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HRM1 - Group 5 - Written Report - Group Project
HRM1 - Group 5 - Written Report - Group Project
HRM1 - Group 5 - Written Report - Group Project
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Length: 3926 words Due date: 2/12/2021 Date submitted: 1/12/2021
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Student’s
signature: Thủy
Student’s
signature: Kim
Student’s
signature: Tuấn
Student’s
signature: Hưng
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Student’s
signature: Khang
Student’s
signature: Duy
Student’s
signature: Tuyền
Student’s
signature: Duyên
Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration
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Table of Content
Appendix 24
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1. Introduction of the report
Our group report's main purpose is to help people understand better about the Performance
Management System and especially how to conduct a Performance Interview. The report
includes a Literature overview about Performance Management in detail, and to make it more
practical and understandable, we have chosen a company that we would do research on their
Performance Management System and make a comparison with the literature. Finally, a role-
play scenario is also included in the report to demonstrate the theoretical work.
Que Dong company was established on August 30, 2008. Starting at a small store selling
cement and constructing bricks, the company has developed itself for over 20 years to be one
of the most significant companies in providing construction material in Ho Chi Minh City
(Tran, 2018). The company is credible for abundantly supplying all types of construction
materials with the ultimate standard as Que Dong is proud to be the main distributor of 6 major
brick and tiles brands of Vietnam, which are Viglacera Ha Long, Tuildonai, Gom My, My
Xuan, Dat Viet, Ruby and the tier 1 agent of more than 15 domestic and foreign brands of
construction materials (Tran, 2018). In addition, Que Dong also gives service of ground filling,
constructing roads, and supporting the preparation process of different constructions. The
company strategy is focusing on the experience of customers with Que Dong services and the
ever-expectation of customers on the products’ standard. For the company culture, Que Dong
takes their credibility as prior with the slogan “Credibility creates trademark”, uses
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professionalism to operate ultimate goals, and leverages unity to form effectiveness and
efficiency.
3.1. Definition:
Performance management is the process for employers in ensuring the employees’ activities
2. Understanding how to achieve goals in the first step through identifying employees’
employers.
managers.
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There are three main purposes of performance management:
of individual performance
The feedback was given during a performance evaluation process often pinpoints the
employee’s weaknesses
2. Validity: maximizing the overlap between actual job performance and the measure
of job performance
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1. The comparative approach: The comparative approach to performance
others
• Ranking
• Forced distribution
• Paired comparison
the extent to which individuals have certain attributes (characteristics or traits) believed
• Mixed-standard scales
attempts to define the behaviors an employee must exhibit to be effective in the job.
• Competency models
4. The resulting approach: The results approach focuses on managing the objective,
• Balanced Scorecard
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4. Brief overview about Performance Interview
A performance appraisal interview is the first stage of the performance appraisal process and
involves the employee and his or her manager sitting face to face to discuss threadbare all
aspects of the employee’s performance and thrash out any differences in perception or
evaluation. Performance appraisals interviews have become one of the primary management
tools for improving employee performance, setting total quality standards, and communicating
• Clarifying job requirements and standards based on JD, JS, and evaluation criteria
• Giving feedback to the employee regarding his or her progress toward meeting these
standards
• Guiding future performance for employees by making action- plans and allocating
assessment form
share, listen and debate with each other. Each interview question serves purposes,
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but in general, it is to define the employee’s side of the story or difficulties as well
as managers’ perception.
