Michelle M. Collins michelle@entre-vous-ny.

com

Michelle M. Collins http://www.linkedin.com/in/evmichellecollins

Professional Profile Summary

A focused business marketing communications strategist with a deep entrepreneurial work ethic and
fanatic believer of emotional intelligence based campaigns. With over 15 years of broad industry
exposure and multidisciplinary roles, I’ve carried an "all hands on deck" attitude and approach to projects
and teamwork. My philosophy is simple; understand business needs, define strategy, communicate value.
Leveraging diverse industry exposure and practical knowledge has yielded a solid track record within
health, fashion, IT, finance, non-profit, luxury, and hospitality.
As an experienced B-B and B-C marketing professional, public speaking and persuasion are fundamental
to the pitch, challenges and roles presented to me. Whether the role requires direct day-day interaction
with C-Level executives or intern, I've been able to work across and within all levels of the organizations.
My unique background allows me to leverage technology, marketing and communications, sales, public
relations, management, and quick comprehension skills to adapt to challenges rapidly.

I'm currently highly focused in areas of digital strategy and production, digital marketing (social media,
online branding/web development), message/positioning (sales/marketing, taglines, SEO
strategy/general), integrated marketing and communications (collateral, strategies and execution).
ENTRE VOUS INC. OCT. 2003-PRESENT
Independent Marketing and Communications Consultant
Entre Vous Inc. is a marketing communications consultancy providing brand building strategies, project management,
and creative services for B-B and B-C sector. Clients and projects include:
CLIENTS/PROJECTS • NY Independent Film and Video Festival
• Depository Trust Clearance Corporation
DTCC Learning • True Insight Marketing/Stewards of
Change
• Javits Convention Center (NYC)
• National Foster Care Campaign(2006)
• Synechron
• Louisiana State OCFS Foster Care
• SOC/PA Health and Human Services
Awareness and Recruitment(2007)
• Primland Resort
• Episcopal Social Services Community
• Cline Davis Mann
Outreach and Foster Recruitment
• AS Diamonds
• NY Foundling Awareness and Outreach
• ARC Global
• San Diego East County Foster Care
• MassIdeation Coalition
• Semotech.com • World Association of Former United
• KolRom Multimedia Nations Interns and Fellows
• Merchant’s Restaurant Group • Market Connexxions LLC
• Wechsler Ross & Partners • NYC Children Services

SAMPLE OF INDEPENDENT MARKETING AND COMMUNICATIONS CONSULTANT ASSIGNMENTS

Cline Davis & Mann-NYC (Leading Healthcare and Pharma Global Advertising Agency)-Digital Marketing
Strategy Consultant, Director PM/Consultant for Link9 and Entrée Health.

As a digital strategy consultant and project manager, my role is to support the MD, Sr. VP, and Director level of the
various divisions of the agency. As a Director of PM for Entrée Health, I am responsible for managing the art and
build execution of a new website for Pfizer, which requires data feed integrations and full build/deployment. Within
this role I work with accounts, art, copy and technical production, which also requires co-authoring a functional
specification document. As a Digital Strategist, I’ve supported the Sr. VP and Sr. AE in developing architecture and
content in response to an RFP. As a Sr. PM and Strategist for Link9, I support the MD and Director of Operations in
project engagements (social media for consumer site) as well as broader industry strategic insights.

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Michelle M. Collins michelle@entre-vous-ny.com

Primland Resorts-Virginia (upscale/luxury-owned by the Primat family of Schlumberger via their Real Estate
Holding Company of Europe)-Digital Marketing Strategy Consultant, PM, Sr. Interactive Producer
As the digital strategy consultant hired to co-lead the rebranding and business marketing efforts in tandem with Paris
based Marketing Lead, my focus and energy was dedicated to the brand repositioning, concept ideation, total
program development, channel marketing strategies and material development and execution, website, video
commercial, vendor management (hire all contractors, manage all elements of assets, strategy, stakeholders),
multimedia (3D modeling, rich media, flash) content and creation, e-communications content and strategy utilizing
database/customer segmentation strategies.

