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Implication of SWOT Analysis

Since our chosen market is in Canada which is located in North America and our company
is Pampanga's Best, we will compete in the processed food segment in the market. It's a big
advantage that Americans loved processed food or any easy to prepare foods like bacons,
hotdogs, nuggets and many more. Pampanga's Best products have a longer preservation
time and have affordable and justifiable price which means you can buy it and consume it
anytime of course before the expiration date. And also, these products can be consumed by
adults or kids. Ince Americans are more on hotdogs, bacon, nuggets and ham, Pampanga's
Best can offer different product that is surely Filipino style like Embutido and Filipino style
Tocino and Longganisa. The customer value proposition that can differentiate us from other
niches is we already established a brand and the company puts prominence of high quality
throughout its more than 40 years in the business, creating customer value, satisfaction and
loyalty. The company acquired the AAA Category Accreditation-the highest level for a
manufacturing plant from National Meat Inspection Service, and its product quality seals
include IDCP (Islamic Da'Wah Council of the Philippines Inc.).

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