“A STUDY ON MERIIBOY ICE CREAM COMPANY WITH SPECIAL REFERENCE

TO HUMAN RESOURCE DEPARTMENT”

Dissertation submitted to

MAHATMA GANDHI UNIVERSITY, KOTTAYAM

In partial fulfilment of the requirement for the

Degree of Bachelor of Business Administration

SUBMITTED BY

SRUTHY PS

(ROLL NO-BBA-33)

Under the supervision of

Asst. Prof. APARNA KP

Assistant Professor of Department of BBA

DEPARTMENT OF BACHELOR OF BUSINESS ADMINISTRATION

SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT,
PRATAP NAGAR, MUTTOM, ALUVA
2020 - 2023
 SCMS SCHOOL OF TECHNOLOGY AND MANAGEMENT

(AFFILIATED TO MAHATMA GANDHI UNIVERSITY, KOTTAYAM)

BONAFIDE CERTIFICATE

This is to certify that the study report entitled “A STUDY ON MERIIBOY ICE CREAM COMPANY
WITH SPECIAL REFERENCE TO HUMAN RESOURCE DEPARTMENT” is a record of original work
done by SRUTHY PS (ROLL NO: BBA-33) in partial fulfilment of the requirement for the degree of
Bachelor of Business Administration under the guidance of ASST. PROF. APARNA KP. ASSISTANT
PROFESSOR, DEPARTMENT OF BACHELOR OF BUSINESS ADMINISTRATION. This work has not
been submitted for the award of any other degree or titled of recognition earlier.

Prof. Sindhu Manoj Asst. Prof. Aparna K.P

Head of the Department Assistant professor, Project guide

Department of BBA Department of BBA

Place: ( External examiner )

Date:

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 DECLARATION

This is to declare that this bonafide record of the project work done by me entitled “A
STUDY ON MERIIBOY ICECREAM COMPANY WITH SPECIAL REFERENCE TO HUMAN
RESOURCE DEPARTMENT” in partial fulfilment of the BBA programme of Mahatma Gandhi
University under the guidance of Asst. Prof Aparna K.P and that the report has not found
the basis for the award of any Degree/Diploma or other similar title to any candidate of any
university.

Place:

Date: SRUTHY PS

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 ACKNOWLEDGEMENT

First and foremost, I thank GOD ALMIGHTY who helped me to complete this project
successfully.

I extend my sincere gratitude to Prof. DR.G. Sasikumar, Principal of SCMS school of

Technology and Management and Prof. Sindhu Manoj, Head of the Department and Asst.
Prof. Aparna K.P for their guidance, assistance and moral support in the completion of my
project. I also thank all the teachers of the Bachelor of Business Administration
department for their valuable suggestions.

Finally, I thank all my dear friends and my parents for their help and cooperation for the
completion of the project.

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 TABLE OF CONTENTS

Sl. No Contents Page No.

1 COMPANY PROFILE
1.1 Brief history and current board of directors
1.2 Mission/Vision statement quality policy
followed/ Quality certification attained
1.3 Business process of the organisation-
Product profile
1.4 Customers of the organisation- Level of
operations
1.5 Competitors of the company
1.6 Strategies – Business, Pricing, Management
1.7 CSR Activities
1.8 Export/ import
1.9 Collaboration& Expansion plans
1.10 SWOT Analysis
1.11 Organisation chart
2 AN OVERVIEW OF THE INDUSTRY
2.1 Brief history of the industry
2.2 Business process of the industry
2.3 Market demand and supply- Contribution to
GDP, Revenue generation
2.4 Level and type of competition
2.5 Pricing strategies in the industry
2.6 Industrial performance
2.7 prospects and challenges in the industry
3 Discussion
3.1 Objective assessment
3.2 Specific learning outcome
3.3 Contributions by the student group
4 FINDINGS
Bibliography

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~5~
CHAPTER 1- COMPANY PROFILE

~6~
 1.1 BRIEF HISTORY OF THE COMPANY AND BOARD OF DIRECTORS

Meriiboy is a division of Cousins Group, a business venture founded in 1990, by 5 closely-

knit families. Over the years, the group has developed diverse interests from plastic
modeling to ice cream and more. The first ice cream factory unit was set up in 2003 at
Kalady with a capacity of 600L a day. Today, the group holds four advanced units
manufacturing over 5million litres every year.

