Independent Variable = Online Food Delivery Services (CAUSE)

Dependent Variable = Consumer Buying Behavior (EFFECT)

Online Food Delivery Services and Customer’s Buying Behavior in Selected Fast-Food Restaurants in
the City of San Pedro, Laguna

1. What is the respondent’s Profile in terms of:

1.1 Age
1.2 Sex
1.3 Civil Status
2. What is the perception of the respondents to the online food delivery services of Selected Fast-Food
Restaurants in the City of San Pedro, Laguna in terms of:
3.1 Perceived Ease of Use
3.2 Convenience
3.3 Privacy and Security

3. What is the respondents’ buying behavior in terms of:

2.1 Price
2.2 Convenience
2.3 Marketing
4. Is there a significant relationship between the respondents’ perception to the online food delivery
services and their buying behavior?

Hypothesis:
Ho: There is no significant relationship between the respondent’s perception to the online food delivery
services and their buying behavior.

Part I. Respondents Profile

1.1 Age ( ) Male

( ) 18 – 25 ( ) Female
( ) 26- 33
( ) 34 – 41 1.3 Civil Status
( ) 41 and above ( ) Single
1.2 Sex ( ) Married
Part III. Online Food Delivery Services

Assigned Points Numerical Ranges Categorical Responses Verbal Interpretations

4 3.51 – 4.00 Strongly Agree Very Positive
3 2.51 – 3.50 Agree Positive
2 1.51 – 2.50 Disagree Negative
1 1.00 – 1.50 Strongly Disagree Very Negative

Perceived Ease of Use 4 3 2 1

Online Food Delivery Services is very accessible
Online Food Delivery Services is simple to use
Online Food Delivery Services is easy to learn

Convenience 4 3 2 1
Online Food Delivery Services saves time and effort
Online Food Delivery Services can be used anywhere and anytime
Online Food Delivery Services Satisfies our needs

Privacy and Security 4 3 2 1

Online Food Delivery services safe to use
Online Food Delivery services secures all your personal information’s
Online Food Delivery services offer cash less transactions for safe health reasons
Part III. Buying Behavior of the Respondents’

Assigned Points Numerical Ranges Categorical Responses Verbal Interpretations

4 3.51 – 4.00 Strongly Agree Very Motivated
3 2.51 – 3.50 Agree Motivated
2 1.51 – 2.50 Disagree Not Motivated
1 1.00 – 1.50 Strongly Disagree Very Not Motivated

Price 4 3 2 1
I usually choose food that has a good quality/price ratio.
The main reason for choosing a food is its low price.
I usually buy food that is on sale
I try to schedule my food shopping for when I know there are promotions or
discounts

Convenience 4 3 2 1
I choose the food I consume, because it is convenient to purchase
I Buy fresh vegetables to cook myself more often than frozen
I usually buy food that is easy to prepare
I prefer to buy food that is ready to eat or pre-cooked
I usually buy food that spontaneously appeals to me

Marketing 4 3 2 1
When I buy food, I usually care about the marketing campaigns happening in the
shop
I eat what I eat, because I recognize it from advertisements or have seen it on TV
Food advertising campaigns increase my desire to eat certain foods
Brands are important to me when making food choices