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Nike Inc.: Marketing Strategy
Nike Inc.: Marketing Strategy
GROUP 3
MKT101
INC.
MARKETING
STRATEGY
TABLE 1
2
INTRODUCTION
OF
SWOT ANALYSIS
CONTENTS 4
NIKE INC.
INTRODUCTION
Nike, Inc. is an American multinational corporation engaged in the design,
* About
Nike Inc.
development, manufacturing, marketing, and sales of footwear, apparel, accessories,
equipment, and services. related to sports.
Nike manufactures all kinds of sports equipment. Their first product was a running shoe.
Later, other product lines were introduced, such as the Air Huarache launched in 1992.
INTRODUCTION
BREAKING BARRIERS: "Nike exists to bring inspiration and innovation to every
* Target
customers
athlete in the world. Our purpose is to move the world forward through the power of
sport – breaking barriers and building community to change the game for all. If you
have a body, you are an athlete.".
* Target
market
Nike’s target market is for people who regularly exercise and for those who wear
fashion trends as it goes well with modern-day clothing.
Nike has classified their customers mainly into three product groups, men’s
products, women’s products, and kid’s products.
SWOT ANALYSIS
STRENGTHS
01 WEAKNESS
02 OPPORTUNITIES
03 THREATS
04
STRONG BRAND
1
AWARENESS
Nike having a unique name in the world is a brand that is easily
recognizable.
LOW MANUFACTURING
STRENGTHS
Nike is the world's largest
5 COST
Most of Nike’s footwear is manufactured in foreign countries.
DEPENDENCY ON US
WEAKNESS 2 MARKET
Even after having established itself globally, Nike still relies on the
U.S Market in terms of sales and revenue.
RECOMMENDATIONS
NIKE INC. MARKETING STRATEGY
CONCLUSION
Therefore, their products are branded,
creating a large and growing market. They are
interested and develop in the following 4 areas:
Business areas
Business slogan
Advertisement
Marketing strategy
CONCLUSION
Business slogan
CONCLUSION
Therefore, their products are branded,
creating a large and growing market. They are
interested and develop in the following 4 areas:
Business areas
Business slogan
Advertisement
Marketing strategy
CONCLUSION
Marketing strategy
The four P's of marketing make it one of the
most recognizable brands in the world.
Product itself
Price
Placement
Promotion
CONCLUSION & RECOMMENDATIONS
RECOMMENDATIONS
In order to be even more successful in the not-
too-distant future, Nike needs to continue to find
ways to connect athletes and loyal fans, but it also
needs to balance production costs with costs,
media advertisement.
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