Letter of Transmittal

The Scrumptious Roti Sdn Bhd

Kulliyyah of Economics and Management Sciences
International Islamic University Malaysia
50728 Gombak, Selangor.

28th November 2016

M&M Consolidated Resources Sdn Bhd

12A, Jalan Shamelin Niaga 2
Shamelin Heights Business Park
Taman Shamelin Perkasa
56100 Kuala Lumpur, Malaysia

Submission Of Corporate Social Responsibility (CSR) Proposal

With regards to the above matter, The Scrumptious Roti, would like to submit our CSR project
proposal for your favourable consideration. We are calling on you to support our CSR project in
terms of cash and kind for the betterment of our society and as part of our duties as a
vicegerency in this world.

For your information, our company serves healthy and delicious bread to bring awareness to
people that food can always be healthy and delicious at the same time. By giving bread to people
through our CSR project, we are aiming to realize our mission of “1 Bread, Big Smile”.
Therefore, we would like to invite you to participate and be a part of this mission for the benefits
of the society and for your company’s reputation as a sponsor.

It is our greatest hope that our proposal will be considered accordingly. Should you need more
details, do not hesitate to contact us via our email at thescrumptiousroti@gmail.com or visit us at
our address as stated above.

Thank you.

Sincerely,

Kautsar Alia Binti Mazlan

Public Relation Manager.

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 COMPANY PROFILE

THE SCRUMPTIOUS ROTI

Business Information

Business Name : The Scrumptious Roti Sdn Bhd

Business Address : Kulliyyah of Economics and Management
Sciences, International Islamic University
Malaysia 50728 Gombak, Selangor.
Email : thescrumptiousroti@gmail.com
Contact Number : 012 – 345 6789

Overview of The Company

The Scrumptious Roti is a start-up pastry and bakery retail establishment located in Gombak.
The Scrumptious Roti expects to catch the interest of a regular loyal customer base with its broad
variety of bakery and pastry products. The company plans to build a strong market position in
the town, due to the partners' industry experience and mild competitive climate in the area. The
company aims to offer its products at a competitive price to meet the demand of the middle-to
higher-income local market area residents and tourists.

The Market

The Scrumptious Roti wants to establish a large regular customer base and will therefore
concentrate its business and marketing on residents, which will be the dominant target market.
This will establish a healthy, consistent revenue base to ensure stability of the business. High
visibility and competitive products and service are critical to capture this segment of the market.

Keys to Success

 Providing the Highest Quality Products  Strategic Locations

 High Quality of Customer Services  Loyal Customers
 Competitive Pricing  Provide Products for All Ages

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 To be a leader in the by providing enhanced services,
Purpose relationship and profitability.

To provide quality product and services that exceeds the

expectations of our esteemed customers.
Vision To become the number one local brand name that is associate with
healthy lifestyle for all ages

Mission To build long term relationships with our

customers and clients.
Statement
We believe in treating our customers with respect and faith
We grow through creativity, invention and innovation.
Core Values We integrate honesty, integrity and business ethics into all aspects
of our business functioning

Increase the assets and investments of the company

Goals to support the development of services

STRENGHTS WEAKNESSES
- Affordable Price - Lack of Stores
- Convenient - "Grab A Bite" - No Delivery Services
- Environmental Friendly Packaging - Lack of Capital
- High Quality Ingredients - Few Labor Force
SWOT
ANALYSIS
OPPORTUNITIES
- Collaboration with other companies THREATS
- Competition with other companies
Eg: Nestle
- Demand for special product - Fluctuation on consumer demand
Eg: Vegeterian

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 ORGANIZATIONAL CHART

The
Scrumptious
Roti

Human Public
Resource Relation
Manager Manager

Operation Financial
Manager Manager

Research &
Marketing
Development
Manager
Manager

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 CSR PROPOSAL REPORT

1.0 INTRODUCTION

For every country, poverty issues such as no shelter, food, water and other basic needs

are inevitable regardless of how high the development level of a country improves. This is

caused by the constant fluctuations of the nation economy where the prices of basic living needs

can become too expensive for certain individuals and the problem of unemployment where the

rate may increase if left unfixed.

Malaysia is included as one of the countries with poverty issues as there are people living

on the streets around Kuala Lumpur up until now. As fellow human beings and Muslims, it is our

responsibility to help them in improving their life by giving away free food and since The

Scrumptious Roti is founded by IIUM students, we will also focus on our fellow peers.

