NINERS KETO-FFORDABLE

Arquiza, Nikolai Gerard

Delos Santos, Jinn

Fetalino, Philip

Pascual, Jeo Luis

Reyes, Xavier

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Valladolid, Juaquin Luis

Espiritu, Lourdes Jean

Mendania, Jessica Danielle

TABLE OF CONTENTS

i. Executive Summary……………………………………... Pp.3-5

ii. Company Description …………………………………... Pp. 6-8

iii. Market Analysis…………………………………………. Pp. 8-9.

iv. Competitive Analysis……………………………………. Pp. 10-12

v. Description of Management and Organization………. Pp 13-16

vi. Products/Services………………………………………...Pp. 16-17

vii. Marketing Plan……………………………………………. Pp. 17-18

viii. Financial Projections……………………………………...Pp. 18-21

ix. Appendix……………………………………………………Pp. 22

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Executive Summary

a. Overview

The Niners Keto-ffordables is a food chain where as soon as you’re welcomed in our

community, you will go on a long journey with us where we believe that it is a “healthy

choice full of delight”!

The food chain is not like other food chain, as it is focused for people who are planning

or is already taking a diet lifestyle called the “Ketogenic Diet”, a low-carb, but high-fat

lifestyle that controls our metabolism. In the business we still try to make our customers

feel delighted, satisfied, or even consume the foods that taste almost or even exactly as

those that are processed as non-keto.

The business also stands by making their menu affordable for the public. Since these

days healthy products are getting pricier, while the business believes that everyone has

the right to become healthy, regardless of your social status.

b. Target Market, Competition and Strategy

The business targets customers who are above 10 years old, especially those who are

interested or who believes that they need to change their lifestyles in to something a

life-changing lifestyle.

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The main competitors of the business are also under the keto industry. One of main

competitors is Ketorrific PH, located in Pamplona Dos, Las Pinas. Our business may

lack to it due to its early establishment back in 2019, which can also mean that they

have better services and well-trained employees now. But that will not stop us from

finding other ways to excel. Our strategy in excelling is to spread the word about our

business through various platforms of Social Media in order to approach people that

matches our target market.

c. Operational Highlights

The mission statement of the business is all about targeting to improve the

general lifestyle of the Filipinos, to elaborate, it’s about;

 Bringing the countrymen to a healthier lifestyle.

 To develop a wider variety of products in the future.

 Reduce the Obesity or other Disability rates in the nation

 To assist the customers with great Stewardship.

The vision statement is all about the views that Keto-ffordables wants to see in

the future of their own business, such as;

 Seeing their customers bringing a smile after paying a visit

 Businesses expanding in the south

 Having a well-improvised customer service.

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d. Forecasting

In around two years, the business will see themselves increase every month as

the time passes.

The business believes that they could sell more than a thousand units of

products in each month, getting a payroll of nearly quarter of a million pesos in

the time period. Also forecasting that the sales will be twice more after a year due

to their exposure all around the platforms of social media.

e. Investment Needs

The company will be needing approximately more than P1,100,000 for the

business to afford all of the requirements they believe that they will be needing in

order to start off the business on scratch. With their CEO investing 91% worth of

the investment, the company will contribute another 4.5% worth of the needed

investments while another 4.5% through a bank loan.

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Company Description

A. Company Ownership

The Niners Keto-ffordables is a keto-based food chain that is owned and established by

Nikolai Gerard B. Arquiza. Mr. Arquiza is a local resident here in Las Pinas and is

currently serving the business as its Chief Executive Officer.

B. History (finished revision)

Back in Mr. Arquiza’s childhood days, he discovered that his family followed the

ketogenic diet, which eventually took him along in trying the lifestyle too. The major

event that really caught his eyes was that the KETO lifestyle was too underrated or was

barely discussed with his peers in school. Due to that, it leads him to a goal, and that is

to start a business that is keto-based. With the help of Jessica Mendania and Lourdes

Espiritu, he founded the Niners Keto-Ffordable on September 2020. 

