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Performance Research

A Journal of the Performing Arts

ISSN: 1352-8165 (Print) 1469-9990 (Online) Journal homepage: https://www.tandfonline.com/loi/rprs20

Competing with the Sea


Contemporary cruise ships as omnitopias

Melanie Bennett

To cite this article: Melanie Bennett (2016) Competing with the Sea, Performance Research, 21:2,
50-57, DOI: 10.1080/13528165.2016.1162492

To link to this article: https://doi.org/10.1080/13528165.2016.1162492

Published online: 03 May 2016.

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Competing with the Sea
Contemporary cruise ships as omnitopias
MELANIE BENNETT

With a participant-observation trajectory, this he had composed on his electronic keyboard,


article will use the premium cruise line and I played it incessantly on my Walkman®
1
Celebrity Cruises is Celebrity Cruises1 as a case study to consider the while staring at the 24‑ by 36‑inch horizon on
a subsidiary of Royal
Caribbean Cruises. Their
temporal nature of contemporary ocean my wall.
tenet ‘Modern Luxury’ crossings and examine how the extravagant My attraction to the sea was superficial
attracts a contemporary
interiors, the variety of amenities and the busy and not based on a lived reality. My paternal
urban mid- to upmarket
demographic that seeks onboard itineraries of cruise ships are grandmother was the only relative I knew who
the experience of luxury programmed to distract passengers from the had memories of the sea. Her early childhood
at approachable prices.
existential experience of being at sea and was spent living in the seaside town of
prevent the potential for boredom that can Brighton, England with its pebbly beach that
occur from slow travel. This article will also hurt her feet and salt air that made her skin
discuss the tension between the sublime of the feel moist and sticky. In 1912 – the same year
sea with the manufactured beauty of the ship, as the ill-fated sinking of RMS Titanic – she
which I propose is an omnitopia, a term made immigrated to Canada via an ocean liner that
popular by Andrew Wood to describe ‘an journeyed from Southampton in England to
architectural and perceptual enclave whose Montreal. Travelling with her mother and
apparently distinct locales (and locals) convey three older brothers, the voyage was spent
inhabitants to a singular place’ (Wood squeezed into cold, damp and windowless
2005: 318). Finally, this article will describe the sleeping quarters below deck. My grandmother
ways in which the passengers transgress the contracted whooping cough and had to muffle
events onboard as they begin to settle into the her symptoms in front of fellow passengers
enclave that the ship’s atmosphere affords. and crew so that a health inspection wouldn’t
prevent her from being admitted into Canada.
This passage to Canada was her last contact
IMPULSE TO CRUISE
with the Atlantic Ocean. She had intended
My enchantment with the sea began in abstract on returning to England to walk along the
watching Jaws and The Love Boat and reading pebbled beach again and smell the salt air, but
Ernest Hemingway’s The Old Man and the Sea her circumstances and financial means never
and C. S. Lewis’s The Voyage of the Dawn Treader. enabled her to do so.
While most children had posters of pop stars on I was 40 years of age the first time I left
their bedroom walls, I had beach scenes, sunsets North America to travel overseas. Like my
and sailboats. The cover of my school notebook grandmother, I took a ship with a sixteen-
had an ominous setting of a lone fishing boat night transatlantic schedule, travelling from
caught in a storm at night. I liked the complex Miami in Florida to Rome in Italy, which I had
sensation of terror and awe that the image booked on impulse after seeing an advert for
inspired. For my sixteenth birthday, my brother Celebrity Cruises. Ocean travel has changed
gave me a cassette tape of artificial sounds of dramatically since my grandmother’s golden era
the ocean, including squawking seagulls, which of transatlantic crossings. Cruising for pleasure