According to a survey carried out by Muslim Volunteer Malaysian Association (MVM) on

25,632 students from six public universities, found that 57% of them saying that they allocate

RM5 a day for food, 44% survive on instant noodles while 41% eat only rice with fried egg and

sauce. The survey was conducted on students from different universities such as Universiti

Teknologi Mara, Universiti Malaya, International Islamic University Malaysia (IIUM),

Universiti Kebangsaan Malaysia, Universiti Utara Malaysia and Universiti Tun Hussein Onn

Malaysia.

Therefore, The Scrumptious Roti and a non-governmental organization (NGO), The Nasi

Lemak Project (TNLP), have decided to organize a corporate social responsibility event that

includes giving away free bread to 300 needy people. This CSR project is called the “1 Bread,

Big Smile” project and it will be carried out with high ambition that our small contribution and

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effort can make a difference in terms of giving these less fortunate people some hope in this

world.

2.0 OBJECTIVE

The aim of this project is to increase public awareness on the current societal issues, help

alleviate poverty through feeding the less fortunate people and to promote humanity among

people.

3.0 SCOPE

The project focuses not only in IIUM community consisting of students with financial

problems and cleaners but also others such as homeless outside the campus, school kids and

unemployed individuals. To complete this project, the team will be splitting into two where the

first team will be in charge on the preparation of the food while the second team will oversee the

distribution process.

4.0 TIME FRAME

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Approximate time to complete the CSR project will be for two days from December 13, 2016 to

December 14, 2016. Below are the phases of the project’s flow:

Phase 1: Phase 2:
Phase 3:
Groceries Baking and
Packaging Distribution
Shopping

5.0 PROJECT BUDGET

DESCRIPTION RM (300 pax.)

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 Beverage (RM0.80 x 300) 240.00

Milk (RM6.52 x 20) 130.40

Baking Powder (RM3/packet x 10) 30.00

Plastic Bag (Rm2.64/packet x 10) 26.40

Flour (RM2.65/packet x 20) 53.00

Sugar (RM5.68/packet x 5) 28.40

Buttercup (RM4.99 x 30) 149.70

Egg (RM5.70 x 6) 34.20

Fuel 10.00

Committee shirt (RM30 x 10) 300.00

TOTAL 1,002.10

6.0 POTENTIAL BENEFITS FOR THE SPONSORS

TYPES MEDIUM BENEFITS

Daily Promotions on the

company’s social media
MEDIA
where the sponsors will be
COVERAGE
mentioned in every tweet,
photo and post.

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 Income Tax Tax Exemption for the
TAX
Computation company and the sponsors.
Combining social activities
IMAGE
Company’s Websites with the economic activities
&
& of business would give us a
REPUTATION
Newspapers good reputation.

 Packaging
The logo will be included in
 Printing
the designs and final products
LOGO OF Advertisement
THE SPONSORS on the back of the campaign
 T-shirt
shirts.

7.0 CONCLUSION

In short, this CSR Project of “1 Bread, Big Smile” will benefit our companies in terms of

our images and reputations but we are also fulfilling our responsibility to help less fortunate

people as vicegerents in this world. Allah says: "O you who believe! Spend out of what We have

given you" (2:254) which basically means that Muslims should give away a part of their wealth

to charity. Muslims in general must remember to the key to successful business is by

maintaining a good relationship with Allah (SWT) which will help generate more profits and

provide benefits to everyone involved and the environment as well.

When an individual or a company takes the initiative to help those who are less fortunate,

it contributes into creating a well loving and caring society and this also acts as an example for

others to contribute to the communities as well. In addition, The Scrumptious Roti plans to

include more corporate social responsibilities (CSR) projects in the future by organizing more

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events and campaigns which will not only benefit our target markets but also as a training for our

employees by instilling a sense of responsibility towards helping everyone who is in difficulties.

REFERENCE

Tanf Ruxyn. (8th Jan, 2016). Malaysian Students Don't Have Enough Money To Feed
Themselves. But Why Are They So Broke?. Retrieved from http://says.com/my/news/poor-
malaysian-students

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 Appendix 1 (Memorandum)

MEMO

To: Madam Zaleha Esa

From: Aina Syahiera Noresam, Chief Marketing Officer The Scrumptious Roti

Date: 25th November 2016

Subject: Report on Company Trip to The HQ of The Nasi Lemak Project (NGO)

The purpose of this memo is to inform you about our visit to the headquarter of The Nasi Lemak Project
located at Jalan Ipoh, Kuala Lumpur. The aim of the visit was to gain knowledge on the know hows and
the potential benefits of our future corporate social responsibility (CSR) projects.

