Name: Garcia, Cristine Joy G.

Program and Block: BSA-2B

Subject: SSP 04 #674
Instructor: Marian P. Alfonso

Assessment Task 8

✓ Using the internet, identify a successful entrepreneurial venture who have thrive even if there is a
pandemic in Philippines or in your community and if possible, interview the entrepreneur or
members of the management team.
Hazel and Roberto Cabe managed a one-hectare banana plantation in the municipality of Quinapondan.
In 2016, under the name Triple L, they experimented with home-based processing of banana chips with
just 50 kilos of bananas, worth about Php 1,709 One year after the production of their first experimental
batch, and as their product gained popularity in the neighborhood, the Cabes decided to set-up a small
production facility. They purchased bananas from local farmers, who were happy to have a steady buyer
for their products. Gradually, the business grew, and the couple soon had to take on additional
employees to keep up with the rising demand.
In 2017, as part of PIN’s ESIP project, Hazel received training in product development, business
management, marketing, and other business-related topics. PIN connected the Cabes to a variety of
microfinance institutions and new potential buyers. In 2019, with support from PIN, the couple signed a
large contract with a distributor to 190 outlets, mostly supermarkets in the country’s capital, Manila.
They also attracted an investor willing to invest in a second production facility. By the end of 2019, they
were processing two-and-half tons of bananas on a monthly basis, with a value of approximately
Php 512,982. With construction of the second facility underway, the Cabe’s future looked promising.
Then, on Christmas Eve 2019, Eastern Samar was again hit by a large typhoon. Though the death toll of
50 was not comparable to that of Yolanda, typhoon Ursula completely wiped out the banana farms in
the province. Hazel had to be creative, and bought more expensive bananas from Davao on the island of
Mindanao, more than 400 kilometers away. Though the costs were far higher than buying the bananas
locally, at least production could restart. Eventually, Hazel found cheaper bananas from Leyte province,
which is closer than Davao.
However, just when things were looking up, the COVID-19 pandemic began. As Triple L sells most of its
products to Manila, the lockdown of the island had devastating effects. Transport of fresh bananas from
Leyte to Samar and banana chips from Samar to Manila became impossible and, as the shelf life of
banana chips is relatively short, Triple L was forced to sell much of its stock on the local market for far
less than it was worth. Even so, much of the company’s stock was lost. Cut off from both her suppliers as
well as her customers, Hazel had no option but to close down operations and send her 21 employees’
home. It wasn’t until mid-June, with the partial easing of transport restrictions and the first banana
harvest in Samar, that she managed to restart production on a smaller scale. She also explored selling
her products online, but with limited success.
Despite the impacts of both a typhoon and a pandemic, Hazel is optimistic about her future. She has
proven to be a strong businessperson and is sure that the market will return. She has revived her
Facebook page for online sales, and is contracting with various courier services to ship the company’s
products to different parts of the Philippines.
One important lesson Hazel learned the hard way is that to survive future external shocks, she should
become less dependent on one key buyer and distributor. To this end, she found a new distributor in
August to cover new parts of the country, and she has negotiated a more profitable two-year contract.

✓ Define and describe the key elements of the entrepreneurial process for this enterprise.
Ideation - is a course to create, grow and test concepts for the launch of creative and successful new
projects which includes a process of experimentation designed to contribute to the development,
whether business or social projects, of diverse and impactful companies.
✓ Hazel and Roberto Cabe managed a one-hectare banana plantation in the municipality of
Quinapondan, Under the name Triple L, they experimented with home-based processing of
banana chips with just 50 kilos of bananas which shows that they are innovative and unique,
then achievable because they have banana plantation so it’s also fundable.
Creativity - is an attitude, the ability to accept change and newness, a willingness to play with ideas and
possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it,
Creativity is also a process. Creative person works hard and continually to improve ideas and solutions
✓ In 2017, as part of PIN’s ESIP project, Hazel received training in product development, business
management, marketing, and other business-related topics. In 2019, with support from PIN, the
couple signed a large contract with a distributor to 190 outlets, Then, on Christmas Eve 2019,
Eastern Samar was again hit by a large typhoon Ursula that completely wiped out the banana
farms in the province. However, just when things were looking up, the COVID-19 pandemic
began. Despite the impacts of both a typhoon and a pandemic, Hazel is optimistic about her
future. She has proven to be a strong businessperson and is sure that the market will return. She
has revived her Facebook page for online sales, and is contracting with various courier services
to ship the company’s products to different parts of the Philippines.

Innovation - is the process of bringing the best ideas into reality, which triggers a creative idea, which
generates a series of innovative events.
✓ They experimented with home-based processing of banana chips with just 50 kilos of bananas
which shows that they are innovative and unique, and Despite the impacts of both a typhoon
and a pandemic she managed to revived her Facebook page for online sales, and is contracting
with various courier services to ship the company’s products to different parts of the
Philippines.

Analyze:

The fit between the entrepreneurial founder and the product or service
✓ Hazel and Roberto Cabe managed a one-hectare banana plantation, which make it more feasible
to create a business according to the resources that they have so they experimented the home-
based processing of banana chips. One year after the production of their first experimental
batch, and as their product gained popularity in the neighborhood, the Cabes decided to set-up
a small production facility.
The fit between the product and the opportunity
✓ In 2017, as part of PIN’s ESIP project, Hazel received training in product development, business
management, marketing, and other business-related topics. PIN connected the Cabes to a variety
of microfinance institutions and new potential buyers. In 2019, with support from PIN, the couple
signed a large contract with a distributor to 190 outlets.
The fit between the resources and the entry strategy.
✓ They attracted an investor willing to invest in a second production facility. By the end of 2019,
they were processing two-and-half tons of bananas on a monthly basis, with a value of
approximately Php 512,982. With construction of the second facility underway, Despite the
impacts of both a typhoon and a pandemic she has revived her Facebook page for online sales,
and is contracting with various courier services to ship the company’s products to different parts
of the Philippines.