50 PERFORMANCE RESEARCH 21·2 : pp.50-57 ISSN 1352-8165 print/1469-9990 online


http: //dx.doi.org/10.1080/13528165.2016.1162492 © 2016 TAYLOR & FRANCIS

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began gaining in popularity in the 1980s, slow forms of travel as an alternative to the
replacing the functional ocean liners of the past stressful, rapid pace of Western culture and the
that were built for the purpose of transporting era of burdensome security-heavy air travel.
individuals. Today, ocean travel is experiencing With an appreciation of the journey as much
another golden age. as the endpoints, ships are perceived more as
In response to the global movement of destinations in themselves, where the ports of
neoliberal values, the rise of mega-ships has call have become secondary (Dowling 2006: 8).
produced a shift towards a vacation trend The increase in demand for itineraries with
that is promoted as offering everything you more sea days than ports can be attributed
could need … for any age, style or mood. These to the lavish architectural palaces of modern
extravagant floating cities package a vacation ships, the amenities such as spa treatments, the
where you can be everywhere and nowhere variety of onboard activities and entertainment
simultaneously. In addition to a borderless and the high-end cuisine.
onboard multisensory display of rooftop grassy
parks, shops, theatres, wine cellars, bars, spas,
EMBARKMENT
pools, fitness centres, symphonies, libraries, art
galleries, eclectic restaurants and crew ‘from The moment that a passenger walks up the
every corner of the world’, passengers also gangplank of a Celebrity Cruise ship and is
consume offshore itineraries at multiple ports greeted by personal paparazzi (who continue
of call. This market-driven industry of cultural- to photograph them for the duration of the
fantasy tourism is an example of what Andrew trip), they enter into a new field that elevates
Wood calls an ‘omnitopia’. Drawing from the them to a higher status, presumably devoid of
lineage of utopia (not place) and heterotopia the negative aspects of their land environment.
(other place), omnitopia’s Greek and Latin roots Like the character of Charlotte Vale played by
combine to mean ‘all-place’ (Wood 2009: 10), Bette Davis in the 1942 American drama classic
whereby environments such as a cruise ship, are Now, Voyager, who boards the ship as an ugly
comprised of separate entities (casino, bar, gym, duckling and disembarks as a beautiful, confident
coffee shop, restaurant, theatre, fashion stores, and successful socialite, Celebrity capitalizes
etc.) designed to be experienced as a simulated on the mythical allure of the sea to transform
all-encompassing vast interior. As passengers individuals. Celebrity Cruise passengers tend
move from place to place, engaging with various to be predominantly middle-class to upper-
sites on the ship, they encounter the spaces middle-class consumers who seek the experience
as if cocooned in a bubble that causes the of ‘modern luxury’ and upscale amenities at
exterior natural world of the ocean to appear accessible prices. In 2008, when the company
unthreatening and distant. unveiled their new Solstice Class fleet, they
The lure to explore far-away shores, enabling launched a marketing campaign that promises
one to live outside their cultural norms and a travel encounter that ‘escape(s) the ordinary’ by
pressures, alongside the onboard camaraderie casting passengers as ‘celebrities’ (temporarily).’
is what entices many people to book a cruise. The cruise line’s tenets ‘Modern Luxury’ and
As ‘environments of mass consumption’ cruise ‘Starring You’ package onboard experiences
ships ‘are places where consumers can indulge that appear exclusively ‘designed for you’.
temporarily in the fantasy of wealth’ (Coons Sailing on a Celebrity ship is meant to evoke the
and Varias 2003: 138). Cruises choreograph feeling of passengers ‘being relaxed, pampered,
opportunities for both constant activity and even celebrated’ and in order to facilitate
large chunks of leisure time, while also offering a star treatment, Celebrity boasts a 2:1 ratio of
the enticing sensation of movement that sea passengers to crew, which is the highest ratio of
travel presents. Crossings have been gaining any cruise line of similar class. The microcosmic
in popularity due to the emerging desire of community functions like a small town, where

