wins two awards at worldsteel’s Steelie Award 2020 (Oct 17,2020) | Link
Tata Steel Limited has been recognised for ‘Excellence in Digital Communications’ – second time in a row, and ‘Excellence in Education and
Training’ by the World Steel Association in its 11th Annual Steelie Awards.

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Tata Steel’s Response to Covid-19
• Supply of Liquid Medical Oxygen (LMO) through Oxygen Express starts at Tata Steel Kalinganagar (9
May ‘21): Responding to the National urgency, Tata Steel is supplying Liquid Medical Oxygen daily to
hospitals in various States (Uttar Pradesh, Madhya Pradesh, Andhra Pradesh, Telangana, Jharkhand,
Odisha, Bihar, West Bengal, Haryana and Delhi) through its manufacturing units in Jamshedpur,
Kalinganagar and Dhenkanal.
• Several Proactive Measures by Tata Steel to deal with COVID -19 (17 Mar’20): Tata Steel followed a
robust management system framework and a sound safety governance structure that drives its health
and safety measures.
• COVID-19 Tata Steel Update (1 Apr’20): In line with the increased action taken by national
governments to contain the spread of COVID-19, Tata Steel had reduced operations at some sites
while maintaining timely payments to vendors.
• ‘FarRishta’ – the first-ever digital volunteering initiative – reaches out to citizens and children amidst
COVID 19 (11 Apr’20): Under FarRishta, the employees are regularly conducting sessions on a variety
of topics for the students at its residential bridge schools, old age homes, HIV positive children who
need the extra care and attention as they are confined to their homes, with nearly no visitors.
• Tata Steel reaches out to 3.15 lakh people during the COVID-19 lockdown period through TSF’s ten-
point #CombatCOVID19 programme (2 May’20): A total of 18 lakh meals have been served to the
poor during the last 31 days of lockdown and 28000 packets of dry ration were distributed in the
Company’s operational areas. More than a lakh masks have been made and distributed to ~40000
people.
• Tata Steel Medica Hospital leads the fight against the pandemic (2 Jul’20): Tata Steel Medica Hospital
which has been designated by the Odisha Government as a Covid Hospital, has ensured safety of all
the doctors, nurses, healthcare staff among others while providing world-class medical treatment and
services to the Covid patients.

PLACEMENT PREPARATION COMMITTEE, IIM INDORE