C. Location (finished revision)

The business is currently located at Homeworks Center, Alabang–Zapote Road, Las

Pinas, 1742 Metro Manila, Philippines. 

D. The Product (revised!!)

The products of our business are palatable, healthy and affordable. As the company

name suggests, we can assure you that you won’t need to worry about your money or

your health, because it is affordable, and it is also a healthy meal in disguise. Our

products. We have a variety of meals in our menu, all being categorized under ‘Packed

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Lunches’, ‘Sweets’, ‘Snacks’, and ‘Viands’, with that we can guarantee you that you will

be full with a decent amount of money still left in your pocket. 

E. The Market

Everyone wants to be healthy, especially during this pandemic. Due to that the

Ketogenic Industry has drastically grown throughout the months for its rising

recognition. The growing demand for its products is the reason why the market is

growing. Our customers want the same thing, but we want our customers to explore a

lot more, we want them to enjoy the lifestyle with us with not just an affordable amount,

but also with a wide variety of meals. 

F. Mission

The Niners Keto-ffordables business aims to become one of the most influential

businesses of the South, that focuses on bringing the Filipino people towards a healthy

living, lifestyle, and future. The business also targets to develop new products and

render more services in the near future to widen a variety of menu that the consumers

may choose. In hopes for a better future for the nation, the business aims to reduce the

obesity or other disability rates that somehow engages with having an

unrecommendable lifestyle with the help of the incredible stewardship involved within

the business.

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 G. Vision

The Niners Keto-ffordables shall be able to rise not just as a recognized business, but

as a business that can make people smile after paying a visit. The business shall also

expand not only in the south, but in the entire island of Luzon along with its well

improvised customer services that will never disappoint our customers. 

Market Analysis 

a. Market Segmentation

The data that we need in order to understand the needs of our customers should be

under the Psychographic or the Behavioral Segmentation. We need to receive data

about their; Priorities, in order to identify where our customer would like to achieve. We

also need data about their motivation to figure out how determined they are in this set

up. Lastly, their lifestyle, we need to gather information about it since the business has

to identify if they are well enough to be in this diet. 

b. Target Market

Our business plans to reach out to those interested to test or to change their lifestyle in

food. We are to target people who are aged 10 and above for our ketogenic business,

who are interested in getting into a healthy lifestyle without the need to pay a huge

amount of money.

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 c. SWOT Analysis of the Company

STRENGTHS Good amount of employees

Likeable financial performance
Accurate customer services
Unique quality of products

WEAKNESSES Lack of recognition due to recent opening

Small variety of meals

OPPORTUNITIES A lot of Social Media presence

Enough knowledge about competitors

THREATS Changing of consumer’s preferences which leads to switching to

the competitor’s business. 

d. Market Trends (more details)

Throughout the years, especially during this pandemic. The society has observed that

the Keto Industry is rising. This Diet/Lifestyle trend takes the low-carb diet into another

level, as it also includes high-fat content. One of the market trends that have really

made the Keto-Industry rise are sweets and desserts, and snacks, examples are

Tiramisus and Chicharon, since the consumers would want to eat something where it

can be helpful to their health, and can be appetizing for our customers.

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Competitive Analysis

a. List of Competitors:

2. Ketorrific PH, Gemini St. Pamplona Park, Pamplona 2, Las Piñas City

3. Keto Central PH, Gloria Diaz St. BF Resort Village, Las Piñas City

b. SWOT Analysis of Competitors:

1. Ketorrific PH, Gemini St. Pamplona Park, Pamplona 2, Las Piñas City

Strengths Weaknesses

One of the earliest keto businesses Lack of staff/workers in the business.

in Las Piñas City to start, giving them

an advantage in terms of recognition

and experiences

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 Opportunities Threats

Their knowledge in social media, Location is not that exposed to the

having a facebook group in order to public, giving customers a harder

promote their products time to find or reach access to their

business.