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it doesn’t take long before friendships are serve as the focal point to the scenography and
developed, routines solidified, and onboard provide a rare opportunity to view art outside
gossip among passengers and crew run rampant. of conventional museum and gallery venues.
Over the course of the journey, passengers Each ship on their Solstice Class fleet has
acclimatize to their new celebrity status with a sea-themed curatorial direction that serves as
behaviour that they may never enact on land. a point of departure for commissioned artists
to design from. For example, with the Reflection
ship – the fifth and final ship of the Solstice
DESIGN
Class fleet launched in 2012 – the curatorial
A Solstice Class ship’s design includes a rooftop theme is ‘Seductiveness of a Reflection’. The
grassy park, designer shops, the largest wine collection for all five ships represents an
cellar at sea, a large theatre for main stage approximate $60‑million investment, including
productions, a movie theatre, an arcade, a casino, original paintings, sculptures, photography,
a spa, pools, a fitness centre, classrooms, video, drawings, prints and site-specific,
treehouses, symphonies, a library, an art studio, architecturally integrated installations.
an art gallery, five – distinctively different – bars,
an eclectic offering of restaurants with cuisine
THE BEAUTIFUL VERSUS THE SUBLIME
choices from various parts of the world and even
an Apple store. The Grand Foyer is particularly When travelling on a contemporary cruise
breathtaking and glamorous and functions as vessel, the manufactured environment of the
the beating heart of the ship’s sceography. In ship can’t help rivalling the natural setting.
addition, Celebrity boasts being the only cruise The brilliant and magnificent design of the
line with a commitment to explicitly invest ship together with its luxury service, gourmet
in museum-quality contemporary art from cuisine and diverse entertainment is in constant
internationally established, mid-career and competition with the outside natural world
emerging artists. These onboard collections of the open seas. I was unprepared for how
■■Figure 1. Grand foyer of dazzling, grand and breathtaking the ship’s
the Celebrity Reflection.
interior is and how easy it became to forget
Photo Robert Taylor
about the ocean outside. Even on a sixteen-
night transatlantic itinerary, there is little
time to contemplate the splendour of the sea –
a wonder that ironically attracts most consumers
to book a cruise in the first place. The ship’s
onboard stimuli – its opulence, purchasing
venues, gourmet restaurants, entertainment,
star treatment and microcosm community – is
a spectacle so distracting that it’s easy to go
days without ever gazing at the horizon or
experiencing the unparalleled glorious sunsets
out on deck. Even the outdoor pool deck is
designed to encourage the gaze inward towards
the centre of the ship. With the exception of
smokers, my partner and I were often the only
people outside during sunset enjoying once-in-
a-lifetime views. On a ship with at least 2,500
passengers, this seemed peculiar. Omnitopian
places function to create the sense that an
all-encompassing environment removes the

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need for exploration beyond the enclave. The
longer one spends cocooned in omnitopia, the
more there becomes a condition of dislocation
where a traveller ceases to notice the outside
surroundings at all. In the case of a cruise ship,
the vast ocean and horizon becomes a backdrop
or rendered invisible and unimaginable. Even
formal photographs are staged indoors in front
of large faux ocean scenes much like the one on
my bedroom wall.
Immanuel Kant’s (2004) work Observations
on the Feeling of the Beautiful and the Sublime
is helpful in comprehending the tension
I witnessed between the two competing
environments. For Kant, the beautiful
encapsulates that which is humanmade and ■■Figure 2. Vacant deck at
WAVES CRASHING AGAINST THE
crafted, such as architecture, gardens and sunset during a transatlantic
SERENE OMNITOPIA crossing. Photo Robert Taylor
art. An encounter with the beautiful creates
a pleasant sensation. The sublime is manifested Despite the cruise lines’ attempts to relegate
with a confrontation with nature that is the natural environment to the background so
grand, such as the sea, a mountain range and that the manufactured environment and its
a thunderstorm. The sublime according to Kant activities function proficiently, crossings are
leaves a viewer speechless, in awe and terrified. rarely smooth sailing. The ship’s impressive
Unable to comprehend its effect, a viewer feels size and remarkable stabilizers engineered to
overwhelmed and is moved with the realization limit uncomfortable movement during choppy
that they are insignificant. Confrontation with waters and storms still aren’t flawless enough
the sublime is both pleasurable and astonishing to prevent many people from getting seasick,
and can cause an existential crisis. If one stares a physiological reminder of their isolation and
too long at the vast horizon, one can’t help the many days remaining before they are to see
but feel a sense of vulnerability, anxiety and land again. I was one of the fortunate people
mortality. We are confronted with something who didn’t suffer from severe motion sickness
that is so infinite in scale that it overwhelms during a transatlantic crossing where the ship
the imagination’s capacity to comprehend sailed around a tropical storm, but I witnessed
it. The sea’s power ignites an awareness of its effect on the microcosmic community. There
the inadequacy of our imagination and our were two days of constant rocking where the
physical powerlessness in the face of nature’s creaking and moaning of the ship reacting to
force. By comparison, the ‘beauty’ of omnitopia the water’s force echoed throughout the halls,
is easier to engage with, because its pleasant reminding us that even the technological
and undemanding sensation is comforting. In wonder of contemporary engineering was
addition to its aesthetic qualities, omnitopias not immune to the magnitude of the ocean’s
are ideal spaces for fuelling unreflexive supremacy. Passengers could watch the
consuming and behaviours that evoke Mikhail storm’s range and the ship’s proximity to
Bakhtin’s description of the atmosphere of it on the global positioning system (GPS)
carnival, especially during ocean crossings (and channel on their stateroom television, which
repositioning itineraries) that have many sea displayed a map of the entire globe. The small
days and minimal ports of call, rougher seas blinking triangle indicating the ship in the
and higher risk of travelling through storms middle of the Atlantic Ocean is paradoxically
(Bakhtin 2009). a disconcerting visual depiction of just how tiny