The nature of the rebranding required a total upscale, affluent market approach. However, the challenge was also to
communicate the sensibility of restraint, subtlety and humility of the affluence, which was in every aspect of the
property, materials, art, design and philosophy. All of the key members of the creative and strategy team possessed
extensive backgrounds working in luxury brands, upscale markets and diverse skills. With this being said, most have
worked with the top luxury lines (LV, Bacara Resorts, Mondrian, Four Seasons, The Plaza, Hermes etc.) Duration:
Dec. 2009- July 2010

 As the Project Manager and Digital Marketing Lead Consultant, my role was specifically focused in delivering
SEO (regional, national, international), Digital Communications Strategy and Collateral Development, Budget
and Delivery Schedule
 As Sr. Interactive Producer, hire, lead and manage the selected team, create and develop the new site(strategy,
architecture, wireframes, seo, copy, art, rich media, analytics, development)
 PM, Account Director and Sr. Interactive Producer responsible for selecting media vendor for Video commercial
(sales & marketing), content and strategy for web utilization, contributing to concept and storyboarding of
vignettes
 Co-lead marketing and sales strategies, customer segmentation strategies, copy development, html/e-
communications content and deployment, customer data driven analysis
 Co-lead development of the strategy of communication/positioning points, development of the tactical execution
and total management of the development (sourcing talent, writing job requirements, interviewing candidates,
managing the project resources and deliverables, and ensuring quality delivery within budget and time

Wechsler Ross & Partners (Financial Services Strategy and Creative Agency) – Digital Strategy
As a digital strategy consultant, I am a hired gun engaged by the Managing Principal of Interactive. In this role, my
roles are focused around insight, ideation and digital strategies.
Social Media Thought Leadership-internal organization evaluation and positioning
 Analysis and assessment of social media trends, best practices, client and competitor use and acceptance
 Assessment and recommendations for agency positioning, value proposition for agency to client
RFP Leading Financial Services Asset Management-Strategy and Information Architecture
 Support thought leadership positioning, strategy development, wireframe and architecture framework

Depository Trust Clearance Corp. / DTCC Learning- Sr. Marketing and Communications Consultant
As the sole marketing consultant/professional for this group, I led all strategy, execution, project management and
communication strategy of senior management. In addition, I was the go-to person for all marketing, communication
strategies and tactical approaches. Duration: April 2008- Dec. 2008(contract renewed for 2009, finance market collapse
and layoffs cancelled contract)
 Developed integrated communications framework strategy, as a roadmap for senior management buy-in
 The outcomes of recommendations and hands-on implementation of internal and customer facing strategies and
tactics created measureable increases in brand awareness, revenue and customer loyalty business
opportunities within 5 months (ML, JP Morgan, Citi, Charles Schwab, Goldman Sachs, Pershing). These
efforts also defined a credible value proposition, provided customer appropriate communication content and
language necessary for internal management to utilize as future marketing and communications roadmap.
 Led management through brainstorming sessions to redesign certification program, executed marketing material
redesign and strategic positioning. Spearheaded management collaboration with external group management.
 Strategic and tactical approach required brand positioning, evaluation and introduction of new online campaign
tools and website brand strategy vendors, redesign of print and online collateral, event execution and moderation
of multiple focus group sessions (Associate-Sr. Executives), verbal presentations and written reports to VP-MD
level officers, and customer facing (Director+) outreach (email, telemarketing, new media). Results of efforts
include a 400% increase in customer course enrollment, and significant internal senior management
relationship development.

