Target Market

Emirates
Air
Demographic
Emirates Air is aiming to cater to every
ethnicity and gender as they boast a diverse
crew and members. They tend to market
towards older people 20 and up, although they
do provide child activities on board. Since they
are a luxury airline tickets are more pricey. So
they advertise towards couples, and single
passengers who have a higher income level as
too be able to afford the price, these people
should be successful and confident. People
who can afford to fly first class
Geographic
Emirates is an international airline that has flights from
anywhere in the world to whatever destination you choose.
These people they aim their campaigns towards should live in
larger cities. So weather your in Australia or New York they've got
a route for you ( as long as you have access to an airport).
 Psychographic
Emirates Air attracts a couple different lifestyles. The first
should have a travel lifestyle and always want to be
moving. They inspire passion to live and dream. With a
social media influence and an online presence. Though on
the other hand these people could also be business/tech
savvy. Either way they want their customers to live a luxury
lifestyle with high hopes and goals for the future. Whether
you'll be laying on the beach in Bali or in a top notch
corner office over looking the United Arab Emirates Canal
in Dubai. Whatever path you choose they want there
passengers to be successful in their lives and have a
considerate outlook on the importance of mother earth
Behavioral
Emirates wants their consumers to be influenced by social media
and the importance of a luxury/rich lifestyle. By romanticizing
and glamorizing it. Where customers look at these beautiful
destinations along with airplanes and decide they must have it.
These people should decide about comfort, class, food, and
service when thinking about boking a flight, so they must enjoy
all these things. The customers should look positively towards
Emirates and think of it as a first class airplane experience.