Body shape Health Works Muscle fitness

Selectorized Equipments 250.5 16.01% 361.6 278.6

Plate Loaded Equipments 452.5 28.91% 424.5 393.6
Multi gym Equipments 354.5 22.65% 382.9 406.5

Benches and racks equipment 221.6 14.16% 348.5 207.6

Cardio fitness equipments 0 0.00% 474.6 556.2
spa equipments 0 0.00% 227.4 194.5

fitness accessories 285.9 18.27% 238.5 279.6

1565 2458 2316.6

Type Market Growth Body shape Health Works Muscle fitness

Selectorized Equipments 4% 17.22% 24.86% 19.15%
Plate Loaded Equipments 12% 23.39% 21.94% 20.34%
Multi gym Equipments 12% 19.11% 20.64% 21.91%
Benches and racks equipment 3% 18.89% 29.71% 17.70%
Cardio fitness equipments 14% 0.00% 27.43% 32.14%
spa equipments 11% 0.00% 29.48% 25.22%
fitness accessories 5% 22.81% 19.03% 22.31%
Total Rev 1565 2458 2316.6
15.38% 24.16% 22.77%
RMS 63.67% 106.10% 94.25%

Type Body shape Health WorksMuscle fitness Fit king

Selectorized Equipments 2.40% 6.60% 7.00% 1.60%
Plate Loaded Equipments 15.50% -2.50% 3.00% 6.80%
Multi gym Equipments 5.50% 6.50% 8.90% -3.60%
Benches and racks equipment 2.60% 4.50% 4.60% 7.50%
Cardio fitness equipments 0.00% 4.60% -5.00% -2.50%
spa equipments 0.00% 2.40% 9.50% 8.70%
fitness accessories 10.90% 3.50% 7.00% -3.50%

State Hotels Gym Corporates *Condominiums

Andhra Pradesh 42 102 65 105
Arunanchal 11 34 19 23
Assam 19 49 29 25
Bihar 16 47 31 21
Chattisgarh 13 20 23 18
 Goa 24 58 32 45
Gujarat 27 34 91 54
Haryana 17 44 45 61
Himmachal 16 23 22 27
J&K 14 25 12 19
Jharkhand 12 38 28 22
Karnataka 37 89 85 108
kerala 18 64 30 29
Madhya Pradesh 28 75 55 34
Maharashtra 45 128 115 129
Manipur 9 29 18 16
Meghalaya 6 21 8 19
Mizoram 6 19 9 12
Nagaland 5 14 12 17
Odisha 19 36 37 28
Punjab 22 76 58 45
Rajasthan 26 65 42 29
Sikkim 10 23 10 13
Tamil Nadu 34 80 95 97
Tripura 8 20 11 13
Uttar Pradesh 34 112 75 68
Uttaranchal 25 46 32 28
West Bengal 36 80 70 55
Delhi 56 75 75 137
635 1526 1234 1297
9.77% 23.47% 18.98% 19.95%

Market growth rate increases by 1% for 2nd year

Selectorized Equipments
Plate Loaded Equipments
Multi gym Equipments
Benches and racks equipment
Cardio fitness equipments
spa equipments
fitness accessories

Q health works

prepare bcg for two years

in which matrix does each product fall
How good is the product portfolio of company with reasons
What broad strategy will you follow for each product
recommend 2,3 decision for each product
fit king relax excer
159.6 194.4 209.8
266.8 183.4 213.9 Types
302.6 194.6 214.2 Rejuvenation

Alternate Therapy
171.5 126.2 97.7
324.5 252.4 122.6 Nutrition
124.7 108.8 115.9 Fitness & Slimming

Beauty Services
179.4 117.5 152.6
Beauty Products
1529.1 1177.3 1126.7
Total

Fit king Relax Excer Total

10.97% 13.37% 14.42% 1454.5
13.79% 9.48% 11.06% 1934.7
16.31% 10.49% 11.55% 1855.3
14.62% 10.76% 8.33% 1173.1
18.75% 14.59% 7.09% 1730.3
16.17% 14.11% 15.03% 771.3
14.31% 9.37% 12.17% 1253.5
1529.1 1177.3 1126.7 10172.7
15.03% 11.57% 11.08%
62.21% 47.90% 45.84%

