INDEPENDENT UNIVERSITY, BANGLADESH

DEPARTMENT OF INTERNATIONAL BUSINESS

MGT490
Strategic Management
Section: 03
Submitted To: Prof. DR. Mohd Aminul Karim
School of Business
Date of Submission: 21th June 2021
Submitted by:
Name: Nafees Hasan Chowdhury
ID: 1830143
Assignment Topic: Mission, Vision and Core Values of 10 companies of
Bangladesh.
Table of Contents
Abdul Monem Ltd........................................................................................................................................3
Aarong.........................................................................................................................................................3
ACI Limited..................................................................................................................................................4
Bashundhara Group.....................................................................................................................................5
Beximco Pharma..........................................................................................................................................6
BRAC............................................................................................................................................................7
GPH Ispat Ltd...............................................................................................................................................7
Building Technology & Ideas.......................................................................................................................8
PRAN-RFL.....................................................................................................................................................8
United Group...............................................................................................................................................9

Abdul Monem Ltd

Mission:

The mission of Abdul Monem Ltd is to build business ventures committed to achieving the highest
quality product and serve the betterment of society.

Vision:

Abdul Monem Ltd aims at providing the society with significant assistance in achieving the maximum
potentiality.

Core Values:

Our core beliefs and values are driven by three aspects:

People – Prosperity – Progress

People: “Our people are our strength”. Hence, our company prioritizes to nurture and provide them
with the opportunities to achieve their maximum competence. We also express our preeminent desire
to serve the needs of our valued customers, business partners and the society in general by being
responsible in creating and delivering our valuable products, services and business practices.

Prosperity: “Prosperity outlook is key to our success”. Our company contributes immensely to the
prosperity of the people and the country. Therefore, we ensure to utilize advanced technologies, skills
and knowledge of a dedicated, well-trained and motivated workforce in delivering high quality products
and services to our esteemed customers.

Progress: “We explore for progress”. Our company believes in sustainable development by investing in
the future of our people, our business, our society and our nation as a whole. Thus, we continuously
explore ways to progress and elevate our practices, our standards and our expectations.

Aarong

Vision:

Our current reality spare starting with the greater part manifestations of abuse and separation the place
everybody needs the chance will acknowledge their possibility.

Mission:

Mission will be with enable individuals and groups to particular circumstances from claiming poverty,
illiteracy, sickness and social unfairness. Aarong’s intercessions point will accomplish substantial scale;
certain progressions through financial Furthermore social projects that empower men and ladies with
understand their possibility.

Core Values:

Values would those same as the individuals about BRAC – an association that indicated those reality
uncommon Advance with its comprehensive methodology on improvement. For over 325,000 people
the nation over benefitting starting with Aarong’s initiatives, these qualities stay a consistent sourball for
pride and impulse for you.

ACI Limited

Mission:

ACI‟s mission is to enrich the quality of life of people through responsible application of knowledge,
skills and technology. ACI is committed to the pursuit of excellence through world-class products,
innovative processes and empowered employees to provide the highest level of satisfaction to its
customers.

Vision:

To achieve the mission, ACI Limited will -

-Endeavor to attain a position of leadership in each category of its businesses.

-Attain a high level of productivity in all its operations through effective and efficient use of resources,
adoption of appropriate technology and alignment with our core competencies.

-Develop its employees by encouraging empowerment and rewarding innovation.

-Promote an environment for learning and personal growth of its employees.

-Provide products and services of high and consistent quality, ensuring value for money to its customers.

-Encourage and assist in the qualitative improvement of the services of its suppliers and distributors.

-Establish harmonious relationship with the community and promote greater environmental
responsibility within its sphere of influence.

Core Values:

ACI Limited maintains the following values for own-self and consumers.

-Quality;

-Customer Focus;

-Fairness;

-Transparency;

-Continuous Improvement and

-Innovation.

Bashundhara Group
Mission:

Bashundhara Group believes in serving the people and the country; not only in doing business and
making profit. It had come into existence with that belief and adopted ‘For the People, For the Country’
as its core theme. All the Bashundhara Group concerns always try to offer best possible services and
products to customers for attaining their full satisfaction, as the group endorses the notion that
customers are the ultimate determining factor in success of any organization. It always strives to
introduce new products and services to the customers. Bashundhara Group believes that no
organization can grow without an able and dedicated workforce behind it. It values and nurtures its
officials, employees and other members of the staff accordingly. Through various acts and measures, the
group tries to create a sense of belonging among the workforce so that they explore their full potential
and give full dedication to the organization and get evaluated accordingly. As a business conglomerate,
Bashundhara Group does not want to grow alone; it wishes to grow together with its partners, patrons,
customers, employees and other stakeholders. The group has reached out to many poor and
underprivileged people through different philanthropic services and it wants to expand them across the
country for the welfare of the people and development of the country.

