Professional Documents
Culture Documents
Operation Management
Operation Management
Introduction of Operratiion
Management
Meaning Of Operation Management
• Operation is a key subsystem of an organization, that is concerned with
the transformation of number of inputs into desired level of output.
• Operation management refers to the direction and control of the
process that transform inputs into product and service.
• Operations management refers to the activities, decisions and
responsibilities of managing the resources which are dedicated to the
production and delivery of products and services.
• The part of an organization that is responsible for this activity is called
the operations function and every organization has one as delivery of a
product and/or service is the reason for existence.
• Operations managers are the people who are responsible for
overseeing and managing the resources that make up the operations
function. The operations function is also responsible for fulfilling
customer requests through the production and delivery of products
and services.
• An operation may be defined as the process of
changing inputs into outputs thereby adding
value to some entity.
• Right quality, right quantity, right time and
right price are the four basic requirements of
the customers and as such they determine the
extent of customer satisfaction.
Objectives:-
• The objectives of Operation management are “to produce
goods and services of the right quality, in the right
quantities, according to the time schedule and a minimum
cost”.
• Objectives of Operations Management can be categorized
into Customer Service and Resource Utilization.
• CUSTOMER SERVICE
• The first objective of operating systems is to utilize
resources for the satisfaction of customer wants.
• Therefore, customer service is a key objective of operations
management.
• The operating system must provide something to a
specification, which can satisfy the customer in terms of
cost and timing.
• Thus, providing the ‘right thing at a right price at the
right time’ can satisfy primary objective.
Resource Utilization
• Another major objective of operating systems is to
utilize resources for the satisfaction of customer
wants effectively. Customer service must be
provided with the achievement of effective
operations through efficient use of resources.
• Inefficient use of resources or inadequate
customer service leads to commercial failure of an
operating system.
• Operations management is concerned essentially
with the utilization of resources, i.e. obtaining
maximum effect from resources or minimizing
their loss, under utilization or waste
The transformation process
• The three main types of transformed resources include:
• Materials: involves transforming either physically (e.g. manufacturing), by
location (e.g. transportation), by ownership (e.g. retail) or by storage (e.g.
warehousing).
• Information: This can be transformed by property (e.g. accountants), by
possession (e.g. market research), by storage (e.g. libraries), or by
location (e.g. telecommunications).
• Customers: They can be transformed either physically (e.g. hairdressers),
by storage (e.g. hotels), by location (e.g. airlines)
• The other set of inputs to any operations process are transforming
resources. These are the resources which act on or carry out the
transformation process. There are two main types of transforming
resources:
• Facilities - the buildings, equipment, plant and process technology of the
operation.
• Staff - includes all the people involved in the operations process.
• Output:- Goods or Service
Difference between Production and Service Operation
• As mentioned earlier, operations is an organization can be
categorized into production (manufacturing) and service
operation.
Bases Production Operation Service Operation
Output Output is tangible in nature Intangible in nature
Customer contact Low, consumer often are only Participation of consumer
needed once the output is is frequent and high
produced.
Inventory Extensive use of inventory LESS
Quality assurance Tangible so easy to measure Challenging one due to
intangibility
Uniformity of It have standardized way of Very less, depends upon
output producing goods customer need.
Scope of Operation Management
• Operations Management concern with the conversion of inputs into
outputs, using physical resources so as to provide the desired utilities to
the customer while meeting the other organizational objectives of
effectiveness, efficiency and adoptability.
• Following are the activities, which are listed under Operations
Management functions:
1. Location of facilities.
2. Plant layouts and Material Handling.
3. Product Design.
4. Process Design.
5. Production and Planning Control.
6. Quality Control.
7. Materials Management.
8. Maintenance Management.
• Location Facility:-It deals with the questions such as where
our main operations should be based?’ The selection of
location is a key-decision as large investment is made in
building plant and machinery.
• Plant layout and material handling:- Plant layout is a plan
of an optimum arrangement of facilities including
personnel, operating equipment, storage space, material
handling equipments and all other supporting services
along with the design of best structure to contain all
these facilities’.
