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HOW TO BUILD
LAZADA STORE
A. CREATING AN ACCOUNT
Procedure in creating a lazada account

B. ADDING SKU
What necessary information are needed to input in making a SKU
How to achieve 100% content score
How to put keywords
How to find the right title for your product
How to find the right category
C. ADDING BANK ACCOUNT
Procedure in adding bank account to your lazada account

D. PROMOTION
Campaign
Flexi Combo
Voucher
Free Shipping
Bundle
E. BUSINESS ADVISOR
F. FINANCE
Account Statement
G. STORE DECORATION
H. SUMMARIZATION
 CREATING AN ACCOUNT
1. Go to Lazada Seller
Center then click
"Become A Seller"
 CREATING AN ACCOUNT
2. Sign up as a Lazada
Seller
 CREATING AN ACCOUNT
3. Fill up the necessary
information needed. Then
click sign up. After that
repeat you will be ask to
fill up other information
including STORE NAME,
ADDRESS AND ETC.

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU

1. After logging-in your account,

at the homepage of your
store, go to "product" and
select "manage products".
Ready atleast 10-20 products
line up to start adding sku.

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU
2. Select "Add New Product".

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU

3. You will be needing a:

- Product Image
- Product Name
- Category

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU

PRODUCT IMAGE
You can use any
editing apps in can
canva, picsart and etc.

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU
PRODUCT IMAGE
Include the product name,
short description about the
product and make it
presentable as possible. You
can use background that is
related to your product or
just use white background.
In addition, you can also
input your store logo

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU
PRODUCT IMAGE
Upload at least 3 images of
your product image, the first
image is your main image.
However, it is suggested to
maximize your input of
product image.

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU
PRODUCT NAME
In terms of finding the
right product name, go
to Lazada and search
for the specific item or
similar to the item that
you are selling

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU

PRODUCT NAME
For example, your
product is sunflower
oil. Click the item with
the highest star rate.

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU
PRODUCT NAME
Copy the name of the item
but make to not include the
store name of the included in
the product name, just copy
the important keywords

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU
PRODUCT NAME

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU
CATEGORY
A category suggestion will appear upon
entering the product name. You can
choose from it but if you are not sure you
can refer to the category of the product
name that you copy from Lazada

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU
SPECIFICATIONS
Brand : No Brand
Fill up the needed information especially when
it is marked "KEY".

VARIANTS
Fill up all the necessary information. There are
times where it is stated as "Color Family".
Choose the appropriate color or you can just
put "Not Specified"

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU
PRICE
Fill up the appropriate price. Make sure to
include special price and select the end
date to atleast 2 years or more.

Quantity - 1,000,000, to avoid re-

stocking when your store is already
optimize.

SellerSKU - you can write any name to

this, like "A1", "Sunflower 1"

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING SKU
DESCRIPTION
Select Lorikeet and use the template
that you've made in Canva so you can
just easily drag the image in your
lorikeet or you can also make your
design in lorikeet by putting pictures
and information about the product

But how are you

going to make the
description design?

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 DESCRIPTION
This is an
example of
Lorikeet made in
Canva.
Specifications of
the product and
the description
together with the
pictures are While in using Lorikeet, you can just drag pictures of your
already included item and make sure to include the description about the
in the Lorikeet. item. You can also adjust the module height.

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 DESCRIPTION
You can choose your desired background
color. Add images and text, there's a
selection of what font you would like to use
and also you can adjust its font size.

This orange button is for you to

add page in your module in
Lorikeet. The maximum page that
you can use is 8 pages.

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 DESCRIPTION

You can edit your text, make it

bold, italic, underlined or even
put colors to your font.

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 DESCRIPTION

In making short description, you can just put the benefits of the product or
anything that is relevant to the description of your product so that your
customer will easily know what are the uses of the item that you are selling

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 DELIVERY
Fill up the necessary
information needed
especially the package
weight, and product
dimension. If you are not
sure about the dimension of
your item kindly refer to the
size of lazada pouch.

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 CONTENT SCORE

Make sure that your

content score is 100/100.
If your product score is
not 100 make sure to
check what information
are you still lacking. If it
is already 100 you can
submit your product.