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Michelle M. Collins michelle@entre-vous-ny.com

Stewards of Change/Montgomery County, PA – Interoptimability Roadmap in partnership with UPENN,

Motorola, Microsoft. Project Management-Consultant
Stewards of Change is a national boutique consulting firm with a growing reputation of facilitating cross-sector
learning, innovation, and vision for a connected health, education and human services system. In
collaboration with key partners, SOC was awarded an engagement to provide the Interoptimability
Roadmap for the Montgomery County HHS Office of OCY of Pennsylvania. The objective was to provide
the client with a working document outlining key analysis, recommendations, business process
improvement areas, technology architecture (current and future state, SOA/ESB/Mobility)
documentation/roadmap for future funding and POC efforts.
Duration: 6 months, Aug. 2009-Feb 2010 (funding review for implementation phase)

 In this role, I was engaged to support the EVP and Project Lead as a project manager. I was responsible for
all communication, deliverable management/coordination, quality reviews, stakeholder communication and
resource management. In addition to the PM role, I supported the SME partners for the BPR, ORA,
Technology, and final client facing executive summary and deliverable presentation.
 Contributing member of the Business Process Review management, documentation and stakeholder
interviews and social network map development
 Contributing member of the Organizational Readiness Assessment qualitative interviews and assessments

True Insight Marketing- U.S. (NY, CA, LA) Partnership Strategies, Media Campaigns-Marketing Consultant
True Insight Marketing is one of the leading boutique consulting firms in the areas of social marketing and media
campaigns in the Child Welfare Industry. Their clients include the nation’s most prestigious non-profit philanthropic
organizations (Casey Foundation, CASA) and extend to the individual state level offices for Adoptive and Foster
Services. As an independent consultant, I worked very closely with the President of the firm and all of the firm’s
respective advertising, public relations, and communications agencies. Duration: 5 years+ (many projects were
concurrent)

 In this role, I was engaged in the strategic and tactical elements of media campaigns. For specific projects, I
was the sole on-site client facing consultant responsible for developing community outreach strategies, and
non-experienced volunteer marketing training activities.
 Key liaison for multiple partners and affiliates of the client and organization. The role required knowledge of
press/media relations, advertising, media buying, field marketing, community and non-profit outreach and
project management.
 Lead role in the management of celebrity spokespeople activities and events.
• Louisiana State Division of Social Services Foster Campaign(Celebrity DMC Partnership Management,
Media and Communication Strategies)
• New York Foundling (Process Improvement, Marketing Strategies, Communication Collateral)
• National Foster Care Campaign (Celebrity Victoria Rowell Management, Partnership Strategies, Events,
Media and Communications) 300% increase in campaign awareness
• San Diego E. County Coalition (Partner Event Campaign Management)
• Episcopal Social Services (Process Improvement, Marketing Strategies, Staff Training, Media)

SysCore/Synechron-IT Strategy and Solutions Firm-Financial Services-Sr. SME/Consultant

 Synechron is a global IT strategy and solutions firm specializing in Architecture, Strategy and Development for
the securities and capital markets industry. As such, they require very senior independent consultants and
employees for their professional services offerings and tailored Data solutions offering. In this role, I report
directly to the C-level, MD and Principals. My primary role is to manage senior level talent acquisition efforts and
internal communication material. Duration: 8 years+ (retained by C level and MD officers of company)

 Due to the nature of the firm’s high level role requirements, I acquired direct industry knowledge through
self-initiated learning strategies, high level professional networking, and self regulated performance goals.
 The outcomes of marketing efforts have resulted in the hiring, and database development of top tier
consultants to include Sr. VP, CIO and MD level professionals.

JAVITS CENTER M ARKETING CATALOGUE - Jacob K. Javits Convention Center is the premiere NYC events facility
and one of the most nationally recognized tradeshow / convention center establishment.
 Principal lead of business development, client relationship manager for presentations, meetings and strategy
 Project manager for all aspects of production and design
 Hired and managed art director

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Michelle M. Collins michelle@entre-vous-ny.com