• ‘Material Handling’ refers to the ‘moving of materials
from the store room to the machine and from one
machine to the next during the process of manufacture’.
It is also defined as the ‘art and science of moving,
packing and storing of products in any form’
• PRODUCT DESIGN:- Product design deals with conversion of ideas into
reality. Every business organization have to design, develop and
introduce new products as a survival and growth strategy. Developing the
new products and launching them in the market is the biggest challenge
faced by the organizations. The entire process of need identification to
physical manufactures of product involves three functions— Design and
Marketing, Product, Development, and manufacturing.
• PROCESS DESIGN:- Process Design is primarily concerned with decision
making of an overall process route for converting input into output.
These decisions encompass the selection of a process, choice of
technology, process flow analysis and layout of the facilities.
• PRODUCTION PLANNING AND CONTROL:- Production planning and
control can be defined as the process of planning the production in
advance, setting the exact route of each item, fixing the starting and
finishing dates for each item, to give production orders to shops and to
follow up the progress of products according to orders.
• QUALITY CONTROL:- Quality Control (QC) may be defined as ‘a
system that is used to maintain a desired level of quality in a
product or service’. It is a systematic control of various factors
that affect the quality of the product. Quality control aims at
prevention of defects at the source, relies on effective feed
back system and corrective action procedure.
• MATERIALS MANAGEMENT:- Materials management is that
aspect of management function which is primarily concerned
with the acquisition, control and use of materials needed and
flow of goods and services.
• Maintenance Management:- In today’s industry, equipment
and machineries firm a crucial components of majority of
productive area.
• Analysis the deviations and formulating the corrective
measures to stay in track with planned quality, time-schedule
and predetermined cost schedules.
Operations and Supporting functions
• The function carried out in majority of organization can be
divided into two major, core function and supporting function.
• Core Function:- Core function refers to the business function.
Majority of organization have three core function.
• Marketing and Sales:- Marketing and sales function generates
customer requests for product and service of the organization
via communication in markets.
• Product/ Service Development function:- It create new and
modified products to generate future customer requests and
• Operations function:- Operation function fulfill the customer
request
Supporting Function
• These are those set of function that enables the core function to
operate effectively. The major supporting function are:-
• Account and Finance function:- Accounting and finance provides
the evidences to help organization in economic decision making
and manage the financial resources efficiently and effectively to
meet the organizational goals and objectives.
• Human resource Function:- It recruits and develop the workforce
level along with their welfare and quality of work life.
• Information technology:- It helps the organization to record the
information and disseminate in order to provide provision of
systems for design , planning and control and improvement.
Role of the Operations Manager
• Operation manager have to play a significant role for effective
production of good and services. The roles are
• Direct Role:-
• Developing an Operation Strategy:- It balance conflict
between pressure of market requirements and operations
resource capabilities.
• Designing products, services and processes which determine
the physical form, shape and composition of products,
services and process.
• Planning and Controlling the operation
• Improving the performance
Indirect Role
• In the indirect role the operation manager
should have good coordination with other
departments.
• Since other department can have impact on
Operation department.
• Eg:- Advertising campaign can increase
demand of product and hence affect the
product planning process.
Production system: Intermittent and continuous
• Based on the volume and variety of the input of the
output the production system can be categorized
broadly into two.
• Continuous Production System:-
• It is used for producing highly demanded products.
• In this system, similar types of products are produced
in large volume to meet sales forecast.
• In this system, all raw materials, process and
technology are standardized.
Intermittent Production System
• In this system, goods and services are
produced to fulfill the orders if customer
rather than for stock.
• There is no continuity inflow of material and
resources.
• In this system, raw materials, process and
design should be continuously adjusted and
changed with the change in design, shape,
size, quality, orders of customers.
Key issues (Challenges) for operations managers
• Global perspective:- Due to globalization today the product and
service is competing in a global level. In such scenario
operation manager should reduce operation cost,
improvement in productivity.
• Innovation:- Operation manager must try to innovate (process,
design, customer service) in every aspect so that they can
sustain and succeed in dynamic market.
