“Functions of Management”

Dr. I.S.Stephan Thangaiah

Professor, Dept. of Technology Management, SMEC
Vellore Institute of Technology
Module-2 Functions of Management:
 Planning
 Organizing
 Staffing
 Directing
 Controlling

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 A Product is something sold by an enterprise to its customers
 Product Development is the set of activities beginning with the
perception of market opportunities and ending in the production,
sale, and delivery of product
 The Economic success of Manufacturing firms depends on their ability
to identify the needs of customer and to quickly create products that
meet these needs and can be produced at low cost.

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Appropriate performance requires that
a) Functional requirements: The product reliably accomplish the intended
use of work or service requirement.
b) Reliability requirements: The product give trouble free service cover
during its specified life span
c) Maintainability requirements: Service and maintenance work can be
carried out on the product with ease and with simple tools, and
d) Appearance requirements: Appearance of the product creates an
impression on the buyer and induces in him or her the desire to own
the product
e) Safety requirements: The product provide protection against accident,
harmful effects on body and danger to human life.

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Because a business uses resources to produce things, we also call these
resources, factors of production.

The factors of production used to produce a shirt would include the following:
a) The land that the shirt factory constructed on, the electricity used to run the
plant, and the raw cotton from which the shirts are made.
b) The labours who make the shirts
c) The machineries and equipment used in the manufacturing process, as well
as the money needed to operate the factory
d) The entrepreneurship skill used to coordinate the other resources to initiate
the production process

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A service is a time-perishable, intangible experience performed for a customer acting in the role
of co-producer.
 Tangible or intangible?
 Customer involvement?
 Standardization or customization?
 Human or machine processing?
 Inventory and leftover?
Characteristics of Services:
Some of the ways in which services are said to differ from goods include the following:
 Services are intangible whereas goods are tangible.
 Sources are simultaneously consumed as they are produced.
 Services often require closer proximity to the customer.
 Services cannot be inventoried.
Intangibility of Services: The results from a service may be an emotion from hearing a song or
seeing a cricket match, but frequently no thing is left behind.

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 Differences between Manufacturing and Service

Characteristic Manufacturing Service

Product Tangible Tangible & Intangible
Customer involvement Low High
Uniformity of input High Low
Labor content Low High
Uniformity of output High Low
Performance Measurement Easy Difficult
Quality Control High Low
Inventory Much Little or Perishable

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The important functions of management are: (1) Planning (2) Organizing (3) Staffing (4)
Directing (5) Controlling

Planning:
Planning is the primary function of management. Nothing can be performed without planning. In
short, planning refers to deciding in advance that which will be done in the near future. In the
business world, the organisation should achieve the objectives. In order to achieve objectives, the
organisation plans what is to be done, when it is to be done, how it is to be done, and by whom it is
to be done.

Joseph Messie says, “Planning Pervades Management”. George R. Terry has rightly said “Planning is a
constructive reviewing of future needs so that present actions can be adjusted in view of the
established goal. It is deliberate conscious research used to formulate the design and orderly
sequence of actions through which it is expected to reach objectives. Planning should take place
before doing; most individual or group efforts are made by determining before any operative action
takes place, what shall be done, where, how and who shall do it”.

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Organising:

Organising is the distribution of work in groupwise or sectionwise for effective performance.

Organisation provides all facilities which are necessary to perform the work. The business
developed, the organisation takes responsibility to create some more departments under different
managers. Hence, the organisation divides the total work and co-ordinates all the activities by
authority relationship. Besides, organising defines the position of each person in the organisation
and determines the paths through which communication should flow. The manager would
determine who should report to whom and how.

According to Henry Fayol, “Organisation is of two kinds, i.e., organisation of the human factor and
organisation of the material factor. Organisation of the human factor covers the distribution of work
to those who are best suitable along with authority and responsibility. Organisation of the material
factor covers utilisation of raw materials, plant and machinery etc.” According to Knootz and
O’Donnell, “Organising consists of conscious co-ordination of people towards a desired goal”.

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Staffing:

Staffing function comprises the activities of selection and placement of competent

personnel. In other words, staffing refers to placement of right persons in the right jobs.

Staffing includes selection of right persons, training to those needy persons, promotion of
best persons, retirement of old persons, performance appraisal of all the personnel, and
adequate remuneration of personnel. The success of any enterprise depends upon the
successful performance of staffing function.

