1. How does the market behave towards Wellness and Exercises?

 The overall wellness and health care market in India was estimated at Rs. 490 billion and
wellness services alone contributed to 40% of this market.
Types 2010 2011 CAGR
Rejuvenation 5 10 100%
Alternate Therapy 110-130 210 61.53 % - 90.90%
Nutrition 130 200 53.84 %
Fitness & Slimming 40 80 100 %
Beauty Services 70-80 160 100% - 128.57%
Beauty Products 110-120 200 66.67% - 81.81%
Total 490 875 78.57 %

 It consisted of Consumers, wellness service and equipment providers, adjacent

industries, other health facilitators, and Government.
 The consumers of wellness mainly comprised of young population who possessed rising
income levels. Increasing need to look good and feel good, led these young consumers
to seek wellness solutions to meet lifestyle challenges.
 Providers offered wellness services and products to meet the hygiene, curative and
enhancement needs of the consumer.
2. Is  BPL and its products doing well?
  BPL has a stagnant market in southern and western India

Market share of BPL

Body Health Muscle
Type shape Works fitness Fit king Relax Excer
Selectorized Equipment 17.22% 24.86% 19.15% 10.97% 13.37% 14.42%
Plate Loaded Equipment 23.39% 21.94% 20.34% 13.79% 9.48% 11.06%
Multi gym Equipment 19.11% 20.64% 21.91% 16.31% 10.49% 11.55%
Benches and racks
equipment 18.89% 29.71% 17.70% 14.62% 10.76% 8.33%
Cardio fitness equipment 0.00% 27.43% 32.14% 18.75% 14.59% 7.09%
Spa equipment 0.00% 29.48% 25.22% 16.17% 14.11% 15.03%
Fitness accessories 22.81% 19.03% 22.31% 14.31% 9.37% 12.17%

Growth rate
Body Health Muscle
Type shape Works fitness Fit king Relax Excer
Selectorized Equipment 2.40% 6.60% 7.00% 1.60% 9.40% -2.80%
Plate Loaded Equipment 15.50% -2.50% 3.00% 6.80% 1.00% 9.00%
Multi gym Equipment 5.50% 6.50% 8.90% -3.60% 9.60% 2.50%
Benches and racks
equipment 2.60% 4.50% 4.60% 7.50% -2.90% 5.70%
Cardio fitness equipment 0.00% 4.60% -5.00% -2.50% 5.40% 2.50%
spa equipment 0.00% 2.40% 9.50% 8.70% 9.80% 8.90%
fitness accessories 10.90% 3.50% 7.00% -3.50% 4.50% 5.60%

3. How different is MHG from Pro MTG?

 The new product called Multi home gym (MHG) was planned by BPL as a modification of the
present Pro- Multi Gym equipment.

 MHG was targeted at home market, who wanted fitness more than muscle building. But, the
new equipment planned (MHG) had multiple exercising and different muscle strengthening
facilities also and was expected to save resources and effort at the customer end, from buying
different types of exercising devises.

 MHG was also different compared to the ones available in the market. The present models
available in the market allowed exercises for a few muscles only and the user had to use other
equipment for exercising on other muscles
 4. Is it advisable for BPL to launch MHG?
 Yes, but it can be positioned as Cardio Fitness equipment, stressing on 5 muscle training i.e.

5. What are conclusions from data, regarding potential of Pro MTG and MHG, through various
states of India?
State Hotels Gym Corporates *Condominiums Social Clubs Beauty Parlors Total MTG Buyers % of Total MTG Potential MHG Buyers
Andhra Pradesh 42 102 65 105 45 39 398 6.12% 119
Arunanchal 11 34 19 23 30 14 131 2.01% 39
Assam 19 49 29 25 32 18 172 2.65% 52
Bihar 16 47 31 21 25 17 157 2.41% 47
Chattisgarh 13 20 23 18 18 15 107 1.65% 32
Goa 24 58 32 45 75 48 282 4.34% 85
Gujarat 27 34 91 54 65 38 309 4.75% 93
Haryana 17 44 45 61 66 32 265 4.08% 80
Himmachal 16 23 22 27 29 29 146 2.25% 44
J&K 14 25 12 19 20 21 111 1.71% 33
Jharkhand 12 38 28 22 20 19 139 2.14% 42
Karnataka 37 89 85 108 55 41 415 6.38% 125
kerala 18 64 30 29 29 30 200 3.08% 60
Madhya Pradesh 28 75 55 34 23 29 244 3.75% 73
Maharashtra 45 128 115 129 87 59 563 8.66% 169
Manipur 9 29 18 16 23 9 104 1.60% 31
Meghalaya 6 21 8 19 17 6 77 1.18% 23
Mizoram 6 19 9 12 18 4 68 1.05% 20
Nagaland 5 14 12 17 12 4 64 0.98% 19
Odisha 19 36 37 28 27 19 166 2.55% 50
Punjab 22 76 58 45 42 28 271 4.17% 81
Rajasthan 26 65 42 29 32 22 216 3.32% 65
Sikkim 10 23 10 13 28 10 94 1.45% 28
Tamil Nadu 34 80 95 97 45 39 390 6.00% 117
Tripura 8 20 11 13 18 7 77 1.18% 23
Uttar Pradesh 34 112 75 68 31 29 349 5.37% 105
Uttaranchal 25 46 32 28 21 20 172 2.65% 52
West Bengal 36 80 70 55 40 39 320 4.92% 96
Delhi 56 75 75 137 96 56 495 7.61% 149
635 1526 1234 1297 1069 741 6502 1951
9.77% 23.47% 18.98% 19.95% 16.44% 11.40%