Research Winter Project

A
WINTER PROJECT REPORT

ON
“TO STUDY FARMERS SARTISFACTION TOWARDS AGRICULTURE
FERTILIZER PRODUCTS WITH SPECIAL REFERENCE TO SUGARCANE
FARM IN KAMREJ AREA”
AS PARTIAL REQUIREMENT FOR THE DEGREE OF BACHELOR OF

BUSINESS ADMINISTRATION
SUBMITTED TO:
PROF.VIDHI JOSHI
ROLL NO: 51
TYBBA (MARKETING) SEM:-06
SHRI SHAMBHUBHAI V. PATEL COLLEGE OF COMPUTER SCIENCE &
BUSINESS MANAGEMENT AFFILATED TO VEER NARMAD SOUTH
GUJARAT UNIVERSITY,SURAT
(ACADEMIC YEAR: 2019-20)
DECLARATION
I,PATEL KENIL, hereby declare that this winter training report submitted to SHRI
SHAMBHUBHAI V. PATEL COLLEGE OF COMPUTER SCIENCE & BUSINESS
MANAGEMENT, SURAT. In fulfilment of Bachelor of Business administration degree.
The project is a result of my own work and references and is carried out and completed
within the stipulated time.
This report is an outcome of my efforts and has not been previously submitted to any other
university or institute for any other examination and for purpose by any other person.
DATE: SIGNATURE:
PLACE: SURAT
ACKNOWLEDGEMENT
I am highly obliged to VEER NARMAD SOUTH GUJARAT UNIVERSITY for

arranging the program of practical task in Bachelor of Business Administration in
such a manner.
A project of this nature involves the support of many people, I feel it necessary to
show my gratitude to all those who have helped me directly or indirectly in the
preparation of this project. Especially thanks to the respondents, who kindly gave
their honest responses, feedback and guidance for completing my Project.
My sincere gratitude to Prof. VIDHI JOSHI for providing tremendous support,

guidance and valuable thoughts and feedbacks throughout the project. She helped me
to complete my project on the practical base and shed light on me which have
expanded my practical knowledge.
Thank You,
PATEL KENIL
INDEX
Chapter
Content Page No
No
1 INTRODUCTION 1
2 REVIEW LITERATURE 5
3 RESEARCH METHODOLGY 7
4 DATA ANALYSIS AND INTERPRETATION 10
5 FINDINGS 22
6 SUGGESTION 24
7 CONCLUSION 26
8 BIBLIOGRAPHY 28
9 ANNEXURE 30
TO STUDY FARMERS SARTISFACTION TOWARDS AGRICULTURE FERTILIZER
PRODUCTS WITH SPECIAL REFERENCE TO SUGARCANE FARM IN KAMREJ AREA
CHAPTER 1
INTRODUCTION
Shri S.V. Patel College Of Computer Science & Business Administration Page 1
1.1 Definition of fertilizers