Relax Excer
9.40% -2.80%
1.00% 9.00%
9.60% 2.50%
-2.90% 5.70%
5.40% 2.50%
9.80% 8.90%
4.50% 5.60%

Social Clubs Beauty ParloTotal MTG Buye% of Total MTG Potential MHG Buyers
45 39 398 6.12% 119
30 14 131 2.01% 39
32 18 172 2.65% 52
25 17 157 2.41% 47
18 15 107 1.65% 32
 75 48 282 4.34% 85
65 38 309 4.75% 93
66 32 265 4.08% 80
29 29 146 2.25% 44
20 21 111 1.71% 33
20 19 139 2.14% 42
55 41 415 6.38% 125
29 30 200 3.08% 60
23 29 244 3.75% 73
87 59 563 8.66% 169
23 9 104 1.60% 31
17 6 77 1.18% 23
18 4 68 1.05% 20
12 4 64 0.98% 19
27 19 166 2.55% 50
42 28 271 4.17% 81
32 22 216 3.32% 65
28 10 94 1.45% 28
45 39 390 6.00% 117
18 7 77 1.18% 23
31 29 349 5.37% 105
21 20 172 2.65% 52
40 39 320 4.92% 96
96 56 495 7.61% 149
1069 741 6502 1951
16.44% 11.40%
 2010 2013 CAGR
5 1.02% 10 1.14% 100%
61.53 % -
110-130 22.45% 210 24.00%
90.90%
130 26.53% 200 22.86% 53.84%
40 8.16% 80 9.14% 100%
100% -
70-80 14.29% 160 18.29%
128.57%
66.67% -
110-120 22.45% 200 22.86%
81.81%
490 875 78.57%
 Y1 Y2 Y1
Type Market Growth Health Works
Selectorized Equipments 4% 5% 24.86%
Plate Loaded Equipments 12% 13% 21.94%
Multi gym Equipments 12% 14% 20.64%
Benches and racks equipment 3% 5% 29.71%
Cardio fitness equipments 14% 17% 27.43%
spa equipments 11% 14% 29.48%
fitness accessories 5% 6% 19.03%

YEAR-1
Body shape Health WorMuscle fitness
Selectorized Equipments 250.5 361.6 278.6
Plate Loaded Equipments 452.5 424.5 393.6
Multi gym Equipments 354.5 382.9 406.5
Benches and racks equipment 221.6 348.5 207.6
Cardio fitness equipments 0 474.6 556.2
spa equipments 0 227.4 194.5
fitness accessories 285.9 238.5 279.6
1565 2458 2316.6

Type Body shape Health Works

Selectorized Equipments 2.40% 6.60%
Plate Loaded Equipments 15.50% -2.50%
Multi gym Equipments 5.50% 6.50%
Benches and racks equipment 2.60% 4.50%
Cardio fitness equipments 0.00% 4.60%
spa equipments 0.00% 2.40%
fitness accessories 10.90% 3.50%

Type RMS MARKET GMARKET SHARE

Selectorized Equipments 1.298 4% 24.86%
Plate Loaded Equipments 0.938 12% 21.94%
Multi gym Equipments 0.942 12% 20.64%
Benches and racks equipment 1.573 3% 29.71%
Cardio fitness equipments 0.853 14% 27.43%
spa equipments 1.169 11% 29.48%
fitness accessories 0.834 5% 19.03%
Selectorized Equipments 1.293 5% 25.38%
Plate Loaded Equipments 0.792 13% 20.24%
Multi gym Equipments 0.921 14% 20.92%
Benches and racks equipment 1.602 5% 29.88%
Cardio fitness equipments 0.940 17% 28.65%
spa equipments 1.093 14% 28.15%
fitness accessories 0.779 6% 18.70%
 Y2 Y1 Y2
Health Works RMS
25.38% 129.79% 129.31%
20.24% 93.81% 79.19%
20.92% 94.19% 92.12%
29.88% 157.27% 160.18%
28.65% 85.33% 93.95%
28.15% 116.92% 109.33%
18.70% 83.42% 77.85%

fit king relax excer

159.6 194.4 209.8 1454.5
266.8 183.4 213.9 1934.7
302.6 194.6 214.2 1855.3
171.5 126.2 97.7 1173.1
324.5 252.4 122.6 1730.3
124.7 108.8 115.9 771.3
179.4 117.5 152.6 1253.5
1529.1 1177.3 1126.7

