Indonesia Korea Malaysia

MarketPlace
Cost(DV) 2385 3960 2700
CPM 0.53 0.88 0.6
Impression 4500000 4500000 4500000
CTR 0.0009 0.0008 0.0011
Clicks 4050 3600 4950
Impression must be >=75% of Expected Impression 4500000 4500000 4500000

Premium
Cost(DV) 11576.25 14568.75 8935.5
CPM 4.41 5.25 3.22
Impression 2625000 2775000 2775000
CTR 0.0043 0.0023 0.0032
Clicks 11287.5 6382.5 8880
Social Impression Multiplier 12.9 41.1 21.4
Socially Earned Impression 145608.75 262320.75 190032
Social CTR 0.0196 0.0239 0.0182
Socially Earned Clicks 2853.9315 6269.465925 3458.5824
Total Impression 2770608.75 3037320.75 2965032
Total Clicks 14141.4315 12651.965925 12338.5824
Impression must be >=75% of Expected Impression 2625000 2775000 2775000

Mobile Ads
Cost(DV) 900 0 900
CPM 0.4 0 0.4
Impression 2250000 0 2250000
CTR 0.0005 0.0005 0.0005
Clicks 1125 0 1125
Social Impression Multiplier 12.9 0 21.4
Socially Earned Impression 14512.5 0 24075
Social CTR 0.0196 0 0.0182
Socially Earned Clicks 284.445 0 438.165
Total Impression 2264512.5 0 2274075
Total Clicks 1409.445 0 1563.165
Impression must be >=75% of Expected Impression 2250000 0 2250000

Total Impression 9535121.25 7537320.75 9739107

Total Cost 14861.25 18528.75 12535.5
Total Clicks 19600.8765 16251.965925 18851.7474
Impression must be <=125% of Total Expected Impression 15625000 12125000 15875000
Pakistan Phillippines Singapore

427.5 2520 1065

0.57 0.56 0.71
750000 4500000 1500000
0.0012 0.0011 0.0012
900 4950 1800
750000 4500000 1500000

10850.760475 16351.507387 5670

4.41 3.85 5.6
2460489.9036 4247144.7758 1012500
0.0059 0.0048 0.0034
14516.890431 20386.294924 3442.5
26.5 32.4 20.6
384697.59642 660515.95552 70915.5
0.0264 0.0181 0.0183
10156.016546 11955.338795 1297.75365
2845187.5 4907660.7313 1083415.5
24672.906977 32341.633719 4740.25365
525000 2775000 1012500

900 2545.6954413 900

0.4 0.4 0.4
2250000 6364238.6033 2250000
0.0005 0.0005 0.0005 Budget Available 87155.9633
1125 3182.1193017 1125
26.5 32.4 20.6
29812.5 103100.66537 23175
0.0264 0.0181 0.0183
787.05 1866.1220433 424.1025
2279812.5 6467339.2687 2273175
1912.05 5048.2413449 1549.1025
2250000 2250000 2250000

5875000 15875000 4856590.5 53418139.5

12178.260475 21417.202828 7635 87155.9633
27484.956977 42339.875064 8089.35615 132618.778
5875000 15875000 7937500
 Indonesia Korea Malaysia
MarketPlace
Cost(DV) 2385 7997.15774 2700
CPM 0.53 0.88 0.6
Impression 4500000 9087679.25 4500000
CTR 0.0009 0.0008 0.0011
Clicks 4050 7270.1434 4950
Impression must be>=75% of Expected Impression 4500000 4500000 4500000

Premium
Cost(DV) 11576.25 14568.75 8935.5
CPM 4.41 5.25 3.22
Impression 2625000 2775000 2775000
CTR 0.0043 0.0023 0.0032
Clicks 11287.5 6382.5 8880
Social Impression Multiplier 12.9 41.1 21.4
Socially Earned Impression 145608.75 262320.75 190032
Social CTR 0.0196 0.0239 0.0182
Socially Earned Clicks 2853.9315 6269.465925 3458.5824
Total Impression 2770608.75 3037320.75 2965032
Total Clicks 14141.4315 12651.965925 12338.5824
Impression must be >=75% of Expected Impression 2625000 2775000 2775000

Mobile Ads
Cost(DV) 3320.340305 0 3328.3736025
CPM 0.4 0 0.4
Impression 8300850.7626 0 8320934.0061
CTR 0.0005 0.0005 0.0005
Clicks 4150.4253813 0 4160.4670031
Social Impression Multiplier 12.9 0 21.4
Socially Earned Impression 53540.487419 0 89033.993866
Social CTR 0.0196 0 0.0182
Socially Earned Clicks 1049.3935534 0 1620.4186884
Total Impression 8354391.25 0 8409968
Total Clicks 5199.8189347 0 5780.8856914
Impression must be >=75% of Expected Impression 2250000 0 2250000

Total Impression 15625000 12125000 15875000

Total Cost 17281.590305 22565.90774 14963.873602
Total Clicks 23391.250435 19922.109325 23069.468091
Impression must be <=125% of Total Expected Impression 15625000 12125000 15875000
Pakistan Phillippines Singapore

427.5 2520 1065

0.57 0.56 0.71
750000 4500000 1500000
0.0012 0.0011 0.0012
900 4950 1800
750000 4500000 1500000

2315.25 10683.75 5670

4.41 3.85 5.6
525000 2775000 1012500
0.0059 0.0048 0.0034
3097.5 13320 3442.5
26.5 32.4 20.6
82083.75 431568 70915.5
0.0264 0.0181 0.0183
2167.011 7811.3808 1297.75365
607083.75 3206568 1083415.5
5264.511 21131.3808 4740.25365
525000 2775000 1012500

1783.5346657 3215.2851801 2119.7998614

0.4 0.4 0.4
4458836.6642 8038212.9502 5299499.6536
0.0005 0.0005 0.0005 Budget Available 87155.963303
2229.4183321 4019.1064751 2649.7498268
26.5 32.4 20.6
59079.585801 130219.04979 54584.846432
0.0264 0.0181 0.0183
1559.7010651 2356.9648013 998.9026897
4517916.25 8168432 5354084.5
3789.1193972 6376.0712764 3648.6525165
2250000 2250000 2250000

5875000 15875000 7937500 73312500

4526.2846657 16419.03518 8854.7998614 84611.491354676
9953.6303972 32457.452076 10188.906166 118982.816491203
5875000 15875000 7937500