PESTEL

Political
Legal Political
19% 21% Economic
Natural Economic Socio Cultural
19% 12%
Technological Socio Cultural Technological
9% 21%
Natural

Legal

 We sum up and got total of 43. As we can see in the chart above, Political Environment and Socio
Cultural Environment both have 20.93% and among the other environment, they got the highest
percentage because they are both present in all the nine cases. Legal Environment and Natural
Environment has 18.6% because they are present in eight out of nine cases. Economic Environment is
present in 5 cases and got 11.63%. Technological Environment got 9.3% which is the lowest because
it is only present in four out of the nine cases.
 Five Factors

19% Supplier
19%
Buyer
19% Substitute

33% Prospective New Entrants

10%
Intensity of Competiion

7 M’s

Management
Market Management
16% 16% Manpower
Materials
9% Manpower Money
16%
Methods Machines
16% Money
Machines Methods
9% 16%
Materials
Market