Muscle fitness Fit king Relax Excer

7.00% 1.60% 9.40% -2.80%
3.00% 6.80% 1.00% 9.00%
8.90% -3.60% 9.60% 2.50%
4.60% 7.50% -2.90% 5.70%
-5.00% -2.50% 5.40% 2.50%
9.50% 8.70% 9.80% 8.90%
7.00% -3.50% 4.50% 5.60%

MARKET GROWTH
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
0.700 0.800 0.900 1.000 1.100 1.200 1.300 1.400 1.500 1.600 1.700
8%
6%
4%
2%
0%
0.700 0.800 0.900 1.000 1.100 1.200 1.300 1.400 1.500 1.600 1.700
 Body shap Health WorMuscle fitnfit king relax
Selectorized Equipments
Plate Loaded Equipments
Multi gym Equipments
Benches and racks equipment
Cardio fitness equipments
spa equipments
fitness accessories
YEAR-2
Selectorized Equipments
Plate Loaded Equipments
Multi gym Equipments
Benches and racks equipment
Cardio fitness equipments
spa equipments
fitness accessories
YEAR-2 MARKET SHARE
Selectorized Equipments
Plate Loaded Equipments
Multi gym Equipments
Benches and racks equipment
Cardio fitness equipments
spa equipments
fitness accessories
excer
17.22% 24.86% 19.15% 10.97% 13.37% 14.42%
23.39% 21.94% 20.34% 13.79% 9.48% 11.06%
19.11% 20.64% 21.91% 16.31% 10.49% 11.55%
18.89% 29.71% 17.70% 14.62% 10.76% 8.33%
0.00% 27.43% 32.14% 18.75% 14.59% 7.09%
0.00% 29.48% 25.22% 16.17% 14.11% 15.03%
22.81% 19.03% 22.31% 14.31% 9.37% 12.17%
Body shapHealth WoMuscle fit fit king relax excer
256.512 385.4656 298.102 162.1536 212.6736 203.9256 1518.832
522.6375 413.8875 405.408 284.9424 185.234 233.151 2045.26
373.9975 407.7885 442.6785 291.7064 213.2816 219.555 1949.008
227.3616 364.1825 217.1496 184.3625 122.5402 103.2689 1218.865
0 496.4316 528.39 316.3875 266.0296 125.665 1732.904
0 232.8576 212.9775 135.5489 119.4624 126.2151 827.0615
317.0631 246.8475 299.172 173.121 122.7875 161.1456 1320.137
1697.572 2547.461 2403.878 1548.222 1242.009 1172.926
Body shapHealth WoMuscle fit fit king relax excer
16.89% 25.38% 19.63% 10.68% 14.00% 13.43%
25.55% 20.24% 19.82% 13.93% 9.06% 11.40%
19.19% 20.92% 22.71% 14.97% 10.94% 11.26%
18.65% 29.88% 17.82% 15.13% 10.05% 8.47%
0.00% 28.65% 30.49% 18.26% 15.35% 7.25%
0.00% 28.15% 25.75% 16.39% 14.44% 15.26%
24.02% 18.70% 22.66% 13.11% 9.30% 12.21%
Muscles to be strengthened Rank-1 Rank-2 Rank-3 Rank-4 Rank-5 Rank-6
Thigh 5 5 8 6 15 15
calf 1 4 2 20 11 9
chest 20 18 15 12 12 9
forearm 18 14 20 14 10 11
backarm 8 18 17 16 14 20
shoulder 18 20 18 9 16 10
abdomen 29 20 15 17 9 6
Neck 0 2 5 6 13 20
Rank-7 Rank-8 Rank-1+Rank-2 Rank-1 + Rank2 +Rank3 Rank-1+Rank-2 Rank-1 + Rank2 +Rank3
22 24 10 18 5.00% 6.00%
17 36 5 7 2.50% 2.33%
8 6 38 53 19.00% 17.67%
9 4 32 52 16.00% 17.33%
7 0 26 43 13.00% 14.33%
7 2 38 56 19.00% 18.67%
4 0 49 64 24.50% 21.33%
26 28 2 7 1.00% 2.33%
200 300