In 2006 Cousins Group started the second ice cream factory in Kinfra Food Processing Park,
Calicut, catering to Northern Kerala. In 2010 the third factory commenced at Trivandrum
as a part of market expansion the fourth factory inaugurated at Kannur and reached
production capacity of 8 million litre/annum. In 2013 Meriiboy became a major player in
Kerala.

Meriiboy is one of the largest producers of fresh ice cream, based in South India. The brand
is known across Kerala and in the emerging markets of Tamil Nadu and Karnataka for its
original freshness and unmatched quality. The brand pays great attention to quality at
every level, from the sourcing of fresh raw materials to testing, manufacturing, packaging
and the finished product. Made with state-of-the-art production techniques and a
comprehensive hygiene policy, every Meriiboy product is nothing less than world class. To
ensure this, Tetra Pak Hoyer, Denmark has been involved as consultants and quality
advisors.

Awarded ISO 22000: 2005 certifications by BUREAU VERITAS for Kalady factory.
Distribution network spreads across 1200 dealers and 400 distributors in Kerala, Tamil
Nadu and Karnataka. Establishes its own retail outlets in Lulu & Oberon malls in
Ernakulam, Veega Land, Food Mall at Revenue Tower, R P Mall at Calicut, Bakker junction
at Kottayam.

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 BOARD OF DIRECTORS

o A.V Thomas

o K.M Joseph

o E.V Joseph

o Daisy Devassy

o Mini Varghese

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 1.2- MISSION/VISION STATEMENT AND QUALITY POLICY
FOLLOWED/QUALITY CERTIFICATION ATTAINED

MISSION STATEMENT

The mission of the company is to deliver high quality food products that set themselves
apart from others in taste and value.

VISION STATEMENT

The supreme food industry (Meriiboy Ice cream Company) has a great vision of becoming a
leader of fast-moving consumer goods and products. Its vision is to provide total customer
satisfaction through continuous improvement in production process and services.

~9~
 QUALITY POLICY

Meriiboy ice cream provides quality policies mainly on the following areas:

● They periodically check the quality in production of ice creams

● Packaging processes also include quality procedures such as inspection of packages.
● They also provide quality protection on handling such as refrigerator vans for their
products while marketing.

In Process

● The procedures are processes adopted – adhering to HACCP standards.

● Most modern machines imported from Italy & Europe
● Procedures like disinfection
● Fully automated plants to avoid human involvement in manufacturing.
● Each batch tested for quality.
● In house laboratory with trained microbiologists and chemists.
● Dynamic printing of batch numbers to trace manufacturing details of a particular
product.

In Packaging

● Paper packaging done with white ITC food grade cartons

● Packaging workers are inspected before they engage in packaging.
● Packaging materials supplied by reliable suppliers.

In Handling

● Refrigerated vans for transportation

● Well trained distributors and dealers
● Well, maintained cold chain facilities-less breakdowns

~ 10 ~
 QUALITY CERTIFICATION

✔ ISO 22000-2005 Certification

ISO 22000:2005 specifies requirements for a food safety management system

where an organization in the food chain needs to demonstrate its ability to control
food safety hazards in order to ensure that food is safe at the time of human
consumption.

✔ ISO 22000:2005 specifies requirements to enable an organization

o to plan, implement, operate, maintain and update a food safety management

system aimed at providing products that, according to their intended use, are
safe for the consumer,

o to demonstrate compliance with applicable statutory and regulatory food

safety requirements,

o to evaluate and assess customer requirements and demonstrate conformity

with those mutually agreed customer requirements that relate to food safety,
in order to enhance customer satisfaction,

o to effectively communicate food safety issues to their suppliers, customers

and relevant interested parties in the food chain,

o to ensure that the organization conforms to its stated food safety policy,

o to demonstrate such conformity to relevant interested parties, and

~ 11 ~
 o to seek certification or registration of its food safety management system by
an external organization, or make a self-assessment or self-declaration of
conformity to ISO 22000:2005

1.3- BUSINESS PROCESS OF THE ORGANISATION-PRODUCT PROFILE

PRODUCT PROFILE

ICE CREAMS

Ice creams (derived from earlier iced cream or cream ice) is a frozen dessert usually made
from dairy products, such as milk and cream and often combined with fruits or other
ingredients and flavors. Most varieties contain sugar, although some are made with other
sweeteners. In some cases, artificial flavorings and colorings are used in addition to, or
instead of, the natural ingredients. The mixture of chosen ingredients is stirred slowly
while cooling, in order to incorporate air and to prevent large ice crystals from forming.
The result is smoothly textured semi-solid foam that is malleable and can be scooped.

