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  • Profile of Existing and Prospective Customers

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    Nicole Racoma
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    This document provides a profile comparison of an existing customer base and prospective customers. Existing customers tend to be between 21 and 56 years old, from a rural or suburban location, with a lower-middle income and lifestyle that balances work, family, and health. Prospective customers are typically 25 to 40 year old urban millennials with upper middle to high incomes, who prioritize careers and shopping but also value family time. Both existing and prospective customers share interests in food, writing, and travel.

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    PROSPECTIVE-CUSTOMER

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    This document provides a profile comparison of an existing customer base and prospective customers. Existing customers tend to be between 21 and 56 years old, from a rural or suburban location, with a lower-middle income and lifestyle that balances work, family, and health. Prospective customers are typically 25 to 40 year old urban millennials with upper middle to high incomes, who prioritize careers and shopping but also value family time. Both existing and prospective customers share interests in food, writing, and travel.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    21 views1 page

    Profile of Existing and Prospective Customers

    Uploaded by

    Nicole Racoma
    This document provides a profile comparison of an existing customer base and prospective customers. Existing customers tend to be between 21 and 56 years old, from a rural or suburban location, with a lower-middle income and lifestyle that balances work, family, and health. Prospective customers are typically 25 to 40 year old urban millennials with upper middle to high incomes, who prioritize careers and shopping but also value family time. Both existing and prospective customers share interests in food, writing, and travel.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    PROFILE OF EXISTING AND PROSPECTIVE CUSTOMERS

    EXISTING CUSTOMERS PROSPECTIVE CUSTOMERS


    AGE/GENERATION 21-56/GENERATION X-Y 25-40/MILLENIALS
    GENDER MALE OR FEMALE MALE OR FEMALE

    DEMOGRAPHICS EDUCATION COLLEGE DEGREE COLLEGE DEGREE


    UPPER MIDDLE-HIGH
    INCOME LOWER-MIDDLE INCOME
    INCOME
    LOCATION RURAL AND SUB URBAN URBAN
    FAMILY ORIENTED,
    SHOPPING, WORKAHOLIC
    LIFESTYLE WORKAHOLIC AND HEALTH
    AND FAMILY ORIENTED
    CONSCIOUS
    OUTGOING, EXPRESSIVE, TECH SAVVY, OUTGOING,
    PSYCHOGRAPHICS PERSONALITY FLEXIBLE AND EXTROVERT, AMBITIOUS
    INDEPENDENT AND ADVENTUROUS
    FOODIES, CAREER,
    FOODIES, WRITING OR
    INTEREST/HOBBIES TRAVELING, ORIENTED
    BLOGGING
    AND VLOGGING
    FAMILY, KIDS, FRIENDS,
    WORKMATES, PARTNERS
    BEHAVIORS DINING WITH WORKMATES AND
    AND SOLO DINER
    PARTNERS
    LOCAL RESIDENTS AND LOCAL AND FOREIGN
    GEOGRAPHICS
    TOURISTS TOURISTS

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