Fertilizer is a substance such as solid animal waste or a chemical mixture that you spread on
the ground in order to make plants grow more successfully.
1.2Types of fertilizers
A) Organic fertilizers
B) Chemical fertilizers
1.3 Importance of fertilizer
Fertilizer is a substance to soil to improve plants’ growth and yield. First used by ancient
farmers fertilizer technology developed significantly as the chemical needs of growing
plants were discovered. Modern synthetic fertilizers are composed mainly of nitrogen,
phosphorous and potassium compounds us the secondary nutrients added. The use of
synthetic fertilizers has significantly improved the quality and quantity at the food
available today but their long-term use is debated by environmentalists.
1.4 Historical background of fertilizers
1.4.1 Fertilizers at global level
1950 to 1989 During this period, with temporary setbacks notably due to the oil crises
in the 1970s, there was a sustained increase of world mineral fertilizer consumption,
which increased from 14 to 143 million tonnes N+P2O5+K2O, nitrogen, phosphate
and potash, or almost 6% per annum.1989-90 to 1993-94. During these four years
world fertilizer consumption fell by 23 Mt, from 143 to 120 Mt total nutrients. The
reduction was due to a 23 Mt. decline of fertilizer nutrient use in the countries of
Central Europe and of the Former Soviet Union, the FSU, and also, to a lesser extent,
a fall of almost 5 Mt. in West Europe. The falls were partly offset by increases in
Asia.1993-94 to 1999-2001.
1.4.2Fertilizers industry in India
The Indian fertilizer industry has come a long way since the setting up of the
manufacturing unit of Single Super Phosphate near Chennai in 1906. A new impetus
to the growth of Indian fertilizer Industry was provided by the set up the two fertilizer
plants -Fertilizer and Chemicals Travancore of Indian Limited in Kerala and the
Fertilizer Corporation of India in Bihar. This was during the forties and the fifties.
The aim was to create an Industrial base that would provide India with self-reliability
in food grains
1.4.2 Fertilizer industry in Gujarat
There are main four companies which produce chemical fertilizer in Gujarat. Out of
them the Gujarat State Fertilizer Chemical Limited established the first ever chemical
fertilizer factory in Gujarat at Baroda in 1967. GSFC was first joint sector industrial
unit in India with equity capital of State government 49% and public 51%. It was also
first unit to manufacture DAP. Fertilizer in India them in nine years later, in 1976 the
Gujarat Narmada Valley Fertilizer Company Limited popularly known as GNFC
established a chemical fertilizer factory at Barouche. GNFC promoted by the
government of Gujarat and GSFC. After the establishment of these two companies in
Gujarat, in1975 Indian Farmers Fertilizer Co-operative Limited (IFFCO) set up its
plants at Kalol and Kandla in Gujarat. Krishak Bharati Co-operative Limited
(KRIBHCO) established its manufacturing unit in Gujarat. First used by ancient
farmers fertilizer technology developed significantly as the chemical needs of
growing plants were discovered. The use of synthetic fertilizer has significantly
improved the quality and quantity of the food available today. Their long-term use is
harmful the environmentalists.
1.5 Industry profile
1.5.1 GSFC (GUJARAT STATE FERTILIZERS & CHEMICALS LTD.)
The fact of care can be expressed in thought and action. And since its beginning, in
1962, GSFC has consistently translated the facet of care in its every activity.
Unfolding before you are the epic of the Gujarat State Fertilizers & Chemicals Ltd, an
organization, in the annals of Indian Corporate history, founded on the single-minded
principle of offering the best to the customer. GSFC is taking its philosophy of care
and extending it to every facet of its existence, employees, suppliers, services, society
and even the environment. GSFC is also contemplating an investment outlay of
approx. Rs. 8,000 Crores for setting up an integrated fertilizer and petrochemicals
complex at Dahej.
1.5.2 GNFC (GUJARAT NARMADA VALLEY FERTILIZERS& CHEMICALS

LIMITED)
Gujarat Narmada Valley Fertilizers & Chemicals Limited (GNFC) is an Indian

manufacturer of fertilizers and Chemicals. GNFC was founded in 1976 and it is listed
on Mumbai Stock Exchange. The company was jointly promoted by the Government
of Gujarat and the Gujarat State Fertilizer Company Limited (GSFC). It was set up in
Bharuch Gujarat. Located at Bharuch in an extremely prosperous industrial belt,
GNFC draws on the resources of the natural wealth of the land as well as the
industrially rich reserves of the area. GNFC started its manufacturing and marketing
operations by setting up in 1982, one of the world's largest single-stream ammonia-
urea fertilizer complexes. Over the next few years, GNFC successfully commissioned
different projects - in fields as diverse as chemicals, fertilizers and electronics.
1.5.3 IIFCO (INDIAN FARMERS FERTILIZERS CO OPERATIVE LIMITED)
Indian Farmers Fertilizer Co-operative Limited (IFFCO) was registered on November