Meriiboy ice creams are available in various flavors like Vanilla, Strawberry, Orange,
Pineapple, Coffee, Lemon Delight, Guava, Pista, Alphonso Mango, Butterscotch, Spanish
Delight, Chocolate, Black Current etc.

SUNDAE

The sundae is a sweet ice cream dessert. It typically consists of one or more scoops of ice
cream topped with sauce or syrup, and in some cases other toppings including sprinkles,
whipped cream, maraschino cherries, or other fruits.

Meriiboy Sundae is available in Chocolate, Strawberry and Pista flavors.

CASSATA

~ 12 ~
The different varieties of Cassatas available in Meriiboy are Cassata King, Cassata Queen,
Cassata Prince and Cassata Kid

BARS

An ice cream is a frozen dessert on a stick or a candy bar that has ice cream in it. The
coating is usually a thin layer of chocolate used to prevent the making and dripping of ice
cream.

Flavors available at Meriiboy are:

● Chocolate
● Mango
● Strawberry

CONFETTI

Flavours are

● Chocolate
● Mango
● Strawberry
● Pista

MILK LOLLY

Milk lolly is a special item produced by Meriiboy Ice cream Company. It is often described
as “traditional Subcontinent ice cream”. As popularly understood, Kulfi has similarities to
ice cream in appearance and taste; however it is denser and creamier. It comes in various
flavours like Mango and Cardamom. Meriiboy ice cream company produces cardamom
flavoured Kulfi.

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 1.4- CUSTOMERS OF THE ORGANISATION-LEVEL OF
OPERATIONS(GLOBAL/NATIONAL/REGIONAL)

CUSTOMERS OF THE ORGANISATION

Ice cream is everyone’s favorite, and that includes families with children, teenagers and
adults. There are some who have their own preferences, trying to find new flavors for their
own ultimate gelato or ice cream experience. They are prominent customers as well. It's
obvious that children love to eat a wide selection of ice cream flavors and other frozen
desserts. Lastly, it was found that travelling families with children will more likely make a
stop at a local ice cream shop than families without children.

Since there are many customers who love to try new flavors, Meriiboy ice cream shops are
trying to offer “create your own” ice cream. It is a great marketing idea for your ice cream
shop that allows customers to truly choose the flavors and topping they want.

~ 14 ~
LEVEL OF OPERATIONS

Meriiboy is one of the largest producers of fresh ice cream, based in South India. A division
of Cousins Group, the business venture was founded in 1990, by 5 closely-knit families. The
brand is known across Kerala and in the emerging markets of Tamil Nadu and Karnataka
for its original freshness and unmatched quality, which is nothing less than world class.
Tetra Pak Hoyer, Denmark, are consultants and quality advisors for the brand.The brand is
constantly exploring new and exciting flavours with new products like ice creams in real
fruit shells, fresh fruit ice creams and milk lollies.

● Meriiboy sets up its first factory at Kalady, Ernakulam. One of the very few
manufacturers who make only fresh ice creams. No frozen desserts are made.

● Then they started their second factory in Kinfra Food Processing Park, Calicut,
catering to Northern Kerala which helped in doubling the production capacity at
Kalady.

● Third factory commissioned at Trivandrum.

● Later on their fourth factory was inaugurated at Kannur which has reached
production capacity of 8 million litre/annum. Natural colour for all flavours was
developed

~ 15 ~
 1.5- COMPETITORS OF THE COMPANY

● Lazza
● Amul
● Joy
● Kwality Wall's
● Milma

~ 16 ~
 1.6- STRATEGIES-BUSINESS, PRICING, MANAGEMENT

Pricing Strategy

A business can use a variety of pricing strategies when selling a product or service. The
price can be set to maximize profitability for each unit sold or from the overall. It can be
used to defend an existing market from new entrants, to increase market share within a
market or to enter a new market . The pricing strategy adopted by Meriiboy Ice Cream
Company was cost plus pricing and market-oriented pricing.