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■■Pool deck of the Celebrity
Reflection. Photo Robert Taylor

and insignificant our seemingly massive floating subculture of gay men who found acceptance
city is and a comforting signpost demonstrating and freedom on cruise vessels during the
that we are not lost. mid-twentieth century. According to Baker and
In the microcosmic community where Stanley, being gay at sea was more tolerable
2
It is interesting to note passengers and crew are contained for several during an era when it wasn’t accepted on land.2
that despite cruise ships
being historically safe
days together, acclimatizing to their faux- Baker and Stanley state, ‘Un-moored, the
spaces to experiment with celebrity status, ignites outlandish behaviour normal order of things may be felt to be
sexuality, Celebrity is the
that may not necessarily happen on land, suspended, questionable, irrelevant or even
only cruise company to
feature lesbian, gay, especially after a ship and its passengers wrong.… [O]n a ship there would be less
bisexual and transgendered ‘survive’ a bout of rough seas. Something possibility of being exposed by critical gazes
(LGBT) couples in their
advertisements. psychological occurs in the inherently from your land life’ (2003: 53). The sea could be
borderless environment of the open waters that blamed if someone becomes out of control or is
facilitates a climate of play, unpredictability and simply behaving differently from their usual
excess. Detached from land, travelling in on-land self. Taboo behaviour can be indulged
international waters where laws, jurisdictions without alarm because it’s conducted far away
and social customs are vague, cruisers take from ports of call and is safe within the spatial
advantage of a perceived freedom and potential and social confinement of the ship.
for transformation as they adjust to the
constant movement of the sea’s rhythm and its
O N B OA R D E N T E RTA I N M E N T
physical unsteadiness. A sea voyage can be
experienced as a metaphor for liminality – The Solstice Class fleet’s entertainment
between worlds – where the ship serves as repertoire is varied. The most recent addition
a ritualistic space to experiment with hedonism, are the Celebrity Life activities, which are events
identity, social norms and appetites. In their that offer passengers opportunities to enact
book, Hello Sailor!: The hidden history of gay life the fantasy of luminary status by casting them
at sea, Paul Baker and Jo Stanley trace the in the spotlight. These occasions include red-