According to Harold Knootz and Cyril O’Donnell, “the managerial function of staffing
involves manning the organisational structure through proper and effective selection,
appraisal and development of personnel to fill the roles designed into the structure”.

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Directing:

The actual performance of a work starts with the function of Direction. Planning,
organising and staffing functions are concerned with the preliminary work for the
achievement of organisational objectives. But the direction deals with making the workers
learn techniques to perform the jobs assigned to them. Direction includes guidance,
supervision and motivation of employees.

According to Joseph Massie, “Directing concerns the total manner in which a manager
influences the action of his/her sub-ordinates. It is the final action of a manager in getting
others to act after all preparations have been completed”.

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Co-ordinating: All the activities are divided groupwise or sectionwise under organising
function. Now, such grouped activities are co-ordinated towards the accomplishment of
objectives of an organisation. The difficulty of co-ordination depends upon the size of
organisation. The difficulty of co-ordination is increased with the increasing of the size of
the organisation. According to Knootz and O’Donnell, “the last co-ordination occurs when
individuals see how their jobs contribute to the dominant goals of the enterprise. This
implies knowledge and understanding of enterprise objectives”.

Motivating or actuating: The goals are achieved with the help of motivation. Motivation
includes increasing the speed of performance of a work and developing a willingness on
the part of workers. This is done by an resourceful leader. The workers expect favourable
climate conditions to work, fair treatment, monetary or non-monetary incentive, effective
communication and gentleman approach. According to Earl P. Strong, “Motivating is the
process of indoctrinating personnel with unity of purpose and the need to maintain a
continuous, harmonious relationship”.

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Controlling:

Controlling function ensures that the achieved objectives conform to pre-planned

objectives. Necessary corrective action may be taken if there is any deviation. The control is
very easy whenever the organisation has a fixed standard. A good system of control has the
characteristics of economy, flexibility, understanding and adequacy to organisational needs.

Prof. Theo Haimann defines, “Control is the process of checking to determine whether or
not, proper progress is being made towards the objectives and goals and acting, if
necessary, to correct any deviation.”

According to Henry Fayol, “control consists in verifying whether everything occurs in

conformity with the plan adopted, the instructions issued and principles issued”.

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A plan is a forecast for accomplishment. It is a predetermined course of action. It is today’s
projection for tomorrow’s activity. In other words, to plan is to produce a scheme for future
action, to bring about specified results at a specified cost, in a specified period of time.
Management thinkers have defined the term, basically, in two ways:

1) Based on futurity: “Planning is a trap laid down to capture the future” (Allen). “Planning
is deciding in advance what is to be done in future” (Koontz). “Planning is informed
anticipation of future” (Haimann). “Planning is ‘anticipatory’ decision-making” (R.L.
Ackoff).
2) As a thinking function: “Planning is a thinking process, an organised foresight, a vision
based on fact and experience that is required for intelligent action” (Alford and Beatty)

“Planning is deciding in advance what to do, how to do it, when to do it and who is to do
it.” - Koontz and O’Donnell

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Three major types of plans can help managers achieve their organisation’s goals: strategic,
tactical, and operational. Operational plans lead to the achievement of tactical plans, which in
turn lead to the attainment of strategic plans. In addition to these three types of plans, managers
should also develop a contingency plan in case their original plans fail.
Operational plans: The specific results expected from departments, work groups, and individuals
are the operational goals. These goals are precise and measurable. Operational plans can be a
single-use plan or an ongoing plan.
Tactical plans: Tactical plans are concerned with shorter time frames and narrower scopes than
are strategic plans. These plans usually span one year or less because they are considered short-
term goals. Long-term goals, on the other hand, can take several years or more to accomplish.
Normally, it is the middle manager’s responsibility to take the broad strategic plan and identify
specific tactical actions.
Strategic plans: A strategic plan is an outline of steps designed with the goals of the entire
organisation as a whole in mind, rather than with the goals of specific divisions or departments.
Strategic planning begins with an organisation’s mission.

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Strategic plans look ahead over the next two, three, five, or even more years to move the
organisation from where it currently is to where it wants to be. Requiring multilevel involvement,
these plans demand harmony among all levels of management within the organisation. Top-level
management develops the directional objectives for the entire organisation, while lower levels of
management develop compatible objectives and plans to achieve them. Top management’s
strategic plan for the entire organisation becomes the Framework and sets dimensions for the
lower level planning.

