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Because of their low market share these businesses are often expected to

have a higher cost structure than industry leaders. What is this?

Answer:  DOGS

It refers to the projected rate of sales growth for the market that a particular business
caters to.

Answer: Market growth rate


It can be defined as a group of techniques that assist strategists in making strategic
decisions regarding individual products or businesses in a firm’s portfolio.

Answer: Corporate portfolio analysis

Weaknesses stands for a major unfavorable situation in the firm’s environment or an


impediment to the firm’s current and/or desired future position.

False
It is a tool that can be used to determine what priorities should be given in the
product portfolio of a business unit.

Answer:  BGC Matrix


In this, some investments may be justified but major investments should be made
with extreme caution.

Select one:

Proceed with care domain

In the Directional Policy Matrix, the horizontal axis is defined as Answer

Its four-quadrant framework indicates whether aggressive, conservative, defensive, or


competitive strategies are most appropriate for a given organization.

Answer:  Strategic Position and Action Evaluation Matrix


Identification of key strengths and weaknesses of the firm helps in narrowing down
the choice of alternatives and choosing a strategy.

Select one:
True
This promise high returns so reinvest heavily to defend market share and position.

Answer: stars
Need very little capital expenditure but return high levels of cash income. Can be
used to finance the stars.

Answer: cash cow
Johnson and Scholes three ways in strategies selection.

Answer: Selection against Objectives, Referral to a Higher Authority, Partial


Implementation

It means the ratio of the business’s market share divided by the market share of the
largest competitor in that market and provides a basis for comparing the relative
strengths of different businesses in the portfolio.

Relative competitive position


Answer: 
People know that power relationships are a key reality in organizational life.

In many enterprises, if the top manager begins to advocate one alternative,

the decision to choose it is soon unanimous.

Select one:

Managerial Attitudes toward risk

Managerial Power Relationship

In these circumstances the company should certainly consider making available


resources in excess of what the product can generate.
Select one:

Growth Domain

Leader domain

Try harder domain

Investment should be made to allow the product to grow with the market.

Select one:

Growth domain

Have a potential to be stars if successfully developed.

Answer: Corporate portfolio analysis

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