CRM ASSIGNMENT 2: SALES PROMOTION TOOLS

REEJA BAIG
SP19-BBA-247
Question

Visit your local store and analyses the use of “Sales Promotions” & bring in writing three
real-life examples along with the pictorial support. Explain how this promotion will be able
to develop a relationship with customers.

Assigned Date: 8th November 2021

Submission Date: 25th November 2021 (In Class)

Requirements & Marks Distribution

• Timely Submission. 02

• Introduction of each selected sales promotion. 02

• Brief description of each selected sales promotion tool. 02

• The quality of analysis of each selected sales promotion tool. 02

• Assignment presentation i.e., Layout, Spelling and Grammar, etc. 02

Sales Promotion Tools

Brief Introduction

1. Premium: The term "premium" refers to products that are given out for free or at a
reduced price as an inducement to purchase a product. A premium might be found
within the product, on the exterior, or through the mail. The reusable packaging is a
bonus in and of itself. Consumer items, such as soap and toothpaste, are frequently
given with a premium.
2. Coupons: A coupon is a document that entitles purchasers to a discount when they
purchase a certain item. In most cases, coupons are included with the goods. They
entitle the bearer to a certain discount or a cash refund on a good. Consumer
convenience items are made with them. They can be delivered door to door, mailed,
or placed into shipments. Coupons are sometimes included in magazine or
newspaper adverts.
3. Sampling: Samples are little amounts of a product that are given to customers to try.
Consumers are offered free samples to pique their interest in the goods. Consumers
can use samples to check the product's quality. They are delivered to customers'
homes. They can also be mailed to consumers or delivered to them in person at a
retail business. Samples are sometimes tied to another product.
4. Rebates: Rebates are cash refunds that can be applied to the purchase price of a
product. It's an offer to reimburse a portion of a product's purchase price to
customers who show the manufacturer proof of purchase. Furthermore, if the
customer is unhappy with the goods, the entire purchase price or a portion of it will
be reimbursed. The promise of a cash refund is specified on the package.
5. Sweepstakes, Contests, and Games: Sweepstakes are games of chance in which
participants enter for the chance to win cash or prizes. Consumers that participate in
these activities are hoped to not only enter their games, but also to buy more of their
products and, preferably, to provide their information for future marketing purposes.
Marketers have gotten more sophisticated in their approach to the "gaming" part of
promotional sales. Contests are skill-based contests that a company offers to its
customers in exchange for the chance to win a reward.
6. Price Reduction: Price reductions allow customers to save money on a product's
usual price. The maker immediately marks the decreased costs on the label or
packaging. Price packs can be single packages offered at a discount (for example,
two for the price of one) or two related goods packaged together (such as a
toothbrush and toothpaste). A brand artificially raises the worth of a product or
service by creating a feeling of scarcity by decreasing the price for a limited period.
 7. Specialties: Giving out presents in the form of little useful products with a
permanent promotional message imprinted on them for the target demographic is
referred to as specialty advertising. As a result, these presents act as promotional
products since they convey a certain message. It's a present with the giver's name or
logo imprinted on it. Consumers are frequently given pens, pencils, calendars, mugs,
and t-shirts as promotional items.

Three Real-Life Examples