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OCR Nationals in ICT Unit 20

Assessment Objective Two:


Design an Animation

Which software will you Macromedia flash


use?
Tweening or frame-by I am going to use tweening.
frame?
Title of the animation Retro-Games

Aim The aim of the animation is to promote Retro


Games company. It is also to promote the
companies 20% off until April 2011 offers; I
am going to do this by showing the offer more
than once during the length of the animation.
This is make sure if the audience missed the
offer then they would get the opportunity to
see it again.

I aim to put images in my animation such as


For a merit grade, you will Mario, pacman and space invader; will use
need to include as much detail images like these as they are relevant to Retro
as possible. Games. It will attract the audiences attention
to the animation.
Talk about what you
INTEND to include in your I also aim to make my animation bright and
animation and what is the colourful so people will stop and look at my
purpose of it. animation. I will use colours like purple, pink,
green, yellow and blue. These colours are
For example, I will include
vibrant and exciting. Getting the audience
images of Mario and pacman.
This will help to meet the interested in the first place is important as
purpose of the animation they need to be concentrating and watching
because the viewer will for them to read the offers.
understand better what
games are available to them The animation will also show the offer of ‘121
if they can see retro game games in one plug and play device’. I also aim
characters. to promote the website ‘WWW.Retro-
Games.co.uk’; this will help as people will
know where they can download the games
from.

Who is the intended The intended audience for my animation is


OCR Nationals in ICT Unit 20

audience? someone who likes to play games. I believe


they would be teenagers and adults as they
are more likely to download games or would
want 121 games in one plug and play device.

The animation is not for particular gender, this


is because both male and females play games
often on the computer or on their mobile
phones.

Many of the adults who will buy the games,


will buy it because when they were teenagers
the games had been out then. The age of
adults who played games that are now retro
would be 30 – 40 years old.

The teenagers that who will buy the games,


would have played current versions of the old
games. The teenagers might want to know
how it was like playing Mario originally.

For the intended audience,


give as many groups/types of
people who may be interested
in your advert

For example, An intended


audience of my animation
will be men aged between 35
to 40. Men of this age range
would have most likely have
played retro games when they
originally came out.

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