2. FK Keto Infinite, Gloria Diaz St.BFRV Talon 2, Las Piñas City

Strengths Weaknesses

Great customer service Doesn’t have a big reputation

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 Opportunities Threats

Active in Social Media (have over Location is not exposed or seen

22,501 liking their facebook page) easily

Description of Management and Organization

a. Organizational Chart

NIKOLAI GERARD ARQUIZA

(Chief Executive Officer)

JESSICA DANIELLE MENDANIA LOURDES JEAN ESPIRITU

(Strategic Manager) (Accountant)

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PHILIP MARIO FETALINO

(Supervisor)

XAVIER DHAN REYES JEO LUIS PASCUAL

(Operations Manager) (Sales and Marketing Manager)

JUAQUIN LUIS VALLADOLID

(Customer Assistant)

JINN DELOS SANTOS

b. Personnel/Job Description OTHER STAFF
(Cashier) (Cooker and Delivery)
Chief Executive Officer (Full Time)
Duties Include:
a. Overseeing the whole operation of the business
b. Addressing the problems within the business
c. Creating and Implementing the organization
d. Execute strategies developed by the top management team
e. Make high-level decisions about policy and strategy

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Strategic Manager (Full Time)
Duties Include:
a. Strategizes the way to promote
b. Have to be present in a meeting through digital or physical
c. Review organizations and determine their strengths, weaknesses, operational
effectiveness and opportunities
d. Formulate plans to achieve an organization's long-term goals
e. Make recommendations based on internal and external factors to minimize risks

Accountant (Full Time)

Duties Include:
a. Preparing asset, liabilities and capital account entries by compiling and analyzing
account information
b. Handles all the money profited by the business
c. Think clever ways to save our money
d. Documents financial transactions by entering account information
e. Balance the salaries of the employees

Supervisor (Full Time)

Duties Include:
a. Assisting in hiring and firing activities
b. Scheduling employee’s work hours and shifts
c. Training workers
d. Makes sure the employees are working properly
e. Identifying and resolving workplace problems
f. Responsible for the day-to-day performance of the group

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Sales and Marketing (Part-Time)
Duties Include:
a. Strategizes on how to make more profit within the business using sales and
different opportunities
b. Responsible for researching and developing marketing opportunities
c. Planning and implementing new sales plans
d. Schedule’s appointments and meetings as necessary
e. Answering questions from clients
f. Makes product knowledge readily available to self and other sales people
through various resources.

Operations Manager (Part-Time)

Duties Include:
a. Plans and manages all operations that are within the business
b. Responsible for managing activities that are part of the production of goods and
services
c. Formulating strategy, improving performance, procuring material and resources
and securing compliance
d. Ensure that their companies hit growth targets and sales goals

Customer Assistant (Part-Time)

Duties Include:
a. Making sure that the customer's experience is a positive one
b. Giving information and helping to solve customer problems
c. Responsible for answering incoming calls
d. Excellent at verbal communication skills
e. Accepting criticism and work well under pressure

Cashier (Part-Time)

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Duties Include:
a. Counts money in cash drawers at the beginning and end of shifts
b. Provides positive customer’s experience
c. Totaling the customer’s purchases
d. Handle’s cash, credit or check transactions with customers
e. Greeting customers when entering and leaving the establishment

Products/Services

a. Description

The Niners Keto-ffordables believes that every customer will always be our top priority,

with that we put our efforts to make our products high quality, in terms of taste and

health benefits. Our business is well-known for its appetizing and healthy choice of

ingredients put into our meals. We are mostly known for our “KeTiramisu”, “Krispy

Chicharon”, and for our “Grilled Chicken Wings”.

b. Prices
Considering the title of our business, “Keto-Ffordables”. The meals in our menu are

affordable by our customers. Ranging the prices from P50 – P500, of course it will be

depending on the order. Particularly, our KeTiramisu costs P200, our “Yum! Leche Flan”

for P50-P150, depending on the size of their order, and for our “Grilled Chicken Wings,”

if it’s a meal it would be P100, but if it’s on a bucket, it would range from P200-500. All

of the products mentioned above are the best sellers in our menu.

