City University of Pasay

Pasadeña St., F.B Harrison Pasay City

In Partial Fulfillment
Of the subject
Feasibility Study

B.A.S Baby Shop

Submitted By:
Leader:
Bogtong, Jessa B.
Member:
Anabo, Mark Alison A.
Estosane, Lovely
Gaviola, Angeneth D.
Lazaro, Daniella A.
Locquiao, Carmi Francia Q.
Manibale, Melanie V.
Navales, Karl Joshua B.
Onduna, Maria Angela M.
Onduna, Ma Gisella M.
Rancudo Nichole A.
 CHAPTER I
Description of the Project

Introduction
The researcher thoughts that the country is in the growth of population. Knowing that in
everyday of having another newborn baby is really a blessing to every family. Throughout this
blessings everyone knows that after giving birth there is consecutive of months that the mother
would return back to work facing the obligations and responsibility is needed. This is a hard part
after giving birth especially when the mother make breastfeeding to his or her baby.
The researchers gained for this analysis and survey to entering into world of business of sales,
prior to the present experience of a member of this partnership. The business form into
application that would be needed in the data.
If you plan to be away from your baby, you may want to try having your partner, friend or family
member which is the bottle feeding. This will help your baby get used if you plan to return to
work.
There is a blog post by Jennifer Bucharan, MSN, RN, and IBCLC. For five years she has been a
nurse at Children’s Hospital in Los Angeles, she is currently work in the Institute for maternal
fetal health as a nurse care manager.
Many moms who are intimidated when it comes to knowing when and how to introduce bottle
feeding to their babies. Where in it can be especially intimidating because of the many myths
associated with starting bottle feeding.
There is no mandatory rules about when to add a bottle to a baby’s feeding routine but there are
some way to make the process easier.
Bottle feeding is usually easier for mothers and babies to learn. It’s comforting to see how much
your baby is taking at each feeding. Any trusted of choice can fed the baby which in some cases
it is prior to start using a bottle for breastmilk before the baby is about for three to four weeks
old.
So that the researcher came up to this plan of business knowing already that it has always a
demand where in every second of time there is a new mother would search or need the best
bottle feeding for his or her baby. Then introducing the brand of Philips Avent that really a
trusted brand to keep baby healthy and fed.
The Philips Avent is well known to the market as one of the best trusted brand bottle feeding for
the babies, this is really a reliable brand to keep the baby safe from using the toxic plastic or
non-safe type of plastic assuring the Philips Avent Brand is Bisphenol-A free meaning it
produced from non-toxic material and assuring it is anti-colic bottle that will make the baby feel
better after feeding.
The researcher project is type of business that would bring an interest and guidelines to every
consumer and ready to invest the cost of demand and make it to run the business into the
success of every partners.
Company Logo

The logo represent the B.A.S Baby Shop is the company name of the researcher it emphasize
what the researcher business offered to the consumer. The logo has a white background this is
how the people beyond the business is though have the courage and strength to serve the best
value products and services could every customer deserve. The logo will serve as a front image
that will get attraction to our dear buyers. The bottle show as a main product of the business,
this is also a combination color of pink and violet as a symbolize girl power, and the yellow color
symbolize as the light of the business where also represent a blessing to us reminding that in
every customer there is a newborn baby out from the creator.
This image will symbolize the hope and courage of a business throughout the journey of the
researcher. This logo is important way in creating and starting up the business into the success.
Location of the business
The location address of the B.A.S Baby Shop this a digital platform that would a home based
operation. It is address at Block 3 Lot 3 Barangay 167 Llano Caloocan City. The address serve
as main address of the business, all of the transaction will undergo at this address given.

Company Description
B.A.S Baby Shop which mean Business Administration Students is a form of small business
created by the group of people that show a diverse range of goals who wants to sell a baby
product and will create quality customer service in every customer to meet the satisfactory of
the product.
The company decide to form a kind of business to know that it’s has the demand and supply of
the product chooses it is considered as essential staff in everyday living of the family. This is so
important that the product is in demand and supply that the partnership can trusted the supplier.
The business project it in the digital platform of market.
The platform choose is a powerful style of strategy that everyone can really access, research
and find the product offered. The product is already in the market everyone know it especially
the people who’s are already a parent or people already has a children.