4. After the interview, the Manager make a performance evaluation based on criteria
and story behind employees performance, then make comment and do plan for
5. Introduction evaluation system/ method of Que Dong Building Materials Co., Ltd
Que Dong’s operating system includes 4 main departments namely Accounting, Business,
Transporting, and Constructing (Tran, 2018). In particular, our project will choose 2 positions
in the Business department to make visual examples of the Performance Interview and evaluate
the following results. The two chosen positions are the Sales Consultant and the Business
Department Manager. Que Dong company has different criteria to assess each department,
which depends on the actual context of the job in the current business environment. Moreover,
Que Dong also evaluates their employees' performance based on certain methods, which our
team can link to the Performance Measurement Approaches. According to the HRM textbook
(11e), a company can apply multiple methods to selectively leverage the functions of the
methods and minimize its drawbacks on evaluating processes. Similar to Que Dong, they have
combined the Comparative, Behavioral, and Results Approach. The company rates each
employee on certain teams in terms of the level of their performance in the current working
context and also depends on the KPI or the assigned goal to justify the results of different
departments. Crucially, leaders tend to carefully oversee and observe the working spirit of
specific employees in order to see if they have put all of their efforts into completing the tasks
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6. Use information from interview as an example to illustrate (JD, JS) to identify
• Department: Construction
• Job purpose: This position is responsible for selling all types of construction
o Setting up a price list and sales strategy specific goals and focus on
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o Conducting monthly sales business plan • Education:
• Benefits: management
after-hours activities
According to the information from the JD and JS about a sales consultant, the criteria evaluation
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• The commitment of employees at their assigned goal
employees
• Department: Construction
• Job purpose: This job is aimed to supervise and lead a company's operations and
Consultant
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o Calculating monthly the commission of o Proficient in using office
satisfaction rapports
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o Chance to work with large corporations o Understanding of business and
According to the information from the JD and JS about a business manager, the criteria
• Help the employees understand and achieve the goals that the company expected
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7.1.1 The evaluation of sales consultant based on the company evaluation criteria
Strengths Weaknesses
• Accomplish the assigned KPI of the sales team • Do not have a leadership
• Online working skills: can maintain contacts and spirit to get to a higher
7.1.2 Sale consultant’s challenges and How can the company support them?
Due to the external effects of the COVID-19 pandemic, there are uncontrollable circumstances
that the company in general and the managers cannot expect to give out the solutions
immediately.
The deduction of demands for construction materials and construction services is one of the
most identified difficulties. As the pandemic has spread out all over Ho Chi Minh City and the
government has to put new regulations for locking down all kinds of business activities
including construction, this situation severely affects the business plan of the sales team and
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For the support, the company could change its operating and marketing strategy to approach a
wider folder of clients in other provinces through online platforms such as Facebook and
Website selling. There are constructions in other places of Vietnam that are still in progress
and working so the demand is not extinct and the company could leverage the chances when
distributors cannot run their business continues to create a competitive advantage. The
company also should research the alternative demand tendency of customers after the pandemic
in order to prepare for a boosting development when the city has regularly activated.
Moreover, the supply of goods and services is also affected by the disease when many factories
and construction teams had to stop their manufacturing activities as their employees had been
To support, the company should completely leverage its inventory to create product abundance
for the company and effectively collect returns. Besides, the warehouse team can seek the
products from other sources that have enough ability to adequately provide the products.
The shortage of employees forms a larger amount of tasks for this employee and as a high and
dedicated performer, she has to handle more crucial missions of the company.
For the support, the company could organize recruitment of sales representatives and select the
most appropriate employees for the sales teams. This action could lower the pressure for the
sales and the team can reorganize the working structure to become more efficient and effective.
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a. Conclusion
• All in all, the performance appraisal interview of the sales consultant and the sales
manager could bring out some broad information about the current attitude,
consideration, and expectation of employees for Que Dong. However, the information
is slightly vague in evaluating all of the aspects of the employee and figuring out a
• Particularly, the Performance Management method of Que Dong is now missing the
Management. According to the HRM textbook (11e), giving high ratings to employees
not fully achieved. Development does not just focus on poor performers but it also
involves helping good performers get the training and other opportunities they need to
b. Recommended Solutions
• The first remedy could be the action of sharing the burden for the sales team. The human
work overloaded and handle a lot of paperwork, the effectiveness and efficiency of their
tasks cannot be ensured at the highest level. This solution can help the employees who
have experience and high knowledge about the products to concentrate on their
profession within their department and wholly use their working potential to maximize
their productivity. Moreover, when the company implements the recruiting and
selecting process, they should clearly clarify and classify the employees with the right
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skills for the right tasks and purposes and also ensure they can work under high
pressure.
