Developing

Presentations in
Social Media
Environment
Ch. 16
LEARNING OBJECTIVES

■ Describe the tasks involved in analyzing the situation

for a presentation and organizing a presentation.
■ Explain how to adapt to your audience and develop an
effective opening, body, and close for a presentation.
■ Discuss five steps for delivering a successful
presentation.
■ Explain the growing importance of the backchannel in
presentations, and list six steps for giving effective
presentations online.
THREE STEPS WRITING PROCESS

Plan Write Complete

• Analyze • Adapt to • Revise

Situation Audience Message
• Gather • Compose • Master
Information Message Delivery
• Choose • Prepare to
Medium and Speak
Channel • Overcome
• Get Anxiety
Organized
PLANNING PRESENTATION
ANALYZING SITUATION

Defining your purpose

• Inform
• Persuade
• Collaborate
Developing Audience Profile
• Emotional State
• Comfort level with your language
Assessing Environment
• Control over environment
• Audience locations
• Seating arrangement
PLANNING FOR VARIOUS AUDIENCE MINDSETS
SELECT MEDIA AND CHANNELS

What is the seat What equipment will you

arrangement? have at your disposal?

Will everyone be in the

same room, or will some
or all of your audience
participate from remote
locations via internet?
ORGANIZING THE PRESENTATION

The Linear Presentation

Approach – follow a fixed
path or from start to finish

The Non-Linear
Presentation Approach –
move back and forth
between topics and up and
down in levels of details
ORGANIZING THE PRESENTATION

Selecting the Right Software

Defining Your Main Idea

Limiting Your Scope

Choosing Your Approach

Preparing Your Outline

SAMPLE 10 MIN PRESENTATION OUTLINE
DEVELOPING PRESENTATION
PLANNING YOUR RESEARCH

Adapting to Your Audience

• Consideration: Size (small groups, large groups),

Venue (outline, in person), Subject, Purpose,
Budget, Time
• Adaptation : Tone (conversational, formal), Venue
(in person, outline, stage, platform, conference
room), Visual (simple, dynamic, etc.)
• Address cultural differences
CRAFTING PRESENTATION CONTENT

Presentation
Introduction

Presentation
Body

Presentation
Close
PRESENTATION INTRODUCTION

Arousing Audience Interest

• Unite around common goal

• Tell me a story
• Pass around sample product
• Ask a question
• Share a startling statistic
• Use humor

Building Your Credibility

Previewing Your Message

PRESENTATION BODY

Presenting Your Main Points

Connecting Ideas

Holding Your Audience Attention

• Relate your subjects to audience needs

• Anticipate your audience’s question
• Use clear, vivid language
• Explain the relationship between your subject and familiar ideas
• Ask for opinions or pause occasionally for questions or
comments
• Illustrate your ideas with visuals
PRESENTATION CLOSE

Restating Your Main Points

Providing Clear Wrap-Up

Ending With Clarity and

Confidence
DELIVERING A PRESENTATION
PREPARING TO SPEAK

Five Essential Topics to Deliver Engaging and

Effective Presentations

Choosing
Handling
Your Practicing Preparing to Overcoming
Questions
Presentation Your Delivery Speak Anxiety
Responsively
Method
PRESENTATION METHOD

Memorizing Reading

Outline or
Impromptu
Notes
OVERCOMING ANXIETY

■ Put yourself into a positive frame of mind

before you start
■ Stop worrying about being perfect.
■ Know your subject
■ Practice, practice, practice.
■ Visualize success
■ Remember to breathe
OVERCOMING ANXIETY

■ Be ready with your opening line

■ Be comfortable
■ Take a three-second break
■ Concentrate on your message and
audience, not on yourself
■ Maintain eye contact with friendly
audience members
■ Keep going
INCORPORATING TECHNOLOGY
INCORPORATING TECHNOLOGY IN YOUR PRESENTATION

Embracing the Backchannel

• Tips: Integrate social media, monitor and ask for
feedback, review comments, automatically tweet key
points, establish expectations
Giving Presentation Online
• Cost savings, convenience vs miss “human moments”,
“digital divides”
• Tips: Consider sending preview, rehearse live, keep
simple, ask feedback, consider audience point of view,
give time to get connected
 Any questions?

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