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    Tharindu Lankathilaka
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    The marketing and sales plan summarizes strategies over both short term (6 months) and long term (2-3 years) timeframes. Short term goals include increasing current monthly revenue from $2 million to $5 million by December and $10 million by March. Long term goals aim for $14.5 million monthly revenue within the first year and $25 million monthly by the second year. Key strategies include training the sales team, attracting government clients, and increasing digital revenue through growing YouTube subscribers for each radio station channel to over 100,000 within 6 months by improving content quality and cross-promotion between radio and YouTube. The plan proposes expanding the marketing structure with additional roles to support these digital and sales initiatives.

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    The marketing and sales plan summarizes strategies over both short term (6 months) and long term (2-3 years) timeframes. Short term goals include increasing current monthly revenue from $2 million to $5 million by December and $10 million by March. Long term goals aim for $14.5 million monthly revenue within the first year and $25 million monthly by the second year. Key strategies include training the sales team, attracting government clients, and increasing digital revenue through growing YouTube subscribers for each radio station channel to over 100,000 within 6 months by improving content quality and cross-promotion between radio and YouTube. The plan proposes expanding the marketing structure with additional roles to support these digital and sales initiatives.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    15 views14 pages

    Marketing and Sales Plan

    Uploaded by

    Tharindu Lankathilaka
    The marketing and sales plan summarizes strategies over both short term (6 months) and long term (2-3 years) timeframes. Short term goals include increasing current monthly revenue from $2 million to $5 million by December and $10 million by March. Long term goals aim for $14.5 million monthly revenue within the first year and $25 million monthly by the second year. Key strategies include training the sales team, attracting government clients, and increasing digital revenue through growing YouTube subscribers for each radio station channel to over 100,000 within 6 months by improving content quality and cross-promotion between radio and YouTube. The plan proposes expanding the marketing structure with additional roles to support these digital and sales initiatives.

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    of 14

    Marketing and Sales Plan

    Long term Short term


    (2-3Years) (6Month)
    • Monthly 25mil. • Increase Currant
    Revenue from revenue to 5mil.
    Radio.
    • Strat Generating
    • Above 3 mil. Revenue from
    Revenue from Digital( YouTube)
    Digital.
    SWOT

    Strength Weakness
    • Frequency 88.8 • No Training for sales
    • Cover 3 languages team.
    • Strong Group • Inadequate Digital
    Support.

    Opportunity Threats
    • Social Media support • Revenue Drop.
    • Couple with BTL • Pandemic Situation.
    • No rating
    Most of the Advertisers and Agencies believe
    Radio is a dying media!!!

    Radio works only drive time,

    How can we give live to


    radio?
    In Past, Radio stations coupled with BTL activities of
    clients and earn revenue.

    With the COVID 19 all the BTL activities are stopped.

    Only Digital promotion ,Youtube / Facebook/ Instagram


    promotions are success in this situation.
    So,

    why waiting …

    we can tie-up Radio and digital.


    Plan Target Monthly
    Currunt Revenue = 2mil

    Short term plan target


    Target
    September 5,000,000.00
    October 5,000,000.00
    November 6,000,000.00
    December 8,000,000.00
    January 7,500,000.00
    February 7,000,000.00
    March 10,000,000.00
    Long term plan - to cover breakeven 14.5mil. within 1st year
    and 25mil. Monthly from 2nd year.
    How???

    Radio

    • Train sales team to face the objection and concerns from the client and
    agency's.

    • Help sales team overcome sales objections

    • Guide them and observe them to follow process and maintain discipline.

    • Get active more government clients such as telecom /Mobitel


    /SLIC/BOC/Peoples bank etc. And get advertising from government
    authority's, with my good relationship with government key persons.

    • Make special proposal to attract client and agencies to get business by


    coupling digital and 3 radio stations ( 3 languages).
    Digital/ Youtube

    FM Derana earn around Rs. 200,000 to 1mil only from google with 282000 subs
    Digital/ Youtube

    Sitha has only 4920subs and no earning yet.

    Plan is to increase subs to 100,000 within 6 month with the good content
    Digital/ Youtube

    Gold FM is number one english station but only 6740subs yet,


    Key Points

    1. We can do creative content for sitha888 YouTube to get more subs.


    2. Good potential to catch international audience with uploading english content
    in red fm YouTube.
    3. Cross promotion on YouTube and radio .
    4. If we got more viewers in You Tube, then we can use it as rating for radio.
    5. Sitha has good followers in Facebook so we can easily convert it to YouTube.
    Required marketing short term

    Current team.

    Director Marketing

    Manager Marketing
    Manager Marketing Manager Marketing Manager Network
    /Sales
    Sitha FM Red FM sales
    Tamil FM

    Asst
    Manager/Executives
    3
    Required Marketing Structure

    Director Marketing

    Assistant Director Assistant Director Assistant Director


    Marketing /Sales Marketing /Sales Marketing /Sales Manager –
    Manager Digital
    Network clients
    SITHA FM Tamil FM RED FM

    Manager Manager Manager


    Freelancers
    Marketing Marketing Marketing Executive
    4
    Sitha FM Tamil FM Red FM

    Asst manger/ Asst Manager /


    Asst Manager
    Executives Executives

    Executives
    4
    Thank you.

    Tharindu Lankathilaka.
    MSc (Stratergic Marketing) - Malesia,
    MCIM –UK , AMSLIM – SL , MIYA –India
    Yoga Shiromani / Yoga Acharya.

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