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Because of Their Low Market Share These Businesses
Because of Their Low Market Share These Businesses
Answer: DOGS
It refers to the projected rate of sales growth for the market that a particular business
caters to.
False
It is a tool that can be used to determine what priorities should be given in the
product portfolio of a business unit.
Select one:
Select one:
True
This promise high returns so reinvest heavily to defend market share and position.
Answer: stars
Need very little capital expenditure but return high levels of cash income. Can be
used to finance the stars.
Answer: cash cow
Johnson and Scholes three ways in strategies selection.
It means the ratio of the business’s market share divided by the market share of the
largest competitor in that market and provides a basis for comparing the relative
strengths of different businesses in the portfolio.
Select one:
Growth Domain
Leader domain
Investment should be made to allow the product to grow with the market.
Select one:
Growth domain