• Quality Problem:- Quality problems is an increasing use for
operation managers. Numerous operation failure have forced
the managers to improve the way operation are managed.
• Risk Management:- Risk Management is another key issues for
operation managers. The up and down in the economy, crisis
related factor of production provide operation managers risk in
every aspects of their operation.
Historical evolution of operations management
• Present operation management is developed from the
following series name i.e Manufacturing, Production and
Operation Management.
• Manufacturing Management:-
• In 1776 Adam Smith in the book “ Wealth of the Nation”
gave the concept of traditional manufacturing
management.
• He recommended for division and reassigning of work to
workers in order to make them skilled and efficient in
their jobs.
• Similarly, Charles Babbage accepted the concept of
division of work. He implemented the concept and
theories of Adam Smith and contributed the Scientific
Management. It become the milestone in the
development of Modern Operation Management.
Production Management
• The termed Production Management was
widely used during 1930 – 1950.
• In this period managers developed many
technique for elimination of waste and
increasing efficiency in manufacturing activity.
• Many approach like mathematics, economics,
statics, computer science have been
contributed to manufacturing organization.
Operation Management
• Since 1970, service sector became a
prominent sector for economic and social
development of the country.
• Therefore the whole organization are classified
into manufacturing and service sectors.
• Then new term operation management
emerged in the place of Production
Management.
Meaning of Productivity
• Productivity refers the relationship between
inputs and outputs. If by using fewer resources
more goods and services are produced, it
ensures higher productivity and Vice versa.
• Production refers with conversion of inputs
into outputs. All organization produce goods
and services according to the demand of
customer.
• There is another definition used in economics that is
important to know. In simple economic terms,
productivity means the output you get per input
given. For example, if I give you 5 apples and you give
me 1 liter of apple juice, your productivity is 1 liter per
5 apples. However, if someone else can get 1 liter of
apple juice with 4 apples, then that person is more
productive. It takes that person fewer apples to create
the same amount of apple juice.
• For the first person in the apples example above, P =
1/5 = 0.2 but the other person has P = 1/4 = 0.25. The
larger the P, the greater the productivity. In this case,
bigger = better.
• PRODUCTIVITY = OUTPUT / INPUT
• Productivity is an overall measure of the ability to produce a good or
service. More specifically, productivity is the measure of how
specified resources are managed to accomplish timely objectives as
stated in terms of quantity and quality. Productivity may also be
defined as an index that measures output (goods and services)
relative to the input (labor, materials, energy, etc., used to produce
the output).
• Hence, there are two major ways to increase productivity: increase
the numerator (output) or decrease the denominator (input). Of
course, a similar effect would be seen if both input and output
increased, but output increased faster than input; or if input and
output decreased, but input decreased faster than output.
• Organizations have many options for use of this formula, labor
productivity, machine productivity, capital productivity, energy
productivity, and so on. A productivity ratio may be computed for a
single operation, a department, a facility, an organization, or even an
entire country.
Example two
• If your work is very repetitive, you can apply
the same productivity definition at the
beginning of this article in terms of money and
output. If your hourly wage is $25 per hour
and you completed 10 reports this week
(P=0.4), you can compare your productivity to
the week before, when you only completed 8
reports (P=0.32). It’s obvious that this week,
your week was more productive.
Types of Productivity
• The following are the basics three types of
productivity:-
• Partial Productivity
• Total factor productivity
• Total productivity
Partial Productivity
• Partial productivity is the ratio of output to partial input.
• It measures productivity of each input
• It determines the contribution of each factor in producing and
generating output.
• The most common partial inputs can be labour, capital, energy,
machinery, materials, etc.
• PP- Output/ Partial Input
• Partial Productivity may be as follows:-
• Material Productivity:- It is ratio of output to material input.
• Labour Productivity:- It is ratio of output to labour input.
• Capital productivity:- It is ratio output to capital input.
• Energy Productivity:- It is ratio of output to the input energy
• Total Factor Productivity
• In this productivity measures total output is
divided by total factor of labour and capital input.
• TFP:- Total output/ (labour and capital inputs).