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Marketing Plan

a. Sales Strategy

-Buy 1 Take

-30% Discount

-Get free

-Gift card / coupon giveaway –

-Lifestyle discount

-Membership

-Event deals / Limited time offer

b. Marketing Strategy

1. Social Media (Facebook, Instagram, Twitter, etc.)

2. Promos

3. Website

4. Flyers

5. Broadcast Advertisements (Through the radio)

6. Printed Advertisements (Which can be seen on magazines and brochures)

7. Video Promotion (which can be watched on YouTube (the advertisement must be

short on time only.)

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 Financial Projections

a. Start Up Costs

PRODUCT PRICE
Business License P20,000
Cooking Supplies P50,000
P 30,000
Ingredients (Per Month)
Delivery Vehicles P500,000
Petty Cash P20,000
Kitchen Appliances and P220,000

Equipment
Office Equipment P180,000
Promotional Materials P80,000
TOTAL P1,100,000

b.Balance Sheet

ASSETS amount LIABILITIE amount EQUITY Amount

S
CASH P506,500 N/A CAPITAL P1,000,000

EQUPMENT P240,000 S. REVENUE P276,500

FURNITURE P100,000 Utilities -90,000

SUPPLIES P50,000 Salaries -90,000

Rental -200,000
Total Php896,500 Liabilities: Total Php 896,500

N/A L+E

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 c. Revenue 2-Year Forecast

YEAR 1 YEAR 2
UNIT SALES 76,000 89,000
UNIT SALE VALUE P250 P275
SALE REVENUE P19,000,000 P24,475,000
UNIT COST P149 P165
TOTAL UNIT COST P11,324,000 14,685,000
TOTAL PROFIT PRE-EXPENSE P7,676,000 P9,790,000
BUSINESS EXPENSES P760,000 P1,520,000
TOTAL PROFIT P6,916,000 PP8,270,000

d. Break-Even

As shown from the Start-Up Costs table, it is displayed that the business needs to

acquire P1,000,000.00 in order to start off. If the selling price of the product is

around P250, and sell 6,333 products a month in the first year, earning us

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 P6,916,000 on our payroll on the first year. Then we will be needing to sell 7,417

products per month to reach the payroll for the second year.

e. Funding Sources

The total start-up costs we estimated to be needed in the business is around

P1,100,000. Majority of the costs here are used for our Delivery Vehicles, Kitchen

Tools and Appliances, and Office Equipment.

The CEO, Nikolai Gerard Arquiza will invest P1,000,000.00 in the business and will

save around P20,000 as the business’ petty cash. Then each member will contribute

P12,500 to reach another P50,000, and then the company will be planning to put up

a bank loan worth 50,000 PESOS, which can be enough to afford the startup costs.

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APPENDIX____________________________

1. Age?

- 10-15 - 16-19 - 20-25 - 26 and above

2. How much are you willing to spend?

- 50-200 - 201-300 - 300 and above

3. Do you have any health issues that affect your eating habits?

-Yes -No

4. Status - Student - Employed (Self-Employed is included)

- Unemployed - Housewife/ Househusband

5. What do you prefer? (pwede multiple)

- Delivered - Pick-up - Dine-in

6. Preffered type of meal? - Vyand (Ulam) - Sweets - Vegetables - Packed Lunch (a combination of the
previous three) - Snacks

7. In which platform are you active the most? (ok lang if multiple)

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- Facebook - Twitter - Instagram - Grab - Others

8. If others, please type on the given text box below on the platform.

9. Suggestion

Documents Used for This Business Plan:

Survey (given out during the process of writing the Business Plan):
https://forms.gle/744eEogn6f4qE8eH8

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