3, 1967 as a Multi-unit Co-operative Society. On the enactment of the Multi state Co-
operative Societies act 1984 & 2002, the Society is deemed to be registered as a
Multi-state Co-operative Society. The Society is primarily engaged in production and
distribution of fertilizers. The byelaws of the Society provide a broad frame work for
the activities of IFFCO as a Co-operative Society. IFFCO commissioned an ammonia
- urea complex at Kalol and the NPK/DAP plant at Kandla both in the state of Gujarat
in 1975. Ammonia - urea complex was set up at Phulpur in the state of Uttar Pradesh
in 1981. The ammonia and urea at Aonla were commissioned in 1988.
1.5.4 KRIBHCO (KRISHAK BHARATI CO OPERATIVE LTD)
Krishak Bharati Cooperative Ltd. (KRIBHCO) was incorporated on 17th April 1980
and is a Multi-State Cooperative Society deemed to be registered under the Multi-
State Cooperative Societies (MSCS) Act, 2002. KRIBHCO is primarily a fertilizer
production cooperative having production unit at Hazira (Surat) in the state of
Gujarat. The Government of India through the Department of Fertilizers was a
member of KRIBHCO but its equity holding was reduced to NIL on 4th July 2013
under the provisions of the MSCS Act 2002. KRIBHCO is not owned nor controlled
nor financed by the Government of India or Any State Governments. KRIBHCO had
also entered into Logistics Business, Oman India Fertilizer Complex (OMIFCO),
Diversification into Power Sector, Insurance Sector etc.
CHAPTER 2
Review literature
The possible ways to increase the sugarcane production to meet the need of the
population increase the area under sugarcane cultivation, improve the available water
resources, increase the productivity of sugarcane and accelerate adoption and diffusion
of new and improved technologies. As there are little chances to increase the area under
sugarcane and increase the water resources, the only possible way is to increase the
productivity of sugarcane i.e. the vertical dimension productivity. This can be done
only through innovative technologies.The organic sugarcane framings labour-intensive,
but its cost of cultivation is lower due to savings on chemical fertilizers, irrigation,
seeds and agrochemicals. Another thing this study has revealed that organic sugarcane
farming has enormous potential for improving sustainability of agriculture and has
suggested that organic farming should receive prime attention.
Bio-fertilizers being essential components of organic farming play vital role in
maintaining long term soil fertility and sustainability by fixing atmosphere, mobilizing
fixed macro and micro nutrients soil into forms available to plants, there by increases
their efficiency and availability. The cost and environmental impact of chemical
fertilizer, excessively depends on the chemical fertilizers is not viable strategy in long
run because of the cost. Involved in setting up of fertilizer plants and sustaining the
production. In this context, organic manures (bio-fertilizers) would be the viable option
for farmers to increase productivity per unit area.
CHAPTER 3
RESEARCH METHADOLOGY
2.1. TITLE OF THE PROJECT:

1) “To study customer satisfaction towards agriculture fertilizer products with special
reference to sugarcane farms of kamrej area.”
2.2. OBEJCTIVES OF THE STUDY:
2.2.1. Primary Objective:

A. To study customer satisfaction of farmers after using fertilizers in their farms.
2.2.2. Secondary Objectives:
A. To study customer satisfaction of different fertilizers according to the variants of

sugarcane
B. To study customer satisfaction towards use of organic v/s artificial fertilizers
2.3. Research design:

Explanatory research designs are undertaken in many circumstances.
 It is conducted for the studies which have not been conducted clearly studied in the
past.
 It is intended to establish priorities of the problem.
2.4. Types of data:

2.4.1. Primary data:
 Questionnaire method.
 Interview method.
 Delphi method.
2.4.2. Secondary data:

The researcher has collected certain information from credible verified sources through
internet.
2.5. Data collection method and tools:

Researcher have used primary source to collect the data through questionnaire. The responses
were filled by various existing as well as prospective customers.
2.6. Sampling method:

The sampling method used in this project report is non probabilistic convenience sampling
method.
2.7. Sample size:

100 respondents
2.8. Tools and techniques of analysis:

Researcher has use graphs to visually illustrate relationship and computation of data for better
understanding and interpretation.
2.9. LIMITATIONS OF STUDY:

A. Limited samples.
B. Limited time duration for research.
C. Limited mobility for more in depth study.
CHAPTER 4
DATA ANALYSIS AND INTERPRETATION
1. Are you aware about fertilizers?
Yes No Total
100% 0% 100%
Awareness
Yes No
100%
Interpretation:
From the above diagram, it can be said that every respondents are aware of fertilizers.
2. Which fertilizer do you use?
Chemical fertilizers Organic fertilizers Total
88% 15% 100%
Types of fertilizers
15%
chemical fertilizers
organic fertilizers
85%
Interpretation:
From the above diagram, it can be said that majority of about nine tenth of the total
respondents use chemical fertilizers whereas a minor fraction of the respondents uses organic
fertilizers.
3. From where do you purchase fertilizers?
online Offline Total
34% 66% 100%
Source of buying
online
34%
offline
66%
Interpretation:
From the above diagrams, it can be said that around two third of the total respondents
purchase fertilizers from physical stores (OFFLINE) whereas about one third of the total
respondents purchase fertilizers from internet (ONLINE).
Deviation
18%
Yes
No
82%
Interpretation:
More than four fifth of the total respondents who purchase fertilizers through online believes
that there is no deviation in price, quality or quantity as compare to offline stores.
4. Are you aware about government subsidies on fertilizers?
Yes No Total
100% 0% 100%
Government subsidies
yes
no
100%
Interpretation:
From the above diagrams, it can be said that every respondents are aware about government
subsidies on fertilizers.
Do you avail it?
Yes
No
100%
Interpretation:
Every respondent do avail and uses the subsidies that the government provides on fertilizers.
5. Which fertilizer brand do you prefer?
GNFC IFFCO GSFC KRIBHCO Others Total

9% 31% 24% 18% 18% 100%
Brand
9%
18%
GNFC
IFFCO
GSFC
31% KRIBHCO
Others
18%
24%
Interpretation:
From the above diagrams, it can be said that around one third of the total respondent prefers
fertilizers from IFFCO and the second most preferred fertilizer brand is GSFC.
6. From where you get information about fertilizers?
Advertisement Co-operative Reference Farmer Others Total

society union
23% 37% 20% 13% 7% 100%
Information
7%
23%
13%
Advertisement
co-operative society
Reference
Farmer union
others
20%
37%
Interpretation:
From the above diagrams, it can be said that majority of the respondent get the information
about fertilizers from co-operative society. The second most derived source of information
about fertilizers are through advertisement and references.
7. What changes in your field have you experience after using fertilizers?
Growth of Very poor Poor Moderate satisfied Very Total

crops satisfied
Reduced 0% 13% 25% 56% 6% 100%
Insects
Fertility of 1% 9% 17% 47% 26% 100%
land
Removal of 5% 8% 30% 44% 13% 100%
weed
Quality of 2% 4% 7% 37% 50% 100%
outputs
60
50
40
Very poor
Axis Title 30 Poor
Moderate
20 Satisfied
Very Satisfied
10
0
Reduced insects Fertility of land Removal of weed Quality of outputs
Axis Title
Interpretation:
From the above diagrams, researcher illustrated the satisfaction of the respondents after using
fertilizers for the specific purpose.
Respondents are “satisfied” after using fertilizer for reducing insects, fertility of land and
removal of weeds.
Whereas the respondents are “very satisfied” after using fertilizers for quality of outputs.
8. How much are you satisfied by using fertilizers in your farms?
Highly Disappointed Neutral Satisfied Highly Total