Contingency plans: Intelligent and successful management depends upon a constant pursuit
Notes of adaptation, flexibility, and mastery of changing conditions. Strong management requires
a “keeping all options open” approach at all times - that’s where contingency planning comes in.
Contingency planning involves identifying alternative courses of action that can be implemented
if and when the original plan proves inadequate because of changing circumstances.

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There are two dominant ways of thinking about strategic positioning, and they are nearly
exact opposites.
The first view of strategic positioning derives from Michael Porter’s work (1979) on
corporate strategy, “generic strategies,” and industry analysis. This point of view starts
with external conditions (OT in the SWOT vernacular) in order to set internal operations
(SW).
The second view, derived from C.K. Prahalad and Gary Hamel’s work (1990) on core
competencies of the corporation, begins with internal competencies (SW) and builds out
to address external conditions (OT).
Regardless of the approach taken, the objective of strategic positioning is to define the
“target market” the company will serve, as well as to define the organization’s strategy,
including its mission and objectives.

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Porter’s influential work in the area of strategy focuses on two related issues:
what generic strategies are available for a company to choose from, and how
external forces like suppliers, customers, and competitors influence the choice
of generic strategies. In this view, the three generic strategies a company might
pick are overall cost leadership, differentiation, and focus.
Porter identifies “five forces” that have to be considered before a company can
decide on its strategy. These forces are potential entrants, suppliers, buyers,
substitute products, and current competitors. By looking outside the company
to these external forces, a company can determine how to position itself in the
industry.

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Prahalad and Hamel attack the question of strategy in nearly a completely
opposite way from Porter. This “resource based view of the firm” looks at what
resources and competencies the company possesses, then looks outward to
find markets and opportunities to exploit.

A core competency must meet three tests. It must:

 Provide access to a wide array of potential markets,
 Contribute to the customers’ perceptions of the benefits of the end product
or service, and
 Be difficult for other competitors to imitate.

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 The term value chain describes a way of looking at a business as a chain of
activities that transform inputs into outputs that customers value.

 Value chain analysis views the organization as a sequential process of value-

creating activities, and attempts to understand how a business creates
customer value by examining the contributions of different activities within
the business to that value.

 Customer value differentiation derives from following basic sources:

activities that differentiate the product
activities that lower its cost
activities that meet the customer’s need quickly
activities that provides flexibility and convenience

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 General administration
Secondary Activities

Human resource management

Research, technology, and systems development

Procurement

Inbound Operations Outbound Marketing Service

logistics logistics and
sales

Primary Activities Fundamentals of Management 22

Porter describes two different categories of activities:
Primary activities (sometimes called line functions) are those involved in the physical creation of
the product, marketing and transfer to the buyer, and after-sale support.

Secondary activities (sometimes called staff or overhead functions) assist the firm as a whole by
providing infrastructure or inputs that allow the primary activities to take place on an ongoing
basis.

The value chain includes a profit margin since a markup above the cost of providing a firm’s value-
adding activities is normally part of the price paid by the buyer—creating value that exceeds cost
so as to generate a return for the effort.

Primary Activities:
Inbound Logistics: The primary activities of inbound logistics are associated with receiving,
storing, and distributing inputs to the product. Inbound logistics include: activities, costs and
assets associated with obtaining fuel, energy, raw materials, parts, components, merchandise, and

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consumable items from vendors; receiving, storing, and disseminating inputs from suppliers;
inspection; and inventory management.
Operations: Operations include all activities associated with transforming inputs into the final
product form, such as production, assembly, packaging, equipment maintenance, facilities,
operations, quality assurance, and environmental protection.
Outbound Logistics: These activities are associated with collecting, storing, and physically
distributing the product or service to buyers (finished goods warehousing, order processing, order
picking and packing, shipping, delivery vehicle operations).
Marketing and Sales: The marketing and sales activities are associated with purchases of products
and services by end users and the inducements used to get them to make purchases. These
activities include advertising and promotion, market research and planning, and dealer/distributor
support.
Service: This primary activity includes all activities associated with providing service to enhance
or maintain the value of the product, such as installation, repair, training, parts supply,
maintenance and repair, technical assistance, buyer inquiries, product adjustment, and
complaints.