Legal Structure
The structure of B.A.S Baby Shop was business partnership, it is owned by business
administration students who agreed to share all the gains losses and benefits. The researcher is
about the eleven people in partnership this are Bogtong Jessa B., Anabo, Mark Alison A.,
Estosane, Lovely, Gaviola, Angeneth D., Lazaro, Daniella A., Locquiao, Carmi Francia Q.,
Manibale Melanie V., Navales Karl Joshua B., Onduna Maria Angela M., Onduna Ma. Gisella
M., Rancudo Nichole A.,
In this form there has more one person is responsible for the business. The member of
partnership have their legal agreement which include how the company decisions will be made.
The company partners also have an agreement that how much capital and time each will
contribute to the company. All the partners share the profits and losses in proportion and it
should be divided equally by an agreed percentage of the partnership.
In a partnership the liability of the partners is unlimited this means that every partner is liable for
the debts of a firm incurred during the business of the firm.

Mission

 To help to ease the anxiety for those who wonder when and how to introduce bottle-
feeding.
 To meet the satisfactory of every customer in every product and service.
  To give a truthful customer service and be a preferred store of our product.
Vision

 Our store will be the provider to the expectations in being efficient in giving the trusted
customer a full trust product and services.
 The product and service will be surely responsive to the needs and wants of the
customer.

Objectives

 To ensure that a product are produced at top quality, helps to seal the company's
popularity and staying power. 
 To build a strong relationship in customer, supplier and most importantly to our
partnership.
 To enhance the ability and skills of our partnership by achieving the growth of the team.

SWOT Analysis

Strength Analysis

 The strength of the business ideas is well the partnership is ready and well known for
who is the competitor of the product. Each partners has a different way and quality in
keeping the consumer stay to our store.
 Since it came from the online platform there will be a promotional strategy would apply
especially when it has special sale.
 From taking a risk of partnership the business is may get the knowledge and ideas that
would came up from the wrong experiences and faults.
Weakness Analysis

 The weakness where looking forward of the business is the few people will recognize the
account of the store due to new entry. Then one thing to be consider as a weakness is
the possible complain of the consumer. Then probably the online seller, physical store
and the competitor of the same type of product.
Opportunities Analysis

 The possible opportunities of the business if on success the researcher would get more
jobless people to work on the business and be part of the production and operations as
a team.
Threats Analysis

 One of the threats considering of the researchers is when the stocks of the product
would be invisible due to lack of shipment.
 Then one thing also when the products might get on mark up.
 

Product Description
B.A.S Baby Shop it has the Philips Avent brand name as the main product to sell in our store.
Philips Avent is a child care brand which manufacture baby bottles where in based in
Glemsford, Suffolk, England. It is made in country of Malaysia and Indonesia.
The B.A.S Baby Shop is a store sells baby bottles and accessories toward infant and young
children. Our store is a big box location that offers quality items targeted the mommies
especially the first mom out there. Baby products are products intended to be used on infant or
children under the age of three. Baby products are specially formulated or made non-irritating
and use ingredients that are selected for these properties which is called Bisphenol-A or BPA
free which is mean a non-toxic material that is in a type of plastic. In a certain type of plastic we
have different type it is the Polypropylene (PP).
The bottle has a lightweight durability classified into two the Natural bottle and Classic bottle as
a wide breast shaped and it has different size to choose in four oz.as the smallest, nine oz. as
the middle size and lastly up to eleven oz. as the biggest size of the bottle. The bottle designed
a wide neck and ergonomic shape and a heat resistance, and also the bottle is easy to hold,
assemble and easy to clean.
The teat or nipple silicone for natural, soft and ultra-soft silicone a flexible spiral design with our
unique comfort petals to create a flexible teat, allowing for a more natural feed without teat
collapsed for classic bottle but it’s important to know that it has sizes starting newborn old to
onwards old baby or the infant baby or three year old baby.
 CHAPTER II

Market Study
This chapter discusses the market study of the business will cover the demand, supply study
and demand and supply analysis, price study and marketing program or strategies of the
business.
Moreover, the business prosper, it requires time and effort. The proponent of this business must
have the desired creativity so as to be able to provide quality of product and service to the
customer. The fulfillment of the needs and wants of the customers or the target market must be
the key objective of the recommended business.

