Professional Development

for the Modern Creative

Certificate in
Copywriting
Words are power
Learn to write exciting copy in this SkillsFuture-
Credit approved course
Contents.
WHAT IS COPYWRITING?
WORKSHOP TOPICS
WORKSHOP FACILITATOR
KEY DETAILS
THE ORITA SINCLAIR EXPERIENCE
WHAT NOW?
Contents.
WHAT IS COPYWRITING?
WORKSHOP TOPICS
WORKSHOP FACILITATOR
KEY DETAILS
THE ORITA SINCLAIR EXPERIENCE
WHAT NOW?
What is
Copywriting?
What is Copywriting?
• Words that are in your web pages, printed ads, social media
marketing and promotional materials
• Convinces prospective customers to take action and choose you
over your competitors
• Necessary to sell your product and service
• It is both an art and a science
• It is hard to excel without the guidance of an expert
• There are great benefits to signing up for a Copywriting course
Contents.
WHAT IS COPYWRITING?
WORKSHOP TOPICS
WORKSHOP FACILITATOR
KEY DETAILS
THE ORITA SINCLAIR EXPERIENCE
WHAT NOW?
Workshop Topics
This workshop introduces participants to the elements of
copywriting.
Express a succinct viewpoint tailored to a brand’s identity and
marketing context.
Balance clarity with creativity in promotional text and learn from
real-world case studies.
Workshop Topics
• Session One: Introduction to Copywriting
• What is Copywriting?
• Breaking down parts of an Advertisement
• Attention Interest/Desire Action
• Types of Advertising Copy
• Session Two: Techniques for Copywriting
• Audience Awareness
• Guidelines for Different Media
• Guidelines and Techniques for Advertising
Workshop Topics
• Session Three: Art & Copy
• Copywriting and Branding/Corporate Identity
• Corporate Advertising
• Emotions in Advertising Work
• Layout Patterns and Guidelines
• Session Four: Writing Philosophies
• Learning from the Greats
• Copywriting Decision-making
• The Importance of Punctuation
• Proofreading
Contents.
WHAT IS COPYWRITING?
WORKSHOP TOPICS
WORKSHOP FACILITATOR
KEY DETAILS
THE ORITA SINCLAIR EXPERIENCE
WHAT NOW?
Workshop Facilitator
Mr Xu Zhiwei
Zhiwei has been in the advertising industry for 12 years of which
5 were as a copywriter and 7 as a strategy planner. He
specialises in recruitment, retail, tourism and the public sector
and has worked with clients such as National Arts Council,
Heritage Board, Singapore Civil Defence Force, Bugis+ and
United Overseas Bank. The move from writing to planning saw
him solve communication challenges by marrying creative and
media strategies to achieve synergistic campaigns.
Contents.
WHAT IS COPYWRITING?
WORKSHOP TOPICS
WORKSHOP FACILITATOR
KEY DETAILS
THE ORITA SINCLAIR EXPERIENCE
WHAT NOW?
Key Details

Cost per Participants SkillsFuture

Course Fee: $360 This course has been approved for
SkillsFuture Credit use.
Registration Fee: $30 (non-refundable)

Schedule & Venue

Weekly, 7pm to 10pm
4 x 3-hour sessions
Orita Sinclair School of Design and Music
7 Pahang Street, S198608
Contents.
WHAT IS COPYWRITING?
WORKSHOP TOPICS
WORKSHOP FACILITATOR
KEY DETAILS
THE ORITA SINCLAIR EXPERIENCE
WHAT NOW?
The OS Experience
Where education matters
At Orita Sinclair, we know what it takes to enhance our students’
education. Our unique approach to learning and top quality faculty makes
OS more than just a School - it’s a life experience.
The Centre for Professional Development caters to the needs of modern-
day creatives in the design and music industries. We craft our courses
with professionals in mind after deep consultation with industry experts.
The skills and expertise shared in our workshops enable our participants
to be future-ready.
Contents.
WHAT IS COPYWRITING?
WORKSHOP TOPICS
WORKSHOP FACILITATOR
KEY DETAILS
THE ORITA SINCLAIR EXPERIENCE
WHAT NOW?
Contact Us
Why wait to invest in yourself?
Call / WhatsApp: 63980372
E-mail: info@orita-sinclair.edu.sg
Web: www.orita-sinclair.edu.sg
Visit us @ 7 Pahang Street, S198608