● Cost Plus Pricing

Cost-plus pricing is a pricing strategy companies use to maximize their rates of
return. Firms may accomplish their objective of profit maximization by increasing
their production until marginal revenue equals marginal cost and then charging a
price which is determined by the demand curve. However, in practice, most firms
use either value-based pricing or cost-plus pricing which is also known as mark-up
pricing. (Cost + mark-up = selling price).There are several variations of cost-plus
pricing, but the most common method is to calculate the cost of the product then
add a percentage of the cost as markup. This approach sets prices covering the cost
of production and provides enough profit margins for the firm to reach its target
rate of return. It also provides a way for companies to calculate how much profit
they will make.
● Market Oriented Pricing
Setting a price based upon analysis and research compiled from the target market.
This means that marketers will set prices depending on the results from the
research. For instance if the competitors are pricing their products at a lower price,
then it's up to them to either price their goods at an above price or below,
depending on what the company wants to achieve.

~ 17 ~
Promotion Strategy

Promotion is the method used to spread the word about the product or service to
customers stakeholders and the broader public. Meriiboy advertisements are a widely used
promotional strategy. They use Medias like newspapers, radio, magazines etc. For
recruitment they use newspapers, websites and for marketing they use FM radios and
magazines. As part of their expansion they were also looking to introduce its products on
TVs.

~ 18 ~
 1.7 CSR ACTIVITIES

Corporate Social Responsibility activities can be defined shortly as the actions taken by an
organization to minimize its impact on the planet and also the welfare of the society. But as
per our research, safety of employees at work, being complimented with industrial laws
and regulations and ethical business practices, less environmental pollution at the
production site were the only CSR activities made by our chosen company.

~ 19 ~
 1.8 EXPORT/IMPORT

Export and Import are not done by our company right now because the company has not
achieved any international recognition and also the higher tax rates for the exports and
imports of the dairy products by the Indian government makes it in a hard situation. But
right now the company exports its products at national level.

~ 20 ~
 1.9 COLLABORATIONS & EXPANSION PLANS

The Collaboration and Expansion plan was not available at all. Because the company is just
at its second stage in its business level. The only subjects considered by the company are
collaborations with film stars of particular state in India and their periodic catchy
advertisements also helped the company a lot for its expansion at the national level and a
mass demographic have recognised the brand.

~ 21 ~
 1.10 SWOT ANALYSIS OF THE COMPANY

A SWOT analysis is a structural planning method used to evaluate strengths ,weaknesses,

opportunities, and threats involved in a project or in a business venture. A SWOT analysis
can be carried out for a product, place, industry or person. It involves specifying the
objective of the business venture or project and identifying the internal and external
factors that are favorable and unfavorable to achieve that objective. Setting the objective
should be done after the SWOT analysis has been performed. This would allow achievable
goals or objectives to be set for the organization.

● Strengths: characteristics of the business or project that give it an advantage over

others.
● Weaknesses: characteristics that place the business or project at a disadvantage
relative to others
● Opportunities: elements that the project could exploit to its advantage
● Threats: elements in the environment that could cause trouble for the business or
project

~ 22 ~
STRENGTHS

● Wide variety of unique ice creams and dessert flavors

● High quality products
● Cooperative employees
● Centralized system
● Committed employees
● Simple technology
● Well-equipped lab
● Well-developed dispatching networks
● Well-developed cold store rooms
● Quality certifications
● Advertisements

~ 23 ~
WEAKNESSES

● Seasonal sales of the product

● Difficulties in penetrating a new market
● Low professionalism
● Lack of incentives
● Less promotion

OPPORTUNITIES

● Large young population and very hot summer

● Growing Ice cream market
● High economic growth and market liberalization
● Quality advantage
● Availability of raw material
● Exclusive outlets

THREATS

● Off season
● Competitors
● Rising price of raw materials

~ 24 ~
1.11 ORGANIZATION CHART

~ 25 ~
 CHAPTER-2

AN OVERVIEW OF THE INDUSTRY

~ 26 ~
 2.1 BRIEF HISTORY OF THE INDUSTRY

Meriiboy is a division of Cousins Group, a business venture founded in 1990, by five closely
knit families. Over the years, the group has developed diverse interests from plastic
modelling to ice cream and more. Their first ice cream factory unit was set up in 2003 at
Kalady with a capacity of 600L a day.