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carpet events that feature photographs with fictional characters is a twenty-first century
the captain; flash mobs where the passengers version of Mikhail Bakhtin’s ideas on carnival,
rehearse a routine that they perform throughout a celebration of folk culture, defined by its
the ship; a beauty pageant called Ms. Reflection; humorous mocking, suspending, subverting
game shows such as Celebrity Family Feud, and inverting of the socio-political conventions
Battle of the Sexes and Newlywed/Not-So- and hierarchical structures of everyday life. As
Newlywed; and reality competitions such as Bakhtin noted, it would be a mistake to dismiss
The Passengers Have Talent and Dancing with carnival as a form of social expression that
the Stripes. The more daring Celebrity Life is far too crude and trivial to warrant serious
activities occur during the last leg of the journey attention. The inherently artificial environment
once passengers have comfortably settled into of the ship generates a suspension of ‘land
the ship culture and developed an inflated life’ and its work, routine practices and typical
sense of confidence and courage. Hailed into forms of social interaction. Furthermore, in
stardom and intoxicated by the psychological transatlantic crossings, where most participants
effect of being at sea in international waters, don’t have access to the Internet and phone
many of the passengers transgress these events service to contact people back home or even
by enacting ‘performances of failure’ that check the news, passengers are further removed
grotesquely rock the perceived stability of the from their land lives for the first nine days until
otherwise meticulously produced cruise stage. they reach their first port. This disconnection
Increasing in popularity, these amateur shows that is so rarely experienced in the twenty-first
have gradually been overshadowing the formal century, is oftentimes one of the most liberating
professional onboard theatre productions, and attractive aspects of cruising.
which are perceived as too sombre, tedious and Intrinsic to traditional carnival is the
artificial in contrast to the clumsy, satirical, suspension of socio-hierarchical inequality.
comical, unpredictable and, oftentimes, risqué With the exception of the economic disparity
acts of fellow passengers. Earnest attempts at between passengers (for example, Suite versus
performing and competing well are outwardly Inside Cabin), a different type of hierarchy is
ridiculed as the majority of audience members readily established, but not as it would be on
cheer for the ‘losers’ and freaks. land. The most ‘famous’ celebrity is the one who
These performances of failure – clumsy, risks the most humiliation and participates in
irreverent, ironic and blatantly unpolished the most events. Those passengers who take
– expose the artifice of the manufactured the contests and events seriously and would be
onboard entertainment and also undermine considered ‘winners’ on land are scrutinized and
the fantasy tourism of Celebrity’s aspiration mocked by those passengers who experience
towards staged perfection. Failure unravels the what Bakhtin calls the ‘laughing aspect’ of
utopian model on Celebrity that reinforces the official discourse. The nature of competition is
prescribed Western fantasy that anyone can be nakedly – sometimes literally – rejected. The
a celebrity. Their mockery exposes the fictions competitive passengers are a reminder of the
of continuity and beauty that bind the floating world left behind on land and in carnival; it
fabricated world. is the world turned upside down that thrives.
The unbridled and silly behaviour of the Passengers who embrace the grotesque,
Celebrity Life activities inspire VPs, doctors, subversive realm of carnival temporally
architects, airline captains, psychotherapists perceive their reflection through ‘crooked
and housewives to shed their land identity mirrors, elongating, diminishing, distorting
and enact fantasy versions of themselves. in various directions and to various degrees’
Dressing in drag, enacting same-sex fantasies (Bakhtin 2009: 127). Its undisciplined nature
through campy performances and performing produces decentred perspectives. When official
parodies of famous real-life celebrities and knowledge collides with its laughing aspect,