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Support Activities:
General Administration: These activities, sometimes called “firm infrastructure”, are the activities,
costs, and assets relating to general management, accounting and finance, legal and regulatory
affairs, safety and security management information systems, and other “overhead” functions.
Unlike the other support activities, general administration activities generally support the entire
value chain and not individual activities.
Human Resources Management: Human resources management consists of activities involved in
the recruiting, hiring, training, development, and compensation of all types of personnel; labor
relations activities; and development of knowledge-based skills.
Research, Technology, and Systems Development: The activities, costs, and assets relating to
product R&D, process design improvement, equipment design, computer software development,
telecommunications systems, computer-assisted design and engineering, new database
capabilities, and development of computerized support systems.
Procurement: Procurement refers to the function of purchasing inputs used in the firm’s value
chain, not to the purchased inputs themselves. Purchased inputs include raw materials, supplies,
and other consumable items, as well as assets such as machinery, laboratory equipment, office
equipment, and buildings.
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According to Michael Porter, organizations may
pursue a differentiation, overall cost leadership, or
focus strategy at the business level. [Refer: Ricky W.
Griffin, Page: 74]
Differentiation Strategy: A strategy in which an
organization seeks to distinguish itself from
competitors through the quality of its products or
services.
Overall cost leadership strategy: A strategy in which
an organization attempts to gain a
competitive advantage by reducing its costs below
the costs of competing firms.
Focus strategy: A strategy in which an organization
concentrates on a specific regional market, product
line, or group of buyers
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They are referred to as generic as they can be applied to
products, services across all industries, and in
organisations of a variety of sizes.
These initial strategies as described by Porter:
Cost Leadership (cheap, no expenses), Differentiation
(unique or premium products) and Focus (a specialised
service or market).
He later sub-divided Focus into two different strategies:
Differentiation Focus (unique strategy differentiation in a
focused market) and Cost Focus (lower costs in a focused
market).
Cost leadership: WalMart, Amazon
Differentiation: Apple, Ritz-Carlton Hotels
Cost focus: Target Retail, Redbox
Differentiation focus: Rolls Royce, NetJets
https://www.consuunt.com/porters-generic-strategies/)
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 New
Entry Barriers Entrants
Rivalry Determinants

Threat of New
Entrants

Bargaining Power of Industry Bargaining Power of

Suppliers Competitors Buyers
Suppliers Buyers
Intensity of Rivalry

Threat of Determinants of Buyer Power

Determinants of Supplier Power Substitutes

Substitutes

Determinants of Substitution Threat

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Entry Barriers: Rivalry Determinants:
 Economies of Scale  Industry Growth
 Proprietary Product Differences  Fixed (or Storage) Costs
 Brand Identity  Intermittent Overcapacity
 Switching Costs  Product Differences
 Capital Requirements  Brand Identity
 Access to Distribution  Switching Costs
 Absolute Cost advantage  Concentration
• Proprietary learning Curve  Informational Complexity
• Access to necessary inputs  Diversity of Competitors
• Proprietary low - cost product design  Corporate Stakes
 Government Policy  Exit Barriers
 Expected Retaliation

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Determinants of Supplier Power: Determinants of Buyer Power:
 Differentiation of Inputs Bargaining Leverage:
 Switching Costs of Suppliers and Firms in Buyer Concentration Versus Firm
the Industry Concentration
 Presence of Substitute Inputs
 Supplier Concentration Buyer Volume
 Importance of Volume to Supplier Buyer Switching Costs relative to Firm
 Cost relative to total Purchases in the Switching Costs
Industry Buyer information
 Impact of Inputs on Cost or Ability to Backward Integrate
Differentiation
 Threat of Forward Integration Relative to Substitute Products
threat of Backward integration by Firms
in the Industry

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Price Sensitivity: Determinants of Substitution Threat:
• Price Total Purchase  Relative Price Performance of Substitutes
• Product Differences  Switching Costs
• Brand Identity  Buyer Tendency to Substitute
• Impact on Quality Performance
• Buyers Profits
• Decision - Makers incentives

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Vistara is a joint venture of Tata Sons Private Limited and Singapore Airlines Limited (SIA),
wherein Tata Sons holds 51% stake in partnership and Singapore Airlines owns 49% stake. The
company is registered as TATA SIA Airlines Limited.

The common goal of the joint venture is to redefine air travel in India to provide Indian
travellers a seamless and personalized flying experience that blends Tata’s and SIA’s service
excellence and legendary hospitality.