In 2006 Cousins Group started the second ice cream factory in Kinfra Food Processing Park,
Calicut, catering to Northern Kerala. In 2010 the third factory commissioned at Trivandrum
as a part of market expansion, the fourth factory inaugurated at Kannur and reaches
production capacity of 8 million liter per annum. By 2013 Meriiboy become a major player
in Kerala. Its distribution network spreaded across 1200 dealers and 400 distributers in
Kerala, Tamil Nadu, Karnataka. It established its own retail outlets in Lulu and Oberon
malls in Ernakulam, Veega Land, Food Mall at Revenue Tower, RP Mall at Calicut and
Bakker Junction at Kottayam.

2.2 BUSINESS PROCESS OF THE INDUSTRY

~ 27 ~
Once the decision has been made to begin a retail venture, it is necessary to plan its
organizational structure in a way that maximizes efficiency and profitability. All of the
duties and responsibilities of those in the company must be identified, and lines of
authority must be carefully delineated so that all members of the organizations will
understand what their job responsibilities are.

Meriiboy uses two main strategies for the central management of their business. They are
Promotion Strategy which is used to spread the word about the product or service to
customers, stakeholders and the broader public. Advertisements are their widely used
promotional strategy. For that they use medias like television, radio, newspaper, magazines
etc. Next one is their Pricing Strategy, which is set to maximize their profitability for each
unit sold or from the overall market. With their pricing strategy they use Cost- Plus Pricing
method and Market Oriented Pricing method, which will benefit them in gaining more
profit from the particular markets by the needs and behaviour of the customers.

2.3 MARKET DEMAND AND SUPPLY

~ 28 ~
The ice cream market in India reached a value of INR 141.2 billion in 2020. Looking
forward, IMARC Group expects the market to grow at a CAGR of 17.3% during 2021-2026.
the improvements in cold chain infrastructure, including temperature-controlled storage
spaces, procurement of trained operational and servicing personnel, and application of
efficient management procedures, are fueling the market growth. Moreover, rising
disposable incomes have enabled consumers to afford premium-quality ice creams, which
has prompted several international ice cream brands to expand their businesses in India.
This, in turn, is acting as a major growth-inducing factor. Due to the prevailing hot and
humid climate in the region, as well as the shift in customer food tastes, Ice cream sales are
constantly increasing throughout the region.

As the world population grows, urbanization rates rise and global economies improve, the
demand for indulgence products like ice cream and frozen desserts have been steady and
the forecasts are promising.

Despite the opportunities and growing demand, poor supply chain management paired
with the technology to assure quality and consistency are some of the setbacks the country
experiences.

~ 29 ~
 2.4-LEVEL AND TYPE OF COMPETITION-FIRMS OPERATING IN THE
INDUSTRY

The ice cream market/Industry is a competitive market and comprises regional and
international competitors like Unilever, Nestle, Blue Bell, Herdez, and Inspire Brands Inc.
These players compete on different factors, including product offerings, quality, taste,
flavor, price, functionality, size, packaging, and marketing activities, to gain a competitive
advantage in the market. The most active companies in the market are mainly focused on
introducing new products to cater to the interests of consumers.

Major Firms Globally:

 Unilever
 Nestle SA
 General Mills Inc.
 Lotte Corporation
 Inspire Brands

Firms In India:

 Amul
 Kwality Wall’s
 Vadilal
 Mother dairy
 Cream Bell

~ 30 ~
2.5-PRICING STRATEGIES IN THE INDUSTRY

Pricing Strategy

A business can use a variety of pricing strategies when selling a product or service. The
price can be set to maximize profitability for each unit sold or from the overall. It can be
used to defend an existing market from new entrants, to increase market share within a
market or to enter a new market. The pricing strategy adopted by Meriiboy Ice Cream
Company was cost plus pricing and market-oriented pricing.