• Total Productivity:-
• Total Productivity is the ratio of total output to the
sum of all inputs.
• In this there is joint impact of all the inputs in
producing and generating of outputs.
Factors affecting Productivity
• The eight main factors that affect productivity are:
• Technical factors,
• Production factors,
• Organizational factor,
• Personnel factors,
• Finance factors,
• Management factors,
• Government factors, and
• Location factors.
• Technical factors : Productivity largely depends on technology.
Technical factors are the most important ones. These include
proper location, layout and size of the plant and machinery, correct
design of machines and equipment, research and development,
automation and computerization, etc. If the organization uses the
latest technology, then its productiveness will be high.
• Production factors : Productivity is related to the
production-factors. The production of all departments should be
properly planned, coordinated and controlled. The right quality of
raw-materials should be used for production. The production
process should be simplified and standardized. If everything is well
it will increase the productiveness.
• Organizational factor : Productivity is directly proportional to the
organizational factors. A simple type of organization should be
used. Authority and Responsibility of every individual and
department should be defined properly. The line and staff
relationships should also be clearly defined. So, conflicts between
line and staff should be avoided. There should be a division of labor
and specialization as far as possible. This will increase
organization's productiveness.
• Personnel factors : Productivity of organization is directly related to
personnel factors. The right individual should be selected for suitable posts.
After selection, they should be given proper training and development.
They should be given better working conditions and work-environment.
They should be properly motivated; financially, non-financially and with
positive incentives. Incentive wage policies should be introduced. Job
security should also be given. Opinion or suggestions of workers should be
given importance. There should be proper transfer, promotion and other
personnel policies. All this will increase the productiveness of the
organization.
• Finance factors : Productivity relies on the finance factors. Finance is the
life-blood of modem business. There should be a better control over both
fixed capital and working capital. There should be proper Financial
Planning. Capital expenditure should be properly controlled. Both over and
under utilization of capital should be avoided. The management should see
that they get proper returns on the capital which is invested in the
business. If the finance is managed properly the productiveness of the
organization will increase.
• Government factors : Productivity depends on government factors. The
management should have a proper knowledge about the government rules
and regulations. They should also maintain good relations with the
government.
• Location factors : Productivity also depends on location factors such as Law
and order situation, infrastructure facilities, nearness to market, nearness to
sources of raw-materials, skilled workforce, etc.
• Management factors : Productivity of organization rests on the
management factors. The management of organization should be scientific,
professional, future-oriented, sincere and competent. Managers should
possess imagination, judgement skills and willingness to take risks. They
should make optimum use of the available resources to get maximum
output at the lowest cost. They should use the recent techniques of
production. They should develop better relations with employees and trade
unions. They should encourage the employees to give suggestions. They
should provide a good working environment, and should motivate
employees to increase their output. Efficient management is the most
significant factor for increasing productiveness and decreasing cost.
Measurement of Productivity
• The various level in which productivity are measured
are:-
• Productivity at International level:- It is a general
measure to compare productivity of two or more
country in similar aspects.
• Productive at National level:- It is measured by
economists in order to formulate plans and policies
at national level
• National Productivity= Real GDP / Active Population
• Productivity at Industrial level:- Productivity
measurement at industrial level are important to know
economic indicators, manpower analysis, company
performance analysis, forecast of industrial growth
and further condition.
• Industrial Productivity :-
(real value added contribution by industry group)
Economically active population of the industry group
Tangibility Products are tangible in nature. This tangibility Service are intangible in nature.
makes the whole process of product design a More ever, participation of
specific system. customer is high in the service
design.
Storability Product are not necessarily consumed instantly Service cannot be stored so it
after the production. More over, they need to be involves participants of customer
distributed and stored for later consumption. throughout the process.
Quality In product design, quality can be defined and Quality can be defined and
controlled in terms of data controlled through experienced of
the concerned human resource.
Repeatable The whole product design is easy to repeat as it Service design is very difficult to
follows a standardized process. repeat and varies with customers
and concerned authorities.
Investment More on equipment and inventory are high More on human resource.