• Secondly, the company could set up more challenging business goals and plans for the
team to elaborate and leverage all of the abilities of the sales department. When the
pressure of overloading tasks has been solved, the employee would have more space
and time to deal with the significant tasks that the company needs their experiences and
capability is over the assigned objectives and the manager has to figure out a way to
fully pull out all of their abilities to develop the current results of the company, not just
simply keep the profit level always stable and also to improve the employee working
• For instance, the company can let this employee make and handle pivotal proposals
from large corporations with high value. The employee must take care of the VIP
customers carefully and create potential returns in each valuable proposal for the
company, which could significantly affect the company’s monthly revenue target.
• By doing that, Que Dong could let the employees see their ambition to be more
significant in the market, which can provide them more passion and commitment with
the company orientation and prove the potential value the company can give to the
employees.
• Crucially, to make the challenging goal possible, the company should consider
increasing the wage level of the employee. This could be one of the most effective tools
to incentivize the employee to highly complete the job. According to the management
textbook, increasing the pay level could improve the job satisfaction of the employees.
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commitment and lower absenteeism and turnover rate by making the employee perceive
Strengths Weaknesses
employees’ pressure and allow them to when the company ask for staff cuts
speak out.
international market.
& be promoted.
7.2.2. Business manager’s challenges and how can the company support?
a. Online management:
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Because of his poor adaptability, the sales manager finds that the impact of the Covid-19
pandemic is one of the biggest challenges for him. As in the table above, he has difficulty with
The company can support him by providing an updated Digital Management System (DMS),
Nevertheless, the more essential thing is to give the business manager training on how to use
that DMS effectively. The company should use the system due to some advantages such as:
• Easily assign tasks with clear instructions: Assigning tasks properly, people may know
the task priority, how much time to spend on each task, and when is the deadline.
• Manage resources and work for the organization: What is the possibility? How many
Besides just the management system, other organizing skills are also the need for more
effective online operation. For example, training managers on how to organize an effective
Another obstacle that the business manager has is that due to the underperformance of one of
his sales consultants, he can not be promoted to the position of Vice president of the Sales and
Marketing department.
In this case, the support from the company is that they can continuously observe to see where
the problem is so that they can consider whether to promote him or not.
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In addition, Que Dong should focus more on providing management training programs for the
sales manager to support him with better leading & management skills.
It should also focus on building soft skills and developing relationships over the long term
Design & adapt the management training using unique personality indexes and profiles of the
Instead of giving information in 1 training session, Que Dong company can consider the more
• Conflict management
• Emergency procedures
• Nurturing talent, and employee retention: For the existing well-performing employees
• Identifying training needs: For the underperforming employee (Being able to provide
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In general, this is a good and nearly enough performance feedback interview session. The HR
manager has created the right context for the discussion, by asking the interviewee to rate his
From the business manager’s side, he has achieved his goals last year. He knows exactly what
his strengths and weaknesses are and also has a progressive spirit of the promotion and learning
more master skills which are beneficial for both him & the company.
Finally, one of the criteria for an effective performance feedback process is focusing on solving
the problems. However, the HR manager and business manager have not come up with a
solution to the existing problems. For a more effective and meaningful performance interview,
they should also have a detailed solution for what they meet.
In conclusion, our report should be able to provide crucial knowledge about Performance
be aware of some of these factors. They should give their feedback frequently to provide the
employee with a formal evaluation. Some companies nowadays have Daily Performance
Conversations and they have removed their Annual Performance Meeting and shortened the
minimizing criticism is also important. Managers should realize that the feedback is not used
for furnishing them because of their poor performance, but to help them fix the current problem
and achieve more in the future. Last but not least, managers should set a specific goal to create
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Our report also has several inevitable limitations that are mostly due to the Covid-19 pandemic,
with the lack of possibility to meet face-to-face, we can not directly work with people in the
meeting, which still is able to describe the realistic situation but lacks the physical and real-life
Reference
Bleich, C. (2020). 10 Topics To Include In Your New Manager Training In 2020. Retrieved
from https://www.edgepointlearning.com/blog/new-manager-training/
http://scholarship.sha.cornell.edu/articles/1046
Tran. H. (2018). Introduction of Que Dong Building material Ltd., Co. vlxdquedong. Retrieved
from:
http://vlxdquedong.vn/
Appendix
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https://drive.google.com/file/d/1on0XKw3vlciByWSzu_60AUzW4QVcyh_1/view?usp=shari
ng
Manager: That’s normal. I tense up before my reviews, too. ____, you have been with the
firm for a while now and I very much appreciate your work. Can we get started with our
review today?