● Cost Plus Pricing

Cost-plus pricing is a pricing strategy companies use to maximize their rates of
return. Firms may accomplish their objective of profit maximization by increasing
their production until marginal revenue equals marginal cost and then charging a
price which is determined by the demand curve. However, in practice, most firms
use either value-based pricing or cost-plus pricing which is also known as mark-up
pricing. (Cost + mark-up = selling price). There are several variations of cost-plus
pricing, but the most common method is to calculate the cost of the product then
add a percentage of the cost as markup. This approach sets prices covering the cost
of production and provides enough profit margins for the firm to reach its target
rate of return. It also provides a way for companies to calculate how much profit
they will make.
● Market Oriented Pricing
Setting a price based upon analysis and research compiled from the target market.
This means that marketers will set prices depending on the results from the
research. For instance if the competitors are pricing their products at a lower price,
then it's up to them to either price their goods at an above price or below,
depending on what the company wants to achieve.

~ 31 ~
2.6-INDUSTRIAL PERFORMANCE- GLOBAL, NATIONAL AND REGIONAL
BASIS

World Scenario

The annual world trade in milk products (excluding intra-EU) amounts to 33million tons
valued at US 10 billion. Barely 6 to 7% of the world milk Production is traded
internationally. The bulk of the world dairy trade is in Cheese, Butter and Powders. A
growing shift towards cheese is expected in the near future. Two dynamic products with a
substantial projected growth in the coming years are yoghurt and dessert. The
international dairy trade is dominated by four players - EU, New Zealand, Australia and
USA - which together account for 85% of all exports. New Zealand and Australia export as
much as 80 and 50% of their milk production respectively. The Asia-Pacific region has been
and will remain a net milk importer in the foreseeable future. It accounts for the bulk of
milk powder imports and half of the imports of condensed and evaporated milk. In
contrast, most cheese imports go from developing countries to developed countries such as
Japan and the United States. The dairy industry is regulated in most countries through
various ways. Imports are commonly restricted, and exports frequently subsidized. High
dairy price supports in many countries are put in place to stimulate production to the
extent that subsidies for exports are necessitated to maintain domestic dairy programs.

~ 32 ~
Indian Scenario

Ice cream industry occupies important place in India. It is one of the consumer goods
industries its products are important popular diet. India is an agriculture-based country
because of the large number of cattle and large milk production most of the dairy and ice-
cream industries has developed and India is well ranked in the world. Ice cream industry
has brought magnificent change in the rural economy. It provides employment to the
marginal farmers. Today the competition in ice-cream of players like Amul, Kwalitywalls,
Vadilal etc. as ice cream has been a regular edible item the consumption of ice cream is
more. In 1983 when Indian Government Issued a control in which the certain price level
was fixed. It has an important role in employment generation and reducing the migration of
villagers towards the town and cities for live hood. India has one of the largest livestock
populations in the world. Fifty percent of the buffaloes and twenty percent of the cattle in
the world are found in India, most of which are milk cows and buffaloes. Dairy
development in India has been acknowledged the world over as one of modern India's
most successful developmental programs. Today. India is the largest milk producing
country in the world. Milk and milk products are rated as one of the most promising sectors
which deserves appreciation in a big way. When the world milk production registered a
negative growth of2 percent, India performed much better with 4 percent growth. The total
milk production is over 72 million tons and the demand for milk is estimated at around 80
million tons.

~ 33 ~
2.7-PROSPECTS AND CHALLENGES IN THE INDUSTRY

Prospects

The ice cream industry is impacted by the innovation of powerful kitchen appliances, which
enable people to create at home their own delicious ice creams. Today, 1 millions of French
people state to have an ice cream maker (one that has to be placed inside the freezer at
home). However, this kind of machine needs to be placed into the freezer at least 12 hours
before the creation of the ice cream. The emergence of new machines with their own built-
in-freezing system enables consumers to prepare ice creams at the last moment: only in 30
minutes! Contrary to the previous type of ice-cream maker, this powerful one can threaten
companies icecream is a sort of sweets that children love it more the other sweets we have
to use it in a stable way.

Challenges

The Indian market, however, is not without its challenges for companies eyeing the country
for its growth potential.

The companies entering the market have to compete with the unorganized sector, which is
hard to track.

Also, dealing with the existing companies in the market, such as Amul and Mother Dairy,
who have built trust among their customers over the years, is difficult.

"Supply chain management is another challenge in the Indian ice cream market," he said.