disappointed satisfied
8% 10% 11% 40% 31% 100%
Satisfaction level
8%
10%
31% Highly disappointed
Disappointed
Neutral
11% Satisfied
Highly satisfied
40%
Interpretation:
From the above diagrams, it can be said that majority of the respondents have a positive
attitude towards using fertilizers for their crops Whereas a very minor fraction of the
respondents are not satisfied or have a negative attitude towards the use of fertilizers.
9. Will you recommend to other farmers?
Yes No Total
78% 22% 100%
Recommendation
22%
Yes
No
78%
Interpretation:
From the above diagrams, it can be said that majority of the respondents are satisfied with the
use of fertilizers and agrees to recommend the use of fertilizers to other farmers.
CHAPTER 5
FINDINGS
 From the observation, researcher concludes that every respondent are aware of
fertilizers.
 From the observation, researcher concludes that about 85% of the total respondents
use chemical fertilizers whereas a minor fraction of 15% of the respondents uses
organic fertilizers.
 From the observation, researcher concludes that about 66% of the total respondents
purchase fertilizers from physical stores (OFFLINE) whereas about 34% of the total
respondents purchase fertilizers from internet (ONLINE).
 From the observation, researcher concludes that 80% of the total respondents, who
purchase fertilizers through online, believe that there is no deviation in price, quality
or quantity as compare to offline stores.
 From the observation, researcher concludes that every respondent are aware about
government subsidies on fertilizers. Every respondent do avail and uses the subsidies
that the government provides on fertilizers.
 From the observation, researcher concludes that31% of the total respondent prefers
fertilizers from IFFCO and the second most preferred fertilizer brand is GSFC which
is a choice of about 24%.
 From the observation, researcher found that dominating source of the respondent to
get the information about fertilizers is from co-operative society which is around
37%. The second most derived source of information about fertilizers are through
advertisement and references which are 23% and 20% respectively.
 From the observation, researcher illustrated the satisfaction of the respondents after
using fertilizers for the specific purpose. Respondents are “satisfied” after using
fertilizer for reducing insects, fertility of land and removal of weeds Whereas the
respondents are “very satisfied” after using fertilizers for quality of outputs.
 From the observation, researcher concludes that majority of the respondents have a
positive attitude towards using fertilizers for their crops. Where as a very minor
fraction of the respondents are not satisfied or have a negative attitude towards the use
of fertilizers. It is also found that majority of the respondents are satisfied with the use
of fertilizers and agrees to recommend the use of fertilizers to other farmers.
CHAPTER 6
SUGGESTION
 Farmers should consult cooperative society or KISAN CALL CENTRE before using
fertilizers in their land or farm according to types of sugarcane.
 Cooperative society members should also share their knowledge, experience and
technique to other farmers in order to increase productivity of sugarcane.
 Before using particular fertilizer in sugarcane, farmers should go through with their
past experience or result which help to rectify their past errors and get good results i.e.
productions, quality, quantity.
 Before using any sort of fertilizer, farmer should get the health report of the land and
its fertility in order to use the type of fertilizer and check its compatibility.
 Government should also run the campaign to cultivate sugarcane by using organic
fertilisers or government should also provide more subsidies on organic fertilizers
rather than chemical which divert farmers towards organic farming.
 By following all the above steps correctly, farmers can increase the productivity of
their total production.
CHAPTER 7
CONCLUSION
 As per the observation, just about three fourth which are 66% of the farmers use
chemical fertilizers for their production of sugarcane, which should be reduced and
shifted towards organic fertilizers.
 It was found that the farmers are not ready to shift towards organic fertilizer because
it is expensive in compare to chemical fertilizer and it does not increase productivity
substantially.
 As per the observation, the farmers get most of their information and knowledge
about fertilizers from cooperative societies. So government should share the key
findings and research with the cooperative society in order to communicate it with the
farmers.
 As per the observation, the farmers still have more trust and confidence to purchase
fertilizers from stores rather than purchasing online. Majority of all those farmers who
have purchased online, find no deviation in price, quality and quantity.
CHAPTER 8
BIBLIOGRAPHY
 https://docs.google.com/document/d/1kiCi1NZvZaAQ2wEYLGiLk2QLojadUUWucv
kXDVW7Sjk/edit
 https://docs.google.com/document/d/1cded2sWqV_1kSDimPaiHZpPGf72tG1v-FUO-
BxO3gFk/edit
 https://docs.google.com/document/d/1_v9LT2ffoUHeV6aw2P6wavxeH_AdNMbCea
Yv1BXZUfo/edit
 https://docs.google.com/document/d/1eF_62sFIFz9AHd_lCg46h9YPM4jYItPnY31Jq
VvXgLs/edit
CHAPTER 9
ANNEXURE
“TO STUDY FARMERS’ SATISFACTION TOWARDS AGRICULTURE

FERTILIZER PRODUCTS WITH SPECIAL REFERENCE TO SUGARCANE
FARMS IN KAMREJ AREA’’
QUESTIONNAIRE
Dear Respondent,
I am KENIL PATEL, a final year student studying Bachelors of Business Administration in SHRI S.V.
PATEL COLLEGE OF BUSINESS ADMINISTRATION, SUART. For my research project I am
conducting a survey related FARMERS SATISFACTION TOWARDS AGRICULTURAL
FERTILIZERS PRODUCT. Your responses and personal information will remain strictly
confidential. This survey questionnaire is being conduct to TEST THESATISFACTION LEVELOF
USAGE OF AGRICULTURAL FERTILIZER PRODUCTS.
Personal details:
1. Name:
2. Contact Number:
3. Address:
4. Income:
 1,00,000-2,00,000
 2,00,000-3,00,000
 3,00,000-4,00,000
 4,00,000-5,00,000
5. Age:
 20-30
 30-40
 40-50
 50 or Above
6. Gender:
 Male
 Female
1) Are you aware about fertilizers?

