Name of the Organization

The hotel to be considered here is the Coconut Lagoon at Kumarakom, Kerala.

Target Market
The target market are the foreign tourists as well as the domestic tourists who have visited for
pleasure trips. When the tourists come for pleasure trips, they need to just be attracted to a
certain place through offering something innovative. Since the hotel attracts a large number of
pleasure tourists due to its location upon the Vembanad lake, which boasts of a high ecological
importance. The pleasure tourists are the most reliable target markets since they can be easily
roped in by simple changes in service. For precision in targeting, it is required that the hotel
authorities first gain enough information about the trends in the market, and take care of the
diversity of the pleasure tourists.

Short Description of the Product

The hotel can introduce smart tourism, which means that it will launch an interactive website and
an application, which can help the customers get complete assistance in their trip. Through the
application and the website, they can book their rooms, check out the different menus, order
food, check the weather and local news, find out nearby locations to visit and then get a map to
guide them, be able to book a car to help them move around the place, and find out more about
the ecological importance of the location with interesting natural facts. The importance of the
location of the hotel upon one of the largest inland lakes in India can be utilized through these
services.

Why is it innovative?
The idea of a smart tourism initiative is innovative because although many hotels provide the
room reservation online facilities, most Indian hotels do not provide a complete online
experience, which will especially suit the new generation who like to spend most of their time
online. After the Covid-19 pandemic, the others would also be eager to get the important news
but not have to compromise their safety, and this can help with that.