• Value Analysis
• Concurrent Engineering
• Quality Function Deployment
Value Analysis:-
• One of the emerging issues in product and service design
is value analysis or Value engineering.
• Value is a perception hence every customer will have their
own perceptions on how they define value.
• However, overall at the highest level, value is quality,
performance, style, design relative to product cost.
• Value analysis is defined as “an organized creative
approach which has its objective, the efficient
identification of unnecessary cost-cost which provides
neither quality nor use nor life nor appearance nor
customer features.”
• Value analysis focuses engineering, manufacturing and
purchasing attention to one objective-equivalent
performance at a lower cost.
• Value analysis is concerned with the costs added due to inefficient
or unnecessary specifications and features.
• It makes its contribution in the last stage of product cycle, namely,
the maturity stage.
• At this stage, research and development no longer make positive
contributions in terms of improving the efficiency of the functions
of the product or adding new functions to it.
• It can be measured only by comparison with other products which
perform the same function.
• Value is the relationship between what someone wants and what
he is willing to pay for it.
• Value = Function / Cost
• Reasons:-
• The availability and cost of resources like labour, raw materials
and other supporting resources may change.
• The geography of demand may shift. It may be desirable to
change facility location to provide before service to customer.
• When company thinks that there is a possibility of reducing
manufacturing cost by shifting from one location to another
location.
• The volume of business or the extent of market necessities
the establishment of branches
Importance
• The success of organisation depends upon the location
decision.
• Wrong location decision may doom the business and its
existence forever.
• But it is very much difficult to find perfect location.
• The plant location involves three major activities.
• First to select a proper geographical region.
• Select a specific site with this region.
• Find the actual site.
• Eg:- If one may decide to establish in eastern reason. He may
than select Biratnagar for specific site. The actual site with in
Biratnagar decided plot No 12456 , Ranibari, Ward no 9.
Factor Affecting Location Decision
(Service and Manufacturing Organisation)
• Nature of the Input (Raw material):- It is beneficiary to locate
factory(plant) near to raw material. If the cost of transportation of
raw material is very high comparison to the transportation of
finished goods, it is suitable to establish the factory near to input
resources. Eg:- sugar factory is established near to sugar cane farm.
• Nature of Products:- It is beneficial to locate the facility nearer to
market or potential customer. Service provided by hotels, schools,
hospitals are usually near the market or the recipients because it is
easy for customer to get (reach ) to get this.
• Nature of technology employed:- Those process who are unfriendly
condition to the people and environment should be located in
remote area eg airport, plastic factory. And which are friendly can
open in public place.
• Availability of labour and their Skill:- Stable labour forces of right kind,
adequate size (number), and reasonable rate with proper attitude towards
works are a few factors which govern the plant location to a major extent.
The purpose of management is to face less strikes or lockouts and to
achieve lower costs per unit of production.
• Transport Facilities:- Basic mode of transportation like road, air, railway,
ship, are based on the nature and size of products. Lot of money is spend
in transportation of raw material and finished goods
• Special grants, regional tax and import barriers:- Government provide
some kinds of tax reduction, low interest loan, special grants to attract
industry in location. Eg In india .
• Opportunity for expansion:- The long range prospective of expansion
opportunity may be considered while making location decision. The
location should be flexible enough to cover the expansion program.
• Availability of Service:- Service like gas, electricity, water, drainage, waste
disposal, communication etc also determine factor affecting location
decision.
Techniques of location analysis
• The factory location includes the determination of
alternatives site of various geographical regions.
• These alternative size are subjected to various
qualitative and quantitative analysis to find out
adequate alternatives among them. The procedures
in facility location include:-
• Preliminary screening
• Detailed Analysis
Preliminary Screening
• The importance of various factor affecting the location
depends on the types of products and services.
• The factor like labour, transport facility, availability of
resources, climatic condition, regional regulation,
economic situation has the various degree of effect on the
plant location decision depending upon the types of
products and service.
• Hence the preliminary screening is done to alternative
sites, with regards to these factors affecting the location
decisions.