"Companies looking to expand into rural areas have to deal with the lack of cold storage
and transportation facilities, which is not as advanced when compared to other countries."

The high price of raw materials is also a major challenge. The rising prices of raw
materials, many companies are switching to cheaper substitutes, which can be an issue as
the government has imposed strict regulations on the composition of the raw materials for
ice cream.

~ 34 ~
The Food Safety and Standards Authority of India (FSSAI) has regulated that ice cream
should have 10 to 18% milk fat, depending on the type of ice cream.

CHAPTER-3

DISCUSSION

~ 35 ~
INTRODUCTION

Meriiboy is one of the largest producers of fresh ice cream, based in South India. The brand
is constantly exploring new and exciting flavors with new products like ice creams in real
fruit shells, fresh fruit ice creams and milk lollies. This chapter deals with the Human
Resource Department, objective assessments and observations by the candidate about
Meriiboy ice creams.

3.1- OBJECTIVE ASSESSMENT- OBSERVATIONS BY THE CANDIDATE

Human resource department

Human resources are the people work for an organization, and Human Resources
Management is concerned with how these people are managed. However, the term Human
Resource Management (HRM) has come to mean more than this because people are
different from other resources that work for an organization. People have thoughts and
feelings, aspirations and needs.

DEPARTMENTAL STRUCTURE

HR DEPARTMENT

DEPARTMENT MANAGER

HR EXECUTIVE

~ 36 ~
DEPARTMENTAL FUNCTIONS

 Manpower planning
It involves the planning for the future and finding out how many employees will be
needed in the future by the business and what types of skills should they possess. It
depends on the factors like no: of employees leaving the job, technological changes,
productivity level of the workers etc.
 Job analysis and job description
HR department is also involved in designing the job description for the prospective
vacancies.
 Determining wages and salaries
HR department is also involved in conducting market surveys and determining the
wages and salaries for different positions in the organization. These decisions may
be taken in consultation with top management and finance department.
 Recruitment and selection
One of the most important jobs of HR department is to recruit the best people for
the organization. This is of crucial importance as the success of any organization
depends on the quality of its work force.
 Training and development
In order to improve the efficiency level of the employees, they have to undergo
regular training and development. Training include on the job and off the job.
 Labor management relations
In case of any labor management conflicts, the HR department will play a vital role
in bringing both management parties to the negotiation table and resolve the issue.

DUTIES AND RESPONSIBILITIES OF HR MANAGER

 Recruitment

~ 37 ~
 The objective of recruitment policy is to source the best talent from the resources to
achieve business objectives and goals of the company. Mainly external recruitments
are done.

 Recording of attendance
The main objective of recording of attendance is to bring discipline at work. Any
employee having an urgent reason of leaving the work should inform the head of the
department and obtain the permission.
 Leave
Leave policy is to provide guidelines for permissible leave from work during the
year. It is for all employees. The list of paid holidays will be published at the
beginning of every year.

Performance appraisal system

Performance appraisal assesses an individual’s performance against previously

agreed work objectives. The performance appraisal system is to provide systematic review
of performance of the employees and to assess training and development needs of the
employees keeping in view the organizational development needs. Based on the
performance of the employees they are rewarded.

 Transfer
The main objective of transfer is to relocate the services of employees from one
location to other or from one department to other. No transfer shall take place
without mutual agreement between the concerned Head of the Department with the
concerned employee. In case of transfer from one establishment to other new PF
number shall be allotted to the employee from the establishment. Transfer of an
employee will be based on Leave Status, Joining date, etc.
 Promotion
i. The main objective of promotion is to motivate employees for their
better performance.
ii. Promotion is based on the existence of vacancy in the next level.

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 iii. The promotions shall be affected as when the vacancies are opened due
to retirement/resignation or when new factories constructed.

 Termination
The management has the authority to terminate the service of those whose
performance is unsatisfactory or any other suitable reason.