REGISTER LINK https://sellercenter.lazada.com.ph/apps/register/landing

 ADDING BANK ACCOUNT

https://sellercenter.lazada.com.my/seller/helpcenter/how-should-
Source Link i-update-my-bank-account-details-8861.html
ADDING BANK ACCOUNT
ADDING BANK ACCOUNT
PROMOTION
CAMPAIGN

Check the available campaign in both "Mega/A+ Campaigns",

"Daily Sales".
PROMOTION
CAMPAIGN
Read the basic info
about the campaign
that you are joining
before clicking join
now.
 PROMOTION
Click "Add Product", Lazada will
CAMPAIGN give you the list of the eligible
products.
 PROMOTION
CAMPAIGN
Input the Campaign Price but make sure that you will not experience absolute loss
and within your profit margin. After that click submit.
PROMOTION FLEXICOMBO

Click Create
New Promotion
PROMOTION FLEXICOMBO

Fill up all needed information including the:

Product Name : any name that you want
Period : Date today and set the end date 3
months to the date today.
Total Number of Flexi Combo: (any number, it
depends on you. You can make it 50, 100)

DEAL CRITERIA
Item quantity reaches
Order value reaches
PROMOTION FLEXICOMBO

If the customer buys 2 item he/she will get a

disount of 10 Php. It can be applicable to
"entire shop" or "specific products". It
depends on your preference and target
margin profit.
PROMOTION VOUCHER
PROMOTION VOUCHER

Same procedure with flexi combo, you will

just be needing to fill up the necessary.

Regular Channel - Vouchers can be seen

in basic pages such as Product Pages,
Store, etc.
Store Follower - Vouchers can be seen by
store followers. Only available for
storewide promotions.
PROMOTION VOUCHER

You will be the one to create criteria to

your voucher discount. It is still your
choice if it is entire shop or specific
product.
PROMOTION FREE SHIPPING
PROMOTION FREE SHIPPING

Fill up the necessary information needed.

LONG TERM - No specific end date
SPECIFIC PERIOD - only last for week or month

DEAL CRITERIA - It depends on your preference

if your want it to be item quantity, order value or
no minimum spend
FULL SUBSIDY - you will be the one to pay the whole shipping
fee
PARTIAL SUBSIDY - If shipping fee of the order is larger than
the shipping fee subsidy cap set by seller, the rest of the shipping
fee will be shouldered by customer.
PROMOTION FREE SHIPPING

this is where you will

create your deal

It is suggested if you will choose

"Specific Region" to prevent the
occurence of loss.
PROMOTION BUNDLES
 PROMOTION BUNDLES

You can create any deals that you want in bundles. It is easy to follow just make
sure to read all the conditions before clicking submit
PROMOTION BUNDLES

EXAMPLE : COMBO
In combo you
have 1 Main
Product and 1
Combo Products
in which if the
buyer buy the
main product
together with the
combo product
he/she will be
able to get the
discounted price
seen in the
picture.
 BUSINESS ADVISOR

This is where you can analyze the

performace of your store. You will
be able to see the visitors, buyers,
pageviews, orders and even get
an insight on how your store is
performing in the past 30 days.
 In this picture
you will be able
to see that the
store is
performing more
well compared
yesterday since
the visitor,
buyer,
pageviews,
orders increased
 FINANCE ACCOUNT STATEMENT

https://sellercenter.lazada.com.my/seller/helpcenter/guide-to-view-the-fees-your-account-statement-8809.html
 STORE DECO

You can easily edit your store

decoration by just simply dragging or
choosing any "Modules" that you
want to add to your store.
 STORE DECO

Upload Store Header Banner and Logo

 STORE DECO

You can use "TEMPLATES" to better guide you in decorating your store

https://sellercenter.lazada.com.ph/seller/helpcenter/how-can-i-use-the-store-builder-7537.html
 SUMMARIZATION
Remember that this is just an overview on how you can start your
Lazada Store and what are the things that you need to know. To sum
up everything, here are the things that you ready.

Computer/Laptop Supplier
Printer (GP-1324D) Product Line Up
Thermal Paper Behavior
Pouches (S/M/L/XL) Attitude
Bubble Wrap Mindset
Wifi Knowledge
 Lastly, "PATIENCE". Always bear in your mind that "success doesn't
happen overnight", it takes a lot of hardwork to optimize your store. It
will take a while to get your ROI (Return of Investment). The key to
success is your consistency in achieving your goal.