• The detailed information regarding these factors could be
obtained from local chamber of commerce, local
communities, trade publication, sites visit, etc.
Detailed Analysis
• After preliminary screening, more detailed
analysis is done. The detail analysis involves
either qualitative technique or quantitative
techniques or both.
• Qualitative techniques:-:- These qualitative
techniques which we not measure in terms of
money.
a. Simple Comparative Chart Analysis
b. Factor Rating Method
Simple Comparative Chart Analysis
• This method is widely used for analyzing intangible factor affecting the
location decision. The following steps should be followed:
• Identify Critical intangible factors affecting the location decision
• Compare all the alternative location on the basis of these factor
• Select the best location.
• Demand Option
• Capacity Option
Demand Option:-
• In this the operation manager should know about all the demand option
explained as follows:-
• Pricing:- Pricing is a primary option that helps to manage or manipulate the
fluctuation of demand. For eg:- Bakery offers 50% off in the sale of bakery items
in the night too.
• Promotion:- Different promotional activities like advertising, personal selling,
publicity, public relation etc should be used to push demand of product and
services.
• New Demand:- Product and service firms now a days use innovative ideas to
tackle the demand fluctuations for their product and service. Eg:- Airlines offer
family trip package, Sasto ticket of Buddha airlines.
• Complementary product/ services:- Product and service often add
complementary product and service along with regular product/ service to
manage the fluctuations of demand and keep the customers intact. For Eg:- Hotel
service provides noodles and chips as complementary with beverages items.
• Reservations: Many product and service provide use reservation to match future
product/ service capacity with future product/ service demand. Eg:- Tata Nano
have takes pre order in advances.
Capacity Option:-
• Capacity option includes option that are used in
increasing or decreasing capacity of the firm to
match the fluctuation of demand. The capacity
option related to aggregate planning are explained :-
• Hiring and layoff of employee:- Employee are hired
and layoff as per the fluctuation in demand.
• Overtime and under time:-The capacity option
involves overtime and under timing the workforce as
per the demand.
• Use of part time or temporary labour if demand is
peak.
• Subcontracting
Aggregate Planning in Services
• The aggregate planning process is different for services in the following ways:
• Most services cannot be inventoried. It is impossible to store an airline seat, hotel room, or hair
appointment for use later when demand may be higher. When the goods that accompany a service
can be inventoried, they typically have a very short life. Newspapers are good for only a day;
flowers, at most a week; and cooked hamburgers, only ten minutes.
• Demand for services is difficult to predict. Demand variations occur frequently and are often
severe. The exponential distribution is commonly used to simulate the erratic demand for
services--high-demand peaks over short periods of time with long periods of low demand in
between. Customer service levels established by management express the percentage of demand
that must be met and, sometimes, how quickly demand must be met. This is an important input to
aggregate planning for services.
• Capacity is also difficult to predict. The variety of services offered and the individualized nature of
services make capacity difficult to predict. The "capacity" of a bank teller depends on the number
and type of transactions requested by the customer. Units of capacity can also vary. Should a
hospital define capacity in terms of number of beds, number of patients, size of the nursing or
medical staff, or number of patient hours?
• Service capacity must be provided at the appropriate place and time. Many services have branches
or outlets widely dispersed over a geographic region. Determining the range of services and staff
levels at each location is part of aggregate planning.
• Labor is usually the most constraining resource for services. This is an advantage in aggregate
planning because labor is very flexible. Variations in demand can be handled by hiring temporary
workers, using part-time workers, or using overtime.
Unit - 8
• Quality Control:- Quality control defines the second stage of evolution. With
industrial advancement, quality began to be controlled through written
specification, measurement and standardization.
• As manufacturing system turned more complex, quality began to be verified
by inspections rather than workers.
• Development of quality chart and acceptance sampling helped to prosper this
stage.
• Quality Assurance:- The third stage of evolution, i.e quality
assurance incorporated all the previous stage to make sure
that a product or service will satisfy customer needs.
• Comprehensive quality manuals, use of cost of quality,
process control, auditing of quality system, etc. where
developed in this stage.
• All these development progressed quality control to the
quality assurance.