a. Yes
b. No
2) Which fertilizer do you use?

a. Chemical fertilizers
b. Organic fertilizers
3) From where do you purchase fertilizers from?

a. Online
b. Offline
Do you find any deviation in prices, quality or quantity in products?

a. Yes
b. No
4) Are you aware about government subsidies on fertilizers?

a. Yes
b. No
So, do you avail it?

a. Yes
b. No
5) Which fertilizer brand do you prefer?

a. GNFC
b. IIFCO
c. GSFC
d. KRIBHCO
e. Others
6) From where you get information about fertilizers?

a. Advertisement
b. Co-operative society
c. Reference
d. Farmer union
e. Others
7) What changes in your field have you experience after using fertilizers?
Growth of Very poor Poor Moderate satisfied Very

crops satisfied
Reduced
Insects
Fertility of
land
Removal of
weed
Quality of
outputs
8) How much are you satisfied by using fertilizers in your farms?

a. Highly disappointed
b. Disappointed
c. Neutral
d. Satisfied
e. Highly satisfied
9) Will you recommend to other farmers?

a. Yes
b. No

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A

WINTER PROJECT REPORT

AS PARTIAL REQUIREMENT FOR THE DEGREE OF BACHELOR OF

I am highly obliged to VEER NARMAD SOUTH GUJARAT UNIVERSITY for

My sincere gratitude to Prof. VIDHI JOSHI for providing tremendous support,

4 DATA ANALYSIS AND INTERPRETATION 10

1.1 Definition of fertilizers

1.3 Importance of fertilizer

1.4 Historical background of fertilizers

1.4.1 Fertilizers at global level

1.4.2Fertilizers industry in India

1.4.2 Fertilizer industry in Gujarat

1.5 Industry profile

1.5.1 GSFC (GUJARAT STATE FERTILIZERS & CHEMICALS LTD.)

1.5.2 GNFC (GUJARAT NARMADA VALLEY FERTILIZERS& CHEMICALS

Gujarat Narmada Valley Fertilizers & Chemicals Limited (GNFC) is an Indian

1.5.3 IIFCO (INDIAN FARMERS FERTILIZERS CO OPERATIVE LIMITED)

Indian Farmers Fertilizer Co-operative Limited (IFFCO) was registered on November

1.5.4 KRIBHCO (KRISHAK BHARATI CO OPERATIVE LTD)

2.1. TITLE OF THE PROJECT:

2.2. OBEJCTIVES OF THE STUDY:

2.2.1. Primary Objective:

2.2.2. Secondary Objectives:

A. To study customer satisfaction of different fertilizers according to the variants of

2.3. Research design:

2.4. Types of data:

2.4.2. Secondary data:

2.5. Data collection method and tools:

2.6. Sampling method:

2.7. Sample size:

2.8. Tools and techniques of analysis:

2.9. LIMITATIONS OF STUDY:

1. Are you aware about fertilizers?

2. Which fertilizer do you use?

Chemical fertilizers Organic fertilizers Total

88% 15% 100%

3. From where do you purchase fertilizers?

online Offline Total

34% 66% 100%

4. Are you aware about government subsidies on fertilizers?

Do you avail it?

5. Which fertilizer brand do you prefer?

GNFC IFFCO GSFC KRIBHCO Others Total

6. From where you get information about fertilizers?

Advertisement Co-operative Reference Farmer Others Total

Growth of Very poor Poor Moderate satisfied Very Total

8. How much are you satisfied by using fertilizers in your farms?

Highly Disappointed Neutral Satisfied Highly Total

8% 10% 11% 40% 31% 100%

9. Will you recommend to other farmers?

78% 22% 100%

“TO STUDY FARMERS’ SATISFACTION TOWARDS AGRICULTURE

1) Are you aware about fertilizers?

2) Which fertilizer do you use?

3) From where do you purchase fertilizers from?

Do you find any deviation in prices, quality or quantity in products?

4) Are you aware about government subsidies on fertilizers?