The Nasi Lemak Project is a non-profit organization (NGO) whose objective is to provide free meals for
the homeless people around Kuala Lumpur, Klang Valley and other urban areas. These places are well
known as hot spots for these less fortunate and need people due to the high cost of living.

The details of the visit are as followed:

Date: 10 November 2016

Venue: The Nasi Lemak Project Headquarter, Jalan Ipoh, Kuala Lumpur

We met with Encik Muhammad Rahman, whom actively involved in organizing the charity events with
TNLP’s founder Miss Masturah, who is also an alumni of International Islamic University Malaysia.

TNLP was officially registered as an official NGO back in 2014 and their charity activities usually last for
three days, Friday, Saturday and Sunday which began with the preparation of the nasi lemak and the
distribution of the free meals around potential places such as Chow Kit, Masjid Jamek, Istana Budaya,
Brickfields and Setapak.

One of the questions asked was regarding the inspiration that Encik Muhammad had and he was
inspired to help people after getting involved with programs under the United Nation (UN). From his
experience, Encik Muhammad recommened TNLP to also create a teaching division for homeless
children. Several teaching projects of TNLP include Teater Dataran Underground, Enrich Poor People.
For Theatre Dataran Underground where homeless children will be given opportunities to join the play

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and become actors. The objective of this program is to increase their self-esteem and build confidence
besides giving them, their opportunities to raise their own money. Meanwhile, Enrich Poor People
programs were put in motions in the end of 2014 where poor people were given job opportunities of
providing catering services to potential customers. This initiative helps them to develop their
entrepreneurship skills which has become the main agenda of TNLP for the past few years.

During our interview session, Encik Muhammad mentioned about the latest achievement of TNLP they
just won Muhammad Ali Humanitarian United State Award. This provided them USD 20,000 grant
money to cater the needs of TNLP projects.

The visit and interview session went smoothly where we received excellent knowledge and insights to
help us with our own CSR projects where Encik Muhammad also provided us with his own ideas and full
support.

Thank you.

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 Appendix 2 (Minutes of Meeting)

The Minutes of the third Meeting of The Scrumptious Roti

Date: 7 December 2016

Time: 8.30 am-9.30 am

Venue: Board meeting room, The Scrumptious Roti

Present:

1) Nursyahirah Zahidah binti Kamarudin, Operating Manager/ Chairman

2) Farhanah binti Mohamed Amurdeen, Human Resource Manager
3) Aina Syahiera binti Noresam, Marketing Manager/ Secretary
4) Kautsar Alia binti Mazlan, Public Relations Manager
5) Nur Atikah binti Hashim, Financial Manager
6) Faris Bin Khairil Hariri, Research & Development Manager
ITE MATTERS DISCUSSED ACTION
M
1.0 GENERAL

The Chairman opened the meeting at 8.30 am. Chairman

1.1 Apologies for absence

There were no apologies for absence
1.2 Minutes of previous meeting
As there were no amendments, the minutes of previous meeting
were confirmed.

1.3 Matters arising

There were none.

2.0 Specific
2.1 Corporate Social Responsibility

2.1.1 Miss Zahidah reminded the board that the company should be

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 having corporate social responsibility project.

2.1.2 Miss Atikah suggested to provide bread and cookies to needy

people.

2.1.3 Miss Kautsar supported the idea and she added that the project
should be organized and collaborated with big companies such as
Nestle and Delite.

2.1.4 The idea was supported by everyone in the meeting. Miss

Farhanah then said that the target group should be widened to
school children and homeless people.

2.1.5 Miss Atikah then recommended that they should be reaching

out to other potential NGOs that provide food to homeless people
for guidance.

2.1.6 Miss Kautsar said that The Nasi Lemak Project was the best
one to be taken as an example since they were well known for years
for catering the needs of the homeless people.

2.1.7 Miss Zahidah recommended them to visit The Nasi Lemak

Project to get further ideas on the method to execute the CSR
project.
Miss Kautsar
2.1.8 All in the meeting room agreed with the suggestion. Miss
Zahidah appointed Miss Kautsar to make arrangement for the visit.

2.2 Any other business

There was none.
Secretary
2.3 Date of next meeting
The secretary will inform the members of the date and time of the
next meeting.

The meeting adjourned at 9.30 am.

Minutes prepared by, Minutes approved by,

Aina Syahiera Zahidah

Miss Aina Syahiera (Minute taker) Miss Nurshahirah Zahidah (Chairman)

APPENDIX 3 (PHOTOGRAPHS)

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PHASE 1: GROCERIES SHOPPING

PHASE 2: BAKING AND PACKAGING

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PHASE 3: DISTRIBUTION

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