Vision:

Bashundhara Group has already become one of the largest conglomerates and the leader in many areas
of business and industry in Bangladesh. It wishes to go far ahead from where it is now. The group wants
to be the largest business house of the country and the biggest contributor, from the private sector, to
the economic and social development. It also wishes to bring more and more people under job and thus
become the largest employer in the private sector. To accomplish the vision, the group has already
ventured into many business and industrial areas, including some as pioneer, and has plans to be
engaged in many more areas. The group has started works for going global and hopes to announce its
global presence in a couple of years. Doing business is not an easy task anywhere, particularly in the
fast- changing global scenario, which invites many new challenges. However, Bashundhara Group is
confident of continuing its march forward even at a faster pace in any situation – favorable and
unfavorable – in the days to come and always uphold its core theme – For the People, For the Country.

Core Values:

Bashundhara Group has adopted patriotism, honesty, fair practice and service to the nation as its core
values, which act as the main basis in its decision-making. These values have created a moral compass
for everyone at the group from the top management to ordinary employees and created the
organizational culture accordingly. The group always tries to be driven by these values and not to
deviate from them in any situation.

Beximco Pharma
Mission:

We are committed to enhancing human health and well-being by providing contemporary and
affordable medicines, manufactured in full compliance with global quality standards. We continually
strive to improve our core capabilities to address the unmet medical needs of the patients and to deliver
outstanding results for our shareholders.

Vision:

We will be one of the most trusted, admired and successful pharmaceutical companies in the region
with a focus on strengthening research and development capabilities, creating partnerships and building
presence across the globe.

Core Values:

Our core values define who we are; they guide us to take decisions and help realize our individual and
corporate aspirations.

-Commitment to quality

We adopt industry best practices in all our operations to ensure highest quality standards of our
products.

-Customer satisfaction

We are committed to satisfying the needs of our customers, both internal and external.

-People focus

We give high priority on building capabilities of our employees and empower them to realize their full
potential.

-Accountability

We encourage transparency in everything we do and strictly adhere to the highest ethical standards. We
are accountable for our own actions and responsible for sustaining corporate reputation.

-Corporate Social Responsibility

We actively take part in initiatives that benefit our society and contribute to the welfare of our people.
We take great care in managing our operations with high concern for safety and environment.

BRAC
Vision:

A world free from all forms of exploitation and discrimination where everyone has the opportunity to
realize their potential.

Mission:

Our mission is to empower people and communities in situations of poverty, illiteracy, disease and social
injustice. Our interventions aim to achieve large scale, positive changes through economic and social
programmes that enable men and women to realize their potential.

Core Values:

Integrity. Innovation. Inclusiveness. Effectiveness.

GPH Ispat Ltd.

Vision:

Our Vision is “to enrich the steel sector of Bangladesh as a beacon of light for others and to help the
country in upcoming infrastructural development".

Mission:

Our Mission is “to provide customers with excellent services and products resulting in constant
improvement and innovation at the highest level of quality".

Core Values:

-We are committed to provide enjoyable work environment for our employees, our most important
resources. We will continually promote teamwork, quality improvement and excellence in all the places
of business for establishing good governance.

-We will provide products and services of highest quality and value by respond to our customers with
promptness, sensitivity, respect & always with integrity.

-We enrich stakeholders’ interest where employees are our strength, customers are our Brand
Ambassador, and suppliers & service providers are our value chain.

-We meet the challenges of Earthquake with our quality products in strong infrastructure development
to secure the safety of country people.

-We will maintain a financially strong, growth – oriented company for the protection of our shareholders
& employees through leadership & innovation.

-We ensure that our production process is free from environmental pollution.
Building Technology & Ideas

Mission:

To win the Customer’s heart and to be the most excellent place to work for our employees.

Vision:

To become a major real estate developer in South Asia.

Core values-

Win the customer’s heart. Work harder than everyone else and strive to be the best. Maintain an
entrepreneurial spirit. Respect, develop, and empower our people. High morals, honesty and integrity.
Speed of work, fight bureaucracy, and remove superfluous work.

PRAN-RFL

Mission:

‘Poverty and hunger and curses’ – Mission of Pran-RFL group. Therefore, their aim is to generate
employment and earn dignity and self-respect for our competitors through profitable enterprise.

Vision:

The Vision of the company is to create a wonderful brand image throughout the world.

Core Values:

PRAN-RFL believes in providing quality by considering the customers’ demands and expectation.
Continuous innovation and improvement is the motive of the organization by focusing customers and
tries to maintain fairness and transparency in all segments. The corporate values for PRAN-RFL are-

-Consumer care

-Suppliers care

-Employee care

-Trade care
United Group

Mission:

Our mission is to be a socially responsible corporate entity by supporting community development

activities.

Vision:

We have a vision to be the best brand committed to excellence in all our endeavors.

Core Values:

We are committed to socio-economic development of the country and continuously enhancing value for
our stakeholders.