Professional Documents
Culture Documents
(PDF 2) MNGT 3108 - M2-Competitiveness, Strategy, and Productivity
(PDF 2) MNGT 3108 - M2-Competitiveness, Strategy, and Productivity
(PDF 2) MNGT 3108 - M2-Competitiveness, Strategy, and Productivity
Module 2
Objectives:
Upon completion of this module, you are expected to:
1. Explain the impact of competitive advantage in the
marketplace
2. Describe the concept of strategy in exploiting opportunities
and strengths, neutralizing threats, and avoid weaknesses.
3. Compute the productivity measurement.
A. Competitiveness
Page 1 of 4
MNGT 3108: Operations Management
The ideal is to achieve a perfect match between those wants and needs
and the organization’s goods and/or services;
2. Price and quality are key factors in consumer buying decisions. It is
important to understand the trade-off decision consumers make
between price and quality;
3. Advertising and promotion are ways organizations can inform potential
customers about features of their products or services, and attract
buyers (p. 42).
Page 2 of 4
MNGT 3108: Operations Management
10. Managers and workers are the people at the heart and soul of an
organization, and if they are competent and motivated, they can provide
a distinct competitive edge by their skills and the ideas they create. One
often overlooked skill is answering the telephone. How complaint calls
or requests for information are handled can be a positive or a negative.
If a person answering is rude or not helpful, that can produce a negative
image. Conversely, if calls are handled promptly and cheerfully, that can
produce a positive image and, potentially, a competitive advantage. (p.
42).
B. Strategy
With the mission established, strategy and its implementation can begin.
Strategy is an organization’s action plan to achieve the mission. Each functional
area has a strategy for achieving its mission and for helping the organization
reach the overall mission. These strategies exploit opportunities and strengths,
neutralize threats, and avoid weaknesses.
a. Differentiation - Distinguishing the offerings of an organization in a way
that the customer perceives as adding value;
b. Low-cost leadership - Achieving maximum value, as perceived by the
customer;
c. Response - A set of values related to rapid, flexible, and reliable
performance (Heizer & Render, 2014, p. 36).
C. Productivity
Page 3 of 4
MNGT 3108: Operations Management
Units Produced
𝑆𝑖𝑛𝑔𝑙𝑒 𝑓𝑎𝑐𝑡𝑜𝑟 =
Inputs Used
Output
𝑀𝑢𝑙𝑡𝑖𝑓𝑎𝑐𝑡𝑜𝑟 =
Labor + Material + Energy + Capital + Miscellaneous
References
Heizer, J., & Render, B. (2014). Operations Management, Sustainability and Supply
Chain Management Global Edition (11th ed.). Pearson Education Inc.
Page 4 of 4