1. Did you achieve the goals that were set for you during your last performance
I had two major goals to accomplish over the last year as part of my annual performance
planning. The goals included conducting a sales strategy and expanding the market share of
• Setting up a price list and sales strategy based on the company’s formula. I'm flexible
in discounting for consumers in order to attract and get order in this special pandemic
situation
with customers in two different ways -> making use of social media, calling, face-to-
face communication through trials. I had meet KPI that set last year
2. What is the biggest challenge you have faced in the last year?
price) → losing potential customers but I expand selling and promote online it can
help reduce expense and still get order enough to meet KPI
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• Many coworkers are on leave → more working burden. However, I still tried my best
job/position right now. I might change my mind in the future, but for now, I just
4. Do you have everything you need to perform your job? Or what resources or support
• More place and events like trials → customers can physically try products, can show
• You finished your work quite well, not too excellent but still enough. The problems
you face are from external factors like the Covid Pandemic, which is out of control for
all companies, not your fault. Normally, you might be considered to be promoted,
but you have no intentions of being promoted yet. However, I’ll still make a note of
https://drive.google.com/file/d/1ofBTkd6zGRQorr7TD0n_FqseO-2n2bu3/view?usp=sharing
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Script for the Interview
Manager: I’m ok, it's such a tough time that we have go through but by the way I’m ready for
1. Did you achieve the goals that were set for you during your last performance
appraisal? What did you do to achieve them?Or Why you cannot achieve them?
Well in the last appraisal, my goal that i have set for myself is to be able to work with
my sales employees more closely to help them with any difficulties that they could
have faced with. Having a monthly one-to-one conversation with employees helps me
understand more about my employees and also helps them to speak out, to alleviate
I know how to motivate my employees and encourage them to work harder. especially in
2. What is the biggest challenge you have faced in the last year?
The biggest challenge was probably the distancing due to the Covid pandemic, it was
inconvenient to keep track of the business because most of the managing process has
moved to online platforms. I think my adaptability is not pretty good. As the sudden
of covid, I see myself unable to manage workload well and have not provided on-time
and appropriate solutions for my employees when companies ask for staff cuts as a
way to reduce labour expenses. But now I have been able to get used to it and
3. Do you have everything you need to perform your job? Or what resources or support
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• Updated software for management is what I need. As you know, we need to digitalize
the management system to make it more efficient and effective. Also it's a good way
for us to communicate and exchange information even when employees work from
4. What are your long-term career goals and how can the organization help you achieve
them?
• Achieve promotion: Vice President for the Sales and Marketing department
As a business manager, being able to manage the sales department and running it
smoothly is my goal. One task that I have to do is that I have to research to identify
the customer’s need, and the more I study about it, the better I understand about the
6. Which of the organizational goals do you think are more aligned with your personal
goals?
• Company want to go global, export to Asian countries and my goal is to work with
these oversea companies to put my English skills into practice, management skill in
international market
So as far as we have discussed, there seems to be no major problems with your working
abilities. You are able to manage your employees for the most part. The only discernible
problem you’re facing right now is the lack of an online management system, which is in the
company’s HR department. Since most of your difficulties come from this, we will try to
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(take notes to see if we can rearrange your schedule in order to give you time to improve your
management skills)
I think you have done your best possible for the past pandemic, however, due to the
them, we cannot promote you yet. But no worries, we will continue to observe you and your
work in the future and see how to handle the work once the management system is carried
out. If you do well in the future, which means the results of your employees meet or exceed
the company requirements, we will definitely consider promoting you to become a Vice
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Appendix D: The self-assessment of the process of performing the work in 2021 of a business
manager
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Appendix E: The self-assessment of the process of performing the work in 2021 of a sale
consultant
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