The Demand Study

This is one of the most important managerial factors that can take better decisions regarding the
kind of product to be produced, the quantity, the cost of the product and its selling price. Let us
understand the concept of demand and its importance in decisions making.
A market is a place where to buy and sell goods and services from the market. Where in the
demand is the quantity of good and service that will be bought for a given price over a period of
time.
The target audience or consumer of our business are parents between the ages of 25-35 years
old. They are the people love to shop online and want to provide the best for their child which is
more concerned about the quality of the product.
The demand for the past year 2016-2020 really had a good record. The reason why it happen to
gain a good sales the researcher made the strategy to make a stocks monitoring, knowing the
fast moving product or item. The first in and first out method used of the product. It is important
to monitor the stocks for inventory, enable to it as strategy to start making a report of demand
about the prior needs of the consumer or buyer of the product.
The researcher will continue the growth for the next five year, just will maintain the good starting
operation in order to forecast a breaking sales of sales.
The other factors that would help the business in success, the researcher would use the
customer service strategy it is also one of the most important factor in the sales industry to take
care the demand of the consumers, it really important to the business to be mindful what would
be the experience of each customer in the service and product.
The packaging in terms of packing the product would be the reflection in between the product
presentation making sure that the costumer will receive the product in good condition.
The researchers made the survey census of population why that demand happened, from the
survey seen
Figure of the Number of Pregnancy per Year

Chart Title
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2016 2017 2018 2019 2020

NO. OF MOTHER GET PREGNANT In store costumer Online customer Out of 100%

Forecasting Past Demand

YEAR STOCKS MONTH SALES YEAR TO DEFICIT YEAR PERCENTAGE
PESO TO DATE PLAN DATE SALES TO PLAN
VALUE SALE FOR SALE TARGET %
THE
MONTH
2016 2,500,000 83,333.33 100,000 1,000,000 -200,000 1,200,000 83.3

2017 2,300,000 100,000 83,333.3 1,200,000 200,000 1,000,000 120.00

2018 2,000,000 125,000 83,333.3 1,500,000 500,000 1,000,000 150.00

2019 2,000,000 41,000 83,333.3 800,000 -200,000 1,000,000 80.00

2020 2,600,000 33,333.33 66,666.7 400,000 -400,000 800,000 50.00

TOTAL 4,900,000 -100,000 5,000,000 98.00

 GROWTH SALES FROM PAST FIVE YEARS
6,000,000

5,000,000

4,000,000

3,000,000

2,000,000

1,000,000

0
2016 2017 2018 2019 2020 TOTAL

-1,000,000
STOCKS PESO VALUE MONTH TO DATE SALE SALES PLAN FOR THE MONTH
YEAR TO DATE SALE DEFICIT YEAR SALES TARGET
PERCENTAGE TO PLAN
%

The figure above depicts the most basic relationship between the consumer and market sale,
Census Survey for Women get pregnant every year

The Supply Study

As a business beginner, the B.A.S Baby Shop has to study the strength and weakness of the
competitors in order to create effective plan for a success and profitable business. The
researcher must understand the potential competitor to make sure that the business will survive
and grow the near future.
Supply is a fundamental economic concept that describe the total amount of specific good or
service that is available to consumers `

The Demand Supply Analysis

Supply and Demand is perhaps one o the most fundamental concepts of economics and it is the
backbone of a market economy. Demand refers how much (quantity) of a product is desired by
buyers. Supply is represent how much the market can offer and who are among the competitor
of the product.
Price Study
The Researcher have carefully examined the pricing structure that the B.A.S Baby Shop will be
implementing. The prices above are mostly based and compared from this competitor pricing
structure to make sure that it will be affordable for the customers and is enough to cover the
cost of product being provided and give a good amount of return in the future.
In this area it defines the amount of company aspects to earn profit in the near future. It is a
prediction that it has a sales forecast. It helps the health of the company whether the sales is
downward or upward.

Marketing Program
The business prepared survey questionnaire and conducted a survey to the target market.