3.2 SPECIFIC LEARNING OUTCOMES

Job satisfaction of an individual can be influenced by a number of various factors that

include the job itself, the salary, the promotion policy of the company, the attitude of co-
workers, the physical and mental stress levels involved, the working conditions, the
interests and challenges levels.
The various factors are just indicative of many factors that contribute or take away from
job satisfaction. While job satisfaction is not quite the same as motivation the two closely
linked and many times motivating actions also increase satisfaction levels.
One point is very clear in the interpretation of job satisfaction that is dynamic.
Administration cannot establish high job satisfaction once for all. It requires regular
maintenance. High or low job satisfaction provides a scale of measures to the progress of
the organization that has been made in developing a sound behavioral climate. Moreover,
job satisfaction has its impact on the general life of the employees also, because a satisfied
employee is a contented and happy human being. A highly satisfied worker has better
physical and mental well-being.
Job satisfaction is considered as a key issued by the entrepreneur where efforts are taken
on programs. Every organization is giving higher priority to keep their employees with the
satisfaction by providing several facilities which improve satisfaction and which reduce
dissatisfaction.

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If an employee is not satisfied with the job there are enhance for absenteeism, job turnover,
lower productivity, committing of mistakes, diverting energy for different type of conflicts.
Keeping the thing in a view all organization are trying to identify the areas of satisfaction.

3.3 CONTRIBUTIONS BY THE STUDENT GROUP

 Company should provide canteen facility to employees

 Promotional techniques should be improved

 Review Compensation and Benefits

 Implement wellness initiatives

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 CHAPTER-4

FINDINGS

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INTRODUCTION

MERIIBOY Ice Cream is a division of a cousin group that started operation in the year 2003.
It is one of the largest producers of fresh ice cream, based in south India. The brand is
known across Kerala and in the emerging markets of Tamil Nadu and Karnataka for its
original freshness and unmatched quality. The brands pay great attention to quality at
every level, from the sourcing of fresh raw materials to testing, manufacturing, packaging
and the finished product. This chapter deals with the findings and suggestions of MERIIBOY
Ice creams.

FINDINGS
 Well experienced employees
There are well experienced employees in dispatch and production it reduces the
extra burden
 The company is maintaining consistency in quality
Quality maintenance is the first and foremost factor which is true and tested by the
authorities that the ice creams which Meriiboy Ice Cream Company make is rich in
pure milk and butter.
 The company’s goodwill is high among customers
The company began to expand as part of that the goodwill is high among the outside
world.
 Dedicated employees are seen in all departments
All employees at each department are functioning in the right manner as prescribed
in their daily worksheet, all the workers dedicated and committed to their works.
 The company owns a store for selling their products.

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 The company itself has a store near to the plant where their products are available
in large to the public.
 There is no proper dress code and name board for employees
 There exits a good relation between management and workers
 There are no trade unions in the company
 There is no canteen facility inside the company.
 Company gives importance to social and employee welfare activities.
 Company manufactures ice creams with fruit pulps and natural colors as coloring
agents.

SUGGESTIONS

 The company should improvise on its welfare activities.

 Waste management of the company should be improved.
 Company should provide canteen facility to employees.
 Company should expand the reach by introducing more outlets.

 Promotional techniques should be improved.

 Dress code can be introduced to the employees.

CONCLUSION
The organization study carried out in Supreme food industries was successful in achieving
the specific objectives. It helped to familiarize with the organization structure and its
functioning. It also helped to familiarize with the different departments in the organization
and their functions and activities. The study helped to understand how the key business
processes are carried out in an organization and how the information is used in
organization for decision making at various levels. The company is always focusing on the
quality of the products. The brand is constantly exploring new and exciting flavors for its
consumers through. Continuous R&D. With a fully equipped laboratory the brand has
innovated not just with fresh flavors but also with new products like ice creams in real fruit
shells fresh fruit ice creams and milk lollies. The biggest innovations of Meriiboy Ice Cream

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is there replacement of artificial colors and flavors with natural ingredients ensuring that
the product is 100% natural.

BIBLIOGRAPHY

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REFERENCE

BOOKS

 Philip Kotler, Marketing Management, Prentice Hall of India PVT Ltd. New Delhi.
2007

 Kothari C R
Research Methodology Methods & Techniques. New age International
publishers, 2004

 Aswathappa K, Human Resource & Personnel Management. New Delhi , Tata Mc

Grawhill Publishing Co LTD 1990

 Pandey I M, Financial Management. New Delhi, Vikas Publishing House
PVT LTD 2000

WEBSITES

 www.meriiboy.com
 www.about-fmcg.com


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