ADDITIONAL EMPLOYMENT HISTORY

NYC HEALTH AND HOSPITAL CORPORATION, METROPLUS HEALTH PLAN Oct. 2001-2003
Regional Manager of N. Manhattan, South Bronx and North Brooklyn - Strategic and tactical marketing manager
of all NYCHHC insurance marketing staff operations of assigned network to include scheduling, staff management,
training (60+ direct reports), partnership events and strategies (80+ events per year). As the senior manager, I was
the primary liaison for health plan and senior executive administrative staff of hospitals. In this role, critical
assessments and recommendations for increased performance were required. In addition, I was regional liaison with
Mayor’s Office of Health Initiative for all regulatory and promotion related activities
 Significant accomplishments include streamlined referral processes that increased insurance enrollment of 35%
within a 10 month span
 Additional noteworthy achievements include the highest internal company acceptance record for all applications
submitted
CarePlus Health Plan/ Americhoice Dec 2000-2001
Associate Mobile Marketing Director - Designed and structured the street marketing operations of the Brooklyn
and Queens network. In this role, my daily activities included scheduling, staff management, training (40+ direct
reports), partnership events and strategies (30+ events per year), advertising and media buying activities, and direct
report to Sr. VP of Marketing. Significant accomplishments included staff reorganization, overhaul of total marketing
strategy, and significant revenue increase due to a 60% enrollment increase within 6 months. In addition,
implemented branding campaign and brand communication components were considered innovative and duplicated
by competition. Strategies utilized sound branding and print promotion, advertising tools. The fleet wrapped artwork
for the vehicles were designed by leading graffiti artists, Tats Cru. In addition, I identified unit staff with music label
connections and jointly created a unique sound brand jingle which was utilized in street marketing activities and radio
promotions.

Independent Consultant April 1999-2000

Hired by business owners and principal officers of small firms, and a UN NGO to provide private sector marketing,
communication assessment and partnership strategies to gain corporate sponsorship, create exposure/buzz
platforms. Significant accomplishments include press placement in luxury brand publications, procurement of
beverage and liquor sponsors partnerships with national non-profit organization, and high profile entertainment
personalities.
 TradeUp-handmade paper distributor and wholesaler (Sam Flax, Kendall Jackson gifts)
 NY Independent Film Festival
 United Nations WAFUNIF

Gerard Yosca, NY Jan. 1998-1999

In-house Press Officer, Assistant Director of Marketing - Gerard Yosca is a high-end fashion accessory, jewelry
and home accessory firm. Gerard Yosca is most well known for creating the Hollywood celebrity craze and hair
accessory trend. My responsibilities included In-house press management of all fashion and trade inquiries,
solicitation of press opportunities and celebrity product placement. In addition, my noteworthy accomplishments
included 6 consecutive press features in premier fashion magazine, InStyle, and consistent placement and article
features in WWD, FN, Marie Claire, Jane, Ocean Magazine, Bride’s, Elle, Seventeen, and various online channels.
As the Assistant Director of Marketing, I was responsible of coordinating all account sales, trade show activities. Most
notable accomplishments included successful business development of accounts with Bergdorf Goodman,
BlueFly.com, BeautyJungle.com and several other well-established national boutiques.

EyeMagine USA - San Diego, CA July 1995-1998

In-house Press Officer, Assistant Director of Marketing -EyeMagine is a fashion optical firm most well known for
their lighter sized mini reading glasses which were sold throughout high-end and high tech retail establishments. I
was hired to act as their In-house press officer, and assistant to the Director of Marketing. My roles expanded into
management of all fashion and trade inquiries, solicitation of press opportunities and account executive. As such, I
was responsible for managing and attending all major national tradeshows, training and providing merchandising
display support for national showroom representatives.

Other: CBS, KUSI TV, Far East Network Japan

Languages: Japanese (conversational), English (fluent), Hebrew (reading only)
Education: B.A. Journalism, SDSU, Yokota High School Tokyo, Japan
Other Interests and Volunteer Activities: Asian Women in Business, Special Olympics, MS Society, MCF Liberian
Youth Charity, Mentoring, Guest Speaker/Levine Institute, Non-Profit Center for Success Guest Speaker