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‘there is a weakening of its one-sided rhetorical Celebrity and other cruise lines, stringent tiered
seriousness, its rationality, its singular meaning, arrangements between the passengers and crew
its dogmatism’ (107). impede the carnivalesque behaviour. Officially,
fraternization is expressly forbidden between
passengers and crew. Crew are prohibited from
THE LIMITS OF ‘MODERN LUXURY’
venturing out into the public spaces without
David Foster Wallace’s humorous essay their ship ID visible. However, during crossings,
recounting his negative experience of taking breaches occur with more frequency than they
a cruise vacation alludes to some of the would during other itineraries. Much like the
downsides to cruise ships when he writes, earlier era of ocean travel, many husbands who
There’s something about a mass-market Luxury are straight on land, clandestinely participate
Cruise that’s unbearably sad. Like most unbearably in being ‘gay at sea’ with crew. In most cases,
sad things, it seems incredibly elusive and their wives don’t know and it is whispered about
complex in its causes yet simple in its effect: on throughout the small onboard community. In
board the Nadir (especially at night, when all the addition, female dancers express that they are
ship’s structured fun and reassurances and gaiety
occasionally subjected to sexual harassment
ceased) I felt despair. (1996: 35)
inflicted by male passengers, which occurs
An existential truth is that one can never be with more frequency during itineraries with
totally fulfilled and content despite the promise of numerous sea days.
it. Somewhere around the midpoint of the journey, Finally, the sweatshop conditions of the
many people begin to tire of the intoxication of crew are more visible during a crossing than
the floating omnitopia with its excess of pleasure, they are during a shorter itinerary. Several
indulgence and sensory overload. Overindulgence crew dread the biannual crossings and
and carnival is eclipsed by an alienating awareness repositioning cruises, not only because the
that one’s setting is artificial, and the human added sea days mean less opportunities for
interactions between passengers and crew begin a temporary reprieve from ship life, but because
to seem disingenuous and automated. Despite the passengers become more entitled due to
the initial fantasy that slow travel promises with always being around. Crew begin to burn out
its occasion for long periods of leisure time, while from the increased labour demands and the
also offering a smorgasbord of entertainment and hours of sleep lost as the ship changes time
other kinds of consumption, the long days at sea zones, moving the clock forward on its voyage
can still induce a sense of cabin fever, restlessness East. The emotional and physical labour of the
and irritability. It seems that ‘Modern luxury’ has crew is even more intense on Celebrity than on
its limits as passengers become more entitled. other cruise lines. They are trained to remember
Returning to Wood’s observations of omnitopias, passengers’ names from the first meeting, how
he states, they take their Martini and other small details
Within the enclave, we find safety but only for of their behaviour that go unnoticed on land.
a time. We search for continuity, but we tire of it On average, Celebrity crew are contracted
soon enough. Eventually, omnitopia confronts for six months where many work on average
a relentless frontier and a final reminder. 16‑hour days.
Omnitopia is only a desire; it is not a place.
(2005: 203)
DISEMBARKMENT
The longer that people are at sea, the more
dysfunctional and transgressive their behaviour The centrepiece artwork on the Celebrity
becomes, which can threaten the stability of the Reflection is Cuban artist Bert Rodriguez’s site-
onboard community. specific installation in the Upper Grand Foyer
In contrast to Bakhtin’s carnival where appropriately named Reflection and consisting
hierarchical structures collapse temporarily, on of a suspended tree reflecting upon itself. The

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tree above is a living, natural tree and below, REFERENCES
hanging upside down, is its reflection made Baker, Paul and Jo Stanley (2003) Hello Sailor!: The
of cast aluminium and electrical lighting. The hidden history of gay life at sea, London: Pearson
Education Limited.
mirroring of the living tree and the crafted
Bakhtin, Mikhail (2009) Rabelais and His World. Indiana
humanmade tree creates a contemplative
University Press.
reminder of Celebrity’s ability to manufacture
Coons, Lorraine and Alexander Varias (2003) Tourist Third
enclosed fantasies that compete with the Cabin: Steamship travel in the interwar years, New York, NY:
natural milieu that surrounds it. On the day of Palgrave Macmillan.
disembarkment, I was standing in line waiting Dowling, Ross K. (2006) ‘The cruising industry’, in
to exit the ship when I noticed two horticultural R. K. Dowling (ed.) Cruise Ship Tourism, Wallingford,
experts examining the natural tree of the Oxfordshire: CABI, pp. 3–17.
installation that seemed to be floundering Hemingway, Ernest (1995) The Old Man and the Sea, New
York: Simon & Schuster Inc.
from the lack of natural light coming into the
Kant, Immanuel (2004) Observations on the Feeling of the
grand foyer. The natural struggling to coexist
Beautiful and the Sublime, 2nd edn, Berkeley: University of
harmoniously with the manufactured is an apt California Press.
metaphor for the kind of tension that occurs Lewis, C. S. (1975) The Voyage of the Dawn Treader,
with cruise ship travel where passengers Harmondsworth: Penguin Puffin Book Editions.
end their trip feeling like they hadn’t taken Wallace, David Foster (1996) ‘Shipping out: On the (nearly
enough time to experience the wonder of lethal) comforts of a luxury cruise’, Harper’s Magazine,
the sea and the unfathomable mystery of the pp. 33–56, January.

physical universe. Wood, Andrew (2005) ‘“What happens [in Vegas]”:


Performing the post-tourist
flâneur in “New York” and “Paris”’, Text and Performance
Quarterly, 25(4) (October): 315–33.
Wood, Andrew (2009) City Ubiquitous: Place,
Communication and the Rise of Omnitopia, New York:
Hampton Press.

■■Stern of the Celebrity


Silhouette during
a transatlantic crossing.
Photo Robert Taylor

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