On January 9, 2015, Vistara started its operations with a maiden flight from Delhi to Mumbai.
In a short span of time, Vistara has rapidly expanded its footprint, both in terms of network and
service proposition. Vistara now serves 40 destinations with over 200 flights daily operated by
a fleet of 47 aircraft including 36 Airbus A320, 2 Boeing 787-9 Dreamliner™, 3 Airbus A321neo
and 6 Boeing 737-800NG aircraft. Vistara has already flown more than 20 million happy
customers since starting operations.
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Koontz has given some principles that make a plan successful.
1) Contribution to objectives: Every plan should help in the achievement of organisational objectives.
2) Primacy of planning: Planning should precede all the other functions of a managerial process.
3) Pervasiveness of planning: Planning should be pervasive in nature otherwise the functionaries might just
not stick to the plan.
4) Flexibility: By flexibility of a plan is meant its ability to switch gears, change direction to adapt to
changing situations without incurring unnecessary costs.
5) Periodicity: Plans should be integrated and interconnected in such a way as to achieve the stated
objectives well in time.
6) Planning premises: Every plan should be based on carefully considered assumptions, known as planning
premises.
7) Limiting factor: While choosing an appropriate course of action among different alternatives, the limiting
or critical factor (such as money, manpower, machinery, materials, management) should be recoginised
and given due weightage. When ignored, the critical factor would seriously impact the process of
planning and make it impossible to achieve goals.

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1) Planning is goal-oriented: All plans arise from objectives. Objectives provide the basic
guidelines for planning activities. Planning has no meaning unless it contributes in some
positive manner to the achievement of predetermined goals.
2) Planning is a primary function: Planning is the foundation of management. It is a parent
exercise in management process. It is a preface to business activities.
3) Planning is all-pervasive: Planning is a function of all managers. It is needed and practised at
all managerial levels. Planning is inherent in everything a manager does. Managers have to
plan before launching a new business.
4) Planning is a mental exercise: Planning is a mental process involving imagination, foresight
and sound judgment. Planning compels managers to abandon guesswork and wishful
thinking.
5) Planning is a continuous process: Planning is continuous. It is a never-ending activity. Once
plans for a specific period are prepared, they are translated into action.

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6) Planning involves choice: Planning essentially involves choice among various alternative
courses of action.
7) Planning is forward looking: Planning means looking ahead and preparing for the future. It
means peeping into the future, analysing it and preparing for it.
8) Planning is flexible: Planning is based on a forecast of future events. Since future is
uncertain, plans should be reasonably flexible.
9) Planning is an integrated process: Plans are structured in a logical way wherein every lower-
level plan serves as a means to accomplish higher level plans. They are highly
interdependent and mutually supportive.
10) Planning includes efficiency and effectiveness dimensions: Plans aim at deploying resources
economically and efficiently. They also try to accomplish what has been actually targeted.
The effectiveness of plans is usually dependent on how much it can contribute to the
predetermined objectives.

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According to Louis A Allen, "Organising involves identification and grouping the activities
to be performed and dividing them among the individuals and creating authority and
responsibility relationships among them for the accomplishment of organisational
objectives."

The various steps involved in this process are:

1) Determination of Objectives
2) Enumeration of Objectives
3) Classification of Activities
4) Assignment of Duties
5) Delegation of Authority

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Determination of Objectives: It is the first step in building up an organisation. Organisation
is always related to certain objectives. Therefore, it is essential for the management to
identify the objectives before starting any activity. Organisation structure is built on the
basis of the objectives of the enterprise.
Enumeration of Objectives: If the members of the group are to pool their efforts effectively, Notes
there must be proper division of the major activities. The first step in organising group effort is the
division of the total job into essential activities. Each job should be properly classified and grouped.
This will enable the people to know what is expected of them as members of the group and will help
in avoiding duplication of efforts. For example, the work of an industrial concern may be divided into
the following major functions – production, financing, personnel, sales, purchase, etc.
Classification of Activities: The next step will be to classify activities according to similarities and
common purposes and functions and taking the human and material resources into account. Then,
closely related and similar activities are grouped into divisions and departments and the
departmental activities are further divided into sections.

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Assignment of Duties: Here, specific job assignments are made to different subordinates for ensuring
a certainty of work performance. Each individual should be given a specific job to do according to his
ability and made responsible for that. He should also be given the adequate authority to do the job
assigned to him. In the words of Kimball and Kimball, "Organisation embraces the duties of
designating the departments and the personnel that are to carry on the work, defining their
functions and specifying the relations that are to exist between department and individuals."

Delegation of Authority: Since so many individuals work in the same organisation, it is the
responsibility of management to lay down structure of relationship in the organisation. Authority
without responsibility is a dangerous thing and similarly responsibility without authority is an empty
vessel. Everybody should clearly know to whom he is accountable; corresponding to the
responsibility authority is delegated to the subordinates for enabling them to show work
performance. This will help in the smooth working of the enterprise by facilitating delegation of
responsibility and authority.

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E-commerce giant Amazon.com Inc is planning to hire 55,000 people for corporate and
technology roles globally in the coming months, Chief Executive Andy Jassy told Reuters.

Of the more than 55,000 jobs, Jassy announced, over 40,000 will be in the United States,
while others will be in countries such as India, Germany and Japan via its job fair ‘Amazon
Career Day.’ Amazon Career Day is a free event on September 15, 2021 or September 16,
2021, depending on your location.

The career fair will be global. That's after Amazon saw 22,000 people tune in last year from
India, among other locales outside the United States, Jassy said.

In a reopening U.S. economy, and tightening labor market, some companies have struggled
to fill vacancies and balance remote and in-person work. It was unclear how many of the
Amazon jobs - such as for competitive engineering hires - have been open for some time.

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Human resource management can be defined as a collection of those managerial activities
that are associated with
 human resources planning,
 recruitment,
 selection,
 orientation,
 training,
 appraisal,
 motivation,
 remuneration, etc.

HRM aims at developing people through work. HRM is seen by practitioners in the field as a
more innovative view of workplace management than the traditional approach of
personnel management.

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HRM techniques force the managers of an enterprise to express their goals with specificity
so that they can be understood and undertaken by the workforce, and to provide the
resources needed for them to successfully accomplish their assignments.

As such, HRM techniques, when properly practiced, are expressive of the goals and
operating practices of the enterprise overall. HRM is also seen by many to have a key role in
risk reduction within organisations.

Human resource management policies are vital for organisations that are serious about
resolving personnel issues and finding human resource solutions. Its features include:
• Organisational management
• Personnel administration
• Manpower management
• Industrial management
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E-HRM is the application of information technology for human resource management.
The information technology helps in networking of personnel while discharging their HR
activities. E-HRM can be seen as delegating HR functions to management and employees.

They access these functions typically via intranet or other web-technology channels. The
internet and the availability of supporting information and communication technologies
have brought radical change to corporate recruiting by significantly altering the traditional
process of job advertising, CV screening, short-listing and communication with candidates.

A contemporary recruitment process happens often with the help of electronic recruitment
systems, called e-recruitment. Such systems are often connected to external online job and
CV databases available on 24/7 basis, which act as labour market intermediaries.

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E-HRM works on three levels. These are
1) Operational
2) Relational
3) Transformational

At the operational level, with the help of E-HRM administrative functions are
discharged e.g. payroll and employee personal data.

Relational E-HRM is concerned with supporting business processes by means of

training, recruitment, performance management and so forth.

Transformational E-HRM is concerned with strategic HR activities.

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The sources of recruitment may be
broadly divided into two categories:
internal sources and external sources.
Let us understand each of them one by
one. Persons who are already working in
an organisation constitute the 'internal
sources'. Retrenched employees, retired
employees, dependents of deceased
employees may also constitute the
internal sources. Whenever any vacancy
arises, someone from within the
organisation is upgraded, transferred,
promoted or even demoted. External
sources imply to those who are not
related to the organisation before
recruitment.
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The selection process is based on (i) the organisational objectives, (ii) the job specification
and (ii) the recruitment policy of the organisation.

The various selection processes are

 application forms,
 initial screening,
 selection tests,
 group discussions,
 interviews and
 reference checks.

The filled-in application forms provide pertinent information about the individual and are
used in the job interview and for reference checks to determine the applicant's suitability for
employment.

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Selection Testing: Another important decision in the selection process involves applicant
testing and the kinds of tests to use. Selection tests, which are widely used include
intelligence tests, aptitude tests, achievement tests, situational tests, interest tests, and
personality tests. A test is a standardised, objective measure of a person's behaviour,
performance or attitude.

Selection Interview: Interview is the oral examination of candidates for employment. This is
the most essential step in the selection process. In this step, the interviewer tries to obtain
and synthesise information about the abilities of the interviewee and the requirements of the
job.

Medical Examination: Certain jobs require physical qualities like clear vision, acute hearing,
unusually high stamina, tolerance of arduous working conditions, clear tone of voice, etc.
Medical examination reveals whether or not a candidate possesses these qualities.

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Reference Check: Once the interview and medical examination of the candidate is over, the
personnel department will engage in checking references. Candidates are required to give the
names of two or three references in their application forms. A good reference check, when
used sincerely, will fetch useful and reliable information to the organisation.

Hiring Decision: The Line Manager concerned has to make the final decision now – whether
to select or reject a candidate after soliciting the required information. The line manager has
take adequate care in taking the final decision because of economic, behavioural and social
implications of the selection decisions.

At most of the organisations, selection involves usually a series of steps. Each one must be
successfully cleared before going to the next. The time and emphasis placed on each step will
of course vary from one organisation to another and, indeed, from job to job within the same
organisation. The sequencing of steps may also vary from job to job and organisation to
organisation.
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A labour market characterized by the prevalence of short-term contracts or freelance work as
opposed to permanent jobs. Also "working in the gig economy means constantly being subjected to
last-minute scheduling"

A gig economy is a free market system in which temporary positions are common and organizations
hire independent workers for short-term commitments. The term "gig" is a slang word for a job that
lasts a specified period of time; it is typically used by musicians.

The term describes a way of working where work is assigned on a short-term or job-by-job basis via
platforms such as Uber, A taxi app, Deliveroo, A takeaway food service, or Courier companies such
as Blue Dart.

Benefits: Companies that work with freelancers can also save money on infrastructure expenses.
The gig economy allows you to use different people who can play to their expertise. By outsourcing
other tasks to self-employed professionals, your employees can focus on doing more high-value
work.
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According to Mooney and Reiley, "Coordination is the orderly arrangement of group efforts to
provide unity of action in the pursuit of a common purpose."

According to Henry Fayol, "To coordinate, means to unite and correlate all activities".

According to McFarland, "Coordination is the process whereby an executive develops an orderly

pattern of group efforts among his subordinates and secures unity of action in the pursuit of
common purpose."

On the basis of the above stated definitions, we can state the following as the essential elements
of coordination:
1) Coordination implies deliberate efforts to bring ful-fillment of goal.
2) Coordination applies to the synchronised arrangement of the productivity of a group and not
any individual.
3) Coordination is needed only when there is an involvement of a group over a task. It would not
be required if an individual were to work in isolation.

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4) Coordination is a continuous effort which begins with the very first action, the process of
establishment of business and runs through until its closure.
5) Coordination is necessary for all managerial functions. In organising work, managers must see that
no activity remains unassigned. In staffing, managers must ensure the availability of competent
people to handle assigned duties. In directing organisational activities, managers must synchronise
the efforts of subordinates and motivate them through adequate rewards. In controlling
organisational activities, managers must see that activities are on the right path, doing right things,
at the right time and in the right manner. Thus, coordination transcends all managerial functions.

Coordination Process:
 Clearly defined and understood objectives
 Proper division of work
 Good organisation structure
 Clear lines of authority
 Regular and timely communication
 Sound leadership
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Mary Parker Follet has brought various principles of coordination in the following fashion:
Principle of direct contact: In the first principle, Mary Parker Follet states that coordination can be
achieved by direct contact among the responsible people concerned. She believes, that coordination
can be easily obtained by direct interpersonal relationships and direct personal communications.
Early stage: Coordination should start from the very beginning of planning process. At the time of policy
formulation and objective setting, coordination can be sought from organisational participants.
Obviously, when members are involved in goal-setting, coordination problem is ninety percent solved.
Reciprocal relationship: As the third principle, Mary parker states, that all factors in a situation are
reciprocally related. In other words, all the parts influence and are influenced by other parts.
Principle of continuity: The fourth principle, advocated by Parker, is that coordination is a continuous
and never-ending process. It is something which must go on all the times in the organisation. Further,
coordination is involved in every managerial function.
Principle of self-coordination: In addition to the four principles listed by Mary Parker above, Brown has
emphasised the principle of self-coordination. According to this principle, when a particular
department affects other function or department, it is in turn, affected by the other department or
function. This particular department may not be having control over the other departments.

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There are three basic steps in a control process:
1) Establishing standards
2) Measuring and comparing actual results against standards
3) Taking corrective action.

Establishing Standards:
While setting the standards, the following points have to be borne in mind:
 The standards must be clear and intelligible. If the standards are clear and are understood by the
persons concerned, they themselves will be able to check their performance.
 Standards should be accurate, precise, acceptable and workable.
 Standards are used as the criteria or benchmarks by which performance is measured in the control
process. It should not be either too high or too low. They should be realistic and attainable.
 Standards should be flexible i.e., capable of being changed when the circumstances require so.

Measuring and Comparing Actual Results against Standards:

The second step in the control process is to measure the performance and compare it with the
predetermined standards. Measurement of performance can be done by personal observation,

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by reports, charts and statements. If the control system is well organised, quick comparison of these
with the standard figure is quite possible. This will reveal variations.

Taking Corrective Action:

Taking corrective action can be achieved in the following way:
 The manager should try to influence environmental conditions and external situations in such a way
as to facilitate the achievement of goals.
 He should review with his subordinates the instructions given earlier so that he may be able to give
clear, complete and reasonable instructions in future.
 There are many external forces which cannot be adjusted by the manager. They have to be accepted
as the facts of the situation, and the executives should revise their plans in the light of these
changing forces.

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The Job Characteristics Model: Developed by J. Richard Hackman and Greg Oldham. [Refer-Stephen
P. Robbins, Page 241].
Job design: The way the elements in a job are organized.
Job characteristics model (JCM): A model that proposes that any job can be described in terms of
five core job dimensions: (1) skill variety, (2) task identity, (3) task significance, (4) autonomy, and
(5) feedback.
Skill variety: The degree to which a job requires a variety of different activities.
Task identity: The degree to which a job requires completion of a whole and identifiable piece of
work.
Task significance: The degree to which a job has a substantial impact on the lives or work of other
people.
Autonomy: The degree to which a job provides substantial freedom and discretion to the individual
in scheduling the work and in determining the procedures to be used in carrying it out.
Feedback: The degree to which carrying out the work activities required by a job results in the
individual obtaining direct and clear information about the effectiveness of his or her performance.

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Exhibit presents the job
characteristics model (JCM).
Note how the first three
dimensions—skill variety, task
identity, and task significance—
combine to create meaningful work
the incumbent will view as
important, valuable, and
worthwhile.
Note, too, that jobs with high
autonomy give incumbents a feeling
of personal responsibility for the
results and that, if a job provides
feedback, employees will know how
effectively they are performing.
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From a motivational standpoint, the JCM proposes that individuals obtain internal rewards when
they learn (knowledge of results) that they personally (experienced responsibility) have performed
well on a task they care about (experienced meaningfulness). The more these three psychological
states are present, the greater will be employees’ motivation, performance, and satisfaction, and
the lower their absenteeism and likelihood of leaving. As Exhibit also shows, individuals with a high
growth need are more likely to experience the critical psychological states when their jobs are
enriched - and respond to them more positively - than are their counterparts with low growth need.

The job characteristics model (JCM) says, we can describe any job in terms of five core job
dimensions:
1) Skill variety is the degree to which a job requires a variety of different activities so the worker
can use a number of different skills and talent. The work of a garage owner-operator who does
electrical repairs, rebuilds engines, does bodywork, and interacts with customers scores high on
skill variety. The job of a body shop worker who sprays paint 8 hours a day scores low on this
dimension.

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2) Task identity is the degree to which a job requires completion of a whole and identifiable piece of work. A
cabinet maker who designs a piece of furniture, selects the wood, builds the object, and finishes it to
perfection has a job that scores high on task identity. A job scoring low on this dimension is operating a
factory lathe solely to make table legs.
3) Task significance is the degree to which a job affects the lives or work of other people. The job of a nurse
handling the diverse needs of patients in a hospital intensive care unit scores high on task significance;
sweeping floors in a hospital scores low.
4) Autonomy is the degree to which a job provides the worker freedom, independence, and discretion in
scheduling work and determining the procedures in carrying it out. A salesperson who schedules his or her
own work each day and decides on the most effective sales approach for each customer without
supervision has a highly autonomous job. A salesperson who is given a set of leads each day and is
required to follow a standardized sales script with each potential customer has a job low on autonomy.
5) Feedback is the degree to which carrying out work activities generates direct and clear information about
your own performance. A job with high feedback is assembling iPads and testing them to see whether they
operate properly. A factory worker who assembles iPads but then routes them to a quality-control
inspector for testing and adjustments